Insurance is ripe for disruption and that is what we are doing here at Aviva. In fact, we are a 320 year old disruptor that is transforming the way customers engage with our products and services.
Over the past 2 years we have been on one of the most visionary digital transformation journeys of any company within Financial Services and we continue to move towards being a “Digital First” organization. Our task is to make it simple, effortless and easy for our customers to buy and handle insurance products and pensions and de-mystify the sector.
We have built up a distinct business within Aviva, that focuses on digital – UK Digital (UKD ) that has its own unique office and is brimming with an extraordinary mix of digital experts and innovators from a wide range of industries. It is a collaborative environment where we have formed multi functional teams that focus on agile, innovative delivery and marketing expertise forms a key part in each of these scrum teams where we will follow the principals of rapid testing and hyper-personalised marketing.
We have recently heavily invested into our marketing tech, focused around the Adobe Suite. Better understanding of our data will enable us to make smarter investment decisions and drive increased efficiency and effectiveness and our new technology will assist us with this. In summary, we’re bringing together all of the marketing technologies and all of roles we need into each agile team so that they can truly create, define and deliver their ideas.
As part of our commitment to transforming our digital marketing approach, we have invested heavily into our marketing tech focused around the Adobe Marketing Cloud. Better understanding of our data will enable us to make smarter investment decisions and drive increased efficiency and effectiveness and our new technology will assist us with this.
This is specifically exciting times as it will be the first time we have been able to connect all our systems to create a truly personalised, targeted and relevant customer experience when we are communicating to our customers at their renewal.
As a Digital Marketing Consultant you will sit within an Agile marketing team, and be focused on delivering multi channel campaigns to support our customer retention targets.
* Identifying ways to optimize existing ‘always on’ activity to maximize impact, driving performance and innovation.
We help our 33 million customers to save for the future and manage the risks of everyday life. To give these customers the best possible products and service we know we must make Aviva the most attractive choice for talented, entrepreneurial people with diverse backgrounds and an evolving range of expertise and insight.