LOS ANGELES — Personal massager brand Le Wand has announced the debut of a new Petite edition of its powerful wand that features a lightweight design and comes in sleek new Rose Gold and Violet tones.
According to the company, Le Wand Petite is a giftable, travel-ready set that features a convenient travel case and luxurious packaging. Though smaller in size, Le Wand Petite does not compromise on power, the company said. It features 10 rumbly vibration speeds and six vibration patterns. The wand features a body-safe silicone head, a flexible neck and a lengthy handle that allows for easy maneuvering.
Le Wand Petite is being promoted with a colorful marketing campaign that embraces “diversity with gorgeous, smiling femmes of different ethnic backgrounds, age groups and body types.” Staying true to COTR Inc.’s objective of embracing pleasure and inclusivity, Le Wand Petite’s promotional material takes a light-hearted, mainstream-friendly approach to marketing to pleasure product users of all levels.
Retailers can showcase Le Wand Petite with a retail store-friendly countertop double-sided display that showcases the Petite in Violet and Rose Gold. Le Wand Petite will begin shipping in August.