After a review that included multiple agencies, T. Marzetti Company, the $1.2 billion specialty food company spanning 16 brands—including Marzetti salad dressings and dips, New York Bakery frozen breads and Sister Schubert's homemade rolls—named Chicago-based ICOM member Cramer-Krasselt agency of record.
C-K will begin immediately, taking over duties from incumbent MullenLowe Profero. New campaigns are expected in the fall. The agency's services for T. Marzetti will include advertising, media, programmatic, brand planning, digital, social media, public relations and more.
"We want consumers to fall in love with our brands when and where they choose—C-K understood this naturally," said Bob Holtcamp, T. Marzetti chief marketing officer. "In our search for an agency partner, it was the authenticity of C-K's work and their integrated approach, which focuses on creating value and connecting with consumers on their terms, that will help us share our story and drive growth in our brands. C-K has all the capabilities we need under one roof and we look forward to this partnership."
"At the core of T. Marzetti and each of their brands is a great story," noted C-K's President and COO, Karen Seamen. "The opportunity to further build these brands in consumer's hearts and minds—and on their dinner tables—is huge. We are excited to get to work."