"We are a dedicated team that combines sharp journalistic skills with an acute appreciation of PR in the wider context of sales and marketing and are well known for our “sleeves rolled up, getting hands dirty” approach to delivering valuable column"
MCC’s profile building campaigns encompass a variety of creative, tried-and-tested tactics and are the ‘foundation’ of all our clients’ PR outreach. The objective is simple: to ensure all audiences are familiar with the client, what it stands for, is seeking to achieve and how it compares in the market.
All our profile building tactics are closely tailored to individual clients’ needs and objectives, and the execution and expertise behind them is unique to our agency.
How do you deal with your competitors? Do you sit back and watch them lead your market in the media? Or do you yourself lead the way, while others follow or – better still – rarely get a look in? These are questions that have concerned many businesses that have adopted MCC’s ‘competitor ambush’, ‘competitor monitoring’ and ‘competitor war-room’ profile building tactics.
MCC International is one of the UK’s longest-running and most successful media relations agencies. We specialise in UK and pan-European press and public relations campaigns for the hi-tech, IT and science industries. We also have a thriving consumer division.
We are a dedicated team that combines sharp journalistic skills with an acute appreciation of PR in the context of sales and marketing and are well known for our “sleeves rolled up, getting hands dirty” approach to delivering valuable column inches and ROI.
Our campaigns are recognised by both the press and our clients as being are highly proactive, creative and accountable. That’s why we’ve won “PR Agency of the Year” more times than we care to mention at the Gartner/British Computer Society-sponsored Information Management Awards. A network of sister companies in branding, print and web design provides consistent messaging and instant access to all other marketing services while allowing us to concentrate on delivering what we do best.