Raunheim, Germany | January 24, 2019–To help employees overcome their inner couch potato for a good cause while doing something positive for themselves at the same time, Lufthansa Systems has come up with a very special campaign for 2019 called active4helpalliance. The idea is to pull together, get fitter, boost team spirit and, above all, collect money for the help alliance, the charitable aid organization of the Lufthansa Group.
Lufthansa Systems employees around the world are invited to participate in the campaign and collect kilometers. To make sure no kilometer is missed, all runners are tracking their distance using smartphones or fitness watches. All data is collected in the “endomondo” app so it is always possible to see how many kilometers the participants have already covered. At the end of 2019, the collected donations will be given to the help alliance.
“Every donation from us goes to one of the around 40 projects worldwide that are primarily helping young people. Our work is supported on various levels by employees of the Lufthansa Group, and we are delighted that Lufthansa Systems will make another contribution this year with the kilometers it covers,” said Andrea Pernkopf, Executive Director at help alliance.
The help alliance is the central pillar of the social engagement of the Lufthansa Group. As an international company and part of the German and international community, the Lufthansa Group takes responsibility for tackling current social challenges beyond its own business activities. In past years, the aid organization has supported more than 140 projects.
Active4helpalliance is not the first campaign Lufthansa Systems has initiated for the help alliance. The Lufthansa subsidiary has supported the aid organization with various fundraising campaigns for several years, such as employee anniversaries or the Christmas tombola.