Reporting to the Director of Digital, the Principal, Web Channels & Strategy is responsible for overseeing the strategy, governance, and management of CPA Canada's web properties. The Principal Web Channels & Strategy acts as a change leader in transforming and evolving the online presence of the organization’s web properties with a user-first mindset to meet the needs of members and other stakeholders. They are responsible for developing strategies and tactics to effectively engage members; demonstrating the unique value of CPA Canada’s activities and create brand awareness and engagement.
Overseeing all aspects of the web team, from day-to-day operations and content management to overall departmental priorities and strategy on CPA Canada’s web properties. Direct the activities of web staff to maintain the organization's standards of excellence, timeliness, and efficiency, while achieving organizational business goals. Resolve functional conflicts through management consultation.
Acting as a change leader transforming and evolving the online presence of the organization with a user-first mindset to meet the needs of members and stakeholders and develop strategies and tactics to effectively engage members; demonstrating the unique value of CPA Canada's activities and driving brand awareness and engagement leading to increased conversions.
Deliver an enhanced interconnected platform of several MarTech systems including CMS, e Commerce, email marketing, and CRM that supports effective digital marketing strategies with better usability from both an operations management and user perspectives.
Develop strategies that help align visitor behavior with marketing and business goals with increased overall satisfaction from members, stakeholders, and other visitors.
Provide leadership and guidance on the implementation of web properties that are optimizable and scalable for enhanced digital marketing solutions.
Developing a data analysis, production monitoring and tracking metrics to provide insights into content engagement for senior management.
Develop and provide digital data reports that provide insights into content engagement for senior management. This is part of a strategic initiative for CPA Canada. The web strategy plays a critical role in member engagement and sales of products and services.
University degree in digital marketing, communications, public relations, or related field.
7+ years of website management, web strategy, and digital marketing experience.
Proven ability to work through conflict, build trust and influence outcomes through outstanding skills at all levels.