You can do serious work, but not take yourself too seriously.
April Fool’s Day can be fun, and we occasionally design ads for clients who want to show that they do serious work but don’t take themselves too seriously.
Our friends at Gibson Lewis are among the area’s top personal injury firms, with a current and former bar president. The Lake County Bar Association has an annual “Gridiron” holiday fundraiser, including a fun program brimming with spoof ads congratulating the performers.
Self-deprecating humor shows personality and confidence.
Start by reading the definitive book on the subject, “We’re Smart. We’re Old. And We’re the Best at Everything. The World’s First No-BS Guide to Legal Marketing and Branding” available at Amazon here.