A “scattered” art gallery in the office.
Whitelight Art, a “scattered gallery” in the basement of the coworking space Copernico Centrale in Milan, is an innovative cultural and business platform: the sign of a new trend, developed from the concept of shared art, to add value to the working environment and create social gatherings and emotions for a better user experience.
What is so unique about the project carried out by Copernico in synergy with Whitelight Art is the dynamic approach to a scattered gallery, where art is available even in unconventional premises.
We visit Whitelight Art, a former warehouse in the basement of Copernico Centrale, still featuring its rough trims and meet Giorgia Sarti, who together with Marta Menegon is owner of an art gallery in Bologna, since 2011 devoted to research and talent scouting.
“The project came into being in 2015, at random, visiting some friend of us who worked in the coworking. We decided to move in Copernico our Milanese gallery and reverse the conventional art/consumer approach: we set up all areas and enlarged the gallery on the eight top floors, too, to welcome the visitor in the best possible way.” Giorgia explains.
Art is a value added inside workplaces, but Copernico is not the owner of the works, which are available to everybody, who can enjoy or even buy them.
In the meantime, Copernico has opened new offices in Milan and in other towns -Rome and Turin- that gave Whitelight Art new opportunities and the idea for a more structured manner of using this synergy.
“We chose one theme and three artists to cover the whole year, for Copernico opened its beautiful and very diverse rooms in three cities. Thanks to this project, Copernico can also provide “cultural services” to its residents.
The value of this project is also underlined by architect Alessia Garibaldi , together with her partners Marco Vigo and Giorgio Piliego founder of DC10, designer company of Copernico Centrale and Copernico Martesana in Milan.
“We created a new format of diffused offices not only focused on business, but integrating the social aspect, the pleasure of meetings, sharing ideas and also opinions on art.
“Space is a powerful stimulus, especially when art is the content. The result is always excellent, as proved by the emptiness everyone feels when the works of art are taken down”.
1, 5 Whitelight Art Gallery in the basement of Copernico Centrale in MIlan. Exhibition” Di Parole Faccio Arte, artworks by Giorgio Milani. Sabrina D’Alessandro, Opiemme.
2, 3 Whitelight Art Gallery in Copernico Garibaldi, Turin. (Sabrina D’Alessandro).
4 Whitelight Art Gallery in Clubhouse Copernico Barberini, Rome. (Opiemme).