Meet Stitch, a simple, powerful ETL service built for developers. In addition to introducing a new product to the world (and a very competitive industry), our challenge was to tell the data story in an approachable way and to combine a feeling of authority with a small hint of playfulness.
Focus Lab collaborated with Stitch to produce a comprehensive brand experience that harkens trustworthy-professional-tech energy, hedged with approachability for mass appeal. We set Stitch apart from a competitive industry via a unique color palette, exploration of powerful but modest type treatments, and mark concepts that avoid data clichés. The system as a whole is simple and enduring for a long brand trajectory.