A)	Improve health and well being through increased access to and promotion of fruit and vegetable consumption, in particular to areas of deprivation and isolation in Moray, including rural isolation.
b)	To create Community Food Outlets (CFO)s in economically disadvantaged, excluded geographic and interest communities e. G. Regeneration areas, rural areas, sheltered housing complexes, facilities for people who have health issues or are homeless, to promote the consumption of fruit, vegetables, pulses and other healthy food products by ensuring they are both accessible and affordable. CFOs open weekly selling produce at a range of community based venues e. G. Schools, community centres, hospitals, church halls etc.
c)	Promote Community Development with people in Moray with the aims of engaging people who are socially and/or geographically isolated, relieving poverty, addressing health inequalities, building community capacity and social cohesion and advancing community based health education and promotion.
d)	Improve employability through being active partners in supported employment schemes, creating local jobs, providing supported work placements for young people and long-term unemployed with the aim of moving people on to permanent employment with local employers.
e)	Improve well-being, confidence, community capacity and employability through a range of quality volunteering opportunities.
Revitalise Communities - Food Outlets address social and economic deprivation and create a community-based infrastructure that creates a sense of identity, local commitment and social cohesion.
Increase Community Capacity - As above, volunteer opportunities build community capacity, access to produce and services.
New Markets and Products - CFM aims to bring increased sales of fresh fruit and vegetables to communities that previously struggle to access/afford them.
Progressive Rural Economy - Supporting local growers, access to affordable produce. Local community based solutions to local issues/needs.
Conservation of the Rural Environment - Supporting local growers. Reducing waste, food miles, carbon footprint. Education changes attitudes and behaviour.