These labels are genuine Monarch price labels (MO-FEB-117/000537) made by Monarch in the USA for use in the Monarch 1110 pricing gun. These labels are white. The word GROCERY is printed in blue ink along the top of the labels. There are 1,063 labels per roll. There are 240 rolls in this case. There are 255,000 individual labels in this case. There are also 15 free Monarch* black ink rollers in this case. These labels are new, fresh stock, in the original cartons and packaging.