SAN FRANCISCO (CNNMoney) — Google is releasing a sanitized YouTube app just for kids.
Called YouTube Kids, the Android app only plays age-appropriate videos and has a simplified design that even young children who can’t read will be able to navigate. The app, which will carry ads, will be available in the U.S. from Feb. 23.
As its popularity with children has increased, so have concerns from parents. The site bans explicit sexual content, but there are dark corners of YouTube where kids can accidentally end up. There is a “Safety mode” on the regular site and apps, but it’s still easy for kids to stumble onto inappropriate videos, or worse, read the comments.
“Parents have been asking us to make YouTube friendlier for kids and for families,” said Shimrit Ben-Yair, the group product manager for YouTube Kids.
The app only plays a heavily edited selection of videos. Since there is such a huge amount of new kids’ content being posted daily, the app will also rely on the community to tag anything ill-suited for children.
To accommodate toddlers, there’s only minimal text in the graphics heavy design, and kids can speak search terms instead of typing. When a video ends the next will play automatically. A timer feature lets parents control how long their kids can use the app before it shuts down.
Videos are divided into four categories. The Shows section includes popular channels like Sesame Street and The FuZees, which are some of the big name brands releasing new episodes for the launch. Music is stocked with videos including the sing-along version of “Let it Go,” which has been viewed more than 345 million times.
In addition to testing with kids and parents inside Google, YouTube shared the app with children’s advocacy groups like the Family Online Safety Institute and The Internet Keep Safe Coalition. YouTube did not say if it is working on an iOS version.
The free app will make its money from ads specifically targeted at kids. All the ads will undergo a rigorous review, according to Ben-Yair. To comply with the COPPA (the Children’s Online Privacy Protection Act), which limits online tracking of anyone under 13, the app doesn’t require users to log in.