It's like waking up Christmas morning to see what's under the tree.
There's nothing quite like the arrival of a new logo.
Fun, yes, but the bottom line it's all about branding!
And it's almost like Christmas morning here at WBAL with the new station logo that has been rolled-out in recent weeks.
The new WBAL logo is popping-up all over town.
Not only on the front of the station's popular Buck Truck t-shirt, but also on the WBAL News Cars that we drive all over the Baltimore-area covering stories.
And over the weekend while working on a feature I'll be doing ahead of next week's Maryland Million, I noticed another logo shuffle going-on here in the Baltimore-area.
In the first year of the second season of the historic race track along the railroad tracks in Laurel, just like WBAL, they have rolled out a new look logo.
A new logo that shows-up around every corner of the track.
And believe you me, replacing "the old with the new" is often a daunting task.
As you can see, from the starting gate (above) to the paddock (below) the new logo has really been rolled-out at the home to the Jim McKay Maryland Million.
As you can see, the powers-to-be at Laurel Park have left no stone unturned in making sure the new logo is everywhere it is supposed to be.
We're talking about a huge facility to do just that.
And that said, think about all the WBAL and Laurel Park stuff like stationery and business cards that carry the station and track logo.
So if you see me or my colleagues at WBAL driving around town in our news car with our new logo give a honk and a wave.
Like it says on the new logo, it is the only station that matters!
And look, John Patti has a WBAL Orioles Buck Truck t-shirt with the new WBAL logo.