Sainsbury’s has changed the name of their tiger bread to giraffe bread after a suggestion from a three-year-old girl.
Lily Robinson wrote a letter to the supermarket chain telling bosses their patterned loaf should be renamed giraffe bread.
The letter, sent in May 2011, was received by Sainsbury’s customer manager Chris King, who loved Lily’s ideas.
He replied: ‘Renaming tiger bread giraffe bread is a brilliant idea – it looks much more like the blotches on a giraffe than the stripes on a tiger, doesn’t it?
Mr King also enclosed a £3 voucher ‘to buy some tiger bread (and maybe if mum and dad say it is OK you can get some sweeties too!)’, signing his letter ‘Chris King (age 27 & 1/3)’.
Lily’s mother posted the letters on her blog and this week the exchange went viral after being posted on a number of social networks.
Sainsbury’s was then bombarded with messages from customers telling them how much they liked Lily’s idea.
Yesterday, the supermarket chain decided to trial the name change, implementing it in stores across the country.