The objective was to create one of a kind display for Disney Frozen and Marvel Avengers Merchandise. Redesigning unconventional spaces, making them appealing for the patrons and allowing photo opportunities within the store.
AVENGERS: A rugged terrain with a broken rocky ground brought out a movie scene with Hulk, Ironman, Thor and Captain America taking position as 12 inch figurines. Superheroes standing as 12-inch figurines gave a gist of the earth-shattering action adventure.
FROZEN: Character Dolls of Elsa, Anna, Kristoff, Olaf and Sven were placed on a cotton base, to represent snow. Coniferous trees, crystal beads and thermocol balls created an ethereal wonderland.
The enchanting diorama followed by a product display, that had kids hanging out with their favourite characters.
Both innovative endcaps used their spaces effectively, and successfully increased footfalls in the toy sections.
The client considers these as very effective options, and has voiced the need for many such displays in stores.