As senior director, digital, at PetSmart, Annette Gionfriddo oversees the strategic direction, sales and metrics growth for the mobile and social platforms. Annette most recently lead the digital and omnichannel strategies including merchandising, planning, onsite search and site optimization for PetSmart.com. Prior to her role at PetSmart, Annette held various leadership positions within the digital organization at QVC. Annette has held several digital leadership position during her 18+ years including mobile app development, SMS, e-commerce merchandising and planning, site optimization and marketing.