Thinking Big Works » Blog Archive » What’s Your USP?
Is your USP that your product is cheaper, a different color, an old family recipe, you promise rapid delivery… anything that makes your product stand out from the rest.
Once you determine your USP, you can start developing your marketing plan around it. Obviously, what makes you unique is what will make you appealing to your target market.
Compare yourself to your competition and find out what sets you apart. No competition? Then that’s your USP.
Your USP is what determines your marketing approach!
This entry was posted on Wednesday, April 22nd, 2009 at 4:44 pm	and is filed under Marketing, advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
My name is Chris Carter of Super Power PC and I think I have grasped my 'Unique selling Position". I target the low-end computer market in Erie, Pennsylvania. I provide free computer recycling and a "zero landfill policy" and often receive units that are refurbished and sold in my retail locations to keep the program self-reciprocating.