Please do not expect anything beyond what is stated in our listings. Can you tell me more about a particular item? Brand It Aint The Logo Its What People Think Of You can be very useful guide, and brand it aint the logo its what people think of you play an important role in your products. Every interaction, therefore, will impact your brand — either to the positive or the negative. We accept payments through PayPal. If you do not receive your order in the time frame specified here, please contact us and we will do our best to resolve the issue as soon as possible.
Internet Explorer 6 was released in 2001 and it does not display modern web sites properly. We believe in providing our customers with an ultra-speedy service. What type of payments do you accept? What do I do if I receive a damaged item? After you update, please come back and you will be able to view our site. All of the information that we have about a particular item is listed on the page. So please confirm you have selected the correct address before placing your order. Brands are more important than ever to the survival of North American business. It defines your values and what you believe in.
Basically, in the event of your order being delayed or lost in the post, we will do our best to provide a suitable resolution. Items must be mailed within 5 business days of date return approval and label sent. Please upgrade to a newer browser to fully enjoy this site and the rest of the web. With their original packaging and accessories included with the return. Certain conditions for free returns do apply.
Have you made it easy for a number of different people to share a consistent message? Branding is so much more than just your logo. Please see the Returns information tab for additional requirements and details. In the event that you have any issue with your order or the service you have received from Zuber, please message us through before leaving any response or opening a case. Egged on by business schools and the ad industry, most senior executives equate their Brand with Brands are more important than ever to the survival of North American business. Instinct is based on the notion that instinctively; company founders understand and live their Brand with a streamlined vision that leads to growth. So most Brands water down their point of difference in an effort to avoid alienating anyone. The result, instead, is a Brand that doesn't deeply resonate with anyone.
Store View All Items Contact Copyrights © All right reserved. It matters that we repeat ourselves over, and over, and over again in a consistent fashion. A Globe and Mail bestseller, Brand is a practical guide to branding and marketing in the 21st century. The problem is that once you have gotten your nifty new product, the brand it aint the logo its what people think of you gets a brief glance, maybe a once over, but it often tends to get discarded or lost with the original packaging. Whether they are starting up as a as an electrician, carpenter, hairdresser, independent financial adviser and dare I say it marketing expert, one of the first things they think about is branding — and by branding they mean logo, business cards, website, headed paper etc, etc. To ensure this is achieved, all of our systems are fully automated so orders are transferred for processing within minutes.
Have you made it easy for people to talk about you? An unprecedented volume of commercial messaging makes it ever more difficult for Brands to reach customers or employees. It matters what the customer thinks. We see the logo, brand colors and taglines every day, several hours a day. They think the Brand isn't their responsibility, but that of the marketing department alone. . Perhaps what I enjoyed most about this book is the parallel Matthews draws between brand and culture. The outside world, by comparison, gets our message in pieces scattered throughout their day, and interspersed with a million other messages from a million other companies and brands.
Waves crashing into one another may make a short term splash, but tidal waves build by water moving consistently in the same direction over long distances. As the average consumer gets bombarded by more and more messages in a given day, that window in which to make an impression hopefully positive! This book is packed with fascinating examples that back up its clear-sighted analysis of how to build your brand, and - just as important - how not to. Certain conditions for free returns do apply. We look forward to serving you! An unprecedented volume of commercial messaging makes it ever more difficult for Brands to reach customers or employees. Instinct coaches leaders to embed, throughout their organizational culture, instinctive behaviours that help their Brands earn and hold a spot in the minds and hearts of increasingly informed stakeholders. We will then diligently work to find the best solution. What do I do if I have received a faulty product or the wrong item? New items must be still sealed if they originally were.
The item you receive may not exactly match the photo, but will contain the same content. In order to investigate the issue promptly, please contact us within 5 business days of receipt. I am a a Business Coach and Business Adviser helping business owners develop the full potential of their business so that they can enjoy the rewards that success can bring. Used Items: Please see our description in each listing for details regarding particular items. We need to be clear, we need to stand for something and, most importantly, we need to be consistent. We do this because PayPal offers unmatched security as well as flexible payment options for the customer. Will I receive the exact item pictured on? The images supplied on our listings are intended as a guide only.
If you request to cancel through within 30 minutes of when your order is placed, we will do our best to cancel, however, it is not guaranteed. Contact Us with your response! Then we will provide you with either a return label or specific instructions for mailing the item back. Finally, your Brand Foundation positions you in your marketplace and defines a positioning statement that will resonate with your chosen market niche. Commit to the power of a tidal wave. Plus for security, your credit card information is never shared with us or any 3rd parties.