Gardai have launched a criminal investigation into threats against a beautician incorrectly identified as the person behind Bloggers Unveiled, a social media account that touts itself as the unofficial watchdog of the Irish fashion and beauty industry.
The anonymous Instagram account, which has more than 220,000 followers, states that it is dedicated to “exposing” so-called influencers and others who it says have misled or mistreated customers. There have been numerous attempts to identify the person behind it.