So why is a MarTech stack so critical to success? At its base, a strategic MarTech stack is how you can efficiently and effectively stay connected to your buyers. And that is critical when you consider that businesses are competing on customer experience. In fact, a Harvard Business Review study, “Designing a Marketing Organization for the Digital Age,” described marketing technology as essential to creating agile and fluid structures and driving customer engagement. Teams that use marketing technology understand that by doing so, they can gain better insights into the unique relationships and connections with their customers and prospects.
Asia is well positioned to continue its role as an innovation incubator and an important market for new products and services. Harvard Business Review articulates how the three key factors of People, Policies and Resources contribute to Asia’s innovation ecosystems, and shares how companies like Intel, Micron, Medtronic have been innovating for Asia from Singapore.
The IT/business relationship has long been misrepresented as broken and ineffective. But what impact has the cloud had on the relationship between IT and business managers? A recent Harvard Business Review report debunks several myths over IT, business management and the cloud.
Learn how to take meaningful action in the present by effectively following six successful rules for effective forecasting.
This Harvard Business Review Insight Center report is a compilation of 26 short stories -- only a page each -- from industry experts and thought leaders versed on the promises and challenges of big data.
As a new era of analytics takes hold, a key characteristic is using analytics to automate IT tasks and decisions. In this Harvard Business Review paper, Tom Davenport describes the opportunity for greater use of analytics in IT, the eras of analytics and how IT will grow and change.