"Improving Web Presence and Stakeholder Interaction for the Emergency S" by Bryant Michael Babel, Hayden Antonio Savage et al.
The increasing pervasiveness of the Internet and social media has resulted in online marketing techniques and unprecedented organization-stakeholder communication. The goal for this project was to improve the stakeholder interactions for the Emergency Services Foundation (ESF), a nonprofit charitable organization that aids the emergency services community. We investigated best practices in online communication and the needs and experiences of emergency service workers. We created a new website and provided resources for the ESF to maintain improved communication and sustained success.