SAN FRANCISCO, CALIFORNIA– SponsorPay, the leading value-exchange advertising company, today announced the launch of its new solution for the mediation of ad campaigns from networks, DSPs and agencies as well as direct-sold campaigns and house ads. Based on initial tests, the product is delivering a 30-40 percent increase in eCPMs for beta clients.
The SponsorPay Ad Mediation Platform gives publishers access to 50+ top demand-side partners out of the box. It is also able to easily integrate almost any provider not already included.
“The ad network mediation solution from SponsorPay delivers very effective yield optimization and consequently ensures the highest eCPMs in the industry,” observed Lianwu Pan, CEO of Feelingtouch, the developer behind popular games Ninja Rush, Dragon Hunter and Eagle Nest.
“SponsorPay’s ad mediation platform is our go-to solution for high-quality campaigns from top agencies and networks worldwide as well as the company’s own direct sales force,” echoed Gaël Bonnafous at Scimob of 94Seconds fame.