Jazz In Europe is Europe’s largest English language website dedicated to European Jazz and beyond. The jazz In Europe Website attracts over 50k unique visitors globally each month and boasts a strong and loyal following both with fans and within the industry.
The Jazz In Europe Media Group engaged us in early 2018 to produce both a print and App based digital magazine.
The brief required the design and production of four issues per year. Jazz In Europe had a well defined editorial concept and required an art concept that was visually striking with imagery taking the leading roll. Jazz In Europe wished to approach the material from a slightly different angle. Magazines are a great way to go deeper on certain stories and trends. They’re also a wonderful tangible expression of a brand, presenting what the platform values in a thoughtful way. While Jazz In Europe do publish in-depth content on the website, it’s nature is more “of the moment”.
For the magazine, the editors hope to differentiate the magazine from the competition by publishing content that does not have an expiry date. In the Jazz In Europe magazine you won’t find tour announcements, CD reviews or gig features, this content the editors believe fits better on the website. Their Key Word for magazine was to produce a “Coffee Table” publication that you can keep coming back to.
The magazine will provide content that we believe does not have an expiry date and this sets us apart from other publications. In the Jazz In Europe magazine you won’t find tour announcements, CD reviews or gig features, this content we believe fits better on the website. Our idea was to produce a “Coffee Table” publication that you can keep coming back to.