The healthcare market, especially women’s services, can look homogenous to the point of cliche. For the independent ownership group of physicians at OB/GYN Associates of Idaho, that reality wasn’t acceptable. Their desire for change and partnership led them to SOVRN where, in close collaboration with their Executive Director, Board and Staff, we have created something as standout as their model. The new OGA Idaho is now equipped with a visual identity brand strategy and engaging brand positioning that is creating a buzz in the Southwest Idaho healthcare market.
Women’s healthcare is incredibly personal and requires the right combination of approach and skill. Women’s healthcare marketing unfortunately tends to be universally undifferentiated and lacking in real and engaging content. When OB/GYN Associates, a leading Southwest Idaho practice put out the call for an agency partner, SOVRN was eager to pursue the work in hopes of creating a meaningful brand statement the regional market.
Under the direction of a business-savvy Executive Director and in close collaboration with the practice’s board of independent physicians, we rebuild this decades-old brand from the logo up. Because of the group’s unique care delivery model and unmatched reputation for quality and ethical decision making, we were able to craft empowering, uplifting messaging and design that resonates with both long-time patients and attracts next-generation Millennial patients. Bold colors and a deeply symbolic logo stand out in this crowded marketplace and engaging video content featuring practitioner introductions and frequently asked questions quickly help audiences relate to the people and the passion of this growing practice.