The success of marketing from the consumer perspective is examined. The factors that promote success among the new generation of customer-focused organizations are outlined. The chief customer officer's (CCO) job in an organization in generating earnings per customer (EPC) is discussed.
Author: Schultz, Don E., Johnson, Craig R.
Seven keys to leadership are discussed. These keys are passion, courage of conviction, clear and compelling vision, thinking and innovating, a relentless focus on the customer, relationship management, and a genuine regard for people.
Back-door branders work at the senior management level to influence their understanding of the brand. The various types of Back-door branders and the strategies used by them are discussed.
Abstracts: Spikes in the oil barrel. Petrol takes a bite. High oil...who cares?