Producing successful real estate marketing results often requires some experimentation, a little trial and error, and a commitment to finding out what works best and implementing it on a consistent basis.
Real estate prospecting letters are a time-tested approach to generating leads and increasing your name recognition. They can be used both in email marketing and direct mail marketing, and can be tailored to the needs and expectations of just about any target group.
New parents: Young couples who are in the process of expanding their family are probably starting to give some serious thought to the need for a larger house, a more spacious backyard for the kids to play in, and the possibility of moving to a better school district. Especially if they’re new to the area or just plain inexperienced, they could undoubtedly benefit from getting some guidance and advice from a knowledgeable real agent.
There are many other categories of potential clients that you can reach by emailing or postal mailing real estate prospecting letters, including executives relocating to or from the area, professionals who have just been promoted at their jobs, newlyweds, retirees, vacation home prospects, and real estate investors.
Use professionally written real estate letter templates: Not only do you save an enormous amount of time by using letters that have already been written, edited, and polished, but you’ll also find that your response rate will typically be higher. Over time, more responses, inquiries, and sales leads translates into more commissions and income growth.
Include your studio-quality photo in the mailing. Whether your photo is on your business card, the stationary itself, an enclosed mini-calendar, or another insert, it will help add a personal touch that can help lower sales resistance and begin to establish a feeling of familiarity and recognition.
In your letter or a separate insert, invite people to check out your latest blog post, visit your Facebook page, subscribe to your e-mail newsletter, or join your professional network on Linkedin.
Whenever possible, allude to something surprising, amusing, amazing, helpful, important, or beneficial to them when encouraging them to subscribe to your email list or visit your real estate blog, Facebook page, Instagram posts, or Youtube channel. Some sort of incentive or “teaser” is usually necessary to get people to follow up or take a specific action.
And speaking of actions… always tell people exactly what you want them to do, rather than leave them guessing, and provide them with a variety of methods to contact you. You want it to be as easy and comfortable for them as possible to inquire about your real estate listings or marketing services. While some prospects would prefer to call you directly on the phone, other people feel more comfortable visiting your website, sending an e-mail, or even reading your profile first on Linkedin, Google Plus, or Facebook.
Increase the likelihood that your prospects will already have heard of you when they receive your real estate prospecting letter. For example, there are a lot of ways you can increase your visibility and name recognition, including sending occasional “letters to the editor” to your local newspapers, participating in discussions on Linkedin and other of social media, posting helpful comments or recommendations, being a columnist or guest blogger in your area, distributing press releases to the media when you have anything newsworthy to announce, being involved in business and civic organizations, volunteering for committees, pitching in with fund-raising drives, and being seen at local fairs, festivals, and school events.
Thanks for checking out my latest lead generation tips and marketing ideas for real estate agents. Stay tuned for more marketing strategies in the very near future.
digital products, and services for which I am a compensated affiliate.