Brief: Part of Etisalat Group, Tamdeed is the integrated networking service provider that is responsible for creating ICT infrastructure in the UAE and beyond. The mandate was to ensure the brand was redeveloped to meet the demands of evolving and competitive markets. Solution: Our strategic orientation start the process of communication design, while business insights derived from stakeholder workshop sessions help shape plans that define the course of brand development. We collaborated with brand owners to create a powerful branding and marketing plan that helped Tamdeed Projects step into a new era.