We are always excited for some new.. Naked! Urban Decay is launching their NEW Naked Reloaded Eyeshadow Palette on Monday, 2.18! This beautiful new eyeshadow palette comes with 12 neutral shades including mattes, metallics and shimmers for $44. It’s basically UD’s take on a new, updated version of the original Nakes palette that’s discontinued last year. This will also be available at Sephora later in the month.
I love the fact that Urban Decay knows that times have changed and what we need and want in eyeshadow palettes has also changed – and that they’re actually doing something about it! The OG Naked palette launched over 8 years ago – WOAH! I think for many of us, that was our literal first palette ever, right?? It was definitely my first palette and was kind of my prized possession for so long. I would dare to say it was almost like the first eyeshadow palette of all time, or at least the one that really made high end eyeshadow palettes a thing, ya know?? It changed the game, without a doubt. And although it was bittersweet to see it go away, it also was time, I think. Pretty much everyone already has it (they sold literally 20 million of them since it first launched) and it just didn’t have what current makeup consumers needed: enough of a shade range and enough mattes. But now we have this beauty that changes all of that – we have a bunch of matte shades (the original only had 2) and we have a nice range of cool and warm tones, lighter and deeper shades, and some stunning shimmers! The packaging has also changed quite a bit: there’s not brush included and no slot for the brush underneath the shadows and it looks like the physical design packaging has changed, too. I kind of thought I was over the Naked palettes, honestly, but because I have the original (duh), I sorta feel like I just need this one, too. Just to have. So yes, we will be getting this!