This course sets out to teach attendees how to use research carried out by their business to supplement their growth strategy. We offer an individual and practical assessment of your process for generating insight, and consider which people and what resources can be utilised to optimise your strategy with these insights at its core.
This course has been developed for marketing managers and insights professionals who maintain that insight is a necessity, not simply a bonus. Attendees are required to have a working knowledge of their company’s business strategy. You will be particularly well suited to the programme if you manage a research budget or oversee and insights or strategy team.