Ford Trucks Alghanim recently participated in Kuwait Construction Week, which was held from 16 to 20 January 2018. Kuwait Construction Week is the biggest building and construction event in Kuwait, held twice a year, where building and construction companies from all levels participate in this event to introduce their capabilities to the Kuwaiti retail and commercial market.
Ford Trucks Alghanim participated in the event to raise awareness of this new brand to the market, along with over 90 other exhibitors, and will continue participating in major construction events as part of its exposure strategy.
Over 3,500 attendees were at the event, ranging from company decision makers to construction authorities in Kuwait. Representatives from the Ministry of Housing also attended the event, where they visited the Ford Trucks booth area and expressed interest in learning more about the lineup of Ford Trucks.