What do senior B2B marketers identify as the most pressing challenges of martech today?
Why are marketers so wary of the very technologies they're currently investing so heavily in?
Also: How B2B marketers got left behind after the "Big Data" revolution.
The answers to these questions and more can be found in this revealing survey by the Marketing Technology Industry Council, a group of 32 B2B marketing leaders united by one common goal: to help marketers get the most value from their marketing technology investments.