Choosing a company to handle your law firm marketing is never easy. There are lots of companies that handle online marketing services for attorneys. Unfortunately, most providers are not very good. You know this. You’ve experienced this and you want to find someone that will actually keep the promises that they make. If you’re like most lawyers who have tried SEO, PPC, or any form of search engine marketing on the Internet, you’ve been disappointed. iLawyerMarketing is here to change your whole outlook of advertising online.
Every year, competition in the lawyer marketing world gets more and more competitive. As Internet usage continues to grow, so too are the number of law firms competing for that business. There are also nearly 287 million Internet users in America and almost 90% of the population uses the Internet. According to the American Bar Association, there are over 1.3 million lawyers in America.
you are doing now or have tried in the past.
We generally work with lawyers who want to be aggressive about their online marketing.
While the majority of our clients are personal injury, criminal and family law firms, we also have extensive experience working with bankruptcy, immigration, business, estate planning and other consumer focused areas of law.
In all cases, we develop marketing strategies for your law firm that are customized to your marketing objectives and what the competition in your area is like. For example, marketing for personal injury law in New York City is going to require a different strategy than marketing for family law in Scottsdale, Arizona. Our consultants work together with the SEO team to develop the right strategy for you.
We focus our marketing efforts around Google because that’s where the great majority of search engine users are at. We don’t just optimize for a handful of keyword phrases but on many various search terms to increase your chances of being found online. We provide both organic search and Google Adwords solutions that will help to increase the leads you generate through your website. With over 10 years of law firm marketing experience, you can count on us to use our knowledge of what works and apply those techniques to your marketing campaign.
The way your website looks says a lot to a website visitor. It can give off the impression of your firm being highly successful or to use words from usability testing participants, can make you look “like a used car salesman”.
Getting traffic to your website means nothing unless you are receiving phone calls or online contact form requests. Our goal is always to try and maximize the leads you get from your site. We do this by applying CRO (Conversion Rate Optimization) techniques in order to increase the chances of your visitors contacting you instead of leaving and going to a competitor.
Unless you have a website that impresses your site visitors, you are losing out on cases to your competitors.
Your website is the building block of all your law firm marketing. One of the biggest mistakes you can make is to think “I already have a website and it’s good enough”. No, in reality it is not and in fact it is probably causing you to miss out on new business.
Another mistake is thinking there is such a thing as low cost search engine marketing that works.
You know the saying…if it sounds too good to be true it probably is. When it comes to SEO, PPC, social media marketing, etc., this is absolutely the case. There is no such thing as low cost marketing solutions for lawyers in 2017. Competition is way too tough so you are just wasting your money.