Today’s businesses are more competitive than ever and are constantly looking for new ideas to keep them ahead of their rivals. Marketing plays a vital role in any organisation activity and is the most crucial factor to the success of any business.
On our Business Management and Marketing course you are encouraged to understand and apply marketing theories and techniques in a variety of roles and contexts. All students will take part in a ‘real-world’ business simulation task, imitating the experience of running a business with a group of fellow students. The focus of your studies will be on understanding the marketing philosophy that places the customer at the centre of business activity.
This course is accredited by the Chartered Institute of Marketing (CIM) and provides students with one exemption from a core module towards the CIM Level 4 Certificate in Professional Marketing.
During your second year you will have a variety of unique opportunities to get involved in such as studying abroad, developing your own enterprise, undertaking an internship or simply continuing with your studies. You can study the course over three years full-time or four years with a placement.
Through this module you will develop the skills and competencies needed to make effective use of accounting information, especially for control and decision making purposes. You will explore how business organisations are financed and the constraints and limitations that financing imposes on them. You will also learn about the calculation of accounting profit and its importance to an organisation. You will develop skills that will allow you to identify relevant cash inflows and outflows of a proposed business project and learn about utilising the techniques of even analysis in project decision making.
The importance and use of budgeting for forward-planning, communication, coordination and control within an organisation will be covered, as well as the importance of cash and liquidity within an organisation and the construction of cash and working capital budgets. You will learn how to use cash and working capital management models and techniques and how to construct financial statements. Other areas covered in this wide-ranging module include financial appraisal of long term capital investment proposals and valuation of company shares.
This module will introduce you to a range of skills, methods and knowledge that are applied by professional economists. It will enable you to offer a distinctive contribution to business and management decisions involving the deployment of globally scarce resources. The module will enable you to demonstrate a range of applications of economic ideas, principles and techniques, and to identify resource consequences of business and managerial decisions in a national and international context.
This module explores, in depth, the core theories relating to Consumer Behaviour (both pre-and post-consumption) and applies them in a range of differing marketing contexts. You will develop a deeper knowledge and awareness of consumer behaviour in a variety of contexts – such as being a ‘customer’ of a charity. You will study as well consumer behaviour across all consumption stages (pre-consumption, consumption, post-consumption, and disposal). The module looks at various ‘cognitive’ and ‘experiential’ models of behaviour as well as discussing the ethics of manipulating buyer behaviour and the importance and influence of children. The module will also cover buyer behaviour in business markets as organisational buying can be fundamentally different to personal buying.
During this module you will explore the core theories relating to Marketing Research and Marketing Planning, applying them to a range of differing marketing contexts. You will study the marketing planning process and how it supports the development of marketing strategies and tactics. The module will also take a practical approach, teaching you how to develop appropriate methods for conducting marketing research and understand the more practical issues. You will be asked to develop a research questionnaire or hold interviews with fellow-student ‘consumers’, to experience the process of research first hand.
This module focuses on developing your ability to apply marketing communication theory and tools, in order to design, prepare and implement a strategic marketing communications campaign. You will look further into the concepts and techniques used in the interpretation of markets and market trends and develop the ability to work effectively individually and collaboratively to achieve goals in relation to set targets. The module will cover strategic marketing communications planning frameworks; how to develop strategies, plans and objectives; applying and coordinating the promotional mix; the role of marketing communications in building customer relationships and value; internal and external communications; measuring the effectiveness of marketing communications and the use of marketing communications in different contexts including international and global markets.
This module will provide you with an overview of how international business is conducted, with a particular focus on what makes international business different from domestic business. You will examine the major theories that explain international business transactions and the institutions influencing those activities. You will also study the financial exchange systems and institutions that measure and facilitate international transactions and the dynamic interface between countries and companies attempting to conduct foreign business activities. Reference will be made throughout the module to the strategy, behaviour and management of multinational corporations and the actions and policies of international regulatory bodies and agencies.
Covering various areas of marketing and operations, this module will provide you with a practical understanding of the structure and organisation of supply chains, including sustainability and ethical issues. You will be introduced to aspects of operations, logistics and procurement and further develop your understanding on the importance of the flow of goods and information in providing value through global delivery systems.
The aim of this module is to develop your critical awareness of digital entrepreneurship and intrapreneurship within a global marketplace. Using both a critical and practical perspective, the module examines the process of developing a digital business, enabled and/or enhanced by internet technologies, smart and mobile phones and their applications, and other emerging technologies.
Using theory, analytical frameworks and practical examples, the module will provide you with the cognitive and practical skills and capabilities to explore a market opportunity, develop a digitally enhanced business idea and the requisite considerations of implementing such an idea in either a start-up, or a new (channel to) market for an existing firm.
This module will help prepare you for future employment, by further developing your career-related and transferable skills. During the module you will critically reflect on your time at University, and develop your knowledge and understanding of leadership, as well as your consultancy and project management skills. You will also develop an understanding of how effective strategic leadership can influence organisational behaviour, strategic management and financial decision-making. Your lectures and seminars will be delivered by specialist tutors and guests, focusing on themes such as international accounting and finance, professional practice, public service finance, strategic leadership, entrepreneurship, sustainability and ethical issues, and career management skills, including effective job search strategies, realising your full potential via ‘personal branding’ and management of your online presence and requirements and qualifications for the various accounting and finance professional bodies. In addition to attending traditional lectures and seminars, you will also select career related and transferable skills workshops and events that match your needs and guest lectures from business and industry.
This module will provide you with a global understanding of two key themes – strategic management and entrepreneurship. Integrating these two concepts represents the latest critical thinking in the field of strategic management, meaning you will develop an awareness and practice of strategy making and entrepreneurial behaviour in different markets and cultures.
Influences of culture on management, and managing within and across diverse cultures, have become increasingly relevant in today’s business world. This module aims to address the issues of cultural differences, and practical implications of the internationalisation of management, the organisation and its people. Personal experiences of national and organisational cultures – either through work in multinational corporations or travel far and wide – provide a rich pool of experiences, stories and ordeals that can serve as important inputs into discussions and debates about management, organisations, people and cultural diversity. This module adds to this experience through theoretical and conceptual knowledge and frameworks concerning different management styles and philosophies from an International Human Resource Management perspective. It uses practical experience and current topical research and case studies to explore key debates and issues central to the international organisations. During this module you will examine and explore problems that arise from these matters and the solutions that are needed.
This module will develop your understanding of service, service value, and service experience in a global context. You will explore the impacts these concepts have on business performance and how they can be improved. You will explore how service delivery can be improved, and examine the situational factors that have an impact on relevant customer and supplier relationships. You will also study the roles of the consumer, employee, inanimate environment and technology within a services marketing context. You will also develop a critical perspective on post-purchase consumer behaviour; examine the industrialisation and commodification of services; explore service failure, recovery and complaints management and ethical and social concerns.
Working at a strategic level, this module will clarify how marketing, design, distribution, logistics and project management may be integrated and help you to develop a broader and deeper understanding of how supply chain performance can be strategically improved.
On average you will receive minimum 12 - 15 hours of teaching per week from a combination of lectures and seminars. You'll then be expected to increase your understanding of the subject area through independent study for each module.
Year 2 coursework (73%) and written (27%).
Year 3 coursework (68%), written (25%) and practical (7%).
Additionally, this course is also accredited by the Chartered Institute of Marketing (CIM) and provides students with one exemption from a core module towards the CIM Level 4 Certificate in Professional Marketing.