DENVER (April 1, 2019) – Major League Fishing (MLF), the premier professional bass fishing league, has named Jeff Clachko, Senior Vice President, Sponsorship and Media Sales. The announcement was made today by Major League Fishing President and CEO, Jim Wilburn.
Clachko joins MLF from NBC Sports where he served as Sr. Vice President, Advertising Sales for the portfolio&apos;s sports properties. In this role, he was responsible for linear and digital ad sales for Sunday Night Football, NASCAR, NHL, EPL and Horse Racing. He worked closely with production to help create custom content and marketing solutions that helped his clients achieve their marketing objectives.
“Major League Fishing has taken professional bass fishing by storm with their newly launched Bass Pro Tour,” Clachko said. “MLF&apos;s ability to integrate sponsors into league IP, MLF Now! digital live stream, and linear tv, has me super excited. I look forward to joining their amazing sales and marketing team and helping them expand their client base in this rapidly growing sport."
Clachko is a graduate of Colgate University with a bachelor’s degree in History. He resides in Westport, Conn. with his wife Betsy, and their three children.
About Major League Fishing: Developed through a joint effort between Outdoor Channel and the PBT anglers in 2011, Major League Fishing brings the high-intensity sport of competitive bass fishing into America&apos;s living rooms in the form of riveting two-hour TV episodes. World-class anglers are filmed over the course of a six-day event. The show captures their efforts as they utilize a demanding format that allows them to weigh all the "scorable bass" they catch. Unlike other competitive fishing events, live leaderboards in the boats allow anglers to know their standings at all times. For more information about the game, visit www.majorleaguefishing.com and follow Major League Fishing on Twitter, Instagram and Facebook. You can catch all current and past episodes of Major League Fishing on #MyOutdoorTV, the world&apos;s leading outdoor television global, streaming service provider. Also, for more information about MLF anglers, see Game & Fish magazine, the official publications of MLF.