Australia is a melting pot that’s only becoming more diverse, and people are embracing it. While faith in institutions wavers, faith in people – in hard work and the importance of happiness – is strengthening.
Aussies are renowned for their laid-back attitude, but many are overworked. While they’re not afraid of a little ‘hard yakka’, they’re increasingly looking for ways to have more balance – and more fun.
‘Generation 2.0’ are the bi-lingual, bi-cultural children of immigrants, who’ve grown from humble beginnings to become one of the most educated and successful groups, redefining the old ‘fair go’ mantra.
Six in ten Australians say happiness, not money, is key to success. The simple life has become the norm Down Under, as more value is being placed on experiences over things.
Australia's real estate boom has altered a generation’s attitude to ownership. For this new wave of renters, the prospects of property and security have been swapped for experience-heavy lifestyles.
Within the next decade, Aussie couples without kids will outnumber those with them. With many postponing or passing on parenthood, downsized urban living and personal indulgence are on the up.