We sell a software product for Ecommerce shops that is fairly complex and high price. Those who buy it get great value and almost never cancel. But we've found that it needs to be 'demo-ed to close a sale. Problem is, recently our "Request a Demo" call to action isn't converting as well as it used to and we were wondering what else to test. Any ideas on better CTAs?
"See how it works", "Get an overview", "Get a walkthrough from a tech", "Get a 1-1 overview"
Request a demo screams "sales"
I have found that some audiences are so sensitive to that. So instead, you have to imply that they can get the info they need without the implied pressure of sales. That's why mentioning someone from tech support, customer service, or an engineer that can answer their questions is more comfortable and beneficial.
Plus... "Request"? No... it's almost as if it isn't guaranteed. Like "hope and pray" we respond to you.
Your CTA needs to imply that you're on their timetable, not yours. They want INSTANT results most of the time... instant information. So it should start with "Get" or some word that doesn't make them feel that they are subject to you.
"TRY IT NOW": providing a live account session to immediately evaluate or "we will send you a link to the email you provide..."
Just give me the price and I'll know whether I can pay it.
We've been talking about this at work today. A piece of software we use used to be great. It was a good price, price was up front, worked on a per seat licence, feature packed.