Cleaning services company Ikon has extended its stadium naming rights partnership with AFL Aussie rules football club Carlton.
The company has held naming rights to Ikon Park since 2015 and has agreed a new five-year contract to take the partnership through to 2024.
In addition to being the club’s official venue partner, Ikon is an AFLW Foundation partner and Carlton in Business member.
The agreement was announced in the wake of a funding commitment from the federal government for the renovation of Ikon Park. The Melbourne stadium has served as Carlton’s headquarters since opening in 1897, although it hasn’t hosted AFL games since 2005.
Following the launch of the women’s AFLW league in 2017, Ikon Park has become the home of Carlton’s team in the competition and the renovation is planned to enhance this position. The Liberal Nationals Government has confirmed it will commit AUD $15m (€9.43m/$10.68m) to the project, building on an earlier pledge of AUD $20m by Victoria’s state government which was dependent on federal backing.
E-cigarette manufacturer Totally Wicked has agreed a deal to take on naming rights to Langtree Park, the home stadium of English Super League rugby league club St Helens.
Scottish Premiership football club Hamilton Academicals has entered into a stadium naming rights and shirt sponsorship agreement with home improvements firm Superseal, along with a separate shirt sponsorship deal with online gambling brand NetBet.
Atlético Madrid has unveiled Chinese conglomerate Dalian Wanda as the naming-rights partner for its new stadium, which the Spanish LaLiga football club is scheduled to move into next year.