"We wanted to provide quality skin care and we wanted to provide an opportunity that would create financial freedom for people and then we wanted to be a force for good. After we formulated that business plan, we didn’t really think much about the process. We just worked every day on taking baby steps to make this a reality."
• Carotenoids are a biologically important group of chemical compounds built by plants, algae, and micro-organisms. In photosynthetic organisms (organisms that use light to create energy), carotenoids can aid in the absorption of light, capturing additional energy which helps to neutralize tissue – damaging free radicals.
• Carotenoids are of interest for protective applications due to their biological properties. However, most carotenoids were previously impractical for cosmetic use because of their intense color.
• Most carotenoids tend to suffer severe degradation and loss of their antioxidation properties upon exposure to light and oxygen."