Public relations measurement veteran Katie Delahaye Paine, who earlier this year stepped down as president of Delahaye Medialink, is launched a new company, KDPaine & Partners.
PORTSMOUTH, March 18—Public relations measurement veteran Katie Delahaye Paine, who earlier this year stepped down as president of Delahaye Medialink, is launched a new company, KDPaine & Partners, which will provide measurement advice and consulting to marketers and communicators in a broad range of industries.
KDPaine & Partners will use its website (www.measuresofsuccess.com) and a newsletter, The Measurement Standard, to provide information and resources to PR and marketing managers in small and medium sized businesses, government agencies, and non-profits, for whom tracking and measuring success has traditionally been too expensive.
Paine worked in Silicon Valley in the 1980s, and later launched The Delahaye Group in 1987. The company was sold to Medialink in 1999. She currently serves as chair of the Institute for Public Relations Commission on Research and Evaluation.
The web site will offer an interactive “Dashboard Development” system that helps organizations identify the key business measures of their success. “Organizations increasingly are using ‘dashboards’ as tools to define and monitor the four or five critical pieces of data needed to run the business,” says Paine. “Traditionally, it’s been far more difficult for marketers and communications professionals to define those numbers. That’s where the website comes in.
The firm will operate internationally. Paine says she plans to launch a Spanish-language version of the website next week, and French, German and Japanese versions are planned.