The onus of advertising, pricing and sales promotion policies is put on ________ distribution.
________ planning determines the number , location and ownership of warehouses.
A channel's length is also called as horizontal dimension.
Firms that lack promotional capabilities rely on middlemen.
________ exists when a few large independent firm accounts for bulk of an industry's sales.
Image building pricing objective reduces the price war among competitor.
It is the process of identifying smaller markets within a larger market.
A change in quantity demanded of a product is caused by a change in its ________.
It refers to the effect price changes have on quantity demanded of a product and the firm's sales revenue.
This involves combining two or more levels of a channel under one participant's control.
Inndustrial goods are sold to end-users for personal consumption.
Income,occupation,education, age,marital status are factors of which type of segmentation?
Marketer should keep company's mission and marketing objectives in mind while making pricing decisions.
The demand for a specific brand within a product category is called selective demand.
Wide market coverage is achieved.
Helps in the process of matching demand and supply.
No intermediaries between producer and consumer.
Combining two or more levels of a channel under one participant's control.
Product variety marketing presents different choices to set the companys' product apart from competitors.
"Idea screening" stage reduces the number of ideas based on company's criteria.
It is a paid form of non personal communication.
It is the process of influencing one's behaviour by sharing ideas, feelings and information.
This refers to the number of product items within each product line.
This includes all product item's a company offers.
This is a group of products that are related.
This is the total number of product lines.
Distribution costs are low when intermediaries are used in the channel.
It is the best quality type of transportation available.
It increases as the quantity ordered increases.
It is used to transport petroleum products to refineries.
It decreases as the quantity ordered increases.
The advantage is speed and flexibility in carrying small loads.
Logistics is an area of potentially high cost saving and improves customer satisfaction.
Optimum marketing mix is obtained using analysis, ________, implementation and control.
Product ________ plays a major role in distribution strategy.
Consumer needs are matched with the company capabilities and goals in marketing process.
Question The onus of advertising, pricing and sales promotion policies is put on ________ distribution.
Question A channel's length is also called as horizontal dimension.
Question Firms that lack promotional capabilities rely on middlemen.
Question ________ exists when a few large independent firm accounts for bulk of an industry's sales.
Question Image building pricing objective reduces the price war among competitor.
Question A change in quantity demanded of a product is caused by a change in its ________.
Question It refers to the effect price changes have on quantity demanded of a product and the firm's sales revenue.
Question This involves combining two or more levels of a channel under one participant's control.
Question Inndustrial goods are sold to end-users for personal consumption.
Question Income,occupation,education, age,marital status are factors of which type of segmentation?
Question What is Marginal cost?
Question Marketer should keep company's mission and marketing objectives in mind while making pricing decisions.
Wide market coverage is achieved. Intensive distribution. Intensive distribution.
Question Sales contests, consumer contests are examples of public relations.
Question What are the stages in new product development ?
Question Safety stock available with a company is 200 units and seasonal stock is 150 units. The usage rate of the product is 5 units/day and lead time is of 10 days. Calculate the basic stock.
Question Profits are negative in which stage of product life cycle?
Question Customers are brand,style and type conscious when buying ________ products.
Question Product development includes starting another business or buy businesses outside of their current line.
Question Who provides time and place utility?
Question Publicity is news carried in the mass media about a firm and its products, policies or actions.
Question ________ is a bundle of physical, chemical and/or intangible attributes that has the potential of satisfying customer wants.
Question Services can be stored in inventory.
Question When is demand price elastic?
Question "The customer is always right" is the spirit of marketing concept.
Question New product forms and brands enter in which stage of product life cycle?
Question New products enter the market and old customers make repeat purchase during which stage of product life cycle?
Question The life cycle of product category is the shortest.
Question Factors affecting demand of a product?
Question Boston consultance group Matrix focusses on future business.
Question In which phase of production era, the producer and consumer are the same ?
This is a group of products that are related. Product line. Product line.
Question What are variable costs?
Question ________ is some characteristic of people in the market that helps in dividing it.
Question Optimum marketing mix is obtained using analysis, ________, implementation and control.
Question Marketing arises from ?
Question ________ provides more information than Advertising and is relatively inexpensive.
Question This distribution limits intermediaries to one per given territory.
Question Consumer behaviour is easy to understand in familiar country like India for Indians.
Question The key to successful new product introduction lies in a systems approach.
Question ________ guides the development of advertisements and personal sales presentations.
Question ________ occurs when people inspite of being qualified and experienced and trained have to settle for a low level job.
Question When is demand inelastic?
Question Communicating with middlemen requires information which is different to the information required in communicating with the final buyers.
Question MIS provides marketers with the right amount and type of information in a timely fashion.
Question Marketer has no control over setting the price in which type of market structure?
Question The areas which become active after promotion budgets have been set and funds are allocated to promotion mix elements.
Question Doctor's services in an emergency are called which type of products?
Question Warehouses are needed when supply sources and markets are located close by.
Question Competition develops in which stage of Product life cycle?
Question What is Market Penetration?
Question ________ distribution is used when a small percentage of customers account for a large part of sale.
Question Buyers are geographically concentrated in the consumer market.
Question What is Exclusive Assortment?
Question Companies apply a variety of price adjustment strategies to account for differences in customer segments and situations.
Question Firm's that lack promotional skills rely on ________ for promotional push.