Suffolk's Latitude Festival will be one of the first music venues this summer to trial a new scheme aiming to boost plastic recycling and reduce marine pollution.
The Co-Op is running a so-called "deposit return scheme" where festival goers are encouraged to return their plastic water bottles to vending machines in exchange for a voucher to spend at one of their stores on site.
The bottles will then go on to be recycled.
Reducing the amount of plastic that makes its way to landfill is really important to us and our members.
I’m excited that, in partnership with Live Nation and Recycling Options, we have the opportunity to bring these machines to the UK only a few months after they were officially given the green light by the Government.
The pilot will also see reverse vending machines installed at Download festival in Leicestershire and Reading and Leeds festivals to encourage people to recycle their plastic bottles.
Melvin Benn, Managing Director of Festival Republic, said: “We welcome over 350,000 revellers across these four iconic festival sites.