Manhattan came to a halt Tuesday night as James Bond star Daniel Craig took the new Range Rover Sport for a spin through the streets of New York.
The British actor delivered the luxury vehicle to a star-studded premiere at Skylight on 8th Avenue for the New York Motor Show, in a scene reminiscent of one of his Hollywood blockbusters where the vehicle was officially unveiled for the first time.
The drive was filmed as part of a short film, The Delivery, by acclaimed director Jonathon P.B.Taylor, broadcast live from the launch event. It was also the first time the British car manufacturer has staged a global reveal live on the street of its biggest market.
The new Range Rover Sport is the slightly smaller, lower-slung and sportier version of its ‘big brother’ Range Rover, and a big hit with celebrities and Craig himself.
Upon arrival, Craig joined supermodel Yasmin Le Bon, Olympian Zara Phillips and designer Jade Jagger at the launch party.
The new Range Rover Sport will go on sale in Summer 2013. Prices are yet to be announced.