GR Farma oversees the entire supply chain with a significant focus on supporting important BRAND NAME DRUGS on the market. Stock pressure, widespread distribution and synergy with medical and scientific information are the main strategies applied by the GR Farms sales force.
Cosmetics is the second market by size and margins for Italian pharmacies. GR Farma is present in the COSMETICS segment in pharmacies with cutting edge products and a sales force specialised in beauty products, with an innovative approach to selling.
BABY CARE recorded significant growth and a steady trend, the most advanced pharmacies are front runners in the supply of essential products for infants. GR Farma is present in the Baby Care segment with a sales force that has managed pharmacies and specialised stores for many years.