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"I tested its waterproof claim by crying. No raccoon eyes!"
A look at the iconic fashion house's best beauty creation.
The world’s largest cosmetics company is here on BeautyMNL. Founded by Eugene Paul Louis Schueller in 1909, L’Oreal Paris started out as a humble company selling hair dyes to hairdressers across Paris. Today, its product lines span the whole gamut of the beauty industry, from hair care to cosmetics.
That growth is only possible through the company’s dedication to its mission of advancing the field of beauty via research and innovation, something it has adhered to from the start. For starters, Schueller is one of the first to advocate the use of patch tests for hair coloring, writing about it in the La Coiffure de Paris magazine in 1909. The company is also one of the first in the world to develop hair bleaching products, soap-free shampoos, and hairspray.
The brand has also pioneered other groundbreaking innovations, such as the creation of Episkin. It is an artificial skin made from reconstructed breast tissue, which is currently used as a substitute for animal testing. Up to now, it has funded initiatives like the L’Oreal-UNESCO Awards for Women in Science, a $100,000 grant awarded to 5 women researchers, one representing a region of the world. And who can forget the groundbreaking “Because I’m Worth It” advertising campaign in 1973, which mirrored the spirit of feminism in those times? As these efforts show, the impact of L’Oreal brand goes far beyond the beauty industry.
With this dedication to innovation, no wonder L’Oreal Paris still produces some of the top beauty products across the globe. These include the new Tint Caresse lipstick, heralded as the first ever powdered lipstick in the world and the best product to create the ombre lip look. Another example is the L’Extraordinaire Matte lipstick, regarded as one of the top options for an affordable liquid lipstick. Both these products, which are available in a wide variety of colors, and other bestsellers are readily available on BeautyMNL.