Suppose there are two online merchants both offering web hosting services on their sites. The first merchant offers a one-time commission type of affiliate program that pays for every single affiliate initiated sale. The second merchant also offers an affiliate program, but this time a residual affiliate program that pays only for every single affiliate initiated sale. As an affiliate, we may get attracted at once at what the first merchant is offering, as is definitely a lot larger than . But by thinking things over before actually getting into them, one may be able to see that the second merchant is offering us more opportunity to earn a larger amount of money.