The Broadcast report provides a dashboard like view to any form of blast campaign. The bigger the number of users being targeted in the blast campaign, the more value this report adds as it can be used several times while the blast is in progress.
In one line it provides a complete summary of the status of the blast campaign. Total messages to be sent? How many messages have been sent so far? And most importantly, how many have actually reached their destination.
In very large blasts, as in millions of users, it also provides indication of the estimated time to completion. By checking the report several times during the execution of the blast, the percentage of sent messages versus expected ones is a key information asset.
Whenever any blast campaign is initiated it is always a good practice to check this report to verify all started well in the execution of the campaign. Upon completion of the blast, all expected messages sent, the report also provides a summary status of the result of the campaign.