One of the trickiest parts of being a business owner is trying to get your product, service or digital offering out there. With custom, branded imagery on the rise the Creative Business Owners are able to take control and increase awareness to their offerings on social media through mock ups.
Lead generating, e-courses, pre-sales, free content and showing off new virtual designs are some of the reasons the Creative Business Owner might want to have their own set of mock ups. They are a fun way of showcasing your hard work without having the physical product on hand.
Don’t forget you can also get your content and product out there even faster! Which, lets face it, we all want more content and we need it now.
So what are some of the ways you can utilize a mock up in your business? How about in EVERY WAY! You can use your mockup for social media, blogging, marketing, Ads, Pinterest and so forth. They can literally be used anywhere you might use a photo to promote your product.
Now that being said you can take it a step further and get a little fancy with your mock ups. There are tons of stock photo resources but maintaining your brand palette, style and overall cohesive look can be tricky when your brand is unique. Not to mention the countless hours scrolling and searching for something that barely hits the mark. In steps the option of working with a photographer to help support you in having a set of custom mock ups tailored fit to your business. MIND BLOWING, right… I know.
Some of the advantages to these custom mock up shoots are things like – having your set of brand colors, having a say in the supporting props and style of the images, picking mockups and overall images that are suited to exactly what you sell. That means if you are a t-shirt designer you can have blank t-shirts styled to your liking and you can get the variety you’ve always needed. Or how about the digital offering? You can choose branded images with the tablets, laptops or cell phones photographed to perfection with just the right color palette and props.
So where do you go from here? Straight over to my Instagram Package where we can create a setup of unique, styled and fun images to help you show off your product. Everyone oohs and ahhs over a cohesive, pretty and styled Instagram feed, am I right?!! So with this package I help you focus on what you want to post and making sure you have images that will marry together perfectly. If you’re not in a position to hire a photographer you can look to resources that provide a good variety of stock images that you can pull from.
Lastly, and more importantly know that these images won’t be all that your marketing needs but they play a HUGE part in the game. So start working smarter and not harder, girl!