Mario Ferrer is a Senior UX Writer at King, the leader in casual, social gaming and the maker of Candy Crush. He is part of a multidisciplinary team that’s designing and building a new network experience for King’s 300+ million players. His main focus within the team is not only to design valuable content that guides players, but also to contribute to achieving business goals.
As an advocate for language, he is always looking for the opportunity to show how words are a key element to take into account when designing any product or service experience.
Before joining King, he was the resident wordsmith at Softonic, Let’s Bonus, and VRTC. He is lecturing Storytelling for digital products at LCI Barcelona. He has a Bachelor's Degree in Marketing and a Postgraduate diploma in Creative Writing at ITESO University.
Every day, people interact with digital systems to perform all sorts of tasks. They buy groceries, watch movies, book a trip, or even play games. The user experience changes from system to system, but there’s always one consistent way people interact: language. It may be text on a screen or spoken commands, but words are always there. So, if words are one of the main ways people experience and interact at (digital) touchpoints, why are words still an afterthought in the design process? How can language and tone of voice help people make the best choices for them while using digital products and services?
Mario will share learnings on how the way we use words in our products and services can have a significant impact on both the user and the business. He will also showcase how gamification and conversational design help other organisations to communicate and create relationships that last longer than just one conversation.