The 55th D&AD Professional Awards Ceremony took place last night (27 April) in London. BBDO India managed to grab a Yellow Pencil for P&G’s Dads #ShareTheLoad campaign in Integrated & Collaborative Earned Media/Large Business category.
This is only the second time that India has bagged a Yellow Pencil at D&AD. It can be recalled that McCann Worldgroup had won India its first ever Yellow Pencil in 2015 for its campaign for Perfetti Van Melle’s Big Babol.
Apart from this BBDO India also received a Graphite Pencil for the same campaign. In addition to this, three Wood Pencils were added to the agency’s kitty, again for the same work.
JWT India’s Blood Donation campaign for Indian Red Cross Society and O&M India’s Savlon Healthy Hands Chalk Sticks campaign won a Graphite Pencil each.
O&M also picked three Wood Pencils whereas Taproot Dentsu won two Wood Pencils. Ek Type, Leo Burnett India, McCann Worldgroup and Wieden + Kennedy took home a Wood Pencil each.
This year D&AD gave away five Black Pencils - the highest accolade in the creative industry. ‘We’re the Superhumans’ claimed two Black Pencils on the night, one each for 4Creative and Blink - the creative team and production team (respectively) who created the film to promote Channel 4’s coverage of the 2016 Paralympics.
D&AD CEO Tim Lindsay said, “What an outstanding year for creativity. Five Black Pencils, all hugely deserving of the Award. What unites them is a clear desire to create a better world, whether it’s promoting diversity, safety or inclusivity but what is really fantastic is that they win this coveted award for their craft. Proof that creativity as a force for good lives outside of a single category but has become an all-encompassing theme.
“For the first time ever, the United States is the country taking home the most number of Pencils. In fact, the top of the country rankings is comprised of countries from across Europe, the Americas, Asia and Africa, reminding us that D&AD is a truly global organisation, encouraging and awarding talent from around the world,” he added.