Creative direction for the Swiss Chalet website redesign.
After the glow of winning the pitch for Swiss Chalet's digital business started to wear off, I was asked to take our rough pitch ideas and translate them into a new, clean and more considered creative direction for SwissChalet.ca.
That meant a detailed UI system, more empathetic information architecture and user flow and a lot more functional content.
Born from the concept of elevating classic Canadian comfort food to a delicious, yet familiar stage I balanced the polished food photography with UI and overall aesthetic finishes that kept an approachable feel that resonated with the delectable appeal of 'Canada's Favourite' rotisserie chicken.