Mirada’s team invented a “Department of Human Management” (DHM) website to supplement, and exist within, the vampire-ruled world of the novel. The site, which borrows inspiration from such public, bureaucratic services as redcross.org and dmv.ca.gov, is filled with articles, videos, questionnaires, and instructional guides—all of it self-serving vampire propaganda and subterfuge—to help the human slave population better understand their role within the new world order, to ease their consciences, and to make them more efficiently offer themselves up to their new terrifying blood-sucking masters – the “Strigoi,” as these unique vampires are called in the novels.
Mirada's team invented a “Department of Human Management” (DHM) website to supplement, and exist within, the vampire-ruled world of the novel.
Under the pretense of offering healthcare services, the user soon realizes that the DHM—not just the website, but the institution itself—is, in reality, created and managed by the vampires’ human collaborators. As a “human” visitor, the site educates you, for example, on the benefits of informing on people with Type B Positive blood (the blood type that is most desirable, by far, to the Strigoi). You are also encouraged to “give with all your heart” during your frequent—not to mention compulsory—blood donations.
Some of the DHM’s downloadable posters – thinly disguised vampire propaganda masquerading as helpful healthcare services for would-be human victims.
An essential component of Mirada’s approach to the site was to weave crucial elements of the fiction into the online experience, while avoiding spoilers for those who have not yet begun the trilogy. The unique interactive experience and authentic site navigation serve as an alluring and gruesomely sardonic window into the fictional world of The Strain Trilogy, it allows visitors effortless access to the novels themselves—to purchase them—as part of the actual Strigoi propaganda dissemination itself.