Our dedicated team of leading CPG and food retail industry veterans are passionate about helping small food and beverage manufacturers succeed.
The FMI Emerge Champion Council guides program education content and activities to best serve the grocery retail industry and emerging brands.
A 42-year veteran of the CPG industry. Mike led Natural Specialty Sales, the natural and specialty division of Acosta Sales & Marketing from 2002-2018. He’s worked with hundreds of small companies across every category in the natural channel. Today Mike heads business development for The Factory LLC in Bethlehem, PA. The Factory provides growth capital and industry expertise to brands ranging from $2-$20m in sales.
Synergy is the sales force for brands that don't have their own. Betsy and her team assist brands with pricing and promotional strategy, broker management, the category review process, and data & analytics. Synergy assigns a lead person to help with overall strategy and to be the core communicator within the team. And we have a team of seasoned CPG sales professionals to manage natural and organic retailers in their assigned territory. Betsy is a 20-year industry veteran having experience in both conventional and natural retail with Jewel Food Stores in Chicago and Wild Oats in Boulder. Additionally she has held positions on the manufacturing side, with White Wave Foods and in distribution at UNFI. For the past 4 years Betsy held key roles at IGNITE Sales Management, most recently as SVP of Sales, where she helped emerging and mid-sized Natural and Organic brands gain distribution at retail, develop promotional and trade strategies, solidify channel strategies, and manage broker relationships. Additionally she managed the IGNITE portfolio of brands at Whole Foods Market, representing over $100MM in retail sales.
By way of, Brand Secrets and Strategies, Daniel Lohman provides actionable insights and strategies solutions to grow your brand and save you valuable time and money. He advises you on category management. Dan helps healthy brands get their products into the hands of more shoppers by getting onto more store shelves. Save valuable time and money with proven actionable insights and strategic solutions that increase sales and profits is Dan's motto.