Video game references are breaking into another mainstream institution, with the Royal Philharmonic Orchestra and the City of London Choir joining together to perform a special concert featuring music from PlayStation games.
Taking place on May 30, the program will include music from popular games such as The Last of Us, The Last Guardian, Uncharted 2: Among Thieves, Uncharted 3: Drake’s Deception, Everybody’s Gone to the Rapture, LittleBigPlanet, Horizon Zero Dawn, and more. This will be accompanied by a spectacular light show. The concert will also mark the first usage at the Royal Albert Hall of EnCue, a real-time program note app that delivers content to concertgoers’ smartphones as the music is played on-stage.
We’ve noticed a growing number of recent campaigns that are pushing video game fandom into the mainstream, such as from Bloomingdales and Chanel. As the millennial generation gets older, we’re seeing how brands are looking to embrace gaming themes in ads and activations, and seize upon all the good feelings of nostalgia and fun that go along with it.