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As the owner of an up and coming beauty salon I approach advertising on a multi pronged level, one of which is through YPCmedia.com. Advertising on the internet was new to me however; in today's market, the added exposure brings in new customers. In addition, now that I have my own custom website through YPCmedia.com, I add new items of interest to the site as they are introduced at my salon. The marketing plan is paying off as more and more people learn about what I can do to enhance their natural beauty.