Google Adwords is a tedious task, but at the same time, it is important for boosting the sales of the business. Google is the top most and rated search engines on which 10 billion of people rely every day to search something and trust the results of Google. Google has understood the importance of online marketing and has introduced .
As Adword is relatively new in the market, you need to know more and detail information before you have decided to opt for the service. Here, we are discussing the essentials of the Adword.
Google AdWords is an online advertising service developed by Google to help marketers reach their customers instantly.
When someone searches on Google for a particular keyword say ‘buy shoes’, Google would throw a list of searches for you. But if you look closely, you will notice that the top and the bottom results are generally ads.
As in this image you can see first three link are google ad and last two link are google inorganic search result.
Advertisements on Google are called PPC advertisements because you get charged only when a person clicks your advertisement.For create your add with google adword visit www.adwords.com or www.google.com/adwords.
Now, let’s see all of these ad types in detail.
Like my buy shoes example earlier, when a user searches for something on Google, the list of ads that appear above the organic listing are called search ads. For example, when a user searches for “buy shoes online”, the search results will look something like this.
Quality score: Quality score again depends on all of the other factors mentioned above. So, it’s more like a cycle than everything else. Everything is inter related.
All these special ads are available on the search network. Except for call-only ads, others are available in display and video campaigns as well. The concepts are the same, but the platforms are different.
Keywords – The ads are displayed based on the keywords that they are optimized for. Let’s say the keyword for the ad is “Social Media Marketing”, then Google would choose websites that have content on the topic. Basically Keyword are very important for google adwords champion. So before create your ad you should research best keywords by using google Keyword Planner tool.
So, now you know what Google AdWords is, and the types of ads that are available for you to run.You can use any one of them which is good for your business, only you will decide according your business requirement.
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