Rhonda’s career has been focused on Marketing and Sales Operations where she’s leveraged best practices, process and technology to achieve measurable and sustainable results in sales and marketing performance. Over the past 10 years she has consulted on best practices across a myriad of companies (Cognos, Sybase, VMWare, Center for American Progress, AMD, KPMG, Cisco, Sage Software, Planar Devices, MDS Pharma and many more), helping them transform their organizations. She understands the key principles behind sales and marketing alignment, applying them effectively to organizations large and small.
As Vice President, Performance Marketing at Penton, Rhonda is leading the collaboration between sales and marketing across the five core sectors within the organization. Penton is a professional information services company that drives performance for more than 16 million professionals every day. Evolving large businesses often seems like a Sisyphean task (endless and ineffective), yet she is accomplishing it with relative ease by incorporating modern sales and marketing best practices into everyday work realities. Rhonda has set the vision for of a unified collaborative sales and marketing organization, with streamlined technology managed by a central operations team, and is actively leading this change.
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