Tue., September 25, 2018 4:57 p.m. | Tuesday, September 25, 2018 4:57 p.m.
In this July 5, 2018, photo a worker sews the Afloat water bed at the factory in Corona, Calif. Two pioneers of the waterbed industry in the United States, are hoping to generate a new wave of popularity for the old furniture concept by using a wholesome new pitch.
In this July 5, 2018, photo workers assemble the Afloat water mattresses at the factory in Corona, Calif. Two pioneers of the waterbed industry in the United States, are hoping to generate a new wave of popularity for the old furniture concept by using a wholesome new pitch.
In this June 26, 2018, photo City Furniture CEO Keith Koenig, rides through his wear house giving high fives to the employees in Tamarac, Fla. Koenig and inventor Charles Hall, pioneers of the waterbed industry in the United States, are hoping to generate a new wave of popularity for the old furniture concept by using a wholesome new pitch.
“I bought it because it was different, it was controversial , it was almost a conversation piece,” said Lollis, a retired corrections deputy.
Hall is curious to see who buys more, baby boomers or younger customers. So is Lynn Hardman of Southern Waterbeds and Futons in Athens, Ga. He sold Lollis both her waterbeds, and he’s eager to see something revitalize his industry.
“The millennials buying the futons; we can’t get them interested in the waterbeds,” said Hardman.