Look beautiful—and feel beautiful—wearing Principle Denim jeans for women. This L.A.-based American company hand crafts each pair of jeans in exceptional quality denim, with the perfect amount of pliant stretch; the result is a collection of jeans that flatter your figure and indulge you in softness and comfort. Explore favorite mid-rise styles and on-trend high-waisted jeans. Find cropped and slimming lengths you’ll love. Principle Denim brings imagination to a collection of jeans with charming feminine details, together with edgier, attention-grabbing styles. Find the ones that speak to you and enjoy wearing jeans that fit like a glove and hold their shape beautifully all day. Discover Principle Denim jeans at Sundance.