If you didn’t score your Ava DuVernay Barbie on the day of release, expect to pay a hefty premium over the $65 MSRP. Despite all the fanfare and attention, DuVernay has been able to keep things in perspective. “People have really been kind talking about why they are embracing this doll, but it’s certainly not about me. It’s about the image. That’s what they’re responding to,” DuVernay said in a phone interview on Monday morning with BuzzFeed News. “It’s about balance. It’s about the full spectrum of who we are. It’s not enough even to have one black Barbie … because black women are not a monolith. We have all different kinds of hair, all different kinds of occupations, all different kinds of passions, so I think what folks might be responding to is the variance.” On top of her level head, DuVernay will be donating all her proceeds from the doll to civil rights advocacy group ColorOfChange.org and human rights nonprofit Witness. Click here to read more.