Marketers in the manufacturing industry, especially in the B2B segment, place a premium on getting their message in front of their target audiences. To get their messages in front of the right people, manufacturing marketers are embracing content marketing --– and content marketing on LinkedIn in particular.
Previously, we had examined the most influential brands on LinkedIn and published a list of the top 10 here. Now we’re taking a deeper dive into how leading marketers in the manufacturing sector are using the LinkedIn platform. Introducing “The Content Marketing 50: Manufacturing Edition.” In this infographic, we’ve identified the 50 most effective manufacturing brands when it comes to using the LinkedIn platform to engage, educate, and inspire their target audience. Not only do these marquee names know how to position their brand and products with engaging and comment-worthy content on LinkedIn, they also know their audience – and where to find them.
The top 50 most influential manufacturing brands on LinkedIn were determined using the LinkedIn Content Marketing Score.
A brand’s Content Marketing Score is calculated by measuring the ratio between the total target audience and the unique users that engaged with the content so far in 2015. The Content Marketing Score evaluates all content-based activities on the LinkedIn platform, such as Company Page updates, employee shares, Sponsored Updates, and Influencer and employee posts through self Publishing on LinkedIn.
100% regularly share updates on their LinkedIn Company Page with the top brands averaging 11 posts per week.
90% invest in LinkedIn Sponsored Updates to give their brands a consistent presence in the LinkedIn feeds of their target audiences.
Did your brand make the top 50? Did your competitors? To view the entire top 50, download “The Content Marketing 50: Manufacturing Edition” infographic.
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