You searched for +publisher:"University of Georgia" +contributor:("Bryan Reber"). Showing records 1 – 21 of 21 total matches.
1. Pettigrew, Justin Evans. Teaching media relations by teaching media relationships: pedagogical proclivities regarding dialogue in PR.
Pettigrew, Justin Evans. “Teaching media relations by teaching media relationships: pedagogical proclivities regarding dialogue in PR.” 2013. Doctoral Dissertation, University of Georgia. Accessed April 21, 2019. http://purl.galileo.usg.edu/uga_etd/pettigrew_justin_e_201308_phd.
Pettigrew, Justin Evans. “Teaching media relations by teaching media relationships: pedagogical proclivities regarding dialogue in PR.” 2013. Web. 21 Apr 2019.
Pettigrew JE. Teaching media relations by teaching media relationships: pedagogical proclivities regarding dialogue in PR. [Internet] [Doctoral dissertation]. University of Georgia; 2013. [cited 2019 Apr 21]. Available from: http://purl.galileo.usg.edu/uga_etd/pettigrew_justin_e_201308_phd.
2. Brown, Judith. Applying power relations theory to understand the relationship between public relations practitioners and in-house counsel during a crisis.
3. Ahn, Stephanie. Successful online public relations message conveyance: the role of user control in websites.
▼ The purpose of this study was to propose the user control model as one of the most effective methods to successfully convey public relations messages in a web-based environment. The user control model suggests systematic application methods as a way of increasing interactivity. User control was defined by three elements, participation, flexibility, and personalization. Three websites were designed with high, medium, and low user control levels, and 183 participants were assigned one of three websites to explore. The results of an ANOVA and MANOVA revealed that a website with high levels of user control succeeded in creating a positive evaluation of the website and the organization. However, the analysis also revealed that levels of high user control failed to change people’s behaviors, such as supporting the organization’s mission and donating money. The findings suggest that user control is an essential web communication factor for creating a pleasant web experience, improved comprehension, and a positive attitude toward the organization. Advisors/Committee Members: Bryan Reber.
Ahn, Stephanie. “Successful online public relations message conveyance: the role of user control in websites.” 2008. Masters Thesis, University of Georgia. Accessed April 21, 2019. http://purl.galileo.usg.edu/uga_etd/ahn_stephanie_k_200808_ma.
Ahn, Stephanie. “Successful online public relations message conveyance: the role of user control in websites.” 2008. Web. 21 Apr 2019.
Ahn S. Successful online public relations message conveyance: the role of user control in websites. [Internet] [Masters thesis]. University of Georgia; 2008. [cited 2019 Apr 21]. Available from: http://purl.galileo.usg.edu/uga_etd/ahn_stephanie_k_200808_ma.
4. Oh, Jeongjin. The impact of movie critics’ quotes used in advertisements.
▼ Although a movie critic is one the most outstanding figures in the launching of a movie, the influence of a critic and his or her review still remains equivocal. Some researchers argue that critics and their reviews are particularly important in the entertainment industry, but others argue that critics and their reviews are not perceived as vital information sources by moviegoers. Despite these conflicting arguments, the majority of motion picture studios have been heavily using critics’ quotes in their movies’ advertisements. Especially in print advertisements, critics’ quotes often play a major part. Most advertisements using critics’ quotes make the source clear by introducing the critic’s name and his or her affiliation, but some advertisements mention the affiliation only. In either case, when a movie advertisement has “the name of a third party” and “a positive evaluation of the advertised product,” a critic or his or her affiliation definitely serves as an endorser and their review serves as a movie endorsement. Founded in third party endorsement literature, the current study examines the role of a critic as an endorser and the impact of his or her quote as an endorsement. Advisors/Committee Members: Bryan Reber.
Oh, Jeongjin. “The impact of movie critics’ quotes used in advertisements.” 2008. Masters Thesis, University of Georgia. Accessed April 21, 2019. http://purl.galileo.usg.edu/uga_etd/oh_jeongjin_200812_ma.
Oh, Jeongjin. “The impact of movie critics’ quotes used in advertisements.” 2008. Web. 21 Apr 2019.
Oh J. The impact of movie critics’ quotes used in advertisements. [Internet] [Masters thesis]. University of Georgia; 2008. [cited 2019 Apr 21]. Available from: http://purl.galileo.usg.edu/uga_etd/oh_jeongjin_200812_ma.
5. Browning, Nicholas. Beyond excellence theory: a critical examination of the Grunigian model.
▼ Excellence theory is perhaps the most critical and dominant paradigm in the discussion and understanding of public relations theory and practice. Unfortunately, this dominance appears to have been achieved in the face of serious theoretical problems of validity, reliability, efficacy, and ethicality – as well as numerous others. Though several scholars have critiqued excellence theory in the past, a meaningful synthesis of these disjointed criticisms has not yet been produced. Along with providing a much needed summary of excellence theory‟s evolution and major tenets – in addition to a summary view of the alternative contingency theory – the integration of these past criticisms of excellence theory as well as the introduction of new critical analyses comprise the major goals and contents of this thesis. Advisors/Committee Members: Bryan Reber.
Browning, Nicholas. “Beyond excellence theory: a critical examination of the Grunigian model.” 2010. Masters Thesis, University of Georgia. Accessed April 21, 2019. http://purl.galileo.usg.edu/uga_etd/browning_nicholas_201005_ma.
Browning, Nicholas. “Beyond excellence theory: a critical examination of the Grunigian model.” 2010. Web. 21 Apr 2019.
Browning N. Beyond excellence theory: a critical examination of the Grunigian model. [Internet] [Masters thesis]. University of Georgia; 2010. [cited 2019 Apr 21]. Available from: http://purl.galileo.usg.edu/uga_etd/browning_nicholas_201005_ma.
6. Kim, Soo Hyun Julia. The ongoing management of a campus crisis: a case study of media use in response to an off-campus shooting.
▼ This case study examined the University of Georgia‘s (the UGA) crisis management process, which is based on a three-stage crisis management model. The study focused on UGA‘s new media communication technology usage in the entire crisis management process. It also addresses UGA‘s public relations efforts during crisis management. This thesis emphasized the development of UGA‘s crisis management system previous to, during, and after the incident. The methodology is an in-depth review and analysis of a real crisis situation, the UGA marketing professor shooting incident is a representative case in this study. UGA‘s crisis prevention, responses, and learning were carefully reviewed and developed based on the three- stage crisis management model. The research concluded that UGA‘s crisis management process represents an ongoing crisis management cycle. This study provides the ongoing crisis management considerations, a diagram of new media communication technology supports, and another diagram of public relations efforts in each crisis stage. Advisors/Committee Members: Bryan Reber.
Kim, Soo Hyun Julia. “The ongoing management of a campus crisis: a case study of media use in response to an off-campus shooting.” 2010. Masters Thesis, University of Georgia. Accessed April 21, 2019. http://purl.galileo.usg.edu/uga_etd/kim_soo_h_201005_ma.
Kim, Soo Hyun Julia. “The ongoing management of a campus crisis: a case study of media use in response to an off-campus shooting.” 2010. Web. 21 Apr 2019.
Kim SHJ. The ongoing management of a campus crisis: a case study of media use in response to an off-campus shooting. [Internet] [Masters thesis]. University of Georgia; 2010. [cited 2019 Apr 21]. Available from: http://purl.galileo.usg.edu/uga_etd/kim_soo_h_201005_ma.
7. Lin, Jia-Yun. Developing a bottom-line public relations model.
▼ The function and benefits of public relations to an organization have long been questioned by some CEOs. Although several past studies provide evidence of the positive relationship between public relations and an organization’s bottom-line, the results do not seem strong and convincing enough to many CEOs. The purpose of this paper is, based on the results of prior studies, to delineate how public relations impacts an organization’s bottom-line by describing the relationship between public relations and some common terms in the public relations. The result of this extensive literature review is the proposition of a new model, which includes ten most common terms in the public relations academic world: PR activities, organization reputation/brand image, behavioral intent, consumer satisfaction, customer service, repurchase behavior, consumer trust, consumer commitment/loyalty, consumer relationship, and organization profit. This model was then tested in in-depth interviews with public relations practitioners. Advisors/Committee Members: Bryan Reber.
Lin, Jia-Yun. “Developing a bottom-line public relations model.” 2010. Masters Thesis, University of Georgia. Accessed April 21, 2019. http://purl.galileo.usg.edu/uga_etd/lin_jia-yun_201008_ma.
Lin, Jia-Yun. “Developing a bottom-line public relations model.” 2010. Web. 21 Apr 2019.
Lin J. Developing a bottom-line public relations model. [Internet] [Masters thesis]. University of Georgia; 2010. [cited 2019 Apr 21]. Available from: http://purl.galileo.usg.edu/uga_etd/lin_jia-yun_201008_ma.
8. Liang, Jieyu. Testing effects of transparency efforts on restoring trust and the bottom line in post-crisis communication.
▼ The trust in corporations within the public has decreased sharply, especially after scandals in the finance industry in recent years. How to restore trust among the public has become a crucial issue for many corporations because trust is claimed to be an important indicator of consumer purchase intent. The purpose of the study is to assess whether the trust level is higher in groups that are exposed to communication transparency efforts compared to a group that was not exposed to transparency efforts in two types of crisis scenarios. A second objective of the research is to see whether the consumer purchase intent is higher in the groups that are exposed to communication transparency efforts in different crisis scenarios. The effect of various specific aspects of transparency efforts on the trust level towards an organization is explored as well. Results indicate that transparency efforts do have a positive effect on trust but no effect on consumer purchase intent after a crisis. The effect of specific aspects of transparency efforts on trust vary in different crisis scenarios. Finally, trust level and consumer purchase intent share a significantly strong association. Advisors/Committee Members: Bryan Reber.
Liang, Jieyu. “Testing effects of transparency efforts on restoring trust and the bottom line in post-crisis communication.” 2010. Masters Thesis, University of Georgia. Accessed April 21, 2019. http://purl.galileo.usg.edu/uga_etd/liang_jieyu_201012_ma.
Liang, Jieyu. “Testing effects of transparency efforts on restoring trust and the bottom line in post-crisis communication.” 2010. Web. 21 Apr 2019.
Liang J. Testing effects of transparency efforts on restoring trust and the bottom line in post-crisis communication. [Internet] [Masters thesis]. University of Georgia; 2010. [cited 2019 Apr 21]. Available from: http://purl.galileo.usg.edu/uga_etd/liang_jieyu_201012_ma.
9. Benson, Bennett Isaiah. Framing the Massachusetts Cape Wind debate among active online publics.
▼ The proposed offshore Cape Wind Energy Project in Massachusetts would be the first of its kind in the United States. Activist groups have lobbied for and against this project since 2001. This research consists of a content analysis of activist groups’ master frames and online comments on Cape Wind news articles retrieved from The Boston Globe website. The most salient advocacy master frames concerned environmental benefits, like the production of clean energy, and political benefits, such as energy independence. The most salient opposition master frames regarded economic risks, primarily concerning an increase in the cost of electricity. Advocacy comments were recommended more often than opposition comments, although opposition comments appeared earlier in response to Cape Wind news articles than advocacy comments. Opposition comments containing aesthetic risks were recommended more often than other opposition comments. Advisors/Committee Members: Bryan Reber.
Benson, Bennett Isaiah. “Framing the Massachusetts Cape Wind debate among active online publics.” 2011. Masters Thesis, University of Georgia. Accessed April 21, 2019. http://purl.galileo.usg.edu/uga_etd/benson_bennett_i_201105_ma.
Benson, Bennett Isaiah. “Framing the Massachusetts Cape Wind debate among active online publics.” 2011. Web. 21 Apr 2019.
Benson BI. Framing the Massachusetts Cape Wind debate among active online publics. [Internet] [Masters thesis]. University of Georgia; 2011. [cited 2019 Apr 21]. Available from: http://purl.galileo.usg.edu/uga_etd/benson_bennett_i_201105_ma.
10. Browning, Nicholas. Corporate social responsibility: driving cognitive processes and strategic implementation.
11. Gogo, Osenkor. Understanding the effects of negative celebrity endorser publicity on cause-related marketing: the role of organization-public relationships.
12. Reeves, Catherine Holley. The sustainability story: a mixed methods study of social responsibility communication in multinational corporations.
Reeves, Catherine Holley. “The sustainability story: a mixed methods study of social responsibility communication in multinational corporations.” 2016. Doctoral Dissertation, University of Georgia. Accessed April 21, 2019. http://purl.galileo.usg.edu/uga_etd/reeves_catherine_h_201605_phd.
Reeves, Catherine Holley. “The sustainability story: a mixed methods study of social responsibility communication in multinational corporations.” 2016. Web. 21 Apr 2019.
Reeves CH. The sustainability story: a mixed methods study of social responsibility communication in multinational corporations. [Internet] [Doctoral dissertation]. University of Georgia; 2016. [cited 2019 Apr 21]. Available from: http://purl.galileo.usg.edu/uga_etd/reeves_catherine_h_201605_phd.
13. Cullen, Thomas Robert. (Don’t) Come Fly With Me: A Qualitative Examination of United Airlines’ Public Relations Crisis Following United Express Flight 3411.
▼ The purpose of this thesis was to understand whether the influence of traditional media hinders an organization in framing their own narrative following a crisis. United Express Flight 3411 served as a case study. In this episode, a Vietnamese immigrant was violently removed from Flight 3411 in favor of United Airlines employees. Following the incident, captured on video and shared on social media, United CEO Oscar Munoz gained widespread notoriety for his inconsistent and often ill-considered crisis management strategies. A qualitative analysis was conducted of United Airlines’ internal and external crisis messaging, in addition to the coverage from five major news outlets. It was found that United Airlines was unable to dictate the narrative of this crisis event, and that the news reporting was, in reality, often guided by the public sentiment as witnessed on social media. Consequently, this study provides guidelines and suggestions for both crisis practitioners and scholars. Advisors/Committee Members: Bryan Reber.
Cullen, Thomas Robert. “(Don’t) Come Fly With Me: A Qualitative Examination of United Airlines’ Public Relations Crisis Following United Express Flight 3411.” 2018. Masters Thesis, University of Georgia. Accessed April 21, 2019. http://hdl.handle.net/10724/38308.
Cullen, Thomas Robert. “(Don’t) Come Fly With Me: A Qualitative Examination of United Airlines’ Public Relations Crisis Following United Express Flight 3411.” 2018. Web. 21 Apr 2019.
Cullen TR. (Don’t) Come Fly With Me: A Qualitative Examination of United Airlines’ Public Relations Crisis Following United Express Flight 3411. [Internet] [Masters thesis]. University of Georgia; 2018. [cited 2019 Apr 21]. Available from: http://hdl.handle.net/10724/38308.
14. Reeves, Catherine Holley. Using public relations for corporate social responsibility: PR professionals' complementary role in successful CSR programs.
15. Chen, Zifei. How publics in the United States and China respond to crisis communication strategies via social media: a cross-cultural comparative study.
▼ A two by four factorial experiment was conducted to test the effects of crisis response strategy (apology, compensation, excuse, and excuse plus ingratiation) and social cultural context (the United States and China) via social media on the publics’ evaluation of organizational reputation, negative word-of-mouth intention, and negative online crisis reaction intention in a corporate accident crisis event. Coombs’ Situational Crisis Communication Theory (SCCT) provided the theoretical framework for this study. Results indicated that mortification strategies were more effective than non-mortification strategies on the evaluation of organizational reputation, and apology generated less negative word-of-mouth intention than excuse, but different strategies had no effect on negative online crisis reaction intention. Moreover, the public in China had significantly higher negative online crisis reaction intention than the public in the United States across all strategies. Advisors/Committee Members: Bryan Reber.
Chen, Zifei. “How publics in the United States and China respond to crisis communication strategies via social media: a cross-cultural comparative study.” 2013. Masters Thesis, University of Georgia. Accessed April 21, 2019. http://purl.galileo.usg.edu/uga_etd/chen_zifei_201308_ma.
Chen, Zifei. “How publics in the United States and China respond to crisis communication strategies via social media: a cross-cultural comparative study.” 2013. Web. 21 Apr 2019.
Chen Z. How publics in the United States and China respond to crisis communication strategies via social media: a cross-cultural comparative study. [Internet] [Masters thesis]. University of Georgia; 2013. [cited 2019 Apr 21]. Available from: http://purl.galileo.usg.edu/uga_etd/chen_zifei_201308_ma.
16. Scholla, David Edward. Examining educational preparation for investor relations.
▼ Although public relations claims investor relations as one of its subfields, academia has paid little attention to the demands from practice and practitioners have historically come from one of two educational backgrounds finance and public relations. A qualitative study using in-depth interviews of 13 members of National Investor Relations Institute and Public Relations Society of America’s Financial Communication Section was used to better understand the educational curriculum required for proficient investor relations practitioners. This study is the first to challenge how academia prepares students for investor relations and how investor relations practices does not require better equipped investor relations practitioners coming out of school. Advisors/Committee Members: Bryan Reber.
Scholla, David Edward. “Examining educational preparation for investor relations.” 2013. Masters Thesis, University of Georgia. Accessed April 21, 2019. http://purl.galileo.usg.edu/uga_etd/scholla_david_e_201305_ma.
Scholla, David Edward. “Examining educational preparation for investor relations.” 2013. Web. 21 Apr 2019.
Scholla DE. Examining educational preparation for investor relations. [Internet] [Masters thesis]. University of Georgia; 2013. [cited 2019 Apr 21]. Available from: http://purl.galileo.usg.edu/uga_etd/scholla_david_e_201305_ma.
17. Han, Kyung Jung. Contextual gaps and perception of privacy when using Facebook: multiple selves – a friend vs. a consumer.
▼ As social networking sites (SNSs) have become another medium to communicate with publics, many communicators have focused on more effective ways to approach and interact with customers. With such an idea, many researchers have paid attention to the site users’ perceptions of the company and their privacy concerns. However, not only is a SNS a useful tool for corporate communication, but also it is a social interaction sphere with friends, family, and even strangers. Thus, although a SNS has shed light on a promising corporate communication sphere, there are few studies that consider both contexts – organization-to-public communication and peer-to-peer communication, as a rising field for new research. Therefore, this study aims to look at both contexts in the same SNS to provide more useful insights to scholars and practitioners in order to communicate with publics more efficiently with regard to Facebook users’ multiple selves and perception of privacy concerns. Through this framework, the present study seeks to create a strategy for minimizing customers’ privacy concerns and negative perceptions when they communicate with a company, as corporations adjust to a more ideal self presentation for effective communication. To accomplish this goal, the present study conducted a survey using two contexts— peer-to-peer communication and organization-to-public communication each with a brief situation scenario. Participants tended to have higher privacy concerns when they have lower boundary permeability, lower linkage with others, and higher ownership of their privacy. In terms of contexts, the subjects showed high sensitivity to the current context when they have lower boundary permeability, lower linkage with other, and higher ownership that all led to higher privacy concerns. Advisors/Committee Members: Bryan Reber.
Han, Kyung Jung. “Contextual gaps and perception of privacy when using Facebook: multiple selves – a friend vs. a consumer.” 2012. Masters Thesis, University of Georgia. Accessed April 21, 2019. http://purl.galileo.usg.edu/uga_etd/han_kyung-jung_201205_ma.
Han, Kyung Jung. “Contextual gaps and perception of privacy when using Facebook: multiple selves – a friend vs. a consumer.” 2012. Web. 21 Apr 2019.
Han KJ. Contextual gaps and perception of privacy when using Facebook: multiple selves – a friend vs. a consumer. [Internet] [Masters thesis]. University of Georgia; 2012. [cited 2019 Apr 21]. Available from: http://purl.galileo.usg.edu/uga_etd/han_kyung-jung_201205_ma.
18. Nong, Qianqian. Investigating crisis communication strategies in a government operating system: a case study of Chinese government crisis response to the 2008 Sichuan earthquake.
▼ This study applies Coombs’s crisis response strategies, Benoit’s image restoration theory, and Grunig’s excellence theory as theoretical frames to investigate the Chinese Government’s response and image restoration following to the 2008 Sichuan earthquake. This study serves as a test on the applicability of these theories in the context of China, a country in which the political culture of authoritarian communist party leadership plays a crucial role. Through content analysis of prominent media coverage and government released materials, buttressed by case studies of public evaluations, this study indicates that the Chinese Government established a new credible and transparent government communication style after the earthquake in comparison with its handling of SARS Crisis of 2002. Advisors/Committee Members: Bryan Reber.
Nong, Qianqian. “Investigating crisis communication strategies in a government operating system: a case study of Chinese government crisis response to the 2008 Sichuan earthquake.” 2012. Masters Thesis, University of Georgia. Accessed April 21, 2019. http://purl.galileo.usg.edu/uga_etd/nong_qianqian_201205_ma.
Nong, Qianqian. “Investigating crisis communication strategies in a government operating system: a case study of Chinese government crisis response to the 2008 Sichuan earthquake.” 2012. Web. 21 Apr 2019.
Nong Q. Investigating crisis communication strategies in a government operating system: a case study of Chinese government crisis response to the 2008 Sichuan earthquake. [Internet] [Masters thesis]. University of Georgia; 2012. [cited 2019 Apr 21]. Available from: http://purl.galileo.usg.edu/uga_etd/nong_qianqian_201205_ma.
19. Billgen, Nadine Christina. To tell or not to tell: country-of-origin communication strategies and their impact on organization-public relationships.
▼ With increasing globalization, more organizations are operating outside their home country, and even organizations that do not expand globally often compete with foreign organizations that have entered their home turf. In this global environment, the country of origin (COO) of organizations has become a cue in how they are evaluated by publics. While the disciplines of marketing and advertising have long researched the impact of COO on consumer choices, public relations scholars are only beginning to develop an interest in the topic. Using the example of American and foreign car manufacturers, three studies were conducted to explore the importance of COO for PR strategy and relationship building. The main theories under analysis were the country-of-origin effect and organization-public relationship theory, but also research on representation and interactivity was taken into account. A textual analysis of the U.S. websites of car brands found few mentions of the respective home countries and strong appeals to American patriotism employed by foreign manufacturers. In-depth interviews with 11 high-ranking PR practitioners of 19 brands revealed a lack of clearly defined strategy for the communication of heritage, potentially due to different conceptualizations of origin. A pre-test-post-test experiment (N = 489, with control group) showed that consumers preferred appeals to American patriotism from foreign brands, but not from domestic brands. Appeals had a stronger impact on the COO effect than on organization-public relationships (OPR). However, a relationship between COO and OPR was found that warrants further investigation. All studies confirmed that COO is a highly relevant topic for public relations. Practitioners need to actively engage in COO communication and scholars will find many opportunities for future research. Integrating COO research will be one way to make PR theory more international and applicable to today’s global business environment. Advisors/Committee Members: Bryan Reber.
Billgen, Nadine Christina. “To tell or not to tell: country-of-origin communication strategies and their impact on organization-public relationships.” 2013. Doctoral Dissertation, University of Georgia. Accessed April 21, 2019. http://purl.galileo.usg.edu/uga_etd/billgen_nadine_c_201308_phd.
Billgen, Nadine Christina. “To tell or not to tell: country-of-origin communication strategies and their impact on organization-public relationships.” 2013. Web. 21 Apr 2019.
Billgen NC. To tell or not to tell: country-of-origin communication strategies and their impact on organization-public relationships. [Internet] [Doctoral dissertation]. University of Georgia; 2013. [cited 2019 Apr 21]. Available from: http://purl.galileo.usg.edu/uga_etd/billgen_nadine_c_201308_phd.
20. Battle, Torise Anderson. Integrated marketing communication: the needs of advertising and public relations employers in the communications workplace.
▼ Traditionally, advertising and public relations are two distinct functions; however, their similarities can possibly be combined in education and in the workplace. This study uses qualitative in-depth interviews of Atlanta communications employers to determine how combining advertising and public relations affects communications work. In addition, the study also determines the educational requirements recent graduates should have to be successful in advertising and/or public relations jobs. Employers from advertising agencies, public relations firms and in-house communications departments were interviewed about the qualifications they require from new employees, the job duties that their current employees perform, and the usage and effects of Integrated Marketing Communication in their workplaces. Most participants believe that IMC has had a positive effect on their communications practices and that it will become a widely-used concept in the future. Nevertheless, IMC should be used mostly on a case-by-case basis depending on a client’s needs and organizational goals. Advisors/Committee Members: Bryan Reber.
Battle, Torise Anderson. “Integrated marketing communication: the needs of advertising and public relations employers in the communications workplace.” 2006. Masters Thesis, University of Georgia. Accessed April 21, 2019. http://purl.galileo.usg.edu/uga_etd/battle_torise_a_200605_ma.
Battle, Torise Anderson. “Integrated marketing communication: the needs of advertising and public relations employers in the communications workplace.” 2006. Web. 21 Apr 2019.
Battle TA. Integrated marketing communication: the needs of advertising and public relations employers in the communications workplace. [Internet] [Masters thesis]. University of Georgia; 2006. [cited 2019 Apr 21]. Available from: http://purl.galileo.usg.edu/uga_etd/battle_torise_a_200605_ma.
21. Kim, Sooyeon. How public relations professionalism influences corporate social responsibility: a survey of practitioners.
▼ The purpose of this study is to explore how public relations practitioners’ professionalism is associated with their attitudes towards corporate social responsibility. The quantitative on-line survey was completed by 289 respondents drawn from the national sample of Public Relations Society of America (PRSA). The result revealed that practitioners with high professionalism have more positive attitudes towards corporate social responsibility. Additionally, practitioners’ longer permanence of job and larger PR department’s size affect their professionalism positively. Female practitioners have more positive attitudes towards corporate social responsibility than male practitioners, and older practitioners have more positive attitudes towards corporate social responsibility than younger practitioners. This study suggests ways for practitioners to improve their professionalism by focusing on their roles in giving an organization direction for being socially responsible. Advisors/Committee Members: Bryan Reber.
Kim, Sooyeon. “How public relations professionalism influences corporate social responsibility: a survey of practitioners.” 2006. Masters Thesis, University of Georgia. Accessed April 21, 2019. http://purl.galileo.usg.edu/uga_etd/kim_sooyeon_200608_ma.
Kim, Sooyeon. “How public relations professionalism influences corporate social responsibility: a survey of practitioners.” 2006. Web. 21 Apr 2019.
Kim S. How public relations professionalism influences corporate social responsibility: a survey of practitioners. [Internet] [Masters thesis]. University of Georgia; 2006. [cited 2019 Apr 21]. Available from: http://purl.galileo.usg.edu/uga_etd/kim_sooyeon_200608_ma.