Are you ready for the unprecedented disruption of the next 3 years? Be inspired, gain new perspectives and discover simple, powerful frameworks for success! Own The Future: Rethinking your strategy for 2018-2020 is an innovative thoughtbook by Godfrey Parkin. It will help you explore alternative possibilities, stimulate your thinking, and guide you to fresh perspectives on your business strategy.
Your industry will change more in the next three years than in the past thirty. Strategy matters more than ever. Are you ready?
Own The Future takes you on a journey of discovery through the disruptive landscape of our time. It highlights the things you need to factor into your strategies for the next three years. And it provides frameworks for getting your strategy right – so you can thrive rather than be a victim of change. But Own The Future is not a hard read. Rich in visuals and bite-size insights, the content is designed for quick, intuitive and absorbing consumption.
This thoughtbook helps your mind explore alternative possibilities, stimulates your thinking, and guides you to fresh perspectives on your business strategy. It also reveals some powerful processes to help you consolidate and implement your ideas.
It has minimal text, so your thinking won’t get slowed down or channeled by linear narratives. You can start at the beginning and go through to the end of its more than 200 pages, or you can dip in and out.
The content is revealing, future-focused, inspirational, sometimes challenging, always helpful.
We see the future so often in the media that it appears familiar, even benign. But how much of it is real, and which are threats, which are opportunities?
Change is increasingly unpredictable. Brands and entire industries rise up and disappear seemingly overnight. The top companies on the stock markets of the world were mere bright ideas a decade ago, and the previous giants of industry now have junk status.
AI and robotics are already doing a better job than people in highly skilled fields such as law, medicine and finance. Chief Marketing Officers are becoming Chief Growth Officers. Above all, consumer behaviours are changing fundamentally – in decision-making, in media consumption and in brand loyalty. Companies must become more agile, brands more responsive, and strategies more realistic.
Are you ready for your digital revolution?
Anyone who seeks to thrive in the growing disruption of every field of business, academia or governance will find this thoughtbook an essential companion to their strategy thinking. Whether you are a corporate CEO, a Marketing Manager, a small business owner or a start-up entrepreneur, Own The Future will clear the fog and help you focus on doing what it takes to succeed over the coming three years.
The content crystallizes the work done by Britefire in its strategy consulting work and executive development courses. You could participate in weeks of seminars, training, and facilitation. But Own The Future gives you access to all the key insights and guidelines – for less than the price of a paperback.
Purchase your copy of Own The Future now. It’s a simple PDF file download, so you can access it on your mobile, iPad, Kindle or PC.
Get your copy of Own The Future!
Format: PDF file, readable on mobile, iPad, PC, Kindle.
Fee: R395 (about US$30). You will be billed in South African Rand. This fee includes VAT.
Godfrey Parkin is a business strategist with decades of experience in digital marketing and elearning.
He has founded successful digital companies in Zurich, London, Washington DC and Cape Town, and has worked with clients in more than three dozen countries. As CEO of Britefire, he now helps companies develop strategies and skills to thrive in disruptive marketplaces.
He facilitates corporate digital strategy workshops and runs Britefire’s Growth Hacking and Social Media boot camps. He is also co-founder of Mindzu, a mobile startup which gamifies the learning of high-school math in Asia.
Godfrey has published two books on digital business, is on the faculty of USB-ED, and is an Associate of the Institute for Innovative Leadership. He is a frequent conference speaker on digital strategy and future tech.