Branding can be applied to the entire corporate identity as well as to individual product and service names. PR branding that is consistent and strategic leads to a strong brand equity, which means the added value brought to your company's products or services that allow any business to charge more for your brand than what identical, unbranded products or services command. Branding can help you stand out from your competitors, add value to your offer and engage with your customers. In consumer markets, branding can influence whether consumers will buy the product. Branding can also help in the development of a new product by facilitating the extension of a product line or mix, through building on the consumer's perceptions of the values and character represented by the brand name.
Having the correct media branding strategy will only make your brand stronger and more memorable. Branding can be done through Facebook, a local media interview, offline marketing materials or during a live event. Transmedia branding can be defined as a communication process in which information about a brand is packaged into an integrated narrative, which is dispersed in unique contributions across multiple media channels for the purpose of creating a participatory and engaging brand experience.
PR Branding can pay off for financial advisors and law firms by offering a strategic solution to common business development and retention issues. Corporate branding can be part of a marketing plan, and marketing can be part of a branding strategy. Contact us if you would like help to find opportunities in the press and social media to further boost your brands and reputations.