A recent Nielsen Scarborough study found that more than 169 million US adults now read newspapers every month, in print, online or mobile.
Why are people turning to subscriptions and away from ad supported models of publishing? Three words. Ads, Ads, Ads.
80 million Americans will use AdBlock this year, the head fake called "native advertising" are no more than ads disguised as content ands "ads" themselves are click-bait traps grabbing more and more data about people who may not even click on the ads. Creepy stuff.
“The number of people with access to the Internet is huge and lots of niches are underserved right now because they’re not broad enough for advertisers to care about,” says Ben Thompson.