Madrid is an ecosystem boiling with collaborative processes, community incubation, and knowledge creation and exchange. Urban spaces mutate along with these processes proving that there is an alternative to the public-private pairing: the common. On the rise are places where community takes precendence over individual, collective management over traditional hierarchies.
In the face of the closure of Majahonda's old movie houses, the Cines Zoco association emerged in mid-2013, with the goal of maintaining a cultural and leisure space for neighbors, friends and film lovers in the northwest of Madrid.
Located in a commercial area from which they took their name - Zoco meaning souk - the Zoco Cinemas have been showing films in their theatres since they were first built in 1979. From the beginning the space had aimed to be, as it's name suggests, a place where neighbours can frequently come together.
A "jubilar" (from the latin "iubilare": happiness, and "lar": home) is a self-managed community of senior citizens who live in an environment of their own design. It is not a new model of life, but one that began more that 30 years ago in Scandinavia and jumped to Norht America. Today there are hundreds of successful senior cohousing experiences in many different countries around the world. The conclusion reached after decades of successes and failures have permitted a complete, adaptable and transferable model to be defined.