The first attempt at making a video ended up being a remix of Gene Kelly dancing in various movies of his, fit to music sampled from old movie musicals. The result was cool, but lacking in argument.
The decision was made to try a new video with about a week left before it was due.
The concept was decided on.
The voice-over was written and recorded.
Images, voice-over, and music were all combined and lined up with one another.