Listen in as C.R. Herro, Vice President of Energy Efficiency and Sustainability at Meritage Homes, shares his very thoughtful perspectives on the gaps that exist between the way buyers and experts make choices about the homes they live in.
We discuss the new parameter of home choice beyond location, price, and design; the parameter of home performance.
CR’s unique background of study in philosophy, environmental engineering and business experience sheds fresh light on the complex, and often daunting topic of how home buyers must somehow gain experience in the benefits of a high performing homes before their perception of value shifts such that a want becomes a need.
Host Bill Spohn and CR Herro discuss the international landscape in home performance to glean insights into what could, and should, happen in the United States, as well as how home automation needs to tie in the building performance trends.