According to Clickz.com, Google’s new social platform wants brands to wait to create accounts until it experiments a little with business profiles first. The goal is launch official brand profiles later in the year. For the early-adopting brands that already set up profiles, Google is allowing them to remove their accounts any way they want.
A large number of brands have already started experimenting with Google+, so this announcement comes as an unwelcome surprise. In response, Google developed a friendly video explaining its plans for testing and its promise for a worthwhile Google+ experience coming soon.
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