Many researchers are concerned about the generalizability of their research findings in cross-cultural, cross-national settings. Many pursue research topics in a single national environment and wonder if their research results would be confirmed in different contexts.
In 1993, a small number of researchers from across several countries, whose major research interests focus on the internationalization of firms, decided to collaborate in future projects. With the leadership of Professor S. Tamer Cavusgil, then Michigan State University CIBER Founding Executive Director, and Professor Catherine N. Axinn of Ohio University (an MSU alum), an informal research alliance was then formed, known as the Consortium for International Marketing Research (CIMaR).
In addition to annual meetings to discuss and/or initiate joint research, CIMaR members also meet at professional meetings such as the Academy of International Business and the American Marketing Association, and extend invitations to visit each other’s campuses. In addition, they arrange for their doctoral students to study at members’ schools.
Acknowledge the role of the other members of CIMaR in providing data, support, analysis, etc. in every publication or presentation based on CIMaR – related collaboration.
To date, several hundred refereed articles and books have been published, featuring the collaborative work of CIMaR members. Also papers presented in some annual meetings were also published in special editions of the Advances in International Marketing. Over the years, research interests of CIMaR network have grown from export marketing to many different aspects of international marketing and business.
Membership of this collaborative research group has grown from less than a dozen to more than 160 experienced as well as young scholars around the globe. All active researchers of international marketing phenomena are welcome to join. However, potential members must indicate their agreement with the guidelines stated above, Mutual Agreement, if they wish to join CIMaR. There is no membership fee.
If you are interested, please contact Professor S. Tamer Cavusgil at Georgia State University CIBER.
CIMaR network members correspond with each other via the CIMaR Interest Group on Linkedin, a moderated discussion group.