This year, the toy industry gatecrashed London Games Fest, thanks to a morning of talks organised by Mojo Nation. We caught up with the group's co-founder Billy Langsworthy to get his first reactions to the event.
Fans can engage with Optimus Prime, Bumblebee, Windblade and more in ways never seen before.
Big Potato, Flying Gadgets, Great Gizmos, Kidicraft, Le Toy Van, Wilton Bradley and more will all be exhibiting at the event.
Open to the trade only, guests will get the chance to check out of the latest toys on the market.
The show is housed in two venues, including St James' Court and The St. Ermin's Hotel in London.
Designed for independent retailers, guests will get the chance to check out the latest goods from the toy and gifting market.
The toy company will hold a question and answer session, as well as a securities analysts for a business overview.
Fans will be able to take part in The Dory’s Quest activity, where they will be invited to take on the role as an underwater explorer.