Get your noses ready – yes, your noses. IKEA and Ben Gorham, founder of Swedish perfume brand Byredo, are together launching a limited edition collection of… well, it’s still a surprise, but we can all expect something scented.
Smell is everywhere. But very rarely do we think about it in the context of aesthetics and interior design. IKEA and Ben are exploring new ways of bringing scent into the home.
“I know most people have associations of visiting their grandmother’s house – whether it’s her perfume or the flowers or her cooking – smell is a very relevant part of the home. It creates a sense of comfort and security. We seldom speak of it and I think this project enforces that as well: getting people to think about smell,” Ben explains.
Ben established Swedish perfume house, Byredo about 10 years ago after a coincidental meeting with a perfumer. He’d just graduated from the Stockholm Art School.
We’re trying to develop a ton of smells enforcing the idea that everyone has a different relationship to it, and nothing is right or wrong.
Ben and IKEA are exploring a democratic approach to smell.
“We’re trying to develop a ton of smells enforcing the idea that everyone has a different relationship to it, and nothing is right or wrong,” Ben explains.
Today we got a sneak peak of what this aromatic collab might turn into: a whiff of the more than well-known Swedish cinnamon buns permeates the hallways of IKEA of Sweden (it’s mouth-watering!).
We can’t wait what to smell next!
Ben Gorham from Byredo on stage – upcoming collaboration (Democratic Design Days 2017) from IKEA Today on Vimeo.