The main drivers of growth for the imitation jewelry market is globalization of brands, rising prices of gold and other valuable stones and pearls, and growing demand for male costume jewelry. Some of the key challenges faced by the imitation jewelry industry include rising raw material cost and overall subtle market of fashion jewelry. The disorganized supply chain of the raw materials used in costume jewelry also acts as a major restraint for the industry as it sometimes increases the prices of raw materials. Online channels are still a new trend in many regions but are offering numerous new opportunities for the market. The main threat hampering the growth of the imitation jewelry market is the shortage of skilled craftsmen. Additionally, considerable time is spent on quality checks of raw materials from local suppliers, thus delaying delivery to the market. Although there are strict regulations (especially in the western countries) regarding the type of metals used in the jewelry, some cases have been reported which shows a high percentage of unsafe chemicals used, including lead, chromium, and nickel. This has created fear in the minds of people and can act as a major restraint which can negatively impact the growth of the market in the near future. Also, fast changing fashion trends is affecting the growth of the market. However, growing fashion consciousness among teens and cost effective fashionable jewelry is likely to boost the overall market in the coming years.