When Larry Page returned to being Google’s CEO in 2011, he said he wanted to develop more services that people would use at least twice a day, like a toothbrush. Now that football is in the air, so to speak, the search engine giant has launched its Project Loon balloons in Northeast Brazil to connect an isolated school, Linoca Gayoso, to the internet for the first time. Interestingly, the Loon trial is using LTE technologies, which allow Google’s stratospheric balloons to link directly to smartphones and tablets.