Larry LeMaster, LandDesign's Chief Operating Officer, will demonstrate the importance of business development and marketing in tracking opportunities for future decision-making in both firm operations and growth. Join us as he presents on the lifecycle of leads to revenue! Attendees will learn business development and marketing's vital role in tracking opportunities and the percentage of probability that lead to potential revenue growth. This round table discussion will include CRM tools used to track opportunities, how to measure outcomes, and ways in which business development and marketing teams can impact the overall sales process.
Attendees will learn business development and marketing's vital role in tracking opportunities and the percentage of probability that lead to potential revenue growth. The round table discussion will include CRM tools used to track opportunities, how to measure outcomes, and ways in which business development and marketing teams can impact the sales process. SMPS Members are encouraged to bring principal leadership from their firms.