Beginning in 2019, Davis GMC Buick launched the community initiative ‘Hometown Garage’. Bold, confident shapes combined with the classic Davis colours catch your eye as various different billboard graphics are helmed by the main branding emblem. This campaign aims to connect the community with longstanding Davis employees in each of their many service and parts departments. With the goal of establishing a trusting relationship with the younger generation of vehicle owners, this campaign will continue to grow over the course of the year.
The Hometown Garage branding incorporates a stylized version of Kirsty. Paired with Stratum2 for a body font, the branding makes use of the bold Davis colours to stand out. Photography by Monica Chapman.
Hometown Garage was introduced by being featured on one of Lethbridge's most prominent landmarks, as well as multiple other billboards throughout the city. The brand will also be featured prominently online through social advertising and Google Adwords campaigns.