The digital ecosystem provides a great breeding ground for new ways of doing business. Companies such as Google, Facebook, Spotify, Amazon and Apple have paved the way for new business models that nobody could have foreseen just a decade ago. These models require a different profile of marketing professional from all those that have existed before.
EAE’s Máster en Marketing Online y Comercio Digital (Master in Online Marketing and Digital Commerce) is designed to equip Marketing professionals to be able to incorporate new channels, media and languages into their commercial and customer relations strategy. With this in mind, participants will gain insight into a range of techniques, tools and competences that are specific to the digital environment, including a results analysis that guarantees a return on the investments for these initiatives. Moreover, with an approach similar to project planning methodologies, participants will learn about the key factors that enable professionals to develop successful communications, customer relations and digital sales strategies.
If you would like further information regarding objectives, study programs, the teaching staff, professional opportunities, entry requirements and enrolment, and grants and financial assistance for the master's degree, see the program description in Spanish.
The Professional Careers service is focused on guiding and accompanying students to achieve their professional goals and matching their expectations and interests with the jobs market.
The main aim of this program is to promote the constant updating of knowledge, skills and professional competencies of management profiles, in order to increase their professional projection.
EAE, with the second best master’s degree in the area of Marketing in Spain (“250 Masters, ed. 2017” El Mundo ranking).
The master’s degree study plan is developed along with the Advisory Board of the Marketing and Communication area, formed by 23 professionals from companies like Unilever, Sony, Mango, Nielsen, Nissan, OgilvyOne, Heineken, Endesa, BP, La Caixa, Dockers, and more.
EAE is a member of the main marketing associations of Spain: Spanish Marketing Association (AME) and Spanish Digital Economy Association (ADIGITAL).
The Online Marketing Plan allows participants to apply the knowledge and work developed in the classroom in a real company, and so develop their strategic view and enterprising spirit.
The Soft Skills program is intended to help participating professionals complete their training with the strategic mobilisation of their personal skills. It includes ten independent monthly workshops organised along the Emotional Skills Model.
EAE has started up the North American Major and Minor methodological system for the first time in Spain, in the place of the traditional optional subject method.
At the end of the study period, students will have the chance to do a two-week residential stay at Kean University (USA) This residential stay comes at an additional cost.
The aim is to give the necessary resources and environment for enterprising students from EAE to develop new business ideas. We accompany the needs of the entrepreneurs and investors, as well as those of our students and researchers. Some of the particular services we offer are Training, Financing and Accompaniment for EAE’s enterprising students.
How do students learn at EAE?
EAE Institución Superior de Formación Universitaria, S.L. (Campus BCN) u Ontreo Plus S.L. (Campus MAD), with Fiscal Identification Number B-64273956 - B-64719446, will be responsible for the personal data submitted on this website, by telephone, entered on any of our printed forms, obtained as a result of our relations with you, and derived from your browsing and consumption habits. The registered address of these companies is Av Diagonal, 662, 08034 Barcelona, They may be contacted via email at eae@eae.es.
Moreover, you can contact our Data Protection Manager by email to dpo@planeta.es or by post to Grupo Planeta, At.: Data Protection Manager, Avda. Diagonal 662-664, 08034 Barcelona.
EAE Institución Superior de Formación Universitaria, S.L. (Campus BCN) u Ontreo Plus S.L. (Campus MAD) will process your personal details in order to manage its relations with you and to send you commercial communications via any means, even after our relations with you have terminated, in order to keep you informed about our products and services similar to those you have contracted.
Moreover, you are hereby informed that, for the purpose of offering you the products and services of EAE Institución Superior de Formación Universitaria, S.L. (Campus BCN) u Ontreo Plus S.L. (Campus MAD) or third-party companies in line with your interests, as well as to improve your user experience on our website, we create a ‘commercial profile based on the information you provide and other information derived from your consumption and browsing habits and obtained from social media .
Furthermore, your personal data and commercial profile will be transferred to the rest of the companies that form part of Grupo Planeta so that they can send you commercial communications about their products and services or the products and services of third-party companies that belong to or are unrelated to Grupo Planeta. For this purpose, these companies will, in turn, create their own commercial profile with the aforementioned data and profiles, as well as any other data and profiles related to you that they may already have or obtain, all in order to ensure that the communications set to you are of interest to you as they will be aligned to your tastes, consumption and browsing habits, and commercial preferences. This processing will therefore involve cross-referencing and enhancing the databases of the various companies that form part of Grupo Planeta.
You can check out the list of companies that form part of Grupo Planeta by clicking the following link www.planeta.es. These companies conduct their activities in the sectors of publishing, training, culture, leisure, collecting, textiles, private insurance, mass market and jewellery sectors.
In all cases, the third-party companies unrelated to our group in relation to which, if applicable, we send you commercial communications will conduct their activity in the same sectors as the companies of Grupo Planeta, as specified above, or in the sectors of telecommunications, banking and finance, travel, technology and legal services.
Both the personal data provided and the data obtained from your browsing and consumption habits, and the commercial profile obtained therefrom, shall be kept as long as you do not request their deletion or withdrawal.
What is our reason for processing your data?
The legal basis for processing your personal data is to execute and maintain our relations with you, as well as the consent that, if applicable, you have given for any further processing in the form of sending our own or third-party commercial communications, creating commercial profiles and transferring this data and profile to the rest of the companies that form part of Grupo Planeta for the purposes specified in the section “ For what purpose do we process your personal data?” above.
You are hereby informed that the personal data requested when you register in this website, by telephone or on any of our printed forms are strictly necessary for formalizing and managing our relations with you. Therefore, in the event that you do not provide this data, we will be unable to maintain these relations. In all cases, this primary purpose is not contingent on your consent to process the data that are not necessary for this primary purpose.
As mentioned above, the prospective communication of our own and/or third-party products and services, as well as the creation of commercial profiles and the transferral of such profiles and your personal data to third-party companies of Grupo Planeta, are additional forms of processing your data conditional on the consent requested from you. Under no circumstances will the refusal or withdrawal of this consent affect the maintenance of our relations with you.
Which recipients will your data be communicated to?
Anybody has the right to obtain confirmation as to whether or not, at EAE Institución Superior de Formación Universitaria, S.L. (Campus BCN) u Ontreo Plus S.L. (Campus MAD) we are processing personal data that concerns them.
Moreover, the interested parties have the right to access their personal data, as well as to request the rectification of incorrect data and, if applicable, its deletion or withdrawal when, among other reasons, the data is no longer necessary for the purposes for which it was gathered.
Under certain circumstances, the interested parties can request that restrictions be applied to the processing of their data, in which case we will only keep the data for exercising or defending against any possible claims.
Under certain circumstances and for reasons related to their specific situation, the interested parties can oppose the processing of their data. In such case EAE Institución Superior de Formación Universitaria, S.L. (Campus BCN) u Ontreo Plus S.L. (Campus MAD) will stop processing the data, except for cases in which they are legally obliged to do so, or to exercise or defend against any possible claims.
Moreover, the interested parties have the right to receive the personal data related to them that they have provided in a structured, legible and common format, and to transfer this data to another responsible party.
Interested parties can exercise these rights and the withdrawal of their consents, if applicable, at any time by sending written notification to EAE Institución Superior de Formación Universitaria, S.L. (Campus BCN) u Ontreo Plus S.L. (Campus MAD), Post office box 221 of Barcelona or by email to lopd@eae.es. In this respect, please note that forms to exercise these rights are available on the website of the Spanish Data Protection Agency (https://www.aepd.es/reglamento/derechos/index.html).
If the interested party considers it appropriate, they can lodge a claim to the Spanish Data Protection Agency, particularly when they do not believe that we have duly enabled them to exercise their rights. Any such claims can be presented to this authority via any of the channels offered at the electronic headquarters of the Spanish Data Protection Agency .
EAE Institución Superior de Formación Universitaria, S.L. (Campus BCN) u Ontreo Plus S.L. (Campus MAD) will process your personal information to contact you and to inform you about the program of your choice for the upcoming two terms. Afterwards, your data will be deleted.
You may exercise the rights of access, deletion, rectification, opposition, limitation and portability, by post to EAE Institución Superior de Formación Universitaria, S.L. (Campus BCN) u Ontreo Plus S.L. (Campus MAD), Post office box 221 of Barcelona, or by email to lopd@eae.es. Likewise, if the interested party considers it appropriate, they can lodge a claim to the Spanish Data Protection Agency.
Moreover, you can contact our Data Protection Manager by email to dpo@planeta.es, or by post to Grupo Planeta, At.: Data Protection Manager, Avda. Diagonal 662-664, 08034 Barcelona.