Marketing What Matters | Emphasis on Excellence, Inc.
Do you have classes, workshops, or other offerings that don’t have enough – or don’t have the right – participants?
Do you have a center, service, or program that would benefit others, but they don’t seem to know about it or access it?
Are you doing important work and want to get the word out about what you do?
If the answer is “Yes,” to at least one of these questions, then you need to know more about marketing.
This 2-part webinar is intended for those who have a limited budget for marketing and who would love to have a broader reach and a more faithful following.
Does this sound familiar, by any chance?!
The briskly-paced class offers no-cost and low-cost strategies that will serve to bring you more of the people you want in your programs (that is, if you implement the ideas!) If you have an MBA, then you may have a sense of how to create and implement an effective marketing plan. If you don’t have an MBA (&/or if you have never actually marketed a service or product), then this workshop will give you the tools to get started.
Call-in/log-in information so you may participate in the class ‘live’.
An opportunity to send in your questions ahead of time so that they could be addressed as part of the teleseminar.
Download of the class to access so you can reinforce your learning, as well as for additional review and support.
If your program, department, project, cause, publication, or service has value, then you need to be marketing…today, this week, next month, and always.
“Marketing! I had no idea that I would need to know how to market but it turns out, it has been important throughout my career. Starting back when I was a teacher and offering workshops for free - just because I loved teaching - I had to market or no one would know about them. As a professor, I marketed my classes because I was at a land-grant institution and I wanted to serve the most students that I could. They couldn’t very well sign up for my courses if they didn’t even know about them. As founding director of the Excellence in Teaching Program at my university, we needed to get the word out about our program and what we offered. So, of course, we had to market. As a business owner, without marketing, the business would have stayed “in business” about six months instead of nearly 20 years.
In this practical and focused webinar, you will learn strategies and ideas that will serve to help you develop marketing campaigns that work to achieve your goals.