on November 21, 2018, 1:27 p.m.
Garuda Indonesia has the strongest brand advocates among Indonesian consumers, new analysis from YouGov BrandIndex reveals.
The carrier heads the list with a score of 87.5. The top three is rounded out by Singapore Airlines (77.2) and Bank Central Asia (76.5).
The top ten features a number of automotive brands. Toyota in fourth (75.9) while Honda appears twice - with Honda cars in sixth (75.2) and Honda motorcycles in eighth (74.4).
The list comprises of both globals brands – such as technological giants Google in seventh (74.6) and Apple in ninth (74.0), and fashion retailer Nike in tenth (73.1) – and local players, including Traveloka in fifth (75.4).
YouGov also shows which brands have the most improved level of customer advocacy. Bank Negara Indonesia (BNI) comes out on top (a rise of +10.7 points), ahead of French cosmetics brand Maybelline insurance company Prudential (in joint second, each up +10.1 points).