In the coming months, PARS will kick off an unusual anniversary celebration ad campaign. Rather than looking back at its growth, continuous investment in the best people and technology, or review its history of service excellence, PARS will focus on specific cases of “helping to drive business results” for its customers through innovative, responsive and customized transport solutions. The first ad details how a leading national provider of home healthcare services that serves nearly 400,000 patients found that PARS shared the same formula for success — built on responsiveness and customer-driven service. Future PARS ads will highlight the value of PARS’ partnerships with companies in other fields.