The latest trends in High Technology and Online Marketing and Advertising, Search Marketing, Social Marketing, ECM, WCM, DAM, CMS and Web Analytics technologies and markets.
The Importance of Content Marketing | Up to 70% Of Purchase Decisions Happen In Advance Of Your Sales Team!
Driving qualified leads to the top and middle of your sales funnel is critical when building your Revenue Marketing Engine. The best way to attract and engage customers is through the use of subject matter experts in your organization who can conduct content marketing including webinars, write whitepapers and eBooks that educate and engage customers as they are going through their purchase decisions. Recent research indicates that customers research as much as 60% – 70% of their buying decisions online prior to contacting your organization so it is critical that you are found and seen as a thought leader during this buying cycle.
The Secret To Success is Passion!