Singapore, 23 December 2009 – SPH Magazines Pte Ltd (“SPH Magazines”), the appointed publishing agent for Overseas Union Enterprise Limited (OUE), has just released the inaugural issue of MGZine – a magazine covering a mix of progressive fashion, travel and dining inspired by the newly-revamped Mandarin Gallery.
Published three times a year, MGZine is read by well-heeled, highly affluent and cosmopolitan consumers who have a keen eye for quality. “New and bold” is the theme of the kick-off edition, which reflects the fashion-forward spirit of Mandarin Gallery’s unique tenant mix.
The mall, which has undergone a $200 million facelift, now offers an eclectic mix of 103 fashion, lifestyle and food and beverage tenants, many of which are emerging or cult labels that are new to Singapore. Among these are over 10 international and local brand names such as Bathing Ape, Y-3 and Ben Wu.
Fashion forms a major part of MGZine, with highlights such as the latest offerings at Mandarin Gallery to hot fashion and beauty must-haves. A dedicated men’s section ensures trend-savvy male readers stay updated on the latest fashion finds too. Each issue also contains insightful profiles of prominent local and international personalities, noteworthy taste trends and chic travel destinations.
In line with the editorial content, MGZine’s design is modern and creative, with a touch of the unexpected. From changing treatments of the masthead in every issue to quirky fashion spreads and playful, colourful applications of typography, all elements come together for a look that is chic and luxuriously stylish yet filled with an edgy, raw energy.
MGZine is distributed to Mandarin Gallery’s shoppers and tenants, as well as hotel guests of Meritus Mandarin Singapore and Marina Mandarin Singapore.
“We’re pleased to be OUE’s publisher of choice. As our first publication for a shopping mall, MGZine represents an exciting addition to our custom portfolio, which already cuts across a wide spectrum of industries and subject matter encompassing travel, business and luxury lifestyle,” said Mr Dennis Pua, Managing Director, SPH Magazines.
“We’re very excited to kick off a new partnership with SPH Magazines. Through MGZine, we hope to convey the sheer excitement of shopping at Mandarin Gallery – a place where consumers can find exclusive, progressive fashion and lifestyle brands,” said Ms Patrina Tan, Senior Vice President, Retail, Marketing & Leasing, OUE.
MGZine is a stylish new magazine covering a mix of progressive fashion, travel and dining inspired by the newly-revamped Mandarin Gallery. Published three times a year, each issue showcases the mall’s latest offerings as well as insightful profiles of prominent local and international style personalities, noteworthy taste trends and chic travel destinations. MGZine reaches Mandarin Gallery’s shoppers and tenants, as well as hotel guests of Meritus Mandarin Singapore and Marina Mandarin Singapore.
With a proven track record for sterling editorial content and award-winning designs, SPH Magazines raises the bar as a dynamic magazine publisher. In its stable are over 100 titles in English and Chinese, covering lifestyle, fashion, beauty, society, bridal, health, men's lifestyle, movies, automobile, parenting, décor, new media and business. All the newsstand publications, including flagship title Her World, and other well-known titles such as Female, The Peak, Home and Décor, Nuyou, Torque, HWM and GameAxis are among the highest-circulating titles and best-read in their respective lifestyle category.
SPH Magazines' established editorial unit provides excellent custom publishing services to major corporate clients by producing custom lifestyle magazines, newsletters and other collateral to meet their business needs. In addition, its regional IT portal, www.hardwarezone.com®, is consistently the No.1 online portal as attested by the Hitwise awards over the last two years. Its subsidiary, clickTRUE Pte Ltd, is a Pay Per Performance online marketing company specialising in Online Media Planning, Search Engine Marketing and Optimisation, Web Analytics Consultancy and Landing Page Optimisation.
Having recently undergone a $200 million facelift, Mandarin Gallery now features a vibrant mix of 103 fashion, lifestyle and food and beverage tenants, over 10 of which are new to Singapore. Owned by Overseas Union Enterprise Limited, the mall’s tenants have been carefully selected to appeal to the highly affluent, well-travelled and fashionable crowd, and include luxurious yet modern brands like Marc by Marc Jacobs, Just Cavalli and Mauboussin. Featuring 152 metres of prominent Orchard Road frontage and five stunning flagship duplexes, the all-new Mandarin Gallery is the preferred destination mall at which the ultimate tailored shopping experience awaits.
Overseas Union Enterprise Limited (OUE) is a Singapore-based hospitality and property management group that is growing in size and geography. Leveraging on its hotel business, OUE is diversifying and enlarging its portfolio to comprise a mix of retail, commercial and residential properties. OUE invests in value-enhancing development projects that are situated in prime locations. The aim is to deliver the ultimate experience to end customers, whether they are hotel guests, homebuyers or retail and commercial space tenants.