Every word should have a goal to motivate, or it is probably wasted. Or even gets in the way and detracts from overall success.
A good writer is a student of words.
There is a lot of talk about writers finding themselves or their voices. It has more to do with having confidence in your thoughts. I think form and structure and grammar are part of the creative tools, determined by the audience and the characters. The writer just kind of rides along when it's working at it's best.
Early on I found it incongruous to write a business plan in the morning and a steamy novel that night. But then I realized it was just a mirror of my life, and I got more stuff done.
"The goal of each sentence is to make the reader want to read the next one."
"I am the world's worst writer, but I am the world's best rewrite man."
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Edit corporate communications for continuity.