Applicants are asked to develop the concept of a unique Menswear fashion collection for Loro Piana lifestyle brand focusing on the Chinese market. Graduates and students about to graduate in business, marketing or fashion (by October 2019), and professionals in the field who wish to become fashion designers in the menswear industry need to submit a Total Look Capsule for customers up to 40 years old in the form of a digital portfolio. One talented winner will be awarded a 50% scholarship offered by Loro Piana which covers part of the tuition fee for the October 2019 intake of the Fashion Design Menswear Master's Course that will be held at Istituto Marangoni in Milan.