A leading London conference organiser that specialises in connecting management audiences to business-critical information.
Metatistics were asked to look at their delegate marketing function and digital offering. The brief was to increase the number of registered delegates for their healthcare conference.
Carried out an extensive audit of their email marketing infrastructure which included profiling existing marketing lists, identifying gaps and sourcing new prospect data.
Built a bespoke email broadcast platform to be used exclusively for the clients healthcare conferences.
Developed an email marketing strategy that maximised delivery into a notoriously difficult network.
We overhauled the visual appearance of the event series to develop a brand which was instantly recognisable within it’s sector by potential delegates.
N.B. These statistics are taken from internal sales figures and clearly demonstrate how a targeted delegate acquisition strategy can increase event registrations.