Traditional advertising has long lost its allure. Consumers have not only developed a more sophisticated understanding of communications, but now expect relevant engagement in the right places and spaces.
Creative businesses have a great opportunity to understand the subtle changes in the human engagement cycle — and use them to their advantage.
Delivered by Let's Be Brief's Ansel Neckles & Stephanie McLaren-Neckles, the ‘Tell Don’t Sell’ masterclass will discuss and assess self-initiated projects from creative industry practitioners and brands themselves. Discover why the ‘telling, not selling’ approach will get you noticed.