We’ve written at length about packaging’s trends and ends. But why packaging? Why is it so important for businesses to get it down? And why is it changing?
We love packaging. Hell, that’s the reason we built a blog on packaging trends. But, sometimes, even we question the importance of packaging. We had talked a little bit about the how in the past, but not so much about the why.
Maybe it’s because we all feel its importance, somehow. In a weird way, the question seems redundant. A little search for “does packaging matter” on Google still gives back 86.700.000 results ─ so it can’t be that obvious.
“Recognition” is a relatively familiar concept for packaging, but… “reassurance”? That’s quite new. And that’s the way packaging has chosen to go ─ or, more likely, the way we’ve wanted it to be.
Nowadays, packaging is not just the looks of the “thing” that wrap the other thing you want to buy. Nowadays, packaging is part of the thing. It can even be the thing itself, as a rise in blogging has evidenced.
To us, “reassurance” seems pretty reassuring.
Previous articleWhat’s Hot in Print Packaging, King?