I’ve been thinking a lot about the concept of “voice” in writing and marketing.
Lots of entrepreneurial types try “outsourcing” their voices… meaning they want other people – the “marketing experts” or their friends – to fully determine the tone of their marketing.
Or maybe they don’t ask other people, and instead try to mold their voices after someone else’s style.
And “Huwe” is spelled just like you probably think it is: h-u-w-e.
Today I wrote you a little song!
A little something that popped into my head as I’ve been thinking about the way people relate to their marketing, and particularly the marketing of their services.
I find that so many people want to be rescued in marketing. And they want someone else to shape their message and their voice – and this is a big mistake, especially for an entrepreneur.
What makes your services interesting is actually you – how you infuse your business with your personality, your ethics, and your approach. And all of that should come out in your voice, in what I call your voice, in writing and marketing.
What’s your tone? What’s your style?
And I think that a lot of people are outsourcing their voice because they want someone just to come in and make them something slick and pretty that is real impressive, makes them look like a corporation, and actually doesn’t communicate reality at all.
And I’ll help it show.
And I’ll help it grow.
Recorded here, in the studios of Appalachia. Thank you very much.
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