For the first time ever, smartphones (41 percent) were the devices most used by consumers for online shopping during the 2017 Black Friday shopping week, surpassing desktop computers (38 percent) and laptops (34 percent), according to new research by the Consumer Technology Association (CTA). The 2017 Post-Black Friday Week Survey, covering Thanksgiving Day, Black Friday and Cyber Monday confirms the number of Americans who shopped on Cyber Monday (26 percent) outpaced those who shopped on Black Friday (25 percent), for the first time.
Other tech that performed well: tablets, smartphones, videogame consoles, any type of technology accessory (e.g., cases, cables), DVD OR Blu-ray Disc players and smart speakers (e.g., Amazon Echo or Google Home).
CTA’s research indicates 71 percent of U.S. adults still plan to shop throughout the remainder of the holiday season, driven in part by an extra weekend of December shopping before the holiday season ends. Of those planning to shop, 39 percent plan to purchase a tech product or tech accessory.
According to CTA’s overall holiday season outlook, Americans’ total tech spending during the entire 2017 holiday shopping season (October-December) will increase one percent over last year to reach a record $96.8 billion. To view CTA’s full 2017 holiday outlook, visit CTA.tech/holiday.
CTA’s 2017 Black Friday Week Survey presents the findings of a dual-frame telephone interview to a random national sample of 1,015 U.S. adults fielded Nov. 27-28, 2017. A complete report will be available by Dec. 1 at no cost to CTA members at CTA.tech.