This article is very interesting to me, and I personally consider this issue relevant when talking about Art. An artist should throw out on the canvas his own life, with the urge of communicating it to the world. My opinion is that this is difficult for the Illustrator: he accepts many works for a money concern, and might not have lived the experience that gives authenticity around that particular product. Nevertheless, he should at least be informed about the product , or service, gathering as much information as possible. I would consider ‘authentic’ an illustration that succeeds in communicating authenticity, even if this has not been filtered through the illustrator’s own life. An illustrator should have empathy and curiosity , a skill necessarìy to enter other worlds and succeed in understanding them. And he should be able to give his personal, original, point of view on reality; this might also be considered a mark of genuine art.