As an ex-Digital Copywriter turned Creative Director, here are some ‘pearls of wisdom’ on digital copywriting in the rather strict format of ‘rules’. Feel free to follow or totally ignore.
Is Content Marketing Really The Answer?
Today, I was struck by a notice I read in a toilet (of all places). It was just a generic notice about what to do in the loo. But actually, it wasn’t generic at all….
Because, why the GIF not?