The Client Our client is Scotland’s largest entertainment, culture and listings magazine, an established high quality monthly, special publications and associated website aimed at a culturally engaged and entertainment savvy audience of readers. This high profile product is distributed throughout Scotland through a network of over 650 distribution partners that includes retailers, hotels, restaurants, bars, retailers, clubs, etc. They provide their readers with an informed mix of editorial features, interviews, reviews, articles and competitions covering a range of subject areas including music, clubs, film, theatre, art, comedy, deviance, food and drink. Their customers include a range of high profile international, national and local brand names. They are at an exciting stage of development and currently require an Advertising Sales Executive to grow their team and client base.
The Role Based in their Edinburgh office you will be consultatively selling their print and online media solutions to a range of new and existing customers. Products could include sponsorship, promotions, editorial, events, online content and print media. You will be liaising and negotiating with key decision makers both over the phone and face to face. You will be responsible for using an existing data base, sourcing new potential customers and developing leads. This will involve establishing client needs, listening to briefs, establishing campaign criteria and putting together innovative and creative bespoke campaigns that meet client objectives while maximizing client expenditure. This will be a highly creative role where you will be responsible for researching opportunities, generating new ideas for new business then developing and creating a range of unique bespoke online and print Advertising, Sponsorship & Promotional initiatives on behalf of clients Your role will involve building and maintaining relationships with key decision makers ensuring that the relationship is nurtured and grown. You will be responsible for the development of these commercial partnerships. You will ensure your activity is implemented efficiently, managing advertising campaigns and guaranteeing the best results for customers and client satisfaction. You will be responsible for working to targets, maintaining and understanding your sector, keeping up to date with cultural events and openings. You will also source business information, from competitor products, as well as attending a range of social events where you will network and represent the brand.
A minimum of 6 months advertising / media sales experience from any sector with a proven track record of success.
Knowledge of and an interest in culture and entertainment.
Ability to work closely with customers consultatively selling the benefits of their quality lifestyle brand. You will be commercially aware, motivated, enthusiastic and have the tenacity to drive sales forward coupled with a real desire to work in the media sector. You will also have the ability to develop long term relationships with a range of existing accounts.
The Package In return you will receive the fantastic opportunity to work on Scotland’s largest entertainment magazine at an exciting stage of their development. You will be working in a friendly team orientated environment on a recognised quality title with an already established range of clients.
This job closed on 8 October, 2018 so we’re afraid you can no longer apply for this role.