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The profits of Nike Company has reached up to $19.2 billon in 2009. Nike Company gets its profits mainly in America (34%) and the sales of its products in EMEA (Europe, Middle East and Africa) take up 29% in all. As to the first pair of Nike shoes; it is the track running shoe. Among the whole profits in Nike Company, nearly 53.7% are from the footwear. Nike products cover a large range of sports areas and this makes Nike Company compete against many companies like New Balance, Reebok, Puma, and Adidas. And among all these opponents, Adidas can be considered as the biggest one, with its profits of $13 billion. The marketing strategy can be seen as a key factor for Nike Company to achieve the big success. Nike is seen as an excellent brand which offers creative and well-designed sports apparel. Owing to the cooperation with major athletes, professional sports teams and college athletic teams, Nike Company wins extreme reputation for its products.
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