This is an example blog post. It would be good for content and SEO to have a few articles in here for your visitors to read and learn more about you and your process. This is also a good way to put your content around the internet to create strong back links and increase your organic search rankings. These posts can be shared on your social media platforms and some may be picked up by other sites specifically looking for content like this.
You will also want to give visitors a reason to return to your site multiple times to increase the chance for conversion. Some executives may visit regularly for this content alone. You can also share new blog posts via email, which also drives traffic back. We can talk more about this later.