On 4 September, Enza Zaden’s Chris Groot, Produce Chain Manager, and Annemarie Schoevaars, Post-harvest Researcher, spoke about convenience trends at the Asiafruit Congress. Asia’s fresh convenience market has big growth potential. Groot and Schoevaars illustrated, in a conference room that was filled to the max, how the international vegetable breeding company develops new innovative vegetable varieties and concepts for the fresh market segment.
Anne Marie Schoevaars showed how and why she’s continuously working on collecting data.
The take away message of the presentation was that teamwork, innovation, differentiation and excellent quality are critical to meet the consumer expectations. This is valid for both the conventional and the organic market.
Do you want to know more about Enza Zaden, (convenience) trends, concepts and innovations? Please, visit Chris Groot at our booth 5-T27 at the AFL.