Good, although what is interesting to me here is: What do you think the main goal of a social media or Facebook strategy is? Are you energizing your base and preaching to your choir, giving them the info they need, or are you trying to actively reach out and aim for new converts? Either one is good, but I think there needs to be clarity of purpose. In some ways, politics among the base is “easy” when it comes to social media – the veritable low-hanging fruit – you have a passionate group of people that loves talking about issues online. Social network analysis studies always shows these very tight clusters of people talking furiously about politics, but mostly to each other – even the people that DO like to argue are often the ones who are least likely to be persuaded. So I think that can be an interesting thing to thing about – is there a separate strategy for growing the base vs. keeping the people already on your side invested.