The middle of the year is a great time to reflect on the first half of the year – and think about what’s ahead for the next year. The Digital Health Coalition recently asked pharmaceutical companies about the technology trends impacting their business today and what they see as important over the next year. While privacy ranks highest, our analysis indicates that it is also an area where most marketers feel confident with the plan in place – in other words, it’s a trend, but not a concern. We learned that mobile remains a key technology shift and trend along with “beyond the pill” and social media in terms of importance. When asked about the same trends for 2019, and what they see increasing in terms of importance, technologies such as sensors, chatbots, and AI (artificial intelligence) make the biggest moves up in terms of importance in the future. In other words, it’s the balance of what is impacting the business today and also preparing for what will have a major impact over the next 1-2 years.
Layered with the following highlights are commentary from the DHC Advisory Board, who were given the option to either support or challenge how specific technologies trended.
The chart above shows predicted trends by marketers, with changes from the mid-year trends highlighted in red.
DHC note: Stay tuned for the release of the latest DHC Physician Survey Infographic on Physician Attitudes towards Technology Trends to understand this subject more fully.
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