Steve Yelvington, one of the Web's sage voices on new and legacy media, offers good advice in his latest post on two new forms of journalism to attract audiences.
The beat blog helps a small but loyal audience keep in touch with its issues and the reporters in touch with the source material. We've got a few of them at the Vancouver Sun and they're highly beneficial to creator and consumer alike.
The topic page helps another dedicated audience stay abreast and attracts a new audience with contextualized content of importance. They provide links to content, particularly audio and video, and an understanding of all of the assets in the mix. We've got a few of them at the Sun, too, and we want to create more of them.