Aperto will have a special premiere at this year's DMEXCO: For the first time, the digital agency will present itself together with the entire IBM iX agency family at the leading trade fair for the digital economy, marketing and innovation. The aim is to further strengthen the IBM iX brand as one of the leading digital agencies in Germany, Austria and Switzerland and to present the joint portfolio of the agency family to customers in the DACH region.
With 15,000+ employees in over 40 studios, IBM iX is one of the world's largest digital agencies. As a global partner for business design, IBM iX rethinks business processes, develops unique customer experiences, platforms and services and secures top positions for customers and partners in the digital age. Since 2016, Aperto has been expanding the iX network and skillset together with agencies such as ecx.io, Bluewolf and Plantage. In interdisciplinary teams and with the power of IBM, the agency family brings clients to the next level of digital transformation: Digital Reinvention™.
In addition, the IBM iX agency family is a station on a total of seven BVDW Guided Tours, covering topics such as digital transformation, artificial intelligence, content marketing and brand building.
Highlights of this year's program are DMEXCO keynotes from experts of the iX agency family. On September 13, Sarah Bernuit, Vice President Europe Digital Strategy & IBM iX, will speak on "How to meet the challenge of digital disruption - key success factors for the digital enterprise". On the stage of the Experience Hall, William Seabrook, Global Chief Creative Officer of IBM iX, will present "Empowering Visualisation: AI in Design and Creativity" on the first day of the fair. Katja Albrecht, Chief Experience Officer ecx.io, will hold the DMEXCO seminar on "Generation Z - Address the right target group despite digital oversupply". In addition, IBM iX experts will regularly give lectures and sessions on topics such as AI in marketing, the current role of CMOs, blockchain and innovation culture.
On the evening of the first day of the fair, customers and partners are invited to an exclusive afterparty on a boat trip on the Rhine. At the "iX Boat Experience", dinner, drinks and lounge music as well as a unique backdrop of Cologne-by-Night await you. The places are limited. Registration is possible via Eventbrite.
You can find the complete IBM iX program on the IBM iX DMEXCO landing page. Feel free to contact us if you would like a personal meeting or more information!