New York, NY (July 2015) – Joico, the leading hair care company focused on innovation, inspiration and influence, is celebrating its beautiful roots with the new brand campaign, “The Joi of Healthy Hair.” Healthy hair is happy hair, radiating vitality, color and shine. Throughout our lifetime, we can get stripped of this joy when our hair becomes weakened due to environmental damage, coloring, styling and more, losing its health, vigor and shine. This year, and on a mission to spread the Joi of Healthy Hair, Joico is launching a new look and feel along with groundbreaking products and treatments, all focused on restoring hair to its happiest state — healthy, glossy and strong.
The Joi of Healthy Hair campaign kicks off July 2015 with exciting news and updates on www.Joico.com. The Joico website will feature the brand’s new logo and tagline, along with inspirational imagery and videos. Joico’s advertising and promotional push will include a significant digital campaign @Joico tagging #hairjoi, including product giveaways to “spread the joi” and bountiful “bundles of joi” for brand fans and followers. Joico’s print and online advertisements for new products will reflect the new Joi of Healthy Hair uplifted positioning and visuals.