Judith von Gordon is Head of Media + PR worldwide at the Boehringer Ingelheim Headquarter in Ingelheim,Germany: "Boehringer Ingelheim belongs to the top 15 pharmaecutical companies. We are privately owned. We have our Headquarter in Germany and yes, we are driven by our Research & Development spirit. In 2008 we, the Communications people, decided it was the right point in time to start with social media."
"Boehringer Ingelheim is looking for fans on Facebook and wants its employees to be thought of as “superheroes, only with lab coats instead of capes”."
"@EngagementStrat Thanks Daniel. We tried to inject some self-depreciating humour as well. Kudos to our lawyers for letting us"
"This page is the official facebook page of the Boehringer Ingelheim group of companies. We have set up this page to help share our message of 'more health for the family' as we celebrate our 125th anniversary."
Companies are finally realizing what their employees have known for ages: Cubicle cultures just don't work.
Intense debate on social media use in pharma industry (i.e. Boehringer, Johnson & Johnson).