Our creativity is born from a concrete strategy. The first step is identifying the DNA of the brand in order to build an exclusive positioning.
A brand, in fact, is chosen the same way you choose a friend. Non by an algebraic sum of good and bad qualities, but because they speak your same language, because they are like you. The DNA approach consists in identifying six adjectives that, once established and shared, will accompany the brand for always, in all forms of communication.
The pentagon is the first operative meeting between the five companies of the group. The DNA of the brand becomes the pulsating heart in the various disciplines and the integration takes shape from this core design. As a result, the companies involved will build a plan in a specific and independent way.
Integration does not mean fusion.