DressMyWay is a dress design and production company, with a focus on 100% custom special occasion dresses. They already had a high-quality product at a great price. They already offered a unique, personalized process to make them stand out from the crowd. They even had a solid logo in place. What they needed from me was a professional look that spoke to their target audience: young, creative, and mostly tech-savvy women. Because these women would be looking for dresses to wear during important life moments (weddings, proms, etc.), we wanted to sell the DressMyWay design process as its own memorable experience.