The functionalities of your mobile phone are powerful tools for capturing interest. There is a lot of fun stuff you can do when creating a mobile ad – think first and be creative!
Different mobile formats drive different engagement rates, depending on whether the ad is a swipe or video ad. In order to target effectively, marketers need to understand how engagement rates differ.
It’s no secret that video advertising is booming. So here are a few tips to make the most of your video campaigns in Summit.
Today Widespace has announced that brands will be able to serve its mobile ad formats outside of the Widespace platform.