It is easy to believe that big retailer already knows everything, but more often than not there is a potential for further improvements.
At Kollo we twist and turn, we think and change, as the retail industry and customer needs evolves. This is why we continuously work with big retailers like IKEA and ICA.
At ICA Maxi we have primarily worked with the non-food segment. Kollo has been involved in both larger and smaller projects concerning everything from product range and store layout to visual merchandising to communication systems and buying guides.
In connection with a major retake of ICA SPECIAL, where we developed a new store structure based on customer buying behavior, the store was awarded ”best store solution” at the Retail Awards.