Several copywriters cornered me recently on how I do copywriting research. What I’m about to share is a really good research strategy.
Currently, I am doing some conversion optimization. Autism is the subject matter.
People tell me I’m a master at using Google. But not the “standard Google.” I like Google’s Advanced Search better. More flexibility.
1. First thing I go to Google Settings and I turn off instant search. Using instant search slows my research process.
3. Then I click the “Open each selected result in a new browser window” box. Because I don’t want to replace my search results with a new page I click on every time.
Then I click on the search button.
I’m searching the social media website FaceBook only, for autism-related fan pages which have between 1000 and 10,000 people liking the page.
Sweet! Try it for yourself.
This is the best research data there is. It’s accurate, it’s crowd-sourced. It’s relevant, and TIMELY. Like almost newsworthy.
Today, accurate, relevant and timely information are keys to writing high-converting copy. The copy you write will meet the expectations of your audince. It will be in harmony with what’s going on currently. This is 10X better than swiping ads, even if they’re in the same market.
Will get you the top channels on youtube for Autism.
Once you use Google’s advanced search function on your copywriting project, you’ll have a better idea on how to approach your market.
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