The idea that CEOs must wear multiple hats has been perpetuated to the point of absurdity. Far too often small to mid sized companies find that their CEOs are trying to also wear the hat of sales manager. Unfortunately, you can't be both. You can't be a sales manager and a CEO, it is simply too hard. Trying to fill both of these roles will have you feeling like The Two-Headed Monster from Sesame Street! You can, however, be the leader and visionary needed to provide sales strategy to your sales managers.
How Many Times Should You Follow up with an Inbound Lead?
No matter your profession or where you live, at some point you have been labeled "an inbound lead." Whether it was on a personal or professional level, as an inbound lead you probably have had an unpleasant encounter or two with a pushy sales professional. In case you tried to block out the latter experiences, let's recap a few of the common characteristics. Your phone constantly pings with new messages, your emails seem to be filled with new offers on a near constant basis, and your LinkedIn profile is suddenly bombarded with notifications. The latter experience occurs far too often when sales associates don't follow a few golden rules regarding communication and follow-ups with inbound leads. Fortunately, this blog post is here to help!