Aveda has spoken out about President Donald Trump’s decision to withdraw America from the Paris Climate Accord.
This isn’t the first time Aveda has spoken out about the environment.
Horst Rechelbacher, founder of Aveda, was known as a pioneer of holistic beauty and an influencer of environmental responsibility. During his time in the beauty industry, Horst published Aveda Rituals: A Daily Guide to Natural Health and Beauty. He was also named one of the most influential environmentalists in the U.S. by Vanity Fair (twice), and he has received the Rachel Carson Award for Lifetime Commitment to Environmental Ethics and Integrity.
For earth month, Aveda recently campaigned to raise $6.5 million by selling candles and using the hashtag #avedacleanwater. During April, Aveda donated 100 percent of purchase profits to the Global Greengrants Fund for water related projects in 85 countries.