DENVER, – October 26, 2018– Usherpa , the industry-leading mortgage marketing and CRM platform, has announced it has joined Blend’s partner ecosystem, integrating with Blend’s data-driven technology to streamline the consumer loan origination process. The integration of these two platforms will empower lenders to originate loans more easily and build stronger customer relationships.
This partnership will allow users to invite a borrower to the Blend application experience without leaving the Usherpa CRM. With data being pushed between Blend and Usherpa, loan officers eliminate double data entry and automate marketing sooner in the process. This increases pull-through because customers are not lost in an old-school application process.
Through partnerships like the one with Usherpa, Blend is connecting the lending ecosystem to power a frictionless consumer experience and more efficient lender workflows.
Usherpa has been serving the mortgage and real estate industry since 1995 with a powerful, easy-to-use marketing and CRM platform. This effortless, fully-automated CRM makes it simple and painless for Loan Officers and Real Estate Agents to build and maintain relationships with prospects, past customers, and business partners. To learn more, visit usherpa.com.
Founded in May 2012, Blend is backed by Greylock Partners, Emergence Capital, Founders Fund, Andreessen Horowitz, 8VC, Lightspeed Venture Partners, and other leading venture investors. To learn more, visit blend.com.