Barbour has opened the first standalone store for the brand’s ‘International’ division. The line, which celebrates the company’s rich motorcycle heritage, has remained largely unknown for several years.
Based in London’s bustling Piccadilly area, the new store is set over two floors, housing a diverse range of Barbour products. The 3,000 square foot space includes both technical motorcycle clothing and contemporary biker fashion.
Barbour International, which was introduced in 1936 by Duncan Barbour, offers a range of jackets, knitwear, trousers, footwear and accessories.
Notable in store pieces include the Northpass jacket in 8oz beeswax and the authentic half-zip sweater in 100 per cent Shetland wool. Both pieces have been taken from Barbour’s AW13 ‘Trophy’ collection, which celebrates the brand’s link with British motorcycle maker, Royal Enfield.
Barbour’s latest Steve McQueen collection is given pride of place. Using previously unseen images for the jacket linings and t-shirt graphics, the AW13 line, ‘License to Race’, contains worn-in denim, washed chinos, rugged knits and reworked versions of McQueen’s original International jacket.
The store marks Barbour’s intention to expand their retail presence in the UK, Germany and the US.