V&S Absolut Spirits is adding a mango flavour to its range of premium flavoured vodkas, all of which contain only natural ingredients.
Absolut Mango will be available in global travel retail from February 2008. Further information on local launches will be communicated at the time in each market. The date for the US launch is not yet set, but it will be supported by a cross-media advertising campaign.
This new flavour follows hot on the heels of Absolut Pears, introduced this time last year. V&S group chief executive Bengt Baron told Drinks International: "Pears exceeded all expectations in the US and travel retail . It has become our biggest flavour - even bigger than Citron in Sweden. We are confident in the high volume potential of Absolut Mango ."