• Establish the value of a strong and profitable contact lens business.
• Inspire ECPs to research best practices for growing their contact lens business.
• Identify pain points around common pitfalls that ECPs face such as hard to calculate metrics, inefficiency, or losing revenue to online retailers.
• Present gated content with enough information to get prospects to opt in to access full content.
• Focus on quality content with a subtle CLX call to action where appropriate.
• Get prospects to give CLX at least 3 pieces of contact information to continue the conversation.
This will be top of funnel, credibility building content that demonstrates to the prospect that CLX cares about ECPs and is an authority on the contact lens market.
• What is the true lifetime value of a contact lens patient?
• What is a contact lens strategy and why do you need one?
• Contact lenses are a ONE BILLION DOLLAR MARKET. Who is getting 90% of the pie?
This content is designed to answer the questions: How do I grow my contact lens business? What does CLX do? Why does my practice need CLX?
• Are you charging enough for contact lenses?
This content will help to move a prospect to the bottom of the funnel, reminding them of the specific pain points that piqued their interest while addressing any objections.
• What Contact Lenses Are You REALLY Fitting and What is your TRUE annual supply? Find Out with CLX!
• Your CLX Integration is ready! Just one more click to save you dozens of wasted clicks per day!
• The CLX Guarantee: You won’t pay until you earn.
It’s 11 PM. Do You Know Where Your Patients Are?