Working to establish the brand and build awareness, the logo incorporated the new name, a bold color palette and a tiered visual symbolizing the company’s multifaceted approach and expertise.
Collateral including stationery, brochure, capabilities statement and report templates provide brand awareness and distribution of key messages among the target audience and were developed as a result of the strategic communication action plan findings, logo design and custom information graphic.
Using imagery and key messaging to highlight both aspects of the business, this retractable banner design provided a call to action and contact information, with use as a full floor length graphic and the ability to convert to a tabletop display.