Glenn and Tom discuss Website conversions and stay-in-touch programs. These two areas are key to Web marketing success for both lead generation Websites and eCommerce sites looking to maximize sales and customer engagement.
Web Conversions are a starting point.
Many consider conversions to be the end point.
Website conversion start a customer relationship.
There are many ways conversion can happen on a Website.
The boundary is very blurry on how people convert.
Web users do not care if you know how they contacted your company.
Conversions are only as good as your stay-in-touch program.
What is a stay-in-touch program? It goes by many different names.
Very simple: remaining in contact with your target market.Use both pull versus push strategies.
Develop a strategy for keeping in touch and allow for multiple channels.