The rollout follows a trial run with O2 in three UK stores and one million downloads of the Debenhams app. The department store claims that 20% of its online traffic now comes from mobile devices.
Debenhams is offering the service so that customers can access information, special deals, check for sizes and availability or arrange for good to be delivered to their homes.
Scanning a product bar code details its manufacture, and available colours and sizes, while out of stock garments can be ordered for home delivery. Debenhams has already been using its Extra kiosks – internet-enabled touch screens introduced last September - to offer up to five times the available range.
Department store has Debenhams announced a rise in sales with like-for-like sales up 3.1% for the 16 weeks to June 23 as the retailer benefitted from events including Easter, Mother’s Day and the Diamond Jubilee. Here Drapers takes a closer look at the retailer’s headline statistics.
Department store group Debenhams has reported a strong rise in sales after making the most of red-letter periods such as Easter and the Queen’s Diamond Jubilee, however gross margin was affected by a shift in the sales mix because of wet weather.
Debenhams’ Red Herring autumn 12 range features a push on denim and casualwear.
Debenhams is set to kick off what is expected to be a frenzy of discounting across the high street with the launch of its ‘Summer Spectacular’ today.
Debenhams’ long-serving womenswear design director Karen Peacock is to join Marks & Spencer in July.
Debenhams is looking to its Kate Thomas own label to regain market share in womenswear lost through the closures of La Senza and Jane Norman concessions.