Earlier this month, Facebook announced that, starting in September, all Facebook ad campaigns - both new and existing - will be migrated to the platform's automated campaign budget allocation system, which aims to maximize ad performance by allocating more spend to higher performing ad sets.
How do Micro-Influencers View Brand Partnerships?
Social media advertising is the most cost-effective way to reach a targeted group of consumers - with the right strategy, social advertising can win you new customers, generate top-of-the-funnel awareness, and re-engage consumers at a very high rate. However, things don’t always function as they should when it comes to social ads. Due to ad competition and other factors, your ads may not be delivering at the pace you need to drive results.
The biggest social media news of the holiday period was no doubt the sudden roll-out, and subsequent roll-back, of Instagram’s new tap-through UI - essentially the Stories format for your main feed.
Likeable founder Dave Kerpen personally responds to thousands of Tweets, emails, and messages every day. Crazy, or genius?
We’ve known about the downfall of newspapers for quite a while now. But this year the once-dominant industry’s demise hit a new low: Social media has overtaken print newspapers as a place where people find news.
2018 has been a fascinating year for personal branding. From the rise of micro-influencers to having influential personalities on nearly every platform, there seems to be no stopping the need for having a personal brand - whether you're behind a desk or behind a camera.