1868 Racing website services section display on tablet and smartphone.
1868 Racing website shop section display on tablet and smartphone.
The client required a logo, website and promotional materials as part of their rebranding. The designs needed to be bold and dynamic, combining cycling with Snowdonia, North Wales.
The streamlined cyclist icon tied with the mountains creates a distinctive brand image. The modern typesetting and bold colours are geared towards the outdoor sports market.
The responsive website is designed with clear sections and simplicity of information. The stationery designs are minimal, carrying through the brands' sense of movement.