Celebrated on the 31st of March, the second annual World Backup Day, is a tongue in cheek holiday the day before April fools to remind the world of what many people forget to do. It is the brainchild of US, Ohio's Youngstown State biology student Ismail Jadun. He saw and was concerned by the gaping hole in awareness regarding the need to back files up.
A recent study by research firm Gartner found that the average storage per household will grow to 3.3 terabytes in 2016. This is a vast amount of data which could get lost, damaged or even stolen.