This is an influential post Eve! Thanks for sharing this perspective. I agree that sharing the WHY is super important. Another thing to consider is how you share the why in a way that draws people into a story. If they know the story behind your WHY and can see how they fit into a group story around WHY they should care about the issue you are bringing to them, then their brain will usually want to close the story with a WIN!
I love your thinking Brooke. I agree with the “how you share your story”. If I ever rewrite this post I will definitely add the storytelling you recommend. Thanks!
I love how how you are reminding us to start with the “I” (self awareness is everything) and in doing so, we are able to focus on the other by following Dale Carnegie’s simple but evergreen suggestions. My favorite is “make the other feel important, and do it sincerely.” Wonderful reminders. Thank you Eve, I always get so much out of your posts.