Luminous Power Technologies has been offering a vast portfolio from power back-up solutions to home electrical offerings. At the end of 2017, Luminous Power technologies partnered with VML India to launch its first brand campaign: Khushiyon ka Ghar, staging Luminous as the brand that powers Happy Homes.
Since then, with focus on of their consumers, VML and Luminous embarked on a journey to create a poetic storytelling piece, witnessing a young couple building their dream home, with Luminous playing a crucial role, brightening their home and their hearts.
From the beauty of the storytelling to the cinematography and creative musical score, every detail has been individually crafted. The piece stages a fairy fantasy Kerala, with a soundtrack specifically tailored for this heartfelt film.
The agency’s creative team crafted the brand’s anthem lyrics and the melody was brought to life with two renowned Bollywood artists. Clinton Cerejo gave depth to the verses by composing the musical score while Sonu Nigam enlivened the melody with his interpretation.
It culminated with a magic mix that embarks the audience on Luminous’ happy home journey. The campaign film was released on April 3 on the brand’s Facebook and Youtube pages.