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Don’t miss your chance to see the 2019 Valero Alamo Bowl!
Before the two teams hit the field for the big game, everyone will come together at the PrimeSport Kickoff Luncheon.
Order your game program for the 2018 Valero Alamo Bowl. Programs will be mailed out approximately two weeks after the Dec. 28, 2018, game.
Get your 2019 Valero Alamo Bowl Fiesta Medal. Price includes all shipping fees.
You Never Forget The Feeling.
The Valero Alamo Bowl Board of Directors is a group of dedicated San Antonio business and civic leaders who constitute its governing body. The Board of Directors currently consists of 28 Active, 2 Ex-Officio and 24 Life Members.
President and CEO, NuStar Energy L.P.
Sports Medicine Associates of San Antonio, P.A.
Vice President, Davila Pharmacy, Inc.
2001: Norman T. Dugas, Jr.
2011: David R. Schmidt, M.D.
As President/CEO of the non-profit San Antonio Bowl Association, Derrick Fox is responsible for the overall administration and day-to-day operations of the Valero Alamo Bowl and its Community Festival of Events.
Over 1.44 million spectators, and a total economic impact in excess of $870 million.
Partnerships with title sponsor Valero and broadcast partner ESPN as well as the Big 12 and Pac-12 conferences through 2025.
A graduate of Duke University, Fox came to San Antonio in August 1992 after seven years with the Fiesta Bowl. He began his Fiesta Bowl career as an intern in 1986 and held the title of Director of Marketing his last three years.
A native of Port Angeles, Washington, Fox and his wife Alison have two sons – Drew (23) and Jake (21).
As the Valero Alamo Bowl’s Vice President of Operations, Julie is responsible for overseeing the bowl’s Community Festival of Events as well as directing all aspects of the bowl game. Julie is also the primary contact for the participating teams, all facilities and the bowl’s merchandising programs and human relations. Julie joined the bowl in 1997 as an Event Coordinator and was promoted to Director of Events in 1999 before assuming her current role in 2002.
In the off-season, Julie breeds and shows Himalayan cats.
Prior to the bowl, Baker worked for the Alamodome for three years where she coordinated events as well as assisted in special projects for the director. A Dallas native, Julie graduated from the University of Texas-Austin in 1991 with a degree in Social Work. Julie and her husband John have a daughter, Rachel, and a son, Samuel.
Rick joined the Valero Alamo Bowl as its first Director of Marketing in 1999 and was promoted to this current role as Vice President of Marketing and Communications in 2003. Rick directs the sponsorship sales, service and new business development of the bowl events as well as oversees the organization’s public relations and marketing efforts.
Prior to joining the bowl, Rick spent five years working for the San Antonio Spurs where he managed the Spurs community relations activities. Rick’s marketing experience also includes one season with the San Antonio Missions Baseball. A St. Louis native, Rick graduated from Trinity University in 1991. He is married to Mindy and has two daughters: Heidi and Audrey.
In his 10th season with the Valero Alamo Bowl, Bryan is responsible for overseeing the ticket operations and sales for the bowl and its ancillary events. Moynihan has more than 20 years of experience in the sports ticketing industry on the collegiate and professional sports level.
Prior to joining the Bowl, Moynihan served as the director of ticket operations for the Houston Texans and Orange Bowl Committee in Miami. Bryan began his professional career as ticket manager for Southwest Texas State University in San Marcos, and then graduated to the National Basketball Association’s San Antonio Spurs. He received a bachelor’s of science degree in Kinesiology from the University of Texas and holds a master’s degree in sports administration at St. Thomas University in Miami. He and his wife Andree are the proud parents of Kennedee Paige.
Christie joined the Valero Alamo Bowl as the Senior Manager of Events & Marketing in 2018. Her responsibilities include the production of the Bowl’s Community Festival of Events and coordination of its advertising and marketing efforts.
She has over 10 years of event management experience, and prior to joining the Bowl, worked at several marketing agencies representing clients like PayPal, BMW, and the NCAA. Her professional career started at Major League Soccer before she moved on to Nintendo to manage event marketing programs for both the Wii and the DS.
Christie graduated with a bachelors degree in Sports Administration and Marketing from the University of Tulsa.
In his second season with the Valero Alamo Bowl, Colten serves as the Bowl’s Business Development Coordinator. In this role, Colten directs all of the bowl’s group offerings as well as helps grow new business development through customized sponsorship and ticket packages.
Colten is a 2015 graduate from Baylor University’s Sports Sponsorship and Sales program. After graduation, Colten took over as the Director of Business Development for the Dallas Mavericks D-League team, the Texas Legends, before making the jump to the NHL with the Columbus Blue Jackets. He was born and raised in Waco, Texas.
If you have a group, business, or individual that may be interested in making it out to this year’s game, give him a call at 210-704-6394.
With over 20 years of office management experience, Sonya joined the Valero Alamo Bowl as Executive Assistant in 2005 and was promoted to her current role as Director, Executive Services in 2014. She is responsible for the daily accounting and office management as well as managing the Board of Directors and scholarship program.
Prior to joining the bowl, Sonya was the Office Manager at First Data Corporation. Born and raised a Texan, she left the state to earn a business degree from San Jose State University in 1987, but got back to her roots as soon as her cowboy boots could get her back home.
Ashley is this year’s digital media coordinator. She produces the Valero Alamo Bowl’s social media content for all Valero Alamo Bowl events. Ashley is a 2017 graduate of The Art Institute of San Antonio where she studied digital film and video production.
Josh is this year’s media coordinator. He will coordinate the Valero Alamo Bowl’s media relation efforts and sports information for the 2018 game. Josh graduated from Oklahoma State University with a degree in Sports Media and has spent time with the Oklahoma City Thunder, NFLPA and volunteered with the Big 12 Conference.
Katie is this year’s event and hospitality coordinator. She will assist with the coordination of all of the bowl’s events throughout the year around San Antonio. Before joining the staff, Katie worked with the Alamo Bowl street team during last year’s game. The Texas Tech sport management graduate also interned with the PGA and worked with the Appalachia Service Project Operations team.
Andrew is the 2018 ticket sales and marketing coordinator. He hails from Central, South Carolina, and attended Clemson University. While at Clemson, Andrew worked in the ticket sales office for the Tigers, as well as played in the Tiger Band.
The Valero Alamo Bowl started a scholarship program in 2000 with 26 San Antonio students splitting $52,000 in scholarships.
For the Valero Alamo Bowl’s 26th Anniversary, over $1 million will be awarded to 135+ San Antonio students via our high school and college scholarship programs. This amount is the largest scholarship total among the 39 bowl games.
On December 13, 2018, 78 scholarship winners were recognized at the Valero Alamo Bowl Student-Athlete Scholarship Awards Luncheon presented by H-E-B. The students included at least one winner from 68 different San Antonio area public and well-established private schools. The scholarships were awarded on the basis of academic achievement, teacher recommendations, financial need, involvement in extracurricular activities and varsity sports as well as honors received and a personal narrative.
In addition to the luncheon, the winners were recognized on-field during the Valero Alamo Bowl courtesy of game tickets provided by Frost and the Valero Alamo Bowl.
Interested in the 2019-2020 Valero Alamo Bowl Scholar-Athlete Program?
Seniors from San Antonio area public schools (30 miles from the city center) and long-established private schools can obtain their Bexar County Scholarship Clearing House application from their school guidance counselor.
September 6-7: Schools to pick up their Bexar County Scholarship Clearing House application from the Minnie Stevens Piper Foundation.
December 5: Winners notified and invited to the luncheon and Valero Alamo Bowl.
December 13: Scholarship Awards Luncheon presented by H-E-B.
December 28: Winners recognized on the field during the first quarter of the Valero Alamo Bowl.
Each high school will have the opportunity to submit up to four applicants so interested students should check with their guidance departments to inquire about the status of their Valero Alamo Bowl submissions.
Applicants must be ranked in the top 20% of their class and have an ACT of 20+ or SAT of 1200+. The scholarships are awarded on the basis of academic achievement, teacher recommendations, evaluation of the applicant’s personal narrative and involvement in extra-curricular activities including awards, honors received and at least one varsity letter.
To view the 2018 recipients, please click here.
The Bowl’s college program is called the Valero Alamo Bowl Community Partners scholarship and is funded by the Bowl and matching programs at all six of San Antonio’s four-year universities. In its second year, the scholarship total and number of winners will be announced at the start of the 2019 college football season. This year’s program will exceed the inaugural year’s total that had 64 winners from University of the Incarnate Word, Our Lady of the Lake University, St. Mary’s University, Texas A&M–San Antonio, Trinity University and UTSA sharing $420,000.
While each San Antonio university determines its own criteria for selecting the winners, the program’s focus is junior and seniors with a high propensity to stay and work in San Antonio. The winners are annually announced and recognized at the Rudy’s Bar-B-Q Pigskin Preview Luncheon.
The scope of the Valero Alamo Bowl Community Partners that awards scholarships to junior and seniors registered at San Antonio’s six four-year universities is be determined after the each Valero Alamo Bowl. The more successful the community support of the program and game, the larger the scholarship giving will be.
To read about the 2018 Valero Alamo Bowl Community Partner scholarship winners, click here.
The Valero Alamo Bowl stages a premier college football game as the showcase of an annual festival of events.
The Valero Alamo Bowl was created in 1993 to bring enjoyment to South Texans, San Antonians and visitors alike while creating positive economic impact, experiences and national attention for the community and participating universities.
In its 27th year, the Valero Alamo Bowl boasts an enviable track record of exciting games in front of capacity crowds that deliver a positive impact for San Antonio and exposure for both the city and the schools playing in the game.
The Valero Alamo Bowl has hosted 26 bowl games that have combined to attract over 1.56 million spectators (over 50% are out-of-town visitors), generate a total economic impact in excess of $915 million dollars and contribute over $118 million to higher education through team payouts and local scholarships.
The #1 largest crowd (60,675) and #2 most viewers (6.1 million) of the 33 non-CFP bowl games watched the 2018 Valero Alamo Bowl between #13 Washington State and #24 Iowa State.
After paying each team playing in the 1993 Builders Square Alamo Bowl $720,000, the Valero Alamo Bowl combined team payout to the Big 12 and Pac-12 will be $8.82 million for the 2019 Valero Alamo Bowl.
Raising more money for the higher payouts has been worth it as they deliver higher profile teams to San Antonio which translates into greater recognition, tourism and economic vibrancy to the city.
As the #1 bowl outside of the CFP, the Valero Alamo Bowl has produced five straight Top 25 match-ups that generated an average total impact to San Antonio of $46 million, according to third party studies by SportsEconomics and Economic Analytics Consulting. Prior to improving our match-up in 2014, our previous record for consecutive Top 25 matchups was two occurring in 1999 and 2000.
Since economic development is the Valero Alamo Bowl’s focus and basis of the organization’s non-profit status, the Valero Alamo Bowl also strives to bring other events to San Antonio that deliver positive results.
In addition to 26 Valero Alamo Bowls, the organization has also served as the local host for 11 neutral site games that have combined to deliver $167 million in total economic impact for San Antonio. These games include three Big 12 Football Championships (1997, 1999 and 2007) and two of Notre Dame’s Shamrock Series games (2009 and 2016).
The most impactful of these games was the 2007 Big 12 Football Championship. The game featuring # #9 Oklahoma’s upset win against #9 Missouri was ABC/ESPN’s most-watched college regular season game of the year with 11.8 million viewers. In addition to the media exposure for San Antonio, the fans traveling to watch this Top 10 match-up delivered a $52.8 million total economic impact for the city.
The growth of the Valero Alamo Bowl along with the extension of its partnerships with Valero and ESPN along with Big 12 and Pac-12 conferences through the 2025 football season has allowed our community outreach to increase.
In June 2017, the Valero Alamo Bowl contributed $6 million for technology upgrades at the Alamodome. This new funding allowed an expanded public Wi-Fi system, two additional HD video screens and sound system upgrades. This brought the total amount for recent Alamodome improvements to $60 million in time for the facility to host the 2018 NCAA Men’s Final Four and will benefit all future events.
The Valero Alamo Bowl started a scholarship program in 2000 with 25 San Antonio students splitting $52,000 in scholarships.
For the 2018-2019 school year, the Valero Alamo Bowl and its partners will award over $1 million to San Antonio students. This amount is the largest scholarship total among all of the bowl games.
San Antonio’s military community is an important part of the city and its history. As a token of our appreciation for their service, the Valero Alamo Bowl matches donations from our partners to host an average of 1,500+ members of the Wounded Warriors Project, USO and VetTix each year. Our 2018 donors included Anne and Steve Ballantyne, Bud Light/Silver Eagle Distributor, The Law Offices of William B. Kingman and Teresa and David R. Schmidt, M.D.
The Valero Alamo Bowl also underwrites specially priced tickets to allow another 1,500 military personnel and their families to attend each game.
Every summer the Valero Alamo Bowl hosts the Shining Star ENERGY Youth Football Clinic. The head coaches from the University of Incarnate Word, UTSA, Texas Lutheran and Trinity University headline a 35+ person coaching staff that annually boasts over 350 years of collegiate experience.
This free clinic for 500 youth, ages 7-14, teaches offense, defense/agility and blocking/tackling drills as well as the fundamentals of being good student-athletes on the field and in the classroom.
In collaboration with Sports Medicine Associates of San Antonio’s BrainHeroes initiative, the Valero Alamo Bowl underwrites the cost for any San Antonio middle or high school that would like to provide baseline testing for their student-athletes. The program started in 2012 with 14 campuses participating in this program. In total, the Valero Alamo Bowl has contributed 15,000 tests to ensure every interested school can still take advantage of this offer.
To provide opportunities for deserving youth to see the excitement of college football in person, the Valero Alamo Bowl matches donations from our partners to underwrite an average of 1,000 game tickets for local charity organizations such as Baptist Children’s Home, Big Brothers Big Sisters, Boys and Girls Club, Boysville, Family Service Association and Youth Alternatives to attend as a group. To register a non-profit as a perspective beneficiary of these group charity tickets or become a donor, please email the bowl office by November 21 each year.
To request more information or discuss ways to partner on a community relations program, please e-mail Rick Hill.
San Antonio students receiving college scholarships 2017.
To interact with the Valero Alamo Bowl on social media, use @valeroalamobowl or #alamobowl.
This full-time position is responsible for achieving sales goals for Game Tickets, Corporate Member packages and sponsorship/hospitality packages. Applications are currently being accepted.
Every August the Valero Alamo Bowl hosts a Volunteer Orientation to explain the bowl’s needs to help us produce 20+ events a year. Our calendar starts each July with a free Youth Clinic and runs through Bowl Week. To receive more information on how to join our team, please e-mail Julie Baker.
The Valero Alamo Bowl has several openings for volunteers who want to help during the holidays.
Our Valero Alamo Bowl Street Team captures behind-the-scenes experiences from fans and players participating in Bowl Week activities as well as contributes content to the Valero Alamo Bowl social media accounts. Please reach out to Rick Hill for 2019 opportunities.
Outgoing, social individuals wanted to volunteer on game day should consider our Fan Experience Team. You will be armed with a wealth of information about the game and the Alamodome to answer any questions fans may have throughout the day. Click here for general information and details about our 2019 program will be posted soon.
Are you a college student from San Antonio who will be back in town during holiday break? If you want a wide range of experiences with event management, hospitality services, fan relations and public relations, please email Christie Lenox your resume and availability the last two weeks of December.
If you live in San Antonio and would like a more substantial volunteer role, please visit our Committee page to get involved with our Community Relations, Business Development, Event Operations and Media Relations efforts.
The Valero Alamo Bowl has volunteer opportunities for one or two area college students each Spring. Whether it’s one afternoon a week or as time allows, it’s a good way for a busy college student to get experience on variety of projects without a huge time commitment. Interested students should email Rick Hill.
Each year the Valero Alamo Bowl hires a part-time digital media intern to assist with the bowl’s video production, graphic design and social media efforts. This position is best for a local university student who has an open afternoon or two and then can commit to full-time help the last two weeks of December. Resumes will be accepted in February for our 2020 position.
Each year the Valero Alamo Bowl hires three full-time interns to work in these areas: event coordination, communications/digital marketing and ticket sales/service. The posting will be updated in February and resumes will be accepted in March for our 2020 positions.