Came across this great guide to developing a more effective approach to design - the Five Laws of Digital Design Effectiveness.
Proud to say our briefing process conforms to all the laws, and this is a nice way to introduce our design process to new clients.
If you don’t have clear business objectives at the start of a project then you’ll miss the opportunity to give the designer the guidance they need to deliver a successful project.
It is important when setting your brief that you not only have clear business objectives, but know how you will measure the effectiveness of any design project.
Design effectiveness isn’t just about using data to assess the results after the event, it is about shaping your activities based on hard facts.
Design effectiveness is about using creativity to help you to achieve your business objectives, not an opportunity for your designer to make a statement about their personal aesthetic.
If you are spending money on design then you need to understand the benefit that this is delivering for your organisation.