Microsoft commissioned Bond to launch their new global collaboration campaign with the design house Marimekko. The partnership is to drive awareness and elevate the new Microsoft Pro line of products. The collaboration had its initial launch in the Asian market. The campaign imagery and motion graphics blend the world of technology with fashion and lifestyle, thus creating brand recognition and curiosity, and celebrating the collaboration.
The project and tight timeframe required a multi-disciplinary focus on clear management, creative thinking, art direction, design, animation, and production. Bond produced a rich and flexible toolbox of marketing material which included assets for social media, keynotes and launch events, in-store retail, and print and digital media. Since launching the demand for the Marimekko accessories has been strong with initial sell out.