I try to stick with personable where possible. Why? Because people connect with people. People build trust and relationships with people. Do you love when you ring up customer service and have to sit through a computerized menu? Or do you prefer to speak to someone directly. Definitely the latter. My websites and topics allow me to write in a personable manner. Yours may not.
If you’re getting good email open rates and sufficient numbers going to your sales pages, what you need is more persuasive power in your body copy.  Trigger Words can help you amp up the power in your prose.  Trigger Words are high emotion words that move people to take action.  See what having an arsenal packed with over 700 trigger words and phrases to stir emotions and compel action for your business would mean by clicking here.