Email marketing is great for selling but guess what’s better at nurturing relationships with your readers and expanding your reach of readers? Yep, good “old-fashioned” social media.
With email, you can speak directly to your readers.
With social media, you can answer questions, share content daily, connect with colleagues and industry leaders, and find new readers.
Social media is for taking relationships a few steps further and for finding new readers.
When developing your book marketing strategy, make sure you incorporate both email and social media marketing into your plan.
Wow, Frances Caballo – Thanks! I’ve been trying to get off the ground with social media marketing and switching over to email marketing on an e-commerce site for over a year and can’t seem to gain traction until I started using EasySendy. There’s hope! I’ve tried using MailChimp but was not happy with the results! Finally, I decided to use both the email marketing and social media marketing for my organization.