It’s easier for visitors to your site to consume information this way than by reading it and looking at images.
Video is, when done correctly, brilliant for SEO.
YouTube is the second largest “search engine” after Google and you are missing out if people can’t find you there.
Product and help demonstrations “come to life”, this is far better than boring old user manuals and is a better consumer experience too.
It shaves you time, if you convert a sales pitch, event information or a presentation in to video, you only have to do it once (unless you want to do it multiple times) – just point prospects to the video, let the watch it and then they can decide if what you offer is right for them.
It gives what you do more personality than a “flat’ website.
By adding video, you give yourself the ability to appeal to people in all three ways they consume information – through visual, auditory (sound) and kinaesthetic (emotional) senses.
Would you like me to tell you how it’s done?