Family-centered benefits play a major role in the lives of an employee’s children. Health insurance, paid maternity/paternity leave, and FMLA all receive – and deserve – a great deal of limelight, but there is one area that also stands to make a highly significant and lifelong contribution, and that is financial education.
In today’s competitive job market, candidates are focused on perks beyond just title and salary. Employers who offer creative benefits are doing so in an effort to retain top talent, as family benefits are becoming a way for employees to ascertain whether a company supports and values the family dynamic.
When is Corporate Rebranding the Best Alternative?
Rebranding becomes necessary when an event or action causes a change in the equity of a product or service. It’s almost invariably present within cases of equity loss, since there is seldom a reason or an advantage to rebranding a highly successful existing image.
There are few successful businesses that are not cognizant of one of the most popular modern marketing concepts of our day: Creating quality online content for your business draws attention to your company, builds credibility, and helps sell your product. However, simply being aware is certainly not enough when it comes to developing an effective content strategy, as there are several specifics to consider. Regardless of what type of company you lead, each portion of your online content must be carefully planned and crafted before it reaches your audience.
Here, we review the most important steps toward launching your own company’s unique online content.
The Emerging Future of Small Businesses in the U.S.
The American small business landscape is steadily changing. While even positive changes can cause a temporary upset, the good news is that start-up and small business growth in the U.S. has been on the continued upswing since 2015. In fact, according a recent Kauffman Report, 2017 shows the most promise for entrepreneurial expansion in over a decade. However, this is not to say that all current circumstances have made for an easy road.
Nevertheless, here are some of the more promising factors currently affecting today’s small business community.