Some famous editors in Indian journalism.
What is public opinion? Who constitutes the public?
Which are the tools used to gauge public opinion? How reliable are they?
Vietnam and Iraq Wars, Bangladesh liberation, etc.
Use of common facilities like news pool, personnel, etc.
How Indian language newspapers have shaped outlook and cultural identities.
¾ This paper shall introduce the students to the art of newspaper and magazine design and will orient them towards the practical aspects of newspaper – magazine making.
Thirty-two page Magazine- A4 size.
¾ To understand the current developments and problems concerning advertising as an economic and social force.
¾ Appreciate the increasingly international nature of advertising.
¾ To analyze the interdependent nature of advertising and popular culture.
Understanding the medium and writing for TV, Cinema, Radio, Innovative medium, Internet, SMS.
Principles of writing press release copy 05 Writing copy for mail order, direct mail, yellow pages, trade directory, classified advertisement, B2B advertising.
Corporate Identity systems – Packaging , Brochure,P.O.P ,etc.
How to brief the art direction and get the best out of him.
¾ To introduce the students to the complexities of consumer behavior.
¾ To develop knowledge of major media characteristics and buying advertising space in them to develop an understanding of procedures, requirements, and techniques of media planning.
¾ To provide an introduction to the concepts and practices of contemporary brand management.
¾ To understand the appropriate strategies and tactics to build, measure and manage Brand Equity.
¾ To enable students to enjoy photography as an art.
Internal Assessment: Photography practicals, project submissions.
¾ The objective of this paper is to introduce the subject of public relations to the student and help understand its role and function it plays in society. It will equip the student with the basic tools of public relations and give them an overall understanding of the subject.
¾ To acquaint the students with the various styles and schools of cinema throughout the world.
A screening and discussion on Early Indian Cinema like Dadasaheb Phalke’s films and Prabhat Talkies’ films, along with a discussion of early Indian cinema, and the development of the studio system in India.
A screening of Kurosawa’s film along with a discussion of its impact on Hollywood cinema and Hindi cinema.
A discussion on Hollywood classical narrative films like Hitchcock, Agatha Christe.
Screening and discussion of contemporary Hollywood film makers of 90’s and 2000 like Steven Spielberg, Ang Lee.
The Business of Cinema -“ Production, Distribution, Exhibition, Branding, Promotion and Marketing of Films.
Major Film Awards and Institutions.
A visit to a shoot in Film City.
Lecture-demonstrations on technical aspects of film: cinematography, editing, special effects, sound.
Each student creates a website of not more than 10 pages on a given subject.