Ariel follows up its Glass Lion-winning #IsLaundryOnlyAWomansJob work with this powerful ad via BBDO Mumbai.
Following the success of last year's Glass Lion-winning #IsLaundryOnlyAWomansJob spot for Ariel, the brand has once again teamed up with BBDO Mumbai for this latest touching spot.
Produced by Red Ice Productions and helmed by Shimit Amin the spot follows a father as he writes his daughter a letter after realising that men should probably be doing more to help around the house, despite accepting that he himself has been guilty of the neglect.
The spot targets Indian men and encourages them to lend a domestic hand at home.