The majority of power drills and tools on the market are branded in a somewhat distinctive manner that is inherently associated with being powerful and futuristic, but this Muji power drill concept goes against this.
Designed by Changho Lee, the Muji power drill features a simplistic and clean aesthetic that makes it look exceptionally easy to use and without the various features that other drills on the market boast. This means it's more applicable for the average consumer who might not feel as confident in their ability to need a professional power tool from a big box retailer like Home Depot.
The Muji power drills are intended to be available at the aforementioned retailer to bring a touch of Japanese design to a traditionally rugged piece of equipment.