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Dilbert and Alice watch as Dogbert points to a diagram and says, "Your target market is the high income group. They're the only ones who can afford your product." Dogbert continues, "More specifically, they must be rich, tasteless and easily amused. I've located a cluster of them to study." Dogbert stands behind a bush on a golf course and watches two golfers. One golfer says, "That dog's watching us golf again."
The Boss, Dilbert and a man with an eye patch sit at a conference table. The man says, "Sure, we could bring some strangers in to test out product for ease of use . . ." The man continues, "But that could take all afternoon and cost at least a hundred dollars." The man continues, "And all it proves is strangers are stupid." The Boss says, "Sometimes they have good candy."
The Boss says to his secretary who sits at her desk, "Carol, the next time you order my business cards, spell out my full title: 'Director of Product Enhancements.'" The Boss continues, "Don't use the acronym 'DOPE.'" The secretary replies, "I didn't know you were the Director of Product Enhancements."