When sites like Facebook and Twitter go down or see a spike in user activity, brand websites need to be ready. Here are four ways marketers can be prepared for it.
Embedding social media widgets in your brand’s website is a great way to encourage interaction, but there are hidden costs to leveraging social engagement across your brand’s mobile sites and websites. Because widgets are fed by third-party sources you don’t control, any issues with their service can spill over onto your site without warning. The result may be to slow or even block rendering of your pages. Even just a one-second delay in site response times reduces conversions by up to 7 percent, according to Aberdeen Group. When widespread social media outages cause delays of tens of seconds to your site’s load time, your potential customers might leave your site without taking the steps you want them to.