Finally, I’ll touch on one last important factor . . . reason #3 that emoji domain/website names are and will be so vital to any business. As an executive in any industry . . . let’s use snowboarding as our example, not owning the generic domain/website name along with the emoji website for snowboarding may be short-sighted as your competition might grab it and/or hold it forever. Hopefully, you'll get an opportunity to acquire this “beachfront” piece of real estate someday, but I'd bet at potentially a much higher cost. If you’re not yet convinced of the ROI involved, just review what your business is currently spending on advertising, marketing and social media over the course of let’s say 5 years . . . do the math and you’ll see that owning the appropriate domain/website names along with the emoji name is a cheap date and one you can no longer afford to ignore.