Oklahoma Clinical Trials is an organization that helps Oklahoma residents with cancer find in-state treatment and clinical trials. This website provides users a quick and easy way to find clinics offering clinical trials in Oklahoma along with additional resources about how trials work, what to expect and additional resources.
Back40 Design has been running a Google AdWords campaign for OK Clinical Trials since October 2016. In that time, we've managed to bring in over 3,000 quality website visitors, and over 200 desired on-site actions (clicking out to a clinical trial facility, or emailing a contact).
As we've optimized the campaign for these desired results, the conversion rate for this campaign has increased greatly.