Phoenix Programmer Neil Larrimore Joins Speaker Roster at LA New Media Seminar. Sellout Expected by Wednesday. The lineup of outstanding industry speakers scheduled for the forthcoming West Coast installment of the TALKERS New Media Seminar continues to grow as Phoenix broadcaster Neil Larrimore, PD of NewsTalk 550 KFYI and XTRA Sports 910 KGME joins the roster. The total number of speakers for the power-packed, one-day event has now surpassed 50. Seminar organizers state that it will be completely sold out by the end of business on Wednesday – perhaps sooner. According to TALKERS VP/executive editor Kevin Casey, “The venue is intimate and even kind of funky, making for a very relaxed and informal environment – conducive to the kind of communicative and networking environment we hope to achieve. The problem, however, is that unlike industry events that are held in convention centers and big hotels, we are working with a finite amount of seating and space which we are obligated by city regulations not to exceed.” TALKERS New Media Seminar LA is scheduled for Thursday, October 11 between 9:00 am and 5:00 pm in association with the Los Angeles Press Club at the Steve Allen Theater in Hollywood. Because it is open only to working media, there is no online registration — only by telephone. For registration and sponsorship information call 413-565-5413. A detailed up-to-the-minute agenda will be posted here tomorrow.
Three Steps to Digital Power. Digital media consultant Chris Miller says that part of radio’s beauty is that it is the original targeted medium and radio brands can use their digital components to even further capitalize on the value of radio’s targeted nature. Miller states, “Having digital inventory to sell on our streams and websites only makes us a stronger business partner for clients who want to hyper-focus their message.” But Miller believes there are three steps stations should follow to effectively work the digital medium: build for it, commit to it, and train for it. Read Miller’s entire piece here.
Pasta Promotion. The 29th Newsradio 1020 KDKA Spaghetti Breakfast was held on Friday, September 21 in downtown Pittsburgh. Thousands of Pittsburghers stopped by the annual hosted by the CBS Radio station event to feast on spaghetti before continuing on to work. Pictured here at the serving line are (from l-r): KDKA personality Vinnie Richichi, County Executive Rich Fitzgerald, Ernie Ricci and KDKA talk show host Mike Pintek.