Ever wonder why that episode of Law and Order featured talking points from an issue advocacy campaign? Have you seen a movie where the antagonist represents a special interest group? Believe it or not, this is often no accident but rather an ingenious example of cause placement.
Equally, we have all seen celebrities raise the profile of an issue through an endorsement or media event. Sometimes, it just takes a tweet from the right celebrity to give you a boost greater than months of active campaigning. But guess what? More often than not, these celebrities have not stumbled upon your issue, they have been pitched or recruited to jump onboard.
This event will explore how you can get your cause or issue featured on television programs, in movies, video games, or social media. The session will also discuss how to garner celebrity endorsements, and what celebrity activities are the most successful.
To purchase an event series ticket, or view other events in this series, please click here.