Their legs look like eggbeaters and move so fast you can't tell how they do it. But thanks to a little YouTube clip, you can see the famous signature termino gait of the Peruvian Paso breed slowed down. Note that the horse's action is now just below the knee and is not the same as what we would call "winging out" or "paddling" in an ungaited horses. Enjoy--and don't stand too close when one goes by!
What's new in equine imaging? How about a battery-operated, portable CT scanner, ideal for imaging the hoof?
Midge Leitch VMD, clinician in Radiology at New Bolton Center of the University of Pennsylvania, recently used "Equus One", as the new scanner is called, to perform a scan on an 11-year-old gelding.
Dr. Leitch explained, "This horse had been diagnosed with a keratoma, a benign tumor in his hoof. The CT was utilized to locate the area in the hoof wall through which the surgeons would access the keratoma while causing the least damage to the hoof capsule. In the past, this access point was determined either by measurements made on radiographs or by a location on the hoof wall determined by MRI; the former of these methods was subject to a margin of error and MRI required a longer time under anesthesia."
"Maneuvering large animals into correct positions with a standard CT is not only physically challenging for the veterinary staff, but more importantly requires moving the patient to the operating room following the scan, if surgery is the treatment of choice," she continued. "Now, we can bring the CT to the horse. And, in this particular case, the scan of the hoof took us about 90 seconds. With its unique portability, superior scan and low operating cost, Equus One is an ideal CT solution for any veterinary center."
The Equus One CT scanner is sold by Universal Medical Systems, Inc. of Ohio. In fairness to the product, it will surely be of great service in imaging many regions of the horse's body and limbs, not just the hoof.
“All Hackney Roadster and Roadster Ponies must be re-measured and issued new measurement cards prior to competing in licensed competitions for the year 2004 and beyond. In all Hackney Roadster or Roadster Pony championship/stake classes (except Junior divisions) at selected USEF competitions which will be notified in writing by USEF, the first place and fourth place ponies must allow a heel measurement to be taken immediately following the class to verify the heel measurement is at or below what is indicated on the current measurement card; a copy of which must be on file in the show office prior to the pony competing.
The heel measurement will be taken by the competition steward at a location determined by the measuring official and competition management. The heel measurement must be taken from the left bulb of the left front heel, from the skin line on the lower side of the coronary band with the ruler perpendicular to the flat surface. It is the trainer's or driver's decision and responsibility to determine if the pony will be hitched or unhitched for this measurement.
If the heel measurement is higher than the measurement on the pony's USEF measurement card, an overall height measurement must be performed by two measuring officials (See GR502.4) no later than one hour following the end of the session at the designated location. Any entry that exceeds the legal height limit will forfeit winnings in that class.
Competition managers and stewards of the selected shows will be sent informational packets regarding how to conduct these measurements approximately 60 days prior to their show.
Any questions regarding these USEF rules or the 2009 competitions selected should be directed to Carrie Mortensen, USEF’s Director of Breeds and Western, via email at cmortensen@usef.org or by calling (859) 225-6986.
Thanks to USEF for this update.
A 15-year-old stallion abandoned his post guarding the French President Mr. Sarkozy at the Élysée Palace in Paris today and ran away with the headlines on the evening news. Garibaldi, the highly trained horse, spooked while on duty and dumped his rider. In a flash, the riderless Garibaldi decided he needed to be home in his nice safe stall at the Garde Republique stables, and he headed there, at a gallop. Someone was following with a video camera and captured this amazing footage, including a gallant effort by a long-armed gendarme who tried to climb halfway out of a speeding police car and grab the reins.
It was like a scene from Hopalong Cassidy Meets The Pink Panther.
Thankfully, the horse wasn't hurt, and Paris managed to stop for a few minute to get him gallop by.
Maybe Garibaldi was watching the Super Bowl a few weeks ago and decided to imitate the ad about the lovestruck Budweiser Clydesdale who helps his girlfriend escape from the circus.
For farrier readers: this is one of the police horses shod by the famous traditional military farriers in Paris who use a crew of four or five men to shoe each horse, using the highly rhythmical two striker system. It is a beautiful tradition, but the proof of their work is that this horse stayed on his feet most of the way, and the shoes didn't seem to fall off.
And leave it to the French: Garibaldi is a fine-looking horse. The French are so romantic, they may have a law that only stallions can serve at the President's palace. My compliments to the uniform designers; did you see the knee rolls on those saddles?
Thanks to the British newspaper, The Telegraph, for making this video possible. Click here to read the full article, with more information.
Do you know how some horses are afraid of marching bands in parades? Notice that with this group, the marching band is mounted on the horses.
Click here to watch a great video about the Garde Republicaine, which includes closeups of the band playing on horseback and the magnificent gray drum horses! A visit to their stables is a must for any trip to Paris!
Click here to learn all about anatomy of the horse's foot and lower limb with our 3-D animated CD!
© 2009 Fran Jurga and Hoofcare Publishing. No use without permission. You only need to ask. Fran Jurga's Hoof Blog is a between-issues news service for subscribers to Hoofcare and Lameness Journal. This blog may be read online at the blog page, checked via RSS feed, or received via a digest-type email (requires signup in box at top right of blog page). To subscribe to Hoofcare and Lameness (the journal), please visit the main site, www.hoofcare.com, where many educational products and media related to equine lameness and hoof science can be found. Questions or problems with this blog? Send email to blog@hoofcare.com.
The American Association of Equine Practitioners today issued guidelines for protecting the health of the Thoroughbred racehorse. The white paper, Putting the Horse First: Veterinary Recommendations for the Safety and Welfare of the Thoroughbred Racehorse, provides veterinary guidance on many issues challenging the racing industry and the care of the racehorse.
Recommendations within the white paper are focused in four key areas: the racing business model, the veterinarian-owner-trainer relationship, medication, and the public perception of racing. Additionally, changes to the structure of claiming races and medication usage in horses intended for sale at public auction are addressed.
· Continued identification and implementation of procedures and strategies that will significantly reduce the injury rate of horses.
· Standardization and enhancement of pre-race and post-race veterinary examinations with mandatory cross-jurisdictional sharing of information.
· Universal adoption in all racing jurisdictions of the Association of Racing Commissioners International model medication rules which state that no medication should be administered on race day except for furosemide (Salix®).
· Increased racetrack security to ensure compliance by all racing participants with medication rules.
· Provide complete transparency for the veterinarian-trainer-owner relationship in all aspects of health care decisions.
· Development in all racing jurisdictions of a program for the rehabilitation, retraining and adoption of horses whose racing careers have ended.
The white paper was developed by the AAEP’s Racing Task Force, a group comprised of private racetrack practitioners, regulatory veterinarians and veterinary specialists. Dr. Scott Palmer of Clarksburg, New Jersey, and Dr. Foster Northrop of Louisville, Kentucky, served as chair and vice chair, respectively. This group is now a standing committee of the AAEP.
The AAEP intends its white paper to provide guidance and support to those who are working to bring meaningful change.
The white paper is available at http://www.aaep.org/images/files/Racing%20Industry%20White%20Paper%20Final.pdf. For more information, contact Sally Baker, AAEP director of marketing and public relations, at (859) 233-0147 or sbaker@aaep.org.
A young Edward Martin set out from his village one morning in the 1950s to see the annual Royal Highland Show in Edinburgh. He carried with him the forehammer you see here in his hands. It was bought in 1893 in anticipation of his grandfather's first shoeing competition, which he won...and was used by Edward up to the time that illness forced him to stop work.
It took me a lot of work to find the source and acquire the rights to this photo, which I finally did in 2004, and Edward always seemed a little amazed that I could have found a photo he had never seen of himself, on such a special day.
After I sent him the photo, Edward added this note, in addition to the hammer explanation: "I was striking to James Lawson, of Edinburgh....James had lost his father, his normal striker, some time before. He had no one to strike for him. I stepped in to do the job. It was a big occasion for me. It was the great Scottish poet Robert Burns who said, 'Nae man con tether time nor tide' and that is true."
Edward Martin's funeral has been moved to Monday, February 23, 2009 at noon in the Closeburn Church, Closeburn by Thornhill, Dumfriesshire, Scotland. I hope to have information soon on how (or if) to send flowers or messages. Stay tuned.
People sometimes ask for names of famous blacksmiths and farriers. There are too many, history is full of them, from the gods of antiquity, Vulcan and Hephaestus, to today's highly skilled farriers using modern materials like engineers of the hoof and artisan maestros of forging like Francis Whitaker and Samuel Yellin.
But Dexter Pratt may be the most famous of them all.
For many people, their earliest images of who a blacksmith or farrier is and what s/he does were formed by the immortal words of the poem, The Village Blacksmith, by Henry Wadsworth Longfellow. The smith in the poem seems like Everyman. Most wouldn't think that there was a real man behind the anvil in that story, but there was.
Longfellow was America's most famous poet, but he was also a professor at Harvard University in Cambridge, Massachusetts. When he walked to and from the campus, he passed a mighty chestnut tree on Brattle Street, under which stood the modest smithy of his neighbor, Dexter Pratt. Dexter is believed to be the inspiration for the poem, along with the fact that Longfellow's own grandfather, Stephen Longfellow, was a blacksmith in Newbury, Massachusetts.
If there was a seed of inspiration for the poem somewhere in Longfellow's fertile mind, it was reinforced and enhanced every day by his encounter with the smith, who became his friend.
Longfellow's home on Brattle Street in Cambridge, Massachusetts is open to the public as a National Park site. It is across and down the street from the site of what must have been several blacksmith shops in Harvard Square.
Longfellow probably wrote The Village Blacksmith in 1839; it was published in 1840. Longfellow was paid $15 for the poem by Knickerbocker magazine.
Around the same time, Longfellow met a very interesting man named Elihu Burritt, known as "The Learned Blacksmith". He was living in nearby Worcester, and Longfellow encouraged him to move to Cambridge; the poet even offered to support the blacksmith.
But Burritt turned the famous poet down. He wanted to keep working in the forge while he pursued his studies.
At one time you could buy prints and post cards of Dexter's smithy, long after it and the chestnut tree were gone. Maybe you still can.
Dexter's shop and tree probably could have become one of the greatest tourist attractions in Cambridge, except that urban planning interfered: there was a curve in the street where they stood and the city wanted to straighten it. The authorities didn't see a way around it: the big tree had to go and, with it, Dexter's shop and forge. Not even Longfellow could save it.
The big tree was cut down in the 1870s.
Longfellow's chair, made from the wood of the spreading chestnut tree.
What a day it must have been when they cut it down. Cambridge schoolchildren took up a collection to make a memento. A chair was made from the tree for Longfellow, and you can see it if you visit his house. The poet wrote the children a poem of thanks. It is an ode to the tree; it doesn't mention the blacksmith, though.
"The Village Blacksmith" has outlived Longfellow, Dexter, and the tree. And so, it turns out, have the two houses where the men lived. They're still there.
Dexter's house at 54 Brattle Street is in the National Register of Historic Places and owned by the City of Cambridge. It is now known as "The Blacksmith House". It was built in 1808 for a blacksmith named Torrey Hancock, who sold it to Dexter Pratt. It's interesting that Pratt's daughter sold the house to a runaway slave named Mary Walker, who lived there with her family for many years.
During World War II, a bakery opened in the house, selling baked goods made by women refugees from Europe.
Over the years, The Village Blacksmith inspired a lot of people. In 1922, famed director John Ford brought The Village Blacksmith to the silver screen, in a melodramatic story based loosely on the blacksmith in the poem. The subtitle for the film was "The Blacksmith's Daughter, Falsely Accused".
Almost 100 years after Longfellow wrote the poem, a mysterious silent film pantomime of the poem appeared. There's no documentation to go with this rough gem, which is copyrighted by the distributor as 1936 but looks to be older.
In the film, you will see first Longfellow's stately, then the more colonial home of Dexter Pratt, though I doubt it was so grand when he lived there. I don't know if the entire film was shot in Cambridge or just those buildings.
You can walk in Longfellow's footsteps down Brattle Street, and visit both houses. If you walk down the street to the Mount Auburn Cemetery, you'll find the graves of both men. A chunk of the chestnut tree is preserved in the Cambridge Public Library on Broadway.
© Fran Jurga and Hoofcare Publishing. No use without permission. You only need to ask. Fran Jurga's Hoof Blog is a between-issues news service for subscribers to Hoofcare and Lameness Journal. This blog may be read online at the blog page, checked via RSS feed, or received via a digest-type email (requires signup in box at top right of blog page). To subscribe to Hoofcare and Lameness (the journal), please visit the main site, www.hoofcare.com, where many educational products and media related to equine lameness and hoof science can be found.
Edward Martin died early on the morning of February 14th at his home in Closeburn, near Thornhill, Dumfriesshire, Scotland.
The worldly farrier and blacksmith used to have a saying about how much you'd be missed after your death. He'd say, "Swirl you hand around in a bucket of water, and watch the hole it makes in the center, and watch it for a a few minutes. That's how much you'll be missed when you're gone."
That might be the one thing that he was wrong about.
PS I am struggling to write Edward Martin's obituary but it is being written and will be published when details of his funeral are available.
The numbers are staggering. Wildlife and public health officials in Australia estimate that as many as one million animals may have been killed in the wildfires that ripped through the state of Victoria last weekend. As if that news isn't bad enough, there may be a double whammy coming for horses who had to stand on the scorched earth: the fire in the bush is over, but the fire in the feet may be only beginning.
We know that rapid and continual cooling by the icing of the horse's lower limb and digit ("cryotherapy") can clinically prevent laminitis, as proven in studies by the Australian Equine Laminitis Research Unit at the University of Queensland, directed by Dr. Chris Pollitt.
But can the inverse be true? Can heat cause laminitis?
Dr. Pollitt is flying south to Victoria to help with rescue efforts and provide veterinary services for the hundreds of horses displaced or injured by the wild bushfires that ripped through the countryside in Victoria.
The University of Melbourne’s Faculty of Veterinary Science in Victoria is providing free care to pets and horses injured in the recent fires. Professor Ken Hinchcliff, Dean of the Faculty there, says that veterinary clinic staff at the university are deeply concerned.
Dean Lewis of the Victoria Farriers Association has spoken up about the danger of horses "losing their hoof capsules" and has offered the services of his member farriers to help with rescue operations.
One of the things that touched me was that the rescue center are having trouble feeding the horses, and put out a call for soft lucerne (alfalfa) hay. So many horses have burned muzzles that it is painful for them to eat regular hay with its stiff stalks poking their burnt flesh.
The burns on this cat's paws are typical of what pets and livestock have experienced. This cat is receiving veterinary care at the Victoria Animal Aid fire assistance center.
Triple R Equine Welfare Inc. (TREW) warns horse owners and anyone wishing to help, "The immediate threat to horses left stranded in burnt properties is damage to hooves. Prolonged exposure to hot ground will cause a low grade overheating, that develops into heat induced laminitis. The prognosis for horses suffering this condition will be extremely poor. It is imperative the we move swiftly to relocate horses off burnt properties."
"Tissue injury continues for 24-48 hours after the initial thermal injury, therefore the burn will increase in severity over that period of time. Necrosis (death) of the dermis and epidermis in full-thickness burns creates a hard, leathery charred appearance to the skin; this is called eschar (Pascoe 1999). As the eschar sloughs, it creates an increase in open wounds."
It's pretty straightforward to think that burned hooves are a danger in themselves, even though farriers routinely hot-fit hooves and prolonged hot fitting has not been shown to be a danger to hooves. Burned coronets would affect the blood supply to the lamina within the hoof, which would probably already be decreased by the inflammation, edema, and compromised circulation.
Let's keep all the Australians--two-legged and four-legged in our thoughts, and hope that we can learn something about laminitis and how to prevent and treat it in future forest fire emergencies.
Sam the Water Guzzling Koala is recovering at a shelter; she too has extensive burns on her feet. It looks like she's been to the hairdresser, too.
The world's largest horse breed association got my attention today when it announced that it would begin offering a range of health insurance plans to members. Membership costs to join AQHA start at $40 per year. I know that health insurance is a big worry to lots of people in the horse world and that many people go without it.
One of the policies that the AQHA is offering is an "active lifestyle" policy for only $20 per month for accidents. Note: there may be an exclusion for people who make their living with horses, but it is worth looking into, especially if you have a family.
The AQHA policies sound great and very affordable but before you get your hopes up, you should realize that the insurance laws vary from state to state and these types of policies may not be available where you live.
Other organizations, such as the US Equestrian Federation and US Eventing Association, have in the past offered some sort of accident insurance plus optional Med-Flight coverage, which the AQHA offering also includes.
It's an option, and may be something that will help some people in the horse world. Pass the word! And thanks to the AQHA for realizing what a problem health insurance is to many in the horse industry.
The American Quarter Horse Association is proud to announce its partnership with Nicholas Hill Benefit Group and the Active Life Plan by Adventure Advocates to bring AQHA members a new program through AQHA Medical. Members and their families now have access to sign up for affordable accident and health benefits.
AQHA members can choose from a selection of major medical/health plans with available worldwide coverage, dental, vision, life, disability, long-term care and Medicare supplement plans.
Twenty-four-hour accidental medical coverage plans start as low as $20 a month and carry benefits as high as $25,000. AQHA Medical enables horsemen and -women to protect themselves and their families with quality plans that respect the medical coverage needs of the horse enthusiast and the active horseback rider.
Nicholas Hill Benefit Group Inc. has partnered with insurance providers that offer extensive professional care networks, healthcare plan options and worldwide protection plus multiple year rate guarantees and other unique features such as Health Savings Accounts.
To learn more about the quality plans available through AQHA membership, or to receive your free quote, visit www.AQHAmedical.com or call (888) 213-9710.
What Is This? Can You Identify This Reader-Submitted Image?
What is this? If you know the answer, please send an email to fran@hoofcare.com and I'll publish your guesses and information from the reader who sent this in later this week. Please do NOT use the comments button to leave your answers because then the first correct answer will stop others from guessing! Super bonus points to anyone who can expound on this subject.
Congratulations to our friend Allie Hayes of HorseScience, who was recently inducted into the Horseshoeing Hall of Fame.
Allie's fame in the hoofcare world began when she retired from active shoeing in the 1980s, after a long career as a farrier here in Massachusetts. She was one of the first women to go through farrier school, and was challenged by instructor Bud Beaston to complete the course at his Oklahoma Farrier College. She met the challenge, and went on to do advanced studies with Dr. Doug Butler at Sul Ross State University in Alpine, Texas. And this was after she had finished both a Bachelor's and Master's degree in liberal arts!
Allie said in her acceptance speech that sitting in Bud's classroom was the first time that a lecture really hit home with her and meant something in her life.
In the mid-1980s, Allie's ability to shoe was limited by a freak accident on the job, and she switched her attention from shoeing to making educational hoof models. Her "HorseScience" business has expanded to a point where she is the world's leading (and almost exclusive) source of freeze-dried educational models, and she also supplies much more than legs. The models are freeze-dried in a monstrous freeze-drier machine on Allie's farm, a stone's throw from her wildlife rehabilitation and re-homing projects (anyone for a blind skunk or a one-winged crow?), her farm animals, and her how-many-are-here-today cats.
As one farrier said in an email, "It's too bad Allie had that accident and had to stop shoeing, but it was a great thing for us that she started making her models!"
Allie gives clinics, lectures, and slide shows on the anatomy of the foot and lower leg and occasionally presents a museum-like collection of her most unusual specimen. At the Cincinnati conference last week, she casually pulled out a camel's foot, and mentioned a giraffe foot as well. Her show-and-tell discussions with farriers and veterinarians are legendary.
Needless to say, Allie is the first woman to be inducted to the hall, and it is a sign of respect for her that the living members voted for her to join them.
Allie has a hard time drawing the line between education and business and has not been utilized as much as a formal speaker and consultant, partly because her business keeps her so busy. If you are in the hoofcare industry, it is important to support Allie and HorseScience as she leads us all ahead on the road to understanding horses and their problems. She has enabled many people to "see" inside the horse and probably learn things they would not otherwise be able to comprehend. Allie Hayes is a unique treasure in the hoofcare world, and deserves this latest honor very, very much.
Allie makes foot and leg models like this one, which has magnetic bones that snap in and out.
HorseScience also makes hock and knee models, and specialized ultrasound interpretation models.
Watch the Most Popular Super Bowl Commercials: Budweiser Clydesdales Dominated with Three Ads in 2009!
This was an impressive moment in the Budweiser Clydesdale "love" commercial this year.
Thanks to everyone who mentioned appreciation for the Super Bowl commercials last week. It looks like Hoof Blog readers are in tune with the national audience; the Budweiser Clydesdale ads took the first three places in viewer voting!
The actual videos of complete ads are not available until after the game, so here are the top three, for your instant recall anytime you need a dose of Fetch, Love or Clydesdale.
Thanks again to Budweiser for brightening up the Super Bowl and the added video they provided for Blog readers last weekend.
Animal Planet's "Jockeys" Reality Show Repeats Tonight If You Missed It!
Barns, shedrows, vet clinics and tack shops across the USA are buzzing this morning as horse people dissect their opinions on last night's premiere of the new reality show Jockeys on the cable network Animal Planet.
Jockeys follows six--or is it seven?--jockeys through the Oak Tree meet at Santa Anita racetrack outside Los Angeles, California. Oak Tree is the four-week race meet in October that culminated last year in the 2009 Breeders Cup. Among the jockeys featured were Mike Smith, Chantal Sutherland, Aaron Gryder, Corey Nakatini (briefly, he was injured in the first race), Garret Gomez, Joe Talamo and others.
I was front and center and watched the two back-to-back episodes aired last night. Except for the fact that I kept wondering who that horseshoer was who could often be seen working in the background at Santa Anita, I thought it was well done, and better than I had feared. The repeats of the spills and crashes were disturbing, but I think they could have been portrayed more graphically or sensationally. The directors and producers showed some restraint.
The wrecks were worse--a LOT worse--in the "home video" special that aired right after the show. Untamed & Uncut: Trouble at the Track isolated some of the worst wrecks and runaway horses from around the world and even re-created them using high-tech slo-mo animation.
The highlight of Jockeys for me was the end of the second episode, which showed some great tape of Mike Smith riding 2008's champion filly Zenyatta as she defeated Hysterical Lady.
What surprised me is that there was no mention of the fact that the jockeys were riding for the first time on Santa Anita's revamped (and untested) Pro Ride artificial racing surface.
For hoof lovers, there were lots of ground level shots of flying hooves. For racing plate manufacturers, there was plenty of flashing aluminum in the California sunlight.
The music on the show is well-done too; kudos to the post-production editor who wove rock and hip-hop music seamlessly with the fast-cut action, especially during the actual race footage.
If you missed it and you have cable access, Jockeys repeats tonight at 10 p.m. (eastern US time); crash lovers can see Trouble at the Track at 9 p.m. tonight. Click here for Animal Planet's schedule, as the show may be repeated again. The next new episodes of Jockeys air on Friday, February 13, at 9 p.m and continue for six weeks.
LEXINGTON, KY—Rood and Riddle Equine Hospital will provide veterinary services for the 2010 Alltech FEI World Equestrian Games test events, as announced today by the World Games 2010 Foundation, Inc.
As the Official Equine Hospital and Veterinary Partner for 2010 Alltech FEI World Equestrian Games, Rood and Riddle has extended its partnership with the Games to provide veterinary services for a series of test events beginning in 2009. The test events, each called The Kentucky Cup, will allow the World Games 2010 Foundation, Inc. to prepare for the world championships coming to the Kentucky Horse Park in 2010.
Lexington-based Rood & Riddle is a full-service equine hospital established in 1986 as a referral center for horses requiring specialized medical and surgical care. Today, Rood & Riddle is known and respected throughout the world for its innovative and highly skilled treatment of horses. The hospital facility offers a full range of services including surgery, internal medicine, advanced diagnostic imaging, a focused Podiatry Center and a specialized Reproductive Center.
The practice also provides ambulatory services (on-site care) for breeding farms, sport horse facilities, horse shows and events, with a variety of services, including emergency and preventative care, general reproduction, lameness, radiography, podiatry, and internal medicine.
“We are very fortunate to extend our partnership with Rood and Riddle through the test events for the 2010 Games, and to have the services of such a high-caliber equine hospital available to our equine athletes,” said Competition Director Kate Jackson.
The competitions will begin in 2009 and run through the 2010 Rolex Three-Day Event. All events will be held at the Kentucky Horse Park. Rood and Riddle Equine Hospital will manage the veterinary needs for all test events. A complete schedule of all Kentucky Cup test events is available at www.feigames2010.org.
It looks like the racing segment of the new Budweiser Clydesdale ad was filmed on Polytrack or ProRide or some sort of artificial surface, perhaps at Del Mar or Santa Anita racetracks in California. For years, they pulled the starting gate off and onto the track for each race at Santa Anita.
As promised, here are some special clips from Budweiser, showing just a few highlights of the three or possibly four Budweiser Clydesdales ads aired on tonight's Super Bowl. I've seen two of them so far, in the first half of the game.
Here's a clip from the "generations" commercial, honoring the 75th Anniversary of the Budweiser Clydesdales. It was filmed partly right on the streets of New York City. The narrator sounds like my friend James Ferrie, who shoes Clydesdales in Ayr, Scotland. Could it be?
And how about that lovestruck Clydesdale? How on earth, though, did they film that Clydesdale jumping over the canyon! That Clyde really had good form! And what a Hollywood ending!
The Budweiser Clydesdales at the track? You have to see this!
And what from our wondrous eyes could not hide, but three brand new commercials about a Budweiser Clyde.
But I soon was laughing, like a February Fool, about a dog food commercial called simply "Dogs Rule"
You can watch it too, you'll catch the vibe, and pronounce to the world, "I think that's my tribe!"
Today's a tossup, not between Arizona and Pittsburgh, but between Bruce Sprinsteen and the Budweiser Clydesdales. Is there another reason for 50 million people to plant themselves in front of the television tonight?
Pedigree dog food just might give the Clydes and the Boss a run for their money. The new commercial and web site "Dogs Rule" will be a hoot to those of us who work around animals and the people who love them. Pedigree thought it was making an outrageous takeoff on exotic pets, but, ummmmm, actually, I think they are pretty close to capturing some of the "unique" people and pets I've met along the way.
Pedigree is doing their Super Bowl ads (at how much for 30 seconds? $3 million?) as a public service to encourage pet adoption. If you go to the new web site (www.dogsrule.com) you can download an .app for your iPhone and the company will donate dog food to animal shelters every time someone watches a video on the site.
The best part is that they have made it possible for you to watch four character development videos that give you some insight into the individual pets and their quirky owners featured in the commercial: Rusty the rhino, Bruno the ostrich, The Boar, and Max the Water Buffalo. It's a great laugh.
This is all in good fun. I hope you will watch the original commericial here, go to dogsrule.com and click around so some dog food flows to the needy ones. I wish someone would do this for horses in need of homes.
And don't forget to watch for the Clydesdales! One commercial has a lovesick Clyde and another honors the hitch on its 75th anniversary year. Later today I will post some sneak-peek footage from Budweiser about how (and where!) they shot this year's great commercials.
In the meantime, have a laugh with Pedigree...and don't forget to consider giving a shelter dog a good home, right next to you on the couch on Super Sunday.
Hoofcare and Lameness Journal is often published under the cover of fog amidst the comings and goings and launchings and sinkings and leakings of the old industrial waterfront in Gloucester, Massachusetts. If you come to visit, bring your life jacket...and you'd better like fish.