NEW YORK, USA // Alonso Davila is responsible for overseeing the creative direction of the Knicks, Rangers, Rockettes and Live marketing properties across all media channels. He works closely with the CMO and Executive Management to set the company’s brand vision and execute impactful and meaningful advertising campaigns. His areas of focus are Digital and Social, Television, OOH and Consumer Experiences.
Alonso Davila has more than 25 years of experience working as a Copywriter and Creative Director in large international agencies (McCann Erickson, JWT), small creative boutiques (Amster Yard, SS+K), and digital and experiential shops (Momentum). He has developed award winning campaigns for a wide variety of brands including Nike, Coca Cola, Bacardi, Rolling Rock and the digital youth campaign for the Obama reelection campaign in 2012.
6 years ago Alonso left the agency world to head In-House creative capabilities for NBC News and MSNBC. There he developed campaigns for the Today Show, Nightly News, MSNBC, Morning Joe and The Rachel Maddow Show.
He joined The Madison Square Company in 2016.