news release about your project. This is a great “real world” writing experience, and not nearly as difficult as it sounds.
community. Keep your news release short and simple. Just three paragraphs, double-spaced on 1-2 pages, is plenty.
The reporter will use your news release as a starting point for a larger story.
thousands of press releases a day, you have a few seconds to grab your their attention.
have the start of a good news release.
what, where, when and why), providing the journalist with useful information about your project.
involves local people addressing a real local problem.
benefits in a powerful way.
unnecessary adjectives or flowery language. But at the same time make each word count.
aimed at a general readership.
reporters can contact Diane Baedeker Petit at 413-253-4371 or Diane.Petit@ma.usda.gov.
editors at television or radio stations. Check the newspaper or station web site to find the best contact person.