Toyo Enterprises 50th Anniversary in 2015 gave us the opportunity to collaborate with its “SUN SURF” label, of Hawaiiana garment fame. It was a great honor to collaborate with Toyo’s textile and manufacturing experts on this project. While we were diggin’ the boogie in California, we heard it was a painstaking journey for our friends, Otsukaresama deshita.
Rayon, a fiber made from wood-pulp and originally called ‘Artificial Silk’ until 1924, is getting hard to come by these days because too labor intensive to produce. We chose a specific blend of cotton and rayon from reliable sources as the base fabric, combining the coolness of rayon with the strength of cotton.
Our fabric graphic design is adapted from a vintage 1950’s novelty print swatch from the MF® archives. It features diving, racing, flying, surfing, boats, cars, airplanes… Action Packed, baby. For the Man of action, we re-worked it in three options, playing with color combinations until we remembered there was life outside.
This shirt intentionally departs from vintage traditional Hawaiian shirting, a domain SUN SURF has masterfully cornered for many years. No coconut buttons or wing tip collar, but a 50’s greaser approach instead.
Oh, and our Rock’n’Roll shirt comes in fancy packaging, a cardboard box featuring a vintage LP-inspired cover. For the cut & paste-inclined, the doodle is 100% original MF® artwork.
I’d gladly bore everyone to oblivion with an intro mentioning the origin of music as an imitation of Nature’s sounds, and a personal musical preference for Carl Perkins or Cliff Gallup rather than, no offense, Justin Bieber or Kanye West, but I got a 06:30 to get a tattoo. I’ll let the twelve terabytes of .jepg do the walkin’ and talkin’ on this number.
Classic 1950’s casual shirt pattern.
50% rayon and 50% cotton, milled and printed in Japan..
The “Action Packed Rock’n’Roll Shirt” is designed in California and manufactured in Japan by Sun Surf and Sugar Cane Co, marking the 50th Anniversary of Toyo Enterprises in 2015. Dig it.
* Classic 1950’s casual shirt pattern.
* “ACTION PACKED” model, vintage inspired novelty print for the Man of action.
* Corozo wood buttons, aka ivory nut.
* Single chest pocket, matching graphic pattern.
* Narrow flat felled seams, chainstich.
* Rayon MF® x Sun Surf collab label.
The RnR shirt is designed to have a 50’s casual shirt type length.
Professional dry-clean only, from your local eco-friendly cleaning facility. This is a relatively fragile garment, prone to snagging and delicate.
Wear accordingly. Do not hot-wash and not not machine dry.