While online trading is gaining popularity in these years, but fortunately it is still possible to go down in a physical shop where you can see, feel and smell the goods you need. However, the competition from the commercial trade is the physical shops, whatever the industry, have to offer customers a sublime experience as they enter the swing door – otherwise they can just as easily pull the credit card in front of the computer.
The design and appearance of the store is therefore an extremely important competitive parameter, which must not be neglected under any circumstances. There is thus a high probability that the appearance of the store can be read directly on the bottom line with more customers and higher turnover.
But how does one create an inviting shop that attracts and maintains customers and thus helps to generate a larger turnover?
Unless customers know your store, it’s already outside the street that you need to catch their attention. Here are more items to keep in mind. First of all, the façade itself must be neat and attractive. It does not go that the paint is crackled or large smudges of dirt or algae dominate the field of vision. Also make sure that the signage on the store is inviting, so that the customer is not at all in doubt as to which shop is involved and what it sells.
Especially in relation to what the store sells, you need to take advantage of the store’s vertical windows. Here it is optimal with large windows that both create a good light in the shop, but can also help indicate what the customer can get out of stepping in the door. You call it a showcase, which is why you may want to place your most important products in the pane. But search for not overfilling The exhibition space, as it can give a messy impression and therefore seem counterproductive.
It’s always a very good start to pull customers into the store – but that’s not enough. You first are there, they must also have a good experience, so they partly buy some goods and partly are prone to come again. First of all, it requires a shop that is tidy and clean. Customers do not bother with a shop that is worn and dirty – especially when food is traded. Make sure that the shop shines every day, and that you can glimpse the smell of a cleaning agent. So, customers know that here is not sloppy.
Is the store of older date, you can also advantageously invest the money in a renovation. It doesn’t have to be a complete renovation, but get painted the walls now and then and make sure the floor is inviting. In many stores – including supermarkets, the substrate is often made up of stone floor – either in the form of concrete, marble or terrazzo. Here a grinding and polishing can now and then do wonders and lift the shop to a whole new level. You can read more about the renovation of stone floors at Jyskgulv.dk.
You are the façade and the interior frames in place, but you must also greatly give the very design of the shop a lot of love. When it comes to the interior design, it is one keyword that overshadows everything else: clarity. It is imperative that customers can quickly get an overview of the store and can easily find logic in the interior design. This is true regardless of whether you sell food, clothing, or anything else.
Be sure to set up clear signs so that the customer does not have to get the GPS in order to find your way around. Get the goods divided into categories and place them so that it is clear to anyone where to go if you are looking for a specific product or item.
Do not fill too many products on the shelves or on the racks. It is understandable that you want to show off all your products, but be careful not to become a jungle for customers. Otherwise, they end up giving up finding what they’re looking for.