Pay Per Click Marketing is an advertising model used on popular search engines, such as Google, MSN & Yahoo. Advertisers bid on keywords that there potential target market would type into the search engines when they are looking for your product or service.
When a user types a search query matching your keyword list your advert may be shown. These adverts are often referred to as "sponsored links" or "sponsored ads" and appear at the top and right hand side of the search engine results page.
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