Consumers' interests change rapidly which makes it difficult for companies to keep up with what their consumers are looking for.
One of the most popular ways for companies to understand what products are going to resonate best with consumers is lead scoring. Thanks to a new integration on the market, lead scoring can become easier than ever.
Uberflip, a popular content centralization platform, has recently announced a new integration with B2B marketing software provider Pardot.
The integration with Pardot provides several benefits to Uberflip’s users like integrating form calls-to-action (CTAs) and the ability to sync contact information collected from their Uberflip Hub in order to track how users consume content. Other benefits that marketers will receive is the ability to culture lead nurturing campaigns based off of consumer content consumption as well as more accurate lead scoring due to cross-content engagement tracking.
"Marketing technology continues to progress and by integrating with Pardot, we simplify the process for our customers and help generate, nurture and convert leads to create the best possible experience," says Yoav Schwartz, founder and CEO of content marketing automation platform Uberflip.