When choosing a logo for Cosmetic Transformations, Kyla wanted something that not only helped you remember the company name but which also embodied the ethos of the company.
She chose the butterfly because of its associations with transformation, particularly the idea of becoming a more beautiful version of oneself.
The particular butterfly that was chosen― the Morpho Menelaus ― reflects Kyla’s commitment to safe, natural pigments. This is because the structural colouration of these butterflies is inspiring nanotechnology research to produce paints that do not use toxic pigments.