Megan Arevelo is the community director, and writer for Websitebuilder.org in the USA and gives us some insight into the evolution of email marketing as well as over 100 facts you may not have known about email marketing.
Email marketing has been around for a while, and for those who do not know, it is worth pointing out that it represents the practice of sending commercial messages to a group of people via email. It represents a smart marketing strategy that can help build brand awareness, trust and loyalty, while also increasing the percentage of conversions and of revisiting users.
In a broader sense, all emails sent to a potential business partner or customers is a form of email marketing, as these emails can be sent out for various purposes, such as encouraging repeat business, convincing customers to purchase a new item or service, sharing third-party ads, but also enhancing the merchant’s relationship with a past customer.
Megan Arevalo, community director, and writer for Websitebuilder.org, lives in Portland Oregon with her husband and two young children. When she isn't calling to the duties of motherhood, she creates and manages content for Websitebuilder.org. She is passionate about social media, website building, writing, photography and of course, her children and husband."