Greater Fort Lauderdale Convention & Visitors Bureau announced a new destination brand direction at the 2017 Tourism Marketing Plan launch, held December 1st at the Broward County Convention Center. The destination’s 2017 marketing plan will include a first-ever collection of branded merchandise (left) and a new initiative, Hello Sunny TV (right), giving viewers live streaming programming and on-demand library of videos showcasing the destination’s culinary offerings, entertainment, arts and culture, sports, as well as its people and personalities.
GREATER FORT LAUDERDALE (Dec. 1) – Greater Fort Lauderdale Convention & Visitors Bureau president and CEO, Stacy Ritter, today announced the roll out of a new destination brand direction driven by a refresh of the CVB’s Hello Sunny logo, new advertising visuals, a public relations social media and influencer program and the debut of a 24/7 digital TV network. The brand refresh is part of a new advertising and marketing communications campaign to highlight the destination’s transformation to a landscape of eclectic food, fashion, arts, events, nightlife and entertainment.
The 2017 Tourism Marketing Plan was unveiled before 500 hospitality industry partners at the Broward County Convention Center to highlight the CVB’s vision for 2017 and beyond, including a more affluent positioning as well as a younger slant to the destination’s image and appeal. The 2017 marketing plan will include a first-ever collection of branded merchandise, the creation of iconic landmarks and increased marketing support to highlight the destination’s growth of new hotels, attractions, restaurants and international air flights opening new markets in Europe, the Middle East, Latin America and Asia.
A major initiative to deliver exciting new content and exposure for Greater Fort Lauderdale will be the new Hello Sunny TV (HSTV), available on desktop and mobile devices, as well smart TVs and streaming media players like Apple TV. Launching on Saturday, December 3 with highlights from the Riptide Music Festival on Fort Lauderdale beach, HSTV gives viewers an on-demand library of videos showcasing the destination’s culinary offerings, entertainment, arts and culture, sports, the people and personalities of Greater Fort Lauderdale, as well as live streaming programming.
Promote Underground fashion pass (UFP) showcase the destination as a fashion hub.
The Greater Fort Lauderdale Convention & Visitors Bureau (GFLCVB) 2017 Marketing Plan is developed and supported, in cooperation with the GFLCVB, Tourist Development Council, and Marketing Advisory Committee, as well as the bureau’s advertising agency of record Starmark, and public relations agency Finn Partners.
For more information and a copy of the 2017 Greater Fort Lauderdale Convention & Visitors Bureau’s marketing plan, visit www.sunny.org/partners. Visuals of the 2017 marketing plan initiatives are available upon request to jessicasavage@broward.org.
From the seagrass to the sawgrass, Greater Fort Lauderdale, located in Broward County, boasts more than 34,000 lodging accommodations at a variety of hotels, luxury spa resorts, and Superior Small Lodgings reflecting a “beach chic” vibe. Visitors enjoy 23 miles of Blue Wave certified beaches, discover 300+ miles of inland waterways that run from the Intracoastal Waterway to the Everglades, dine at thousands of restaurants and eateries, get immersed in a thriving arts and culture scene and indulge in top shopping.
For more information, contact the Greater Fort Lauderdale Convention & Visitors Bureau at (800) 22-SUNNY or visit www.sunny.org. Get social and engage with Greater Fort Lauderdale on social media channels including Facebook, Twitter, Instagram, Foursquare, and Pinterest: @visitlauderdale.