User experience is important enough for everybody in your organization to take 30 minutes out of the day to find out how user-focused design can benefit the business.
Let’s start with a simple question: Why is UX research important?
For any product or service to succeed, you need to know what your users want as early as possible in your design process. This is where UX research comes in.
It’s important to find out – from actual, real-life, honest users who aren’t just mannequins you’ve dressed up to fool your CEO – what they want and expect from your product.
That way you can produce a truly user-focused experience that they love.
But where the heck do you begin?
company can be more efficient with your research?