British label Drake & Hutch have broken away from the traditional closed door retail model and instead offer full transparency in production. A simple idea, from cotton grower to garment maker, every stage of production is advised for each luxury pair of pants they make.
This is a small step in the right direction and one we hope will become the norm as opposed to the exception said the brand. Being open and honest about how and where clothing is made gives power back to the customer and this is where the drive for change must come from. We believe putting on the right pants in the morning is as good a place to start as any!
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