If your customer education team is regularly missing deadlines, never gets to the end of their To Do list, and is producing lower quality work because they're so overworked, it might be time for a new hire. Overworked employees are stressed employees, a combination that usually results in less productivity, increased loss time in sick days, and less profits for your company. A new hire (or two or three) will help alleviate the workload, boost morale among your existing customer education team, and help get your team back on track.
But before you can start interviewing people for that help, you have to convince upper management. They'll want to see a business case for that new hire that shows how an additional employee will lead to bigger profits. Here's how you can do that.