CHINA — Paris-based market research group Ifop has hired Kevin Zhou as managing director and partner in the group’s subsidiary based in Shanghai.
Zhou will be responsible for the management and development of all Ifop Group activities in Greater China, reporting to the Ifop board in Paris.
Zhou was most recently vice president of Ipsos China and managing director of Innovation & Forecasting at Ipsos China. He has also held roles at the Nielsen Group and AMI/ Synovate.