NEW YORK, Nov. 15, 2018 /PRNewswire/ — Launching today, new fashion accessories brand, Modern Essentials makes its debut with the Aspire tote, designed to encourage and help women stylishly pack their lunch. It is available on Ifundwomen.com, a crowdfunding platform for women-led startups and small businesses.
Unique to the market, the Aspire tote features a completely separate, insulated and zippered food compartment at the bottom of the bag. The top of the bag functions like a standard business tote, fitted to organize everyday necessities.
The bag was inspired by founder, designer and CEO, Liz Hwang’s personal experience. She states “Bringing a healthy lunch to work was important to me. But I was frustrated with plastic containers leaking into my bag, and I didn’t want to carry multiple bags. I couldn’t find a great solution so I created my own”.
There was no better person to take on this challenge, as Hwang is a second generation handbag innovator, with over a decade of experience in the accessories business.
Today, November 15, 2018, the Aspire Tote launches on women-focused crowdfunding platform Ifundwomen.com with a goal of $26,000. Funding will bring the Aspire Tote to market and help grow the brand.