Just before Halloween, T-Mobile's social team came to me and asked if my team could come up with animations to advertise their T-Mobile Tuesdays loyalty program. The premise is simple, they give away free stuff to T-Mobile customers every single Tuesday, just to thank them for being a customer. During Halloween they stepped up their game and gave away a candy bag of prizes, including an all expenses paid trip to London.
We created a character, Thankenstein, and then animated him in ten different videos that could be posted to their social media sites, as well as sent to people to notify them they had won.