BENGALURU: Online furniture retailers in the country have started offering additional services such as home décor and interior decoration to increase their business and differentiate themselves from horizontal players.
In case of PepperFry, it routes additional services such as painting and masonry through its channel partners and also sees 25% of the bespoke orders coming from designers that it has on-boarded on the bespoke services platform. “The bespoke business makes up 10% of our business currently and we take a turnaround time of 45 days since the possession of the house,” said Ambareesh Murty, cofounder of Pepperfry.