On the same wavelength as your customers.
Advertising and marketing texts for websites, press releases, newsletters and leaflets are in a class of their own. They are subject to constant change and can develop in completely unforeseen ways – they don’t follow any rules, and there is no handbook on how to deal with them. Nevertheless, when translating marketing texts it is crucial to ensure that you can reach your target audience reliably and get your message across to them.
Advertising and marketing texts often contain idiomatic expressions and turns of phrase that can’t be translated directly into other languages. Alliterations and puns such as “hot stuff” don’t necessarily make sense in every country, and often can’t be translated literally. Instead, the translator must begin by closely analysing the source text as a whole, and making sure they understand it. Only then can the real work begin: transposing the core message and purpose of the original into the target language. During this process, the translator will often have to deviate from the source text and take into account cultural requirements that are specific to the way messages are expressed in the market of the target country. That’s no easy task!
We at YABYLON recognise this, and only entrust marketing texts to translators with the skill and experience to interpret and rework the target text in such a way that it has the exact same effect as the original.
Translations of advertising and marketing texts that take into account idiomatic characteristics and are tailored to the specific way messages are expressed in the market of the target country. All of YABYLON’s translations are carried out by professional translators from our extensive network, who specialise in the relevant fields and translate exclusively into their native languages. By combining this service with a standardised quality assurance system, we are able to guarantee consistently high-quality translations aimed directly at your target market.