My main research interest areas are governance strategies in marketing channels, institutional theory, business network analysis, and online service marketing.
I have received University Research Excellence Award and College Research Excellence Award in 2013. My research papers have received such awards as Emerald Citations of Excellence for 2015, IBM Best Paper Award Finalist from Journal of Service Research, 2011; Best Paper Award (Supply Chain Track) from the Decision Science Institution and McGraw-Hill Irwin Distinguished Paper Award; and three Highly Commended Award from Emerald Literati Club (2015, 2013 & 2005). My papers have been widely cited (# of citations was 1,339 from ISI, 2,446 from Scopus, and 7,027 from Google Scholar as of 28/12/2016).
Since joined CityU in 2001, I have published over 75 articles in various decent academic journals, including Journal of Marketing, Journal of Marketing Research, Journal of International Business Studies, Journal of Operations Management, International Business Review, International Marketing Review, Journal of Advertising Research, Journal of Business Research, and Psychology and Marketing. In addition, I have had over 40 conference presentations and proceedings.
I have been serving as an Editor-in-Chief of Asian Journal of Business Research, an Associate Editor of European Journal of Marketing, and a member of editorial board for Journal of Business Research, Industrial Marketing Management, International Journal of Physical Distribution and Logistics, Asia Pacific Journal of Marketing and Logistics, and EsicMarket (Spain), and as a special issue editor for Journal of Business Ethics (2009), Industrial Marketing Management (2010, 2012), and Journal of Business Research (2011). I have served ad hoc reviewers for over 20 journals and conferences.
I have received 26 research grants totalled about US$ 880, 000 and served as a principal investigator for 19 grants totalled US$500,000, including NSFC (China), CERG/GRFs (Hong Kong), and Hong Kong/Germany joint research scheme. Over years, I have been invited by more than 20 universities to deliver quality seminars.
In addition, I have built extensive connections with business communities especially those in China by providing business training and consulting services for many Chinese firms and multi-national enterprises.
He, Yuanqiong; Zhang, Junfang; Zhou, Yuanyuan; Yang, Zhilin / “Monkey See, Monkey Do?”: The Effect of Construal Level on Consumers’ Reactions to Others’ Unethical Behavior. April 2018; In: Journal of Business Ethics.
YANG, Zhilin / Institutional Theory in Business Markets. August 2012; 2012 JMS Annual Conference, 10/08/2012 - 12/08/2012, , China.
YANG, Zhilin / How to Publish Top Tier Journals: Build and Test a Solid Theoretial Model. May 2012; 2012 MAG Scholar Conference, 29/05/2012 - 01/06/2012, Gyor, Hungary.
YANG, Zhilin / Building and Managing Channels in China: The Effect of Institutional Environments. March 2012; 2nd National China Business Symposium, 01/03/2012 - 01/03/2012, Auckland, New Zealand.
JIA, Fang; YANG, Zhilin / Mismatch between Trust and Interdependence: The Moderating Role of Power Imbalance. June 2011; Cambridge Business & Economics Conference (CBEC), 27/06/2011 - 28/06/2011, , United Kingdom.
Schumann, J. H.; von Wangenheim, F.; Yang, Zhilin / Cross-cultural differences in the development of trust in relational service exchange: An empirical analysis in the banking context in China and Germany. February 2008; AMA Winter Marketing Educator's Conference 2008, 15/02/2008 - 18/02/2008, Austin, TA, United States.
CAI, Shaohan; YANG, Zhi Lin; JUN, Minjoon / Relational governance in buyer-supplier relationship: Structures, processes, and performance implications. November 2007; 38th Decision Sciences Institute Annual Meeting (DSI 2007), 17/11/2007 - 20/11/2007, Phoenix, Arizona, United States.
Schumann, J. H.; v. Wangenheim, F.; Yang, Zhilin; Praxmarer, S.; Jimenez, F.; Komor, M.; Shainesh, G. / Cross-cultural differences in the development of trust in relational service exchange: An empirical analysis of trust building in high versus low uncertainty avoidance cultures. October 2007; 4th Workshop on Trust within and between Organizations, 25/10/2007 - 26/10/2007, Amsterdam, Netherlands.
Xu, Lan; YANG, Zhi Lin; Zhou, Nan; Li, Fuan / The contingent effects of benevolence and integrity on brand trust: An examination of moderators. October 2007; 4th Journal of Marketing Science Annual Conference (JMS 2007), 20/10/2007 - 21/10/2007, Shanghai, China.