The Montreal-based startup, whose clients include department store chains and Shell gas stations, makes it easier to send an alert to employees on their mobile phones. The software also focuses on scheduling, an integral part of the hourly workforce.
The success of the past founders meant that they’ve been able to bootstrap since launching in 2014. CEO Steven Kramer founded iCongo, which was acquired by Hybris, and then SAP.
He says that the overall vision is “better alignment between corporate strategies and the people who actually have to execute those strategies on the frontline.” He gave examples like alerting employees about a new merchandising display or cleaning up a machine at a manufactory.
WorkJam makes money by charging large enterprises per project. There is a subscription fee by employee per month based on which modules they subscribe to.
They expect the product to do best with hotels, retailers, and restaurants. In addition to the app, WorkJam is also available on desktop.
“It’s a very big opportunity,” said Hippeau.