(02/25/2015) The Aujan Coca-Cola Beverages Company (ACCBC), the leading juice and carbonated drinks manufacturer and exporter, today announced plans to invest in new production and distribution capacity to support its ongoing expansion in North Africa. During its participation at Gulfood 2014, the company also confirmed that its investment programme will include the building of a third factory in the MENA region, which will be located in Egypt.
ACCBC is an authorised manufacturer and distributer of Rani Refreshments brands such as Rani and Barbican, and is the licensed manufacturer in the Middle East of VIMTO. The company’s products are sold in more than 70 countries. The company serves these markets from its two existing manufacturing facilities, located in Saudi Arabia and the UAE. As it expands its footprint in North Africa, it will build a new manufacturing facility in the region for which a site has been shortlisted and manufacturing is expected to commence in early 2016.
With per capita juice consumption rates among the highest in the region, ACCBC has identified Algeria as a key market in 2014 and beyond. In the last year, the company has tripled its investment in the country and anticipates double-digit growth rates between 2014 and 2019. Helping to drive this growth will be the introduction to the local market of product lines from Rani, the first float based juice drink, and Barbican, the non-alcoholic beverage.
ACCBC’s planned investment in North Africa follows its recent signing of a share purchase agreement with Transmed to buy a majority stake in the National Beverage Company SAL (NBC) in Lebanon. The transaction is anticipated to be completed within the first half of 2014.
ACCBC is participating in Gulfood 2014 from February 23-27 and will be located in stand no. E2 – 34, Hall 2, Dubai World Trade Centre.
The Aujan Coca-Cola Beverages Company (ACCBC) is the authorised manufacturer of brands including Rani and Barbican, and is also the licensed manufacturer in the Middle East of VIMTO. It was established following a US$ 1 Billion joint venture between The Coca-Cola Company and Aujan Industries, which also led to the creation of Rani Refreshments, the global rights holder to brands such as Rani and Barbican. ACCBC currently operates from two manufacturing facilities in the Middle East, located in Dammam, Saudi Arabia, and Dubai, UAE.