A fairly under-valued, under-selling tagline for an expensive big purchase such as a car.
For me this tagline would be more fitting to the mid-level clothing range such as H&M rather than the motoring industry.
I was going to give this a 2/5, however with all due respect, the advertising methods in America where this car is predominately sold, tends to be more catchy and cheesy. So in the American, sales-man context, it kind of gets a mid-level cruise of 3/5 from me.