Boston Museum of Science: Hop to Attention!
This mobile billboard campaign pitched two current exhibits at Boston's Museum of Science: one about frogs, and the other a film about the Amazon which is running on the IMAX screen in the Mugar Omni Theatre. The mobile billboard truck ran in downtown Boston and the suburbs during April vacation week, and created awareness among children and parents that a visit to one or both exhibits would be a fun and educational thing to do during the break. It also made a stop along the Boston Marathon course on race day for added exposure.