Make Sure You Measure Up!
The only way to know whether your marketing is performing or not is to measure it. As you measure, you gain intelligence on which marketing activities work for your brand and which don't. Using this information to change your marketing plans as you go along will make your marketing work harder and harder and increase your ROI.
You may think this a bizarre question, but to sustain that ‘in the moment zing’ should social interactions be a bit more spaced out? Should we be spending time ‘building up to the social’, or should we just let it flow over us and sweep us along?
Rapport can be described as that nice warm feeling and good chemistry we feel when we are in communication with another person or group of people. Generally what is happening is that the value systems are in sync, and people are always looking for the good in the other person.
A website revamp should be approached with care and attention, and there should be definite reasons for heading down this, usually very expensive, path.
You have decided to start a blog for your business but is it as easy as it sounds? Check out our tips for preventing writer's block and maintaining consistency and quality with your blog posts.
Do You Have A Facebook Posting Policy?
The first time I encountered a Facebook page with posting guidelines for the community I assumed that it was there for legal reasons. Having had to recently deal with low level spamming on my own page, and at times being indecisive of how to deal with it, the idea of posting guidelines suddenly made sense.
If you don't like going to Networking Meetings and prefer to network online here are some tips for using LinkedIn, Disqus, Blogs and Avatars for networking online.
Local media is still a powerful way to publicise yourself. People plug into it to see if they spot anyone they know. If you supply real news to local journalists, they’ll be grateful to have something solid to fill their outlet with. And you’ll achieve your goal of promoting your business.
When I reflected on my first year of business by analysing google analytics and what I had asked customers about where they had heard about me, I realised that at least 40% of my revenue had come from the blog - not bad for an offline business.