Matthew “Matt” R. Smith is the director of marketing for HP’s Solution Partners Organization (SPO). Matt is responsible for enabling and equipping the Americas channel partners to maximize their HP sales and marketing efforts across all HP product lines. Matt’s organization provides partners with demand generation campaigns for HP solutions, optimized PartnerONE programs for partner profitability and ease of use, and drives partner engagement through executive events and communications.
Matt brings experience and expertise in market research and analytics for partner marketing, digital marketing, sales development, and incentives. He earned an MBA from the Kellogg School of Management in Strategy and Marketing, and a B.S. in Electrical Engineering from Purdue University.