This branch of the group concentrates on gourmet and creative style foods, whilst also fulfilling the basic supermarket requirements. Locations of these stores are concentrated in the inner suburban areas.
The Maxi Foods brand places an emphasis on product and price and provides a large range of products, both local and imported. The store under the Maxi Foods brand is located in the outer suburbs of Melbourne.
Today the company believes the successful future of food marketing will be conducted in a customer 'feel good’ environment, where they are happy to return to enjoy a pleasant shopping experience.