York based G and T Design have developed an intelligent device which can eliminate the amount of ‘spiking’ of drink, in public places. The product also enhances the drinking experience courtesy of the unique smooth flow of liquid into the mouth, from the device.
G & T engaged the services of Fast Floor to help develop naming, branding, marketing and communication, print media and an initial website, all of which needed to be completed in a short timescale to meet a product launch schedule.
The product was launched at the first of a series of 3 events on Friday 12th December in York.
The entire remit included new appropriate product naming - Smoothshield - and the creation of the brand identity and strap line to compliment this. Once this was complete, we researched and produced a suite of imagery to help strengthen the brand I.D. Having then created some key messages, we played a significant role in copy writing for the core marketing components. These comprised of an A5 piece of print media and an initial product launch website, which featured a feedback questionaire for data capture purposes.
Fast Floor designed and produced all of the components for the launch and once again ensured that all client deadlines that were met.