Born in Brooklyn, Allison Robicelli of Robicelli’s Bakery started out in the food business more focused on the savory side of things, working as a catering chef for several years. But she was no stranger to sweets. While learning how to be a chef, Robicelli ran a cake business out of her parents' house.
In 2008, she and Matt launched a gourmet foods and sandwich shop in 2008. While economic difficulties led them to close that shop, the pair spun off their popular cupcakes into a stand­-alone business: Robicelli’s Bakery in Brooklyn. In 2013, they published their first cookbook, Robicelli's: A Love Story, with Cupcakes.