I have a great little retail Etsy Shop called So Glamorously Vintage that I am gearing up for the Christmas rush. With that in mind, I want to know which keywords people might be using to search for presents for their loved ones, friends and colleagues.
With that in mind I am checking to see EXACTLY which words are going to work best at a macro level (big) and at a micro level (small) for Gift and Holiday SEO Keywords.
I often get asked which one works best and if I had to only use one, then I would pick Marmalead because it is the one that aggregates ETSY data which is sales data and not just general internet-ty data. If you are using Ebay or your own website to sell, you would want to use Long Tail Pro first and then maybe verify with Etsy data.
The reason I am using all of them is that I don’t want to rely on other Etsy sellers to tell me what people in general look for which is what Marmalead does, I want to use hard data to find out what is really happening!
That will be enough for me to start to figure things out. They are in general order from the most searches to the least searches. Don’t forget, sometimes being the best optimized for a less competitive keyword can get you more sales than being poorly optimized for a big keyword.
Keywords with a number after them have come from Google’s Keyword Planner (I use Long Tail to make this easier). I have marked these with (LTP) for Long Tail Pro.
Views come from Marmalead and show how many have occurred over the preceding month.
Okay, after looking at numbers all morning, I have come up with some observations!
Presents as a search term are WAY down the list (the generic christmas presents is the first one to show up at 18,100 searches). People are looking to give “gifts”.
Speaking of “gifts”, while a few of the macro level searches do have “gift” the overwhelming majority of popular terms are “gifts” related.
While there are slight variations in data, it does seem like Etsy treats all the semantic variations the same – for example, personalized gift, personalized gifts AND personalised gift all come up with relatively the same views. This means that I will focus on using only one form of this and saving some of my other tags or words for branching out.
Whoa does Etsy hit it out of the park for “christmas gifts” views… over a million!
Unique is a term that people are using when searching Etsy. “Unique gifts” had a higher search volume on Etsy comparatively than it did on Google.
The overwhelming thing that I find when comparing Google to Etsy is the buying intent of searches. For example, “gifts for her” is a huge term on Etsy and smaller set on Google. When searchers are on Etsy, they are not looking for how to make things, DIY or anything else. They are looking for products to BUY and that is what I think makes the tremendous difference in some of the terms.
Want more? Check out my Ultimate Guide To Etsy SEO or use my SEO Worksheet For Etsy Sellers.