Do you read fantasy? Which kind? Back when I started reading fantasy—just before the invention of the printing press—fantasy was all wizards with staffs and cloaks, kids with magical objects that allowed them to fly to the moon, or crazy professors making trips to the center of the Earth. I don't recall there being separate sub-genres. If there were, the librarian didn't tell me about them.
Now days, sub-genres seem to multiply faster than rabbits. You've got your epic fantasy, your sword-and-sorcery fantasy, steam-punk, dark, superheroes, and urban, just to mention a few.
I just have to ask—why urban? I mean, isn't that a tad discriminatory? Is an urban setting somehow superior to a suburban setting? No witchcraft going on behind those perfectly trimmed hedges? No summoning of demons from the sinkhole that's just opened in the back yard?
Don't get me started on rural settings! No one thinks it would be amusing if the shape-shifter hero morphed into a dairy cow to blend into the herd or gored the baddie to death? No possessed pocket gophers taking over the town? If pocket gophers aren't a creation of the Devil, I don't know what is!
When I wrote Touching Madness and published it, retail sites insisted I classify it according to their prescribed list of genres. Because it involves traveling to alternate realities, it might fit the fantasy alternate histories category. But it's not about a single alternate reality.
Touching Madness isn't epic, sword-and-sorcery, or steampunk. It's sort of urban fantasy. But it isn't strictly confined to an urban environment. While River spends most of the book in Centerville, Kansas, important chapters see him in a Raptor military camp, snowy winter woods, and an underground compound of unknown origins.
So in keeping with current trends, I'm proposing a new category: contemporary, alternate-dimension-hopping-magic-advanced-technology-and-demons fantasy. What do you think? Will it catch on at Amazon?