Earlier this year, Apple stopped the production of its 11th generation of iPhone, the iPhone X and once the iPhone XS and XS Max was released the device was removed from sale in Apple Stores around the world.
However, according to reports from the Wall Street Journal, Apple is surprisingly restarting the production of the iPhone X due to the poor sales of the iPhone XS and XS Max.
The iPhone XS and XS Max was unveiled in September and both devices received great reviews, but it appears that the new iPhones aren’t selling as well as Apple were expecting.
This news comes days after Apple reportedly cut production orders for all three of the new iPhone devices.
Supposedly, the decision to restart production of the iPhone X is partly due to an agreement that Apple has made with Samsung to purchase a certain amount of OLED displays.
However, the main reason appears to be to make up for lost sales in the iPhone XS and XS Max. The report from the Wall Street Journal claims that the iPhone X is cheaper to produce because the technology within them is cheaper as it is now older.
It’s not just the iPhone XS and XS Max that have had sluggish sales, Apple’s budget smartphone, the iPhone XR has reportedly had weak sales too. Supposedly, Apple reduced the XR’s production plan by around one third and also slashed the price in Japan to boost sales.
The decision to restart production is very surprising as in January 2018, Apple cut the production of the iPhone X from 40 million to 20 million units, which was blamed on slow sales after the initial buzz following the release of the iPhone X.
Apple are yet to confirm the reports regarding the iPhone X production.