Golden Peacock Business Excellence Award will be presented to organizations in different sectors, adjudged to have made the most significant achievement in the field of Business Excellence. Golden Peacock Business Excellence Award stimulates and helps organizations to rapidly accelerate the pace of their improvement process. It is a powerful self-assessment process and a way to build an organizations’ brand equity on Business Excellence. The preparation for the award helps to inspire and align the entire work force and management functions. The knowledge gained by the organization in describing and self-assessing its operations lead to IMPROVED organizational performance.