If you do not know where you are heading, how will you know how to get there? Goals in Google Analytics highlight what is important to your business and help evaluation of ROI.
Annotations in Google Analytics are like post-it notes in a timeline. They help us remember what happened when, so we can explain for example dips and spikes in our data.
Don't stand for spam! Find out whether you are working with false statistics and what you can do to get rid of spam and ghost referrals in Google Analytics.
Using the free Google Campaign URL builder, you can track links through Google Analytics to see which campaigns provide the best click-through and ROI.