Ser Jacopo is not a huge impersonal company but a warm and lively workshop with a long and prosperous history. This workshop was the cradle of another brand: Mastro de Paja. Giancarlo Guidi, the founder of Ser Jacopo, left Mastro de Paja because it become too big for him. The Ser Jacopo pipes carry the mark "Per Aspera Ad Astra" which means: Succes comes from hard work. We now understand why these pipes are the fruit of such hard work and rigor.