Ana Lorga is a savvy consumer neuroscience expert with a deep abiding passion for bringing science to marketing. She is a professional who has spent over a decade in working with business as well as academia. Ana, having founded one of the fastest growing full service advertising agencies, has deep expertise in the world of design, communication, branding and the creation of marketing campaigns for brands across diverse industries such as Consumer Goods, Retail, Finance and Media. Given her unique academic background, Ana then set out to found Buyer Brain, a consumer neuroscience research lab, that focuses on delivering non-conscious insights which drive deeper customer engagement. Ana is a Medical Doctor that holds a double MBA degree in Marketing and Finance from the University of Ottawa & Bucharest School of Management and is currently a PhD scholar in consumer neuroscience with the Bucharest Academy of Economic Studies. Dr. Iorga has been a member of TAAN, a global network of senior advertising professionals since 2009. She also serves on the editorial board of NMSBA’s Insights Magazine. Ana is a lecturer at Hamburg Media School’s Neuromarketing Manager Program and co-editor of Ethics in Neuromarketing, a path breaking book exploring the ethical challenges in Neuromarketing. Ana is also a member of the NMSBA Advisory Board.