Matej has been in the gaming industry for five years. He is a true mobile marketing enthusiast and works as a Head of Mobile Marketing at game developer and publisher BoomBit where he is responsible for soft launch and global launch UA planning and strategy. He develops multi-channel acquisition strategies and marketing campaigns that are designed to drive the overall growth. Together with his team, he currently manages millions in profitable UA spend monthly in BoomBit mobile games across free and paid channels.