Brian Prentice is a member of the CIO Research Group. Mr. Prentice has been with Gartner for 16 years and in the IT industry for over 30 years. His research explores how leading enterprises are transforming user experience and engagement outcomes though the implementation of human-centric digital design practices and by adopting a digital humanistic perspective of technology. Mr. Prentice is also involved in research initiatives examining adaptive digital business, business models and digital business transformation.
Prior to becoming an analyst, Mr. Prentice worked in the IT vendor community for 17 years. This included organizations such as Apple Computer, WordPerfect, Novell, Lotus, IBM, Microsoft and Onyx Software. Mr. Prentice operated in a variety of roles, including product management, partner development and support management, spanning North America and Asia/Pacific. This combination of roles and companies has allowed Mr. Prentice to be directly involved in the advent of some of the most important technological developments of the past two decades, including desktop operating systems, personal productivity software, messaging and collaboration, customer relationship management, and the internet. It has also given him unique insights into the dynamics of the software industry.