Lyft(DENVER) — Ride share company Lyft is entering the scooter arms race, marked by launching its scooter rental program in Denver on Thursday.
This was not lost on Lyft.
Multi-modal trips involve more than one kind of transportation.
Denver was an ideal launch city because of its buses and light rail system already available as public transit, Samponaro said. Riders of either of those systems can get a discount on scooter and bike shares.
Lyft co-founders John Zimmer and Logan Green detailed their ambitions in a Medium post on July 16, stressing transportation equity and sustainability.
“Lyft Bikes and Scooters will be our most affordable transportation options, and will extend mobility to communities that have historically been underserved,” the founders wrote in their post.
In addition to distributing scooters to such neighborhoods, Lyft personnel will collect and redistribute the scooters to communities more in need of transport options, Samponaro said. Although Denver does not have a helmet law, the company will give some away for free at the Lyft Hub at 1401 Zuni Street starting on Sept. 7 on Wednesdays and Fridays.
To rent a scooter through the Lyft app, you have to be 18. You scan your drivers license, and are charged a $1 unlock fee and then 15 cents per minute for a rental period for up to 30 minutes.