Direct Mail Just Got Simplified!
You don’t need an expensive list, a costly postage permit, and you can target every single door in your neighborhood. That’s the beauty of the simplified Every Door Direct Mail (EDDM) service by USPS. At an astounding .187¢ Postage per piece, it gives small businesses the chance to promote their products and services without all the cost and hassle that you typically associate with direct mail marketing. You don’t even need a mailing address.
With EDDM you can mail your postcards and flyers for just .187¢. Compare that to traditional direct mailer campaigns that cost an average of 75¢ per piece for the smallest and most basic mailer promotion.
The amazingly low price of .187¢ per piece is applied to ANY size of mailer. As long as you keep within the postal size guidelines, you can send 8.5×11 Flyers and larger for big impact postcards that stand-out in your customers mailbox.
Normally when sending direct mail campaigns, you would need an active postal permit which can cost as much as $450 just to open an account. With EDDM, you don’t need one. USPS provides a special USPS/EDDM Endicia permit that you can add directly to your mailer designs. This special permit also ensures that your EDDM mailers are mailed separately from the mass of “circulars” that people are not always fond of.
Instead of printing names and addresses, EDDM utilizes a “simplified addressing” format that targets local postal customers in a radius of up to 5 miles. And because you no longer need to print names and addresses, you can forget all the typical ink-jet printing and labeling hassles.
Create extensive local mailing campaigns or smaller mailing campaigns to test-the-water in your neighborhood. There is a 5,000 piece maximum per day, per post office but the minimum quantity to qualify is just 200 print pieces.
Direct mail is statistically one of the most effective forms of advertising for any business. It delivers a higher return-on-investment than any other medium. Every dollar spent on mailers returns an average of $12.57 in sales! And with 3-out-of-4 people reading direct mail, you are also guaranteed to get seen by the majority of people you send your mailers to.
Who is Every Door Direct Mail for?
EDDM is available to all companies and organizations who want to distribute promotions to the households and businesses in their entire neighborhood. It’s designed to get your marketing messages directly in the hands of customers – a low-cost way to tell people about your grand opening, your weekend sale, or your special offer.
EDDM is particularly useful for local retail businesses and organizations that rely on walk-in custom and local business support.
Reach Every Address in the neighborhood.
Every Address: Every Door Direct Mail service lets you reach ever address in a neighborhood or on a carrier route without needing names or street addresses.
No Mailing List: You Save the cost of renting a mailing list and printing specific addresses. Every Door Direct Mail is great for sending coupons, announcing sales, and much more.
Get started today: Contact us at 203-228-8133 or 860-274-6796 to learn more!