For optimizations of anonymous tracking, google analytics is second to none--and it's free! Unless you have extremely high traffic... then it get's very expensive very fast. It is well suited for tracking multiple sales channels, across multiple devices, and allows for very granular tracking. GA supports annotations, providing invaluable context when viewing trends.
Free services provide a wonderful resource for people on tight budgets. If willing to put forth work in data managing/analysis and If basic high traffic information or drilling down specific users in low traffic situations is needed, then StatCounter may fit your needs. If automation and low overhead are a high priority then some more expensive packages can provide the same and more information with less hassle. Because StatCounter is free, there is low risk to see if StatCounter works in your specific usage scenario.
It's free. Can't beat the price.
It has advanced features many don't know of such as eCommerce reporting tools, goals and trending tools, and a plug-in API.
Simplifying tutorials and how-to guides would definitely help beginners.
Integrating Google Analytics to data visualizations that are more in line with Prezi animations rather than PowerPoint-esque graphics would be greatly beneficial to analysts!
They need to add a real-time visitor report option on the website. Else, it is a great tool.
Our company is very likely to renew our use of Google Analytics because it provides easy access to detailed website data that multiple employees use on a regular basis. We are able to make actionable decisions quickly and easily. Without the tool, our business would slow down and the risk of competition moving in our market share would increase.
I have many accounts and projects. The last thing I'll ever do is switch from StatCounter.
I never have to call tech support and never get frustrated because I can't get the information that I need.
love the product and training they provide for businesses of all sizes. The following list of links will help you get started with Google Analytics from setup to understanding what data is being presented by Google Analytics.
How to Use Google Analytics for Beginners – Mahalo’s how-to guide for beginners.
A beginner’s guide to Google Analytics – A free eBook walking you through Google Analytics from setup to understanding what data is being presented.
Getting to Know Your Google Analytics Dashboard – The title says it all! This is a brief post with one goal: to introduce you to the Google Analytics dashboard.
Google Analytics for Beginners: How to Make the Most of Your Traffic Reports– This guide doesn’t cover setup, but it does a great job of helping you to better understand the data being presented.
Google Analytics Video Tutorial 1: Setup – A video presentation that walks you through Google Analytics setup.
Google Analytics Video Tutorial 2: Essential Stats – A video presentation that introduces you to some of the most important data being presented in Google Analytics.
We wanted to try out a new program as IBM analytics was a bit pricey and our company has been trying to cut in areas of our budget in order to provide service for recent hurricane claims and to upgrade offices in the Northeast. This was a good solution to the budget issue, but it's still a new implementation.
StatCounter is lightweight compared to Google Analytics.Statcounter is easier to set up.StatCounter has an easier user-interface to navigate.
Customer insights are always important. Understanding the content of interest.
Seeing the source of traffic and their site behavior helps evaluate Ad investment.
Positive is that we can analyze website users.
You can manage sub-users, like a team, in StatCounter.