Branding: What's Your Opening Statement?
True, the visitor may not know what each star is for, but I do. How many times have we, ourselves used the star rating to determine which restaurant we will try or the hotel we will stay at? It is a quick and an effective way to sometimes make decisions for most of us because it works.
As most of us figure out eventually, having a business is more than sales, leads, advertising and making money. It is also about branding yourself … which is “your very own explanation” as to who you are. So, where do you want to begin? Two stars, three stars or more?
IBO’er and best selling author, Tom Riach, recently captured the essence of what is important when branding yourself in his post, “I’ll Show Them!” Tom starts out asking the reader, “Did you ever as a child compete against yourself?” But then Tom, in his eloquent way, goes much deeper than that and moves that question into present day.
Those times when we, ourselves, only know the truth as to whether or not we did the job right. If we really gave it our all. What is true and what is not. That moment when we find ourselves alone and we must rise up without an audience and compete against ourselves.
That's when the real truth comes home.
How many stars do you have today?