When you think about professional blogging, what’s the first thing that comes to your mind? Mommy bloggers of course! The term “mommy blog” has become part of our common lexicon due to the insane success of so many mothers turned bloggers. And this week we are fortunate to interview the queen of mommy blogs, Deedra Determan. Deedra created a blog initially targeted towards moms in her local community and quickly turned it into a 7-figure business with national reach. In this episode Deedra teaches us how to start small, find your niche, create a profitable business, market on a zero dollar budget, and much more.
Deedra has 20+ years of marketing experience starting on the agency side at Ackerman McQueen Advertising Agency to 10 years in the television industry launching news at KOKI Fox 23 making it one of the top Fox affiliates in the country. She went on to launch niche websites for moms including 918moms.com, 405moms.com, and MoneySavingQueen.com with over 100,000 moms visiting the websites each month. After one year from launching, she sold the websites to Griffin Communications. Determan then followed her true passion in launching D2 Branding, an innovative marketing firm igniting brands to be the market leader in their industry through marketing, public relations, social media, advertising, strategic partnerships, sales, website creation, search engine optimization, content creation, video production, graphic design, and more! Deedra is also a mentor at Thrive15.com.