The second Alexa Chung for Madewell collection is set to drop, and we're outright giddy to see what the It Girl has brought to the table this time. The first collab released last autumn completely affirmed our style-crush on the multi-talented Ms. Chung, and if this just-released ad is any indication, we're bound to fall for this collection, too. For a small hint to rest of the collection (hello, whimsical palm-tree blouse! Or pajama top, perhaps?), check out one of three ads featuring the the model/DJ/TV-host/designer that will appear in print to promote the line starting tomorrow. Shot in Austin, Texas for its Southwest landscape and "roadtrip feel," the lovely images might give a nod to the theme of the collection. But on September 22, all will be revealed when Alexa Chung for Madewell officially hits stores. Maybe you're not the type to add such occasions to you Google Calendar, but we can't say the same for ourselves. See you at Madewell!