For a course I taught on direct marketing best practices this graphic helped illustrate two different ways to address a client’s low-resolution photography submissions.
First, we discussed how low-resolution photography indicates cheapness. Low-quality and unloyal patients recognize this and look for discounted prices.
Then we discussed how the opposite is also true. High-resolution photography and dynamic visual impact can amplify the quality of the practice, the value of the brand and attract less price-conscious patients.
The above images were used as illustrations of these points. A conscious effort must be taken to optimize all marketing efforts, and as often is the case, without clearly preestablished guidelines, inferior quality imagery is received.
We put together a couple documents to help guide our clients in taking quality photography. Collectively this has helped us get better quality photography and better response rates from our marketing efforts too.
Posted in Content Development, direct mail, graphic design, Marketing, Social Media, Strategy, TrainingTagged marketing, marketing strategies, photographyBookmark the permalink.