1) Entrepreneurial Spirit - We recognize every day that we are blessed to live, love, work and play in America. It is exactly that spirit, together with 30+ years of successful business experience that has helped us find a staff of people who not only believe in the American Dream, but are willing to work hard at it everyday. Our entire staff works from the understanding that we can only be successful if all involved can win, including our suppliers, retailers and clients. "It is not what we have, but what we do with what we have that determines how far we go."
2) Experience - Our staff has been riding, racing, and winning on bicycles at the highest level for over 20 years. Our experience has encompassed BMX, mountain biking and road bike racing, and we put those years of experience into every bicycle we make. We have consulted and taken advice from high level international riders and experienced frame-builders to develop the very best bikes possible. Every Samson bike is designed to be the best at its intended purpose with no compromises.
3) Moral and Ethical Values - These are what really determines the true character of a company. A company is only as good as the people who run it. We at Samson Bicycles cherish the days when a man's word and a firm handshake is all it took to solidify an agreement. The greatest man that ever lived said: "Let what you say be simply 'Yes' or 'No'; anything more than this comes from evil". (Matthew 5:37) We at Samson Bicycles strive to live up to this standard and it is simply states who we are. We stand behind our bicycles 100%.