… from research to idea generation, brainstorming and conceptualisation on to actual design solutions to the problem – design processes vary from project to project, but essentially the design process comprises three stages: Research, concept development and implementation. Typically, the challenge at hand determines which types of activities are employed in the subsequent stages. A key factor for the design process is to ensure a research stage that is explorative, open and user-involving with the purpose of making sound and goal-oriented decisions throughout the process -the design brief from a customer, a vital element to start the process, should not be treated lightly when wanting to get the best from your creative team.