Galileo was a smart dude. Aside from the pesky “recanting on the heliocentric solar system” fiasco, he knew his stuff.
Leave a review on Amazon, iTunes, GoodReads, etc.
Brand New: Click a link from Twitter and downloads your free ebook.
Bought In: Clicks the “Tweet This Book!” link in the ebook and shares it with their community.
Believer: Follows you on Twitter.
Builder: @-mentions you to their community with praise for the ebook.
This is super scaled down to easily show progress. I want you to see how movement happens through your online community.
It’s important to note this process is already happening organically. But the more you can intentionally craft this process, the better your results. The key is to be aware and plan the spectrum out with the intended results at the end.
I wouldn’t get too concerned about digging down into the granular metrics. Focus on broad strokes to start with. The most important part is architecting the process you want your community to follow.