San Francisco, CA – May 20, 2014 –– RichRelevance®, the global leader in omnichannel personalization, today announced Relevance in Store, the next era of data-driven retail. Relevance in Store is a new strategic initiative that gives retailers a blueprint and tool kit for optimizing the in-store experience to drive product discovery, consideration and sales.
Now, with Relevance in the Store, retailers can immediately access RichRelevance’s powerful DataMesh platform and team of retail data experts to seamlessly merge online and offline data sources and rapidly build custom applications that effectively engage shoppers at every store touchpoint — front entrance, aisle, kiosk, associate, dressing room, and checkout — exposing shoppers to the right inventory and enhancing product discovery.
Relevance in Store also debuts the RichRelevance Omnichannel Lab, a fully-functional retail test environment equipped with iBeacons, point of sale systems and digital surfaces, which when combined with mobile SDK and omnichannel data, enable RichRelevance clients and partners to create in-store personalized experiences for consumers.
For the first time ever, retailers can use a single view of the customer to deliver the most relevant offers, promotions, products and notifications in real time – as the shopper moves through the store. Each experience is fine-tuned in real time based on changing individual and group behavior, as well as the retailer’s own dynamic business goals, through the combined power of RichRelevance’s cloud-based platform, which is built on a service-oriented architecture (SOA), and RichRelevance’s personalization strategies, best practices and experts.
Store Entrance: A shopper is digitally greeted with relevant offers, promotions and notifications upon entering the store – the same level of personal attention expected of a top-notch sales associate.
Aisle: A shoppers’ own behavior combines with online and offline data to expose the most relevant inventory in real time, creating an “endless aisle” of product and offers.
Kiosk: A price check kiosk presents appropriate cross-sells and additional details on items in a shopper’s cart.
Associate: Associates present the relevant upsell and cross-sell opportunities, becoming category experts with minimal training. For other retail brands, associates provide a new level of personal attention and service, ready to appear when a shopper lingers at a rack or unlocking dressing rooms at just the right time.
Checkout: Store receipts and follow-up emails build customer lifetime value through personalized messages that provide a discount or inspire participation in a loyalty program.
For more information on Relevance in Store and to download the Relevance in Store infographic, visit https://www.richrelevance.com/relevance-in-store/.
Congratulations to the Rich Relevance team for presenting an outstanding vision of a re-imagined physical shopping experience. As a consumer armed with a smartphone I can see where personalization is going and I like it. InsideUp (www.insideup.com) is trying to do something similar for small businesses in adding personalization to the way buyers shop for outsourced services.