We’re still very early in the concepting phase, and Jake, our head of product and Raff, our wildlife and data scientist, are currently immersing themselves in the Bornean rainforest with the BNF team to get a deep understanding of the animals, the communities that live around them, the threats, and the conservation sweat and blood that goes into protecting them.
Here’s the gist of the game experience: you are a wanna be conservation scientist training for the big time. New technology allows for the experts in the Bornean and Congo rainforests to ‘beam’ you live representations of Fio, Chili, Theresa, and other animals from the forests, which give you the chance to practice your chops at tracking them, getting them comfortable with your presence, and collecting data within the familiarity of your own neighborhood or park. By proving yourself at home, you’ll be ready to take on more difficult and complex missions to find new animals in new environments. The game brings together stunning Augmented reality, location based game play, the ability to play indoors, and the chance to be part of a larger group effort around the conservation of apes in the wild.