The Unstereotype Alliance and the UN have partnered with IPG, Unilever and MullenLowe London to create a film that aims to crush stereotypes in the advertising and marketing industry.
The film, called “The Problem is Not Seeing the Problem,” highlights unconscious biases that plague our industry. It was constructed as a casting session, none of the actors involved knew what the casting was for, what the film was about or what it was marketing. To make sure the spot was genuine and authentic the film was unscripted in order to capture candid moments and the actor’s true reactions. After the end of the film the actors were called back and it was only then that the director revealed the purpose of the film, as it is on the spot; their reaction was incredible and of pure surprise.