Michael Jordan, arguably the greatest professional basketball of all time, is more wealthy because of his basketball shoe than he is for the many records he broke playing in the NBA. In fact, many of the kids who wear his shoes today are actually too young to have ever seen him play in a live game.
These shoes are very expensive. I don’t think we realize the cost of one pair of new Jordans is equivalent to three utility bills. As soon as they announce a new shoe is coming out people start saving to get them. There are people who literally have every pair of Jordans that have ever been released. There are clubs and organizations built around people who collect the shoes.
If we were honest, the shoe is just like most other gym shoes. Tough leather with unique designs. However, this shoe is perceived better than any other shoe on the market simply because Michael Jordan has endorsed the product. Because Michael Jordan’s signature dunk icon is on the shoe, it is valued at double the price of all other shoes and for some reason people actually believe the shoe makes them a better ball player. Some even think the shoe makes them a “better” person.
People aren’t buying the shoes because the shoes are great. They are buying the shoes because the name on the shoe is great. Most people don’t even realize the Jordan shoes are actually just an extension of the Nike shoe line. However, because Michael Jordan was so amazing as an athlete his name is great in the minds of the consumers. People aren’t really buying the shoe. They simply believe in the name.
I don’t think there is anything wrong with buying a pair of Jordans. I don’t even see anything wrong with collecting them. If that’s what you want to do with your money and you can honestly afford to buy them… you work hard and you should be able to enjoy your life! Just don’t spend your light bill money trying to get a new pair of Jordans. I’m sure Michael Jordan himself will tell you that. If the shoes teach us anything though, they should teach us how powerful a name can be.
We serve an amazing God! We know God is amazing because we have seen God in action and we witness His might. Whenever you go through a rough season try calling the name of the Lord. The name of Jesus is the most powerful name in the world. Strange things have happened when people call His name. Jordans may make you feel better but Jesus will surely make your life better.
Sometimes, it’s a simple as saying…. “God, I turn this over to you.” It doesn’t take a long drawn out speech or a one of those long Baptist Deacon prayers. It’s as simple as releasing it and really trusting that God is taking care of it even if it’s not happening as fast as you want it to happen. Be patient. People keep buying Jordans because having J’s on their feet changes how they feel about themselves. Release the name of Jesus from your mouth. This ‘J’ will change how you feel about your life.