Doritos executed a fun and interactive rich media on MSN Canada early this week to promote its new fiery snack called Inferno.
The 300x600 monster unit allowed users to activate a fire cursor (essentially a mouse tracker) and take it around the MSN Canada home page. Users could also set up their status message through the banner and see it go up in fire on the landing page! The Inferno status could then be shared across social media. Great concept and fantastic execution.
Check out a video the execution, below.