Microsoft Store Canada wanted new ways to generate sales for the holiday season. They would be focusing on new customers who had not interacted with Microsoft before. Point It had to find ways to draw in customers, and keep existing ones while operating with strict ROAS requirements.
Point It was able to achieve 1,116% ROAS on Black Friday, 556% ROAS for the “12 Days of Deals” promotion, and overall 500% ROAS for the whole holiday season.