REALITYRx’s repDNA® is a proprietary eDetailing platform that unifies a company’s full spectrum of product offerings. Designed to efficiently house all resources, from basic PDFs to the most interactive interactive visual aids (IVAs), repDNA enables the sales force to maximize every minute of their presentations, moving through relevant information freely, without awkwardly shifting between multiple platforms.
Platform: This turnkey solution offers a robust, highly customizable resource, allowing brand managers and content developers the freedom and flexibility to achieve brand-specific campaigns. As a long-established iOS App Developer, REALITYRx built repDNA to be fully interactive, with continual software and programming updates to remain current with Apple®. Unlike other eDetailing platforms, repDNA is not restricted by specific templates, allowing for visual consistency with your existing collateral to build and maintain brand continuity.
Ownership: repDNA is not leased; once purchased, it becomes a licensed company platform and does not require additional, ongoing fees based on the period of use or number of users. repDNA becomes a true extension of the brand team, with an open content development platform that can be managed and updated internally through a user-friendly, customizable content management system (CMS).
Closed-Loop Marketing & CRM: The intuitive platform enables reps to customize their interaction to each audience, seamlessly transitioning between information-rich stat sheets and engaging videos with the tap of a finger. The repDNA app allows marketing managers to gain important insights from each and every presentation; with reporting tied to customer, product, presentation, call time, and location. repDNA helps identify which features resonate, leading to greater results and sales. Additionally, it can be integrated with other CRMs, such as Salesforce, making repDNA the perfect marketing management solution for small and mid-sized businesses.
Support your sales force with repDNA. Expandable, customizable eDetailing. It’s in our DNA.
This video highlights some of the key features such as real-time, intuitive navigation, easy CMS, analytics/tracking, automatic updates, CRM integration and more. Please contact us if you would like to learn more about how repDNA can fully integrate your sales force without the cost of larger subscription systems.
repDNA is a registered trademark of REALITYRx communication, L.L.C.