I can help you with unique online strategies, graphics, outsourcing, blog management, PR, Freemiums, Sales Funnels & Leveraging Wordpress.
I began Kinsman Swim in 2012 without having gone to fashion school, and love working with emerging designers to do the same.
I have a consignment deal with Fred Segal, as well as a few local shops, and many online stores. Each one works a bit differently, so I start with my own contract, and make changes accordingly to the way they operate. Consignment can be tricky, as you don't want to be responsible for lost or damaged goods, and you want to be paid on time - either per sale or per month, depending on your price point. You might also look into dropshipping, which frees up your inventory but allows online retailers to sell in a consignment style manner. Lastly, we had a unique model, where we would allow consignors to order wholesale from our site if they didn't have the right size, color, or style in stock. Would love to talk to you more about this!
Let's talk! I'm in the process of vetting out sales reps and a lot of them seem to have many connections with salons. You might consider going this route or attending a trade show. Lots of tips to get representation at a show which will save funds and give you a better chance of getting sales.
Coming from the fashion industry and being connected with so many photographers I know that can be tough! There's no reason you can't make this work. I'd love to hear more about your market and would refer you to Lauren Devon (photography consultant) on monetizing your photography niche. One of my favorite sayings: "niche until it hurts"
There are Pitch Fests that allow you to do just that. Also join local MeetUp groups and ask the smartest and most business savvy people in your network if you can practice on them and get their feedback. Also record your pitch so you can see/hear yourself. Good luck!
Any tips on how to structure a first-time wholesale deal?
Why don't you buy direct from overseas? I'd love to hear more about the product to give you some ideas here. Let me know how I can help!
I'd love to show you a system to ensure you don't leave money on the table. Of course the success of your sales is completely dependent on the quality of your offer, the list, etc. let's talk more!
What kind of job are you looking for? Show him you are a forward thinker and are capable, and surprise him by taking action. Maybe you see something that needs a fresh eye or input ie copywriting, design, or a system restructure. Impress him.
How do I sell my product directly to department stores? Can you offer advice on the best way to contact them?
Be cautious, as there are showrooms that don't produce results, and simply collect on monthly fees. I'd love to hear more about your product!
You need to get out to meet your target market in person. Start a meetup group, attend networking events, and be a thought leader locally AND online. I'd love to hear more as I'd be happy to give you more tips on this.
Joanna gave us actionable tips in order to contact retailers. We will talk again when we have the adjustments ready for review and feedback. She really knows the retail business and was very encouraging. Thanks a lot!!!
SHE. IS. AMAZING. So incredibly helpful. Very caring and genuinely wants you to succeed. Everything she said was so useful, and will really help us be successful in our future endeavors.
Very pleased with the call. Thanks Joanna!
Very to the point, precise, thorough, energetic and kind. A true entrepreneur and a real problem solver. She was generous with her time as well as her insights. No fluff or BS - lots of very actionable information and advice.
Joanna has built a beautiful company which she managed to keep beautifully lean.
My call with Joanna was incredibly helpful. In addition to answering my questions, she had great ideas to keep costs down in the start-up phase. She brings a lot of experience to the conversation. I felt relieved after talking to her! She is also great about follow up, and even sent me some follow up information. Recommend for sure!
Joanna, I am so excited about the launching of a job well done...She is a pathfinder who know what she wants and never takes NO for answer. I admire her courage and demeanor to explore different avenues to become successful.. I wish YOU good luck and will always be your #1 supporter.
As the program coordinator of the Entrepreneurship Option that Joanna was enrolled in at UNH, I worked closely with the company she interned with for the program and they were impressed with her strong work ethics, attention to detail, and great personality. She excelled in the classroom as well, both individually and as a team member on all assignments.
Joanna has done a fantastic job managing ALL of my social media accounts including: twitter, facebook, linkedin, etc.
She's highly motivated and her quality of work is very high. She goes the extra mile to get things done.