As a tourism destination, the Solomon Islands only receives a small number of visitors and has them spread out over a vast archipelago. Australian tourism consultants were appointed to develop a Tourism Product Development Strategy. The team consisted of a tourism product development specialist, marketing specialist, infrastructure specialist, consultation specialist and a quantity surveyor.
An analysis of the existing marketing was undertaken to evaluate the brand and target marts being pitched to, and to recommend improvements to digital marketing.
The team wrote up detailed product proposals, costed them and staged their implementation over the five year funding program. Supporting the projects was a capacity building program that included skills development in business management, digital marketing, interpretation guiding. The program was tied to the product development initiatives so that the stakeholders had to pass the skills improvements to receive the product development funding. An evaluation system was set up so that the Solomon Islands could monitor the positive impacts from the tourism projects.