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THE PROPAGANDA OF JOSEPH GOEBBELS, Ph.D.
There was no point in seeking to convert the intellectuals. For intellectuals would never be converted and would anyway always yield to their logic, unlike "the man in the street." Arguments must therefore be crude, clear and forcible, and appeal to emotions and instincts, not the intellect. Truth is unimportant and entirely subordinate to tactics and psychology.
...the rank and file are usually much more primitive than we imagine. Propaganda must therefore always be essentially simple and repetitious.
We shall reach our goal, when we have the power to laugh as we destroy, as we smash, whatever was sacred to us as tradition, as education, and as human affection.
The bigger the lie, the more it will be believed.
The essence of propaganda consists in winning people over to an idea so sincerely, so vitally, that in the end they succumb to it utterly and can never escape from it.
When I hear the word 'culture,' I get out my revolver.
Every age that has historical status is governed by aristocracies. Aristocracy with the meaning - the best are ruling. Peoples do never govern themselves. That lunacy was concocted by liberalism. Behind its people's sovereignty the slyest cheaters are hiding, who don't want to be recognized.