In an age when every pop-star on the market as their own line of fragrances, it’s easy to forget about the women that that spearheaded the celebrity-scent market. In that category, few will ever reach the branding power of Elizabeth Taylor’s “White Diamond” collection.
Elizabeth Taylor’s White Diamonds collection is one of the most celebrated and successful fragrance franchises of all time, and this year the collection is celebration its 25th year. To kickoff the occasion, the company launched “White Diamonds Night,” a new fragrance.
“White Diamonds Night” was unveiled during an evening of celebration in New York City on April 5th, which honored Elizabeth Taylor’s vision and contribution to the beauty & fragrance industry. In attendance to help co-host and toast to Elizabeth Taylor and the new fragrance, was Actress, Activist, and Producer Eva Longoria.
As part of Elizabeth Taylor’s passionate commitment and fearless leadership in the fight against HIV/AIDS, she directed that a portion of her royalties from White Diamonds and her other House of Taylor fragrances go to The Elizabeth Taylor AIDS Foundation.