Euro: Price was set up too high in different spending pattern nation. Failed to see the approaching recession at the end of the 1980s and tough economical circumstance. Erroneously informed downsized breakfast service. Most crucially they are too confident of their success in US and Japan.
Hong Kong: Fail to foresee guest’s lack of knowledge of Disney lore in China, to set proper ads suiting China’s government limits and combined promotions and special Chinese holidays featured attractions.
I think that these factors were mostly foreseeable and predictable as long as Disney 's management had taken trouble to research the market in greater detail. It is a matter of looking more deeply into the cultural aspects of the business. What we will realize in the end is that “Guests need to be welcomed on the basis of their own culture and travel habits.” Adaptation is a conscious effort to anticipate the influences of both foreign and domestic uncontrollable factors on a marketing mix and then to adjust the marketing mix and minimize the effects of cultural diversity.