Every New Year starts with the promise of a new beginning. For many, it is another opportunity to set new goals and work towards achieving them. Despite the challenges of the previous year, the New Year is welcomed with optimism and hope. Leading Telecommunications Company, 9Mobile, is extending the good feelings of the New Year by kicking off its 10th anniversary, aka 9nniversary, this January with a promise to switch on the future with 9ja.
Exciting times are here again for subscribers of 9Mobile who can recall with fond memories the disruptive market launch of the network 10 years ago through its “0809ja” campaign that amplified the Nigerian Spirit of Excellence and became a clarion call for young Nigerians. The brand took a pride of place in the already saturated telecoms market through product innovation and bold communication; winning over the love of millions across Nigeria.
It achieved many firsts in the industry. For instance, the “0809UChoose” put power in the hands of subscribers to choose their numbers. Subscribers will never forget others like Morecliq; the first of its kind product in the youth market and GEM – a unique loyalty proposition in the Nigerian telecommunications industry for high- value customers.
Despite these achievements, the telco giant went through some challenges last year. 2018 was somewhat bewildering for 9Mobile subscribers because they weren’t sure what was going on with their beloved network after the change of ownership. But, going by plans unveiled by the new management for the 9nniversary, 9Mobile has promised to recommit to its unrivaled relationship with them.