Thailand has the 2nd highest rate of road deaths in the world. 80% of motorcyclist fatalities occur on rural roads and the danger increases when riders ride alone, or at night. In many cases, head injury causes riders to lose their consciousness, leaving them unable to call for help. By the time emergency rescue team or someone notices, it’s too late. When the time is ticking, is there something that can help riders when they need it most? In cooperation with ThaiHealth’s Road Safety Project, BBDO Bangkok created HELPMET, the world’s first helmet that can detect a serious head impact and call for help when riders are unconscious.
Ambient advertisement created by BBDO, Thailand for Thai Health Promotion Foundation, within the category: Public Interest, NGO.
This is pretty good, but is this advertising or product innovation? The lines are blurred nowadays. Not a bad thing.
Good idea...hopefully it's affordable for the average rider.
It's just genius. Everyone who touched this should feel incredibly proud.