Red Door Group need­ed a brand­mark that com­mu­ni­cat­ed their strat­e­gy towards mar­ket­ing and web appli­ca­tions — help­ing clients devel­op high-growth in busi­ness­es.
The design strat­e­gy incor­po­rates a treat­ment of the ele­ments in the icon that rep­re­sent the tran­si­tion from ana­log to dig­i­tal to struc­tured. Togeth­er, these ele­ments form the sig­nif­i­cance of the Red Door Group tak­ing client ideas from paper to a dig­i­tal (pix­el) for­mat that is cohe­sive and struc­tured. Fur­ther­more, it goes into visu­al­ly sup­port­ing the impor­tance of their process in mar­ket­ing and plan­ning, by exam­in­ing the details to pro­vide the best solu­tion.
The type­face Clio was used because it resem­bled a dig­i­tal look that also had soft/rounded let­ter­forms. This rep­re­sents their abil­i­ty to shape a prod­uct from a rough idea to a com­plete well-round­ed solu­tion.
This project was award­ed a Gold award from Mar­Com Awards.