This year, the millennial generation will surpass baby boomers as the nation’s largest living generation. Marketing to them presents big challenges: they are distrustful of companies, in general, and they don’t fall for typical brand advertising fluff. Here are 3 Tips for Millennial Marketing that you will want to consider adding to your Marketing Toolbox.
Collect positive reviews. To learn about a company, 82 percent of millennials read customer reviews.
PRO TIP: Maintaining a healthy online reputation is key. If you don’t have reviews for your business, start a Yelp page and ask your best clients to leave a remark. If your customer service stays top notch, you won’t have to worry about negative reviews.
Offer free information first. Fifty-six percent of millennials say offering them free content about a topic they are interested in is an effective way to attract their attention.
PRO TIP: Develop an informative e-book, video—or both—on a relatable topic for new clients. Advertise the information instead of just your brand.
Don’t dismiss direct mail. Almost half of millennials surveyed considered direct mail offers an effective way for a business to win them over. The dramatic drop in snail mail means less competition at the mailbox.
PRO TIP: Postcards are least expensive. Letters are most effective. Make an offer in the form of information (see #2 above), a coupon, or free trial.
Understanding how to market to millennials is a key factor to gaining their business. To get the rest of the findings, download the full white paper from Fractl here.