Advertising is looking very strange lately. Not that it has changed itself in nature or aesthetics, although it’s becoming a bit turbo; it’s the semantic gap that somehow seems to be widening between the “endless fun” narrative and the reporting on exponential catastrophes with which it alternates.
In other words: I click on the link to the article and video update on the terrible news coming from the other side of the Atlantic… and get a video of joyful guys and gals having a party.
To my actual friends: stay safe, my thoughts are with you.