iMotions is a research platform that easily integrates EyeTech eye trackers and other biometric sensors into one platform, allowing you to gain a holistic view of human behavior in your research.
By combining eye tracking data with other measures of physiological arousal, brain activity, facial expressions and more, you can build up a complete view of human behavior.
The synchronized combination of sensors with a presented stimulus means that researchers can trace discrete moments and reactions of participants. This synchronized approach can not only provide data and insights into an individual’s visual attention, but also their physiological and cognitive response. This allows a more comprehensive understanding of how someone experiences the world, as their behavior can be objectively measured and assessed.
This approach is used by both universities and companies in their understanding of human behavior – by psychology researchers, neuromarketers, UX designers, and more. From research into human behavior in health and disease, to designing a new store or website, iMotions can help you get the whole picture.