From the wild west coast of Auckland to West Africa’s remote villages is a long journey for three idealists wanting a fair deal for growers. Five years ago, on Piha’s black surf beach, the co-founders of All Good Organics picked the banana as one of the world’s least ethically traded edibles. Bananas are still New Zealand shoppers’ top buy, but thanks to brothers Matthew and Chris Morrison and Simon Coley, consumers in supermarkets and fruit shops nationwide can now choose a bunch that doesn’t come packed with guilt.
Sales turnover was accelerating and the list of products and ingredients was lengthening. First-born ‘Karma Cola’ soon had company: brother and sister Fairtrade drinks, ‘Lemmy’ and ‘Gingerella’. The cola, lemon and ginger trio were settling into premium cafes, bars, restaurants and retailers throughout the country.
The emphasis is on locally brewed, which is why All Good Organics is setting up in Somerset but the craft sodas are also being drunk in Singapore, Macau and Hong Kong.
It’s great to have Unleashed by All Good Organics side as we grow our market in the UK and Australia.