Ramadan-themed ads took centre stage this month, with two of the top three ads celebrating the holy Muslim holiday and the importance of family and community in Indonesia. Rounding out the top three is a 60-second ad featuring an Indian cricket superstar with a healthy twist. All three ads make the most of YouTube’s creative canvas to tell stories that connect people and celebrate cultural moments.
The ranking of ads in the leaderboard is determined by an algorithm that factors in organic and paid views, watch time and audience retention.