An explainer video is probably the best tool you can have to boost your sales funnel. A crisp and engaging visual story that highlights the pain points faced by your potential customers to instantly connect with them and then presents your product or service as the best bet against those pain points. Explainer videos come in different styles based on the nature of business and the type of target audience.
Social media videos are creative and potentially viral ads build around your business proposition with a subtle injection of your brand. These could be humorous, touching, emotional, thought provoking or be built around any other such appeal based of aptness of context and purpose. The purpose of these videos is to connect with the online audience and drive them to share thereby creating a buzz about the brand.
Instructional videos are valuable assets for you to train your staff or educate your customers about intricacies relevant to them in context of your business. While instructional videos are informative, they are not devoid of delight or light hearted humor and ensure that your instructions are not taken like a forceful medicine.
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