Along with the resurgence in sectional title office space has come a proliferation of illegal advertising boards for commercial property space, which is only doing a disservice to this sector of the property market. This is according to Chris Renecle, MD of Renprop.
Renecle says that while most property marketers make use of advertising boards to showcase their vacancies and investment opportunities, the mass of illegal commercial property advertising boards in some regions of Johannesburg has taken this marketing tool too far.
Renecle concludes by saying that property companies should be more strategic in their marketing approaches and the local council should be more cognisant of these illegal advertising boards and take the appropriate action.