The Internet may have taken the world of marketing by storm, but that doesn’t mean the more traditional methods of marketing are now defunct. If you can give your customers a hard-copy brochure or flyer, they’ll have something they can always refer to without having to search on the internet. In addition, people will always be reminded of your company if they have a flyer or brochure lying around, and that means when they need the products you sell, they’ll probably contact you as oppose to your competitors. However, you need to make sure your marketing materials are printed on the right type of paper if you want them to have a big impact.
Paper is available in all sorts of sizes, weights, and thicknesses, and they’re usually either coated or uncoated. Coated paper is perfect for the likes of photos, posters, and illustrations, but uncoated is usually the preferred choice for books and magazines. As long as you find the right company for printing services in Perth, you’ll be able to choose the most appropriate type of paper for your needs, and you’ll also be able to ask for expert advice. However, you might want to have an idea of which type of paper you need before you contact the professionals.
Needless to say, you have a lot of tasks to handle as a marketing manager or business owner, so you don’t want to waste too much time agonising over which type of paper to purchase for your marketing materials. Below, this article will detail some things you need to think about to make sure all your printing needs are catered for.
What is your final product? – As aforementioned, there are many different types of paper, and it’s important to choose the right type for the task at hand. Make sure you have a good understanding of what you’re trying to make, whether it’s business cards or a magazine.
How important is durability? – Let’s face it, a lot of flyers are thrown in the bin on the first day, but a book is purposed to last for years. Make sure you consider durability carefully when choosing which type of paper to purchase.
What message should your paper convey? – If you want your paper choice to make an impact, you might not want to choose the cheapest type available.
As you can see from the information above, choosing the right type of paper isn’t a simple task. However, the professionals are there to offer guidance whenever needed, and as long as you choose the right company for printing, you can feel confident your printed materials will have the desired impact.