Dogs often stay home alone, bored or stressed. Research showed that if you let on the radio for dogs when they're home alone, they feel more relaxed. However they only hear 'human radio'. Meet the K9FM from Pedigree, thé radio for dogs.
Colenso BBDO thought up this innovative interactive way to increase the public's interest in New Zealand's Pedigree Adoption Drive, the brand's effort to rescue and put up for adoption abandoned dogs around the world.
Pedigree is not only a dog food company, they made a priority to help lost dogs find a new home. They therefore recently made the Pedigree screensavers, using it as a media and turn them into a virtual pet adoption fair.
Pedigree is experimenting with a new way to raise money for its famous ‘Adoption Drive’ campaign, by creating this super cute Doggy video, and enabling YouTube’s revenue sharing model, to make every global view earn money for the cause.
Pedigree has come up with a great idea to promote adopting dogs. They created a mini-website where you can upload a picture of you, and through face recognition the dog that looks the most like you is presented.
Pedigree Dentastix are apparently so good for you dog that your dog will bite a part out of a frisbee. The tagline that goes along is: “Pedigree Dentastix. For healthy teeth.” This reminds us of another great advertisement for dog food.