tself. How much are the names: Harley Davidson, Star Wars, or McDonalds worth? If McDonalds decided to change its name to Fred's Burgers, it is obvious that the company would be worth far less than it is now. Why? Because, McDonalds spent a lot of time and money branding their business name on the public?s mind. Further, just opening up a McDonalds restaurant guarantees the company a minimum amount of revenue because of its name.
Also, don?t try to get cute with the spelling of the name. For instance, if you want to be known as ?Elite Property Management Company?, don?t opt for ?Elit Property Management Company? because the domain name elit.com is available. This is confusing to most people who can spell and most your customers will probably spell your name, ?Elite? anyway. Remember, if your business name is not easy to remember and your competitor's name is, you will probably loose business to your competitor.