There is a new philosophy in the world of New Media: Profits love speed. What does this mean?
If you are promoting a product or your business, do it fast before the next big product comes out. New products keep your tribe engaged. Deb and JP knew this already when they wrote the book, “Secrets of Online Persuasion” which was the first book published on New Media Marketing.
This is NancyLin, and I’m Coach Deb’s personal assistant who has access to the raw files of her NY Published book. Today, I thought I’d extend my access to you, her loyal blog readers so you can learn a few New Media Marketing Tips from the Pioneer herself in New Media by sharing brief chapters from her book.
The shakeout between the fast and the slow has already begun. The slow will fail in their feeble attempts at preserving the old ways.
Now with the New Media, there is an army of Neos – hundreds of millions of change agents. They are passionate about participating in the marketplace conversation and transformation. And that strikes fear in the hearts of the entrenched institutions.
Secrets of Online Persuasion – What Does This Mean To You And Your Business?
It means it’s no longer “business as usual”. It means you can’t market, sell or manage the way you did even just three years ago.
It also means you can give yourself a tremendous competitive advantage when you understand the New Media Marketplace.
If you’re in business and you’re not already feeling these changes, you will soon enough. The New Media world of blogs, Podcasts, social networks, Wikis and more are enabling participation and connection like never before in history. If you want a head start on your competitors, it’s something you must get involved with now.
It’s not that you have to become a New Media expert. You don’t even need to blog or Podcast every day. What it does mean is that you need to be aware of the New Media Marketplace and keep track of it even if you’re not actively participating in it just yet.
Otherwise you can count on this – you will be pummeled by the whitewater of the tsunami when it hits you.
So, what makes the New Media Marketplace different? Is it really changing the way we do business from here on out?
You be the judge. Let’s check out this brave new world… shall we?
If you enjoyed this excerpt, you can get the rest of the book HERE.
Want more of Coach Deb’s books? You can get Twitter Revolution HERE.
If you’d like me to share more from her raw files, leave a comment below and I’ll make it happen. Oh, and to reinforce me for doing this, please share this post on your favorite social media channel: Facebook, Twitter, LinkedIn, etc using the big buttons at the top of this post.
Share when you care about your friends learning these tips!
Enjoy this excerpt from Secrets of Online Persuasion by Deborah and JP Micek.
The tidal wave of cultural transformation is not coming. It has already hit.
“They are the gatekeepers. They are guarding all the doors and they are holding all the keys, which means that sooner or later someone is going to have to fight them.
I won’t lie to you Neo. Every single man or woman who has stood their ground, everyone who has fought an agent has died. But where they have failed, you will succeed.
Most people are missing it, and that’s good … for you. Because now, with the help of what we’ll be sharing with you in this book, you’ll see opportunities where your competitors and peers feel confusion and frustration.
What’s the mistake? What are people missing? It’s the tidal wave of cultural transformation that’s sweeping the modern marketplace – a revolution that’s happening offline, online, and everywhere in between.
It’s easy to miss. Since this reformation of the marketplace is being powered by the New Media, it looks like it’s all about technology. And that intimidates most people. But don’t allow yourself to be fooled. It’s not about the Internet, blogs, iPods, or any other cool new tool on its own.
People, participation and persuasion are generating the Revolution.
That’s so important to your business success in the marketplace of the new millennium that it bears repeating. The New Media Revolution is about people, participation, and persuasion.
Grasp this one concept and you’ll quickly leapfrog your competitors to lead your niche in marketing, buzz, and branding.
As Seth Godin first forecasted in his 1999 book, Permission Marketing , traditional advertising and marketing through interruption is dead. Today, despite the companies large and small who still blindly stumble along, following habitual patterns of the past, the new millennium consumer has proved Seth’s forecast to be true.
Will you follow in those same old footsteps until the reality of failure hits you? Or will you ignore the lie that others are telling themselves and profit from this exciting new marketplace?
Secrets of Online Persuasion: Captivating the Hearts, Minds and Pocketbooks of Thousands Using Blogs, Podcasts and Other New Media Marketing Tools. Get it Now!
Really?! Are You Still Using Just a Regular Ol’ Website or Blog?
Are you tired of being a slave to your Website, blog and sales pages? Wish they’d work hard FOR you instead? Well what you’re about to see and hear here is a welcome revelation for anyone serious about growing their business online. If you’re a busy business owner, effective entrepreneur or serious affiliate marketer — I’m certain you’ll find what this video reveals a literal revolution for how you your business and reach your goals.
It’s an overview of a brand new comprehensive integrated system that literally defies physics and turns 4-hours of your time into 42-hours+ of profit-generating results. No hype here. Just solid software built for serious business owners!
In fact, it’s no exaggeration to say that this New Media online marketing and Social Site-building software is the Holy Grail of online business growth.
Let me put it this way — are any of these things important to you in growing your business online?
Pushbutton simple SEO (Search Engine Optimization)?
Top search engine rankings within hours of new content on your site?
Instant single-button online video embedding & auto-syndication to the top online video sites?
Putting your site on auto-pilot all or part of the time?
The ability to instantly create high-converting optimized landing pages, squeeze pages & sales pages?
The power of to add advanced persuasion triggers and conversion-boosters with the push of a button instead of paying thousands of dollars?
The peace of mind and free time that comes from having a performance optimized and professionally managed system backed with on-the-spot training and support?
Oh, and before I forget . . .
you’d like to get this extra bonus code for yourself, you can become an Insider in the Secret Society of the Quan (SSoQ) for FREE by signing up here on the home page of QuanSite.com.
REMEMBER — if you’re NOT YET an insider in the Secret Society of the Quan (SSoQ) but you’d like to access the SSoQ $1,200 Bonus 24-hour code: – you can sign up for FREE on the home page of QuanSite.com. This private coupon code will automatically add up to ANOTHER $1,200 bonus on top of the already jam-packed QuanSite Launch Bonus packages. Just remember it’s good ONLY until 5:13pm PST on 10/14/09. If you miss it you still want to become an SSoQ Insider because we’ll be doing other awesome bonuses exclusively for SSoQ insiders.
must use the secret SSoQ password we sent you in a separate email. This page is NOT open to the general public, it is ONLY for Secret Society of the Quan Insiders.
Today’s marketplace is a radically new world for sales professionals. Making sales requires a different vision and marketing mindset. New Media has created a whole new paradigm in the world of marketing and social media. If you can embrace it – there’s hope for you and your business.
But some, I fear, have been inflicted by the “Sick Sense” and are suffering as a result.
It doesn’t matter whether you do business online or off-line, the old-school style of interruption marketing (molestation) will not be tolerated. At least not by me. Will you tolerate it?
Have you ever noticed how some sales people (network marketers more often than not) suffer from the Sick Sense? Instead of seeing dead people (like Haley Joel Osment did in the movie Sixth Sense with Bruce Willis), they see something very similar. This illness immediately kills their chances of increasing their profits or gaining more clients.
I share what they see in this video. Let me know if you’ve ever come across people like this – so I know I’m not alone in my frustrations.
Watch to see if you’re been afflicted with the Sick Sense from past old-school marketing training, and learn the cure.
Then answer the question that will determine how much success you achieve in today’s New Media Marketplace — What do you see when you look across today’s marketplace?
The Sick Sense is a horror story you don’t want to live with.
Deborah Micek is a co-founder of the international business coaching company RPM Success Group ® Inc. She and her partner John Paul are authors of the hit book Secrets Of Online Persuasion and creators of the BLOG i360™ New Media Marketing system.
Fans can’t get enough of Fox’s hit show “American Idol.” And now Fox is turning to New Media to meet the demand and make millions more in profits. Good for them… and good for you!
Deb and I are still in San Antonio visiting with our friends Armando and Veronica Montelongo. Yesterday as Armando and I were developing his podcast strategy to leverage the popularity of their hit show on A&E “Flip This House” I came across this interesting tidbit of info.
This past Monday (02/18/08) Fox began their partnership with iTunes where American Idol fans can now purchase top 24 semifinalist performances exclusively on iTunes for 99¢ per song.
Why this is so cool is, just like Armando, YOU will be able to get a free boost to your New Media Marketing.
Well… Fox is driving hundreds of thousands of people to iTunes who might never have heard of the service. That’s a lot of visitors. And even the people who are already familiar with iTunes will be returning there a lot more times than they would have without Fox’s push of American Idol.
It’s just like when a shopping mall has a great restaurant or high-end anchor store. That one larger store is usually marketing more aggressively. Many of the shoppers they attract explore the other stores in the mall while they’re there. They get the opportunity to get customers for free.
The same is true with American Idol promoting iTunes. You get the chance to attract more prospects and customers to your podcast as they “browse” around iTunes.
Just one more reason to get your New Media Marketing in full swing, and get your podcast going!
Canadian radio show host, Wayne Kelly (of the Wayne and Jayne Radio Show,) recently interviewed us on New Media Marketing for members of his On Air Publicity course. I thought you’d enjoy “listening in” as Wayne grilled us and kept us focused on the basics.
The audio runs about 45-minutes, and listening in for the discussion on the 5 Core New Media Channels on it’s own is well worth it. With hundreds of New Media and Web 2.0 choices out there, knowing that it all filters down to just 5 channels is a BIG pressure relief!
Want to feel a surging rush of free traffic to your blog? Then you must check this out now!
Deb and I are still in San Francisco, we’re actually headed over for a personal tour of the Googleplex right now. But after hearing about this new service to increase traffic to your blog for free, i just had to get this out to you.
Get a rush of serious traffic without any tricks, underhanded tactics, or any extra work at all.
Get your free blog traffic boost here.
If you market with New Media — then you MUST have this.
Grab it now while membership is still FREE!
Update: This was a widget called Blog Rush. It was discontinued by it’s owners. Sorry, but this sort of stuff happens. We’ll be on the lookout for new traffic generators.
Interruption. Abuse. Molestation. We don’t tolerate it face-to-face. So you’d think it would be common sense to avoid such things when marketing online. Sadly, many business owners and marketers still don’t get it. And New Media evangelists don’t help since most miss the mark with their advice too!
Rare thinking people like you already realize, the interactivity and illusional control of New Media require that your marketing methodology change.
The toleration level for interruption marketing is getting lower and lower. Abuse of customers and molestation of prospects meets with retaliation by hordes of people rapidly spreading warnings across syndicated channels.
Yet the typical old-school marketer reacts by showing you that you’re #1 in their unique way.
Look around you. Locally or nationally, inside your industry or outside your niche, it’s the same. Online and off-line you see response rates for mainstream businesses and major online marketers alike plummeting.
For example, have you heard that "the conversion rates for the top internet marketers in many cases are down as much as 40% over the last 24-months?" And "list churn" (the constant loss and replacement of new prospects) due to overly-aggressive marketing has turned from being an "equally balanced loss and gain" to a carnivorous cancer that is "slowly and consistently eating away at list size."
Just imagine. If old-school interruption marketing methods are becoming less and less effective for the "big players," how much more of a negative impact do you think it has on the average small business owner, sales professional, or online marketer?
If you’ve ever felt like you’re at a disadvantage to "more experienced" marketers — good news! There’s no need to worry!
The less you know about old-school marketing time-lines and the thoughtless application of persuasion triggers, the better off you are. That’s because marketing with New Media is, in many ways, the reverse of traditional marketing. It’s easier to start out fresh in a new direction than to slow your momentum and do a complete 180-degree turn.
Yet even if you are a more experienced marketer, there is not only hope — you can have an even greater advantage once you reverse your mindset.
Now — whether you are a New Media marketing newbie, experienced marketer, or even brand new to branding and business online — I would like to help you experience the growth and profits that can come from applying the right formula with the right mindset.
The sharp decline in the effectiveness the traditional interruption style marketing has two root causes. Two causes that, with small actions on your part, can be reversed.
Let’s take a look at both of these causes, and some New Media marketing and Tribal Seduction solutions you can use reverse both of them into advantage FOR you!
When you look at the tactics of "marketing gurus" or online heavy hitters, anyone with common sense can see why their conversion rates are plummeting. Their mindset is to think of people as a "herd."
But that does not mean that you abuse those psychological loopholes solely for your advantage. And picturing your prospects and customers as a herd of unthinking cows is not going to break you out of a delusional coma.
That mindset is downright offensive. And marketers tactics spawned by this thinking are no different than pimps who exploit the base needs of teen runaways.
Most valid persuasion triggers have been abused, overused, and perverted online into subversive tactics that are haphazardly tossed around like pixie dust. Like a soldier in battle who no longer flinches at gunfire, the average person becomes desensitized to the bombardment of manipulative methodology.
So how do you know if you’re living in a delusional coma? And how do you break out of it?
It’s simple. If you continue to do things the way they’ve always been done, refusing to reverse course even in the face of a rapidly changing marketplace — you are in a coma!.
And notice, we are talking about the ability to "reverse," not just adapt. That’s because the aggressive battlefield-like marketplace of the 20th Century has been replaced. Today’s marketplace has an environment more like a noble court structure, where courtesans and coquettes hold the real power.
The battle for hearts and minds still rages on. Except now it requires a covert, seductive approach. Breaking free is a matter of reversing your mindset. And this my friend, is easier than you might think.
Take for example the normal "relationship building" sequence of the typical online marketer.
An old-school marketer manages to "capture" your attention and get you to subscribe to a "free" offer. Next, what follows week after week is a constant barrage of self-serving, contextually disconnected sales pitches.
Remember, with their mindset, you’re assumed to just be another "cow" in the "herd." So if you liked free offer A, then just like all the other cows, you’ll moo for product B, C and D too.
There’s no serious effort or energy dedicated to connecting with you and building a bridge of friendship, or likability. And there’s certainly no effort to win your trust, other than tricks and triggers and the stacking of dubious "proof."
Instead as an active New Media marketer… you reverse your mindset, and not necessarily the delivery channel. Here’s what I mean.
Email is not the problem in this example. It’s just a delivery channel. Blaming email is like blaming a gun for killing someone. It’s the person pulling the trigger that’s the problem, not the tool.
The point is not to stop using email, as many New Media marketing "experts" would advise. What you need to do is to time your email offer based on C.H.A.R.M.™ That is the Tribal Seduction Formula of: Captivate – Hook – Advance – Reinforce – Motivate.
5. Motivate action… which in this case was joining your subscriber list.
Now, let’s see how the CHARM™ formula works at the next seduction level. That is converting a friend to family (which means they become a customer or client.) People have become a subscriber, a friend, because they had a high enough level of trust to be moved to a 1st level action.
If you don’t apply the entire sequence of the Tribal Seduction Formula again at this 2nd level, you’ll be trying to Move them to action (the last step in the formula) based on the lower level of trust established in the Level 1 Seduction.
We’ll be going into the CHARM™ Formula in much more depth here at TribalSeduction.com as time goes on, and showing how to apply it at all seduction levels.
For now, just understand that every point where you are attempting to move a person to action is a gap. Picture a deep gorge or ravine. That gap must always be bridged with trust. The trust built at the 1st Seduction Level is just a rope bridge. You can’t drive a bike or car over it yet, and you certainly can’t cross with a tractor trailer full of products.
By repeatedly applying the Tribal Seduction Formula you are nurturing relationships to turn visitors into friends, and friends into family. And all things being equal, people will always buy from friends and family. That is a an irrefutable and incontrovertible fact.
Applying the CHARM™ Formula of "Captivate – Hook – Advance – Reinforce – Motivate" doesn’t mean more work. It just requires a little different strategy applied with the right mindset. Both of these are the opposite of the way most marketers think. Repeated testing shows the Tribal Seduction Formula yields an increase of 800% to 1000% higher response than old school online marketing methods!
Wouldn’t you be willing to take a little different set of actions, to make a lot more money?
In part 2 of this article, we’ll reveal how you can win more business with Reversal #2: The waves and the weather.
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