Design and programming of an online digital platform that can translate and customise the content of product cards for Puig’s Premium & Prestige products anywhere in the world.
The need to provide product cards to every country translated into different languages, and tailored to the market, made us consider the viability of a digital tool that, using base templates, could be used to translate them online and store them in PDF format for subsequent production. By managing the online content, the base product information cards can remain updated at all times. The indexed platform, adapted for Western and Cyrillic languages, can be searched from tablets and smartphones.
*See the “Editorial Design” section for examples of printed and bound salesheets.