Think that the 7 deadly sins only apply to your morals? Think again! Greed, anger, laziness, gluttony, envy pride and lust are equally important to avoid when running Google Adwords.
Earlier this year the folks over at eConsultancy reported that 36% of people still don’t realise that Google Adwords are ads. A figure that might surprise those who have previously dismissed the opportunities that paid search offers with statements such as “I never click the ads, so why would my customers”.