Open the door to new sales opportunities by stocking Tiger Balm® – the fastest-growing brand in the external analgesic category….three years running double digit growth!
According to Neilsen F/D/M, Tiger Balm® continues to top the charts with a 10% growth rate during the 52-week period ending December 26, 2011 compared to just 4% growth for the category as a whole – an 6 point growth spread vs. the category, which continues a growth trend that dates back to 2009.
Tiger Balm’s success was led by the anchor products: Tiger Balm® Ultra Ointment (13% growth). Tiger Balm® Pain Relieving Patch (12% growth), and Tiger Balm® Extra Strength Ointment (8% growth.
Prince of Peace Enterprises recognizes the importance of the wholesale channel and has hired Jim Embry of CPG Brokers to manage this segment for the Tiger Balm® brand. Jim has spent more than two decades building relationships across food and drug channels, and helping brands and independent retail partners work together to refine in-store marketing and distribution methods. His experience, reputation throughout the industry, and commitment to creating bottom-line results for our wholesale/retailer partners have made him a key contributor to Tiger Balm’s® sales growth.
Tiger Balm® products are available at most drug wholesalers at www.mytigerbalm.com.
This article was written by Mike Jarrett, National Sales Manager at Prince of Peace Enterprises, and posted by Jim Embry. Contact Mike at mike@popus.com or 510-723-2417. You can reach Jim Embry at www.cpgbrokers.com, or jim@cpgbrokers.com, if you are looking for an expert as a consumer packaged goods broker.
CPG Brokers & Associates provides direct broker support and access to a network of strategic regional brokers for all classes of trade, such as Food, Drug, Mass-Merchandisers, DIY, Nutritional, Military, and Independent Drug.
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