Director & Creative Director TSG International Marketing Pvt. Ltd.
Priya Sachdev is a BSC graduate with a double major degree in Mathematics from The University College London (UCL) and The Management Degree from The London School of Economics & Political Science (LSE). She then began her professional career when she joined Credit Suisse First Boston, in the firm’s Mergers and Acquisition (M&A) division of investment banking in the London office in the year 2000. She specialized in M&A activity in all UK industries for two years.
After spending time at CSFB, Priya had specialized as a Financial Analyst & was keen to implement her knowledge & expertise in the family enterprise – The Sachdev Group (TSG), a leading automobile dealer representing Ford, Toyota & Hyundai in North India. She then decided to diversify the automobile business into Motor Insurance, which has synergies with the existing automobile business.
Simultaneously, she pursued interests in modeling completing several prestigious assignments.
Priya Sachdev is also the Founder & CEO of Harpreet Insurance Pvt. Ltd., a company specializing in General Insurance & Motor Insurance. As Creative Director of TSG International, Ms. Priya Sachdev oversees placement and interpretation of luxury brands.
She has been instrumental in spearheading communications and conceptualizing various luxury brands image for the company. This includes brand building and promotional activities, media relations and corporate communications for the group.