Do you ever wonder if you’re reaching the “right” audience for your business’ products and services?
Well, considering there are hundreds of social networks out there — from aSmallWorld (a travel network for the “social elite”) to Zooppa (a network for advertising creatives) there are likely a few demographics you’re missing with your Facebook and Twitter posts.
And unless you have a whole team devoted to your social media efforts, you probably have to be pretty choosy about where you spend your time. This infographic from Tracx lays out who is where, and should help you figure out how to get your content in front of the right people.
• 1.9 billion unique monthly users.
• Predominantly female; 83% of women who are online use Facebook.
• 73% of men who are online use Facebook.
• Best place to reach Millennials and Generation X.
• 75% of Facebook users spend 20 minutes or more on Facebook every day.
• 1 billion unique monthly users.
• Predominantly male; 55% of YouTube users are male.
• 45% of YouTube users are female.
• YouTube reachers more 18-34 year olds and 35-49 year olds than any cable network in the U.S.
• There are 2 million videos views per minute.
• 600 million unique monthly users.
• Predominantly female: 38% of women who are online use Instagram.
• 26% of men who are online use Instagram.
• 90% of Instagram users are under 35.
• 53% of Instagram users follow brands.
• 317 unique monthly users.
• Predominantly male; 22% of men who are online use Twitter.
• 15% of women who are online use Twitter.
• 53% of Twitter users never post updates.
•2.7 minutes is the average time users spend on Twitter every day.
• Predominantly female; 45% of women who are online use Pinterest.
• 17% men who are online use Pinterest.
• People referred by Pinterest are 10% more likely to make a purchase on e-commerce than users of other social networks.
• the “half-life” of a Pin is 151,200 minutes, compared to 24 minutes for a Tweet and 90 minutes for a Facebook post.
•85 million unique monthly users.
• Predominantly male; 67% are male.
• 33% of Reddit users are female.
• 64% of Reddit users are under age 30.
• Sales content is discouraged.