The melon is a popular fruit around the world. International vegetable breeding company Rijk Zwaan continues to invest heavily in developing new varieties that are all characterised by a consistently good flavour. Furthermore, Rijk Zwaan will be working with growers, retailers and processing companies to launch a pan-European campaign this summer to promote its tasty Piel de Sapo varieties. The company is opting for a joint approach on its Beach and Caribbean concepts too.
Rijk Zwaan is also investing in another Cantaloupe concept with a long shelf life (LSL), called Caribbean. A third variety, Caribbean Victory RZ, was recently added to the existing range comprising the Caribbean Gold RZ and Caribbean King RZ varieties. “These varieties are for winter production as well as summer production, so consumers can enjoy tasty Cantaloupes all year round – which is important both for retailers and for processing companies. And our consumer research shows that Caribbeans are noticeably sweeter than comparable melons,” explains Van Wolferen. Chain partners in North America, the Middle East and Australia are already working with Caribbean varieties.
Read more about our melon and watermelon varieties on the Solutions-page.
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