The improving economic context and rising consumer awareness of the products available resulted in a positive performance for home care packaging in 2017. Rigid plastic continued to have the widest presence, mostly due to its dominance within dishwashing or surface care.
Large pack sizes are becoming increasingly common and appreciated by consumers for their cost-saving benefits. Since their purchasing power has been improving, consumers can afford to pay more money for a purchase.
Romanians are placing more importance on ergonomic and lightweight packaging. Their search for functionality is also reflected in the closures-related trends.
Discover the latest market trends and uncover sources of future market growth for the Home Care Packaging industry in Romania with research from Euromonitor's team of in-country analysts.
If you're in the Home Care Packaging industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.
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