Reseller will remain private with the help of the white label SEO. While you are reselling an SEO company’s program and services the clients that you have will remains only to yours. You do not have to hire new team that would devote to your client on SEO marketing, all you need is to hire and outsource service to an expert but your client will not know that you are not doing the work yourself. If you compare it to affiliate marketing, there are a lot of people who find it very convenient and a very new technique.