Many school districts in Indiana, including South Bend Community School Corporation (SBCSC) and Penn-Harris-Madison School Corporation (PHM), offer a state-run program that provides up to four years of college tuition at public Indiana colleges and universities for qualified, low-income students. Students enroll in the program at the end of their eighth grade year and are eligible for the funding if they meet certain milestones throughout their high school years. To date, a low fraction of eligible students at SBCSC and PHM enroll in and complete the program. In response, SBCSC and PHM launched a light-touch “nudge” campaign to encourage eligible eighth grade students to enroll.