Email management software manages high volumes of inbound electronic mail received by organizations. Email management is becoming an essential component of customer service for small medium enterprises (SME) and large enterprises. This type of software helps in assigning a reference number to email queries using a ticketing system, helping companies to respond and keep a track of email requests more easily. Another benefit is that it helps in minimizing spams with the use email receipt. Furthermore, it helps in intelligence analysis which helps readers to understand the content of an email and data enhancement which provides details about an email’s author. Some email management software also offers quick retrieval and email archiving. At its core, the software helps in organizing, sorting, and replying to huge volumes of inbound customer emails.
The email management software market can be classified in terms of region into North America, South America, Europe, Asia Pacific, and Middle East & Africa. North America is expected to account for a major share of the email management software market during the forecast period. This can be ascribed to the growing number of enterprises and presence of large number of vendors providing services to various industries in the region. Moreover, cloud service providers and leading data companies are based in the region. Increase in the adoption of IoT, emergence of machine learning and AI technology, and rise in the number of business applications are the key factors projected to drive the growth of the email management software market in North America. Asia Pacific is expected to be a rapidly growing market for email management software owing to the rise in adoption of management software in enterprises in the region.