Trophy Lager beer, a brand of International Breweries Plc, the Nigerian unit of AB InBev, has unveiled a new campaign, #RaiseATrophy, aimed at supporting the Super Eagles at the ongoing 2018 World Cup in Russia.
As part of the campaign, the beer brand unveiled the biggest World Cup trophy monument built with Trophy cans at the National Stadium in Lagos on 14th June.
According to the brand handlers, the campaign is driven by the belief that Nigerians have always risen to the occasion and achieved the impossible when confronted by challenges as was shown by its being the first African team to win the football Olympic gold medal, among other feats.
The brand also launched the Belief Anthem, which encourages the national team to ‘Bring Back the Trophy’, composed and produced by Cobhams Asuquo and performed by Adekunle Gold, Mayorkun, and Oduniyi Tope.