For the sequel the the biggest movie in Universal’s history, I acted as Executive Creative Director overseeing the digital and social teams to create a campaign to match the size and scale of the phenomenal franchise.
We created over 120 pieces for the social campaign with double exposure pieces, integrated copy countdowns, and of course, tons and tons of dinosaurs.
We shot the cast performing the classic Jurassic Park theme song – in any way they could. This included Chris Pratt on kazoo, Bryce Dallas Howard belting it out, and Jeff Goldblum’s jazzy free-form improv.