Eros International Media has appointed Manav Sethi as the group Chief Marketing Officer (CMO). Sethi joined the company in the third week of January and is reporting to the promoters of the group.
A source close to the company confirmed the development, saying that Sethi will look into the global expansion of the group, OTT platform and film production. “Sethi will work closely with Kishore Lulla and Rishika Lulla and will work across OTT platforms, movie launches and global expansion,” the source said.
Before joining Eros, Sethi worked with Balaji Telefilm’s digital platform ALTBalaji as CMO till September 2018 and was responsible for creating and implementing brand strategies to build awareness and loyalty. He was responsible for building the social media footprint, engagement and perception of the ALT brand and individual shows. He also managed the company’s communications strategy in India and the international expansion.
Sethi has a work experience of 15 years in marketing, product, sales and strategic alliances in digital businesses, nationally and globally. He has worked with companies such as Askme.Com (CMO of India and Malaysia) and Reliance Big Entertainment. He started his career in April 2000 as business development executive of Zenith Infotech. At Reliance Big Entertainment, he managed corporate strategy and launched India’s local search business BigMaps.