The brand will stage its first show at the Mona Bismarck hotel on Jan. 17.
“I want to be the first luxury brand out of North Africa,” said Charaf Tajer who, riding the luxury sportswear wave, is set to unleash his own colorful “après-sport” spin on the world. Having presented his first collection in a Paris showroom last June, the designer on Jan. 17 will stage his first show at the Hôtel Mona Bismarck.
He’s been building up to this moment. With a background in architecture, Tajer was a partner in PPP — a multidisciplinary Paris-based creative collective spanning the fashion label Pigalle and the Pain O ChoKolat and Le Pompon fashion events and nightlife concepts — and has collaborated with Virgil Abloh.