The topic of designer look-a-likes is often a sensitive one that divides opinion. The fashion scene is awash with look-a-likes at the moment, more than any other time I can remember. I think most of us can agree that out and out fakes are wrong. However recently we’ve seen the invasion of the dupe, not a Look4Less, a dupe. Firstly lets look at the definition of dupe. (Dupe - to make a dupe of; deceive; delude; trick.) A dupe is a legal fake, everything but the label. Legally if one design feature is different and there are no logos it is not a fake. In recent years fast-fashion high street stores like Primark and Zara have really upped their game and consumers can now get the latest trends without breaking the bank. I am a massive supporter of this movement, there's nothing wrong with an 'inspired by' piece or a Look4Less. What is wrong is deceiving people and essentially that is a what a dupe sets out to do.
As a content creator I’m very familiar with the concept of Intellectual Property. Just like books or movies, fashion designs do not just fall out of the sky. There are highly trained and talented designers with incredible muses and minds that result in innovative trends. My big issue with dupes and fakes (yes, I’m tarring them with the same brush) is the fact that they are profiting from the hard work of others without giving credit. A lot of people argue that because these designer brands make so much money it doesn't matter if a small company copies their designs. IT MATTERS.
The pieces I’ll show you below fall under the legal fake or dupe category (The image on the left is genuine and the right a 'dupe'). Loop-holes have been used to avoid design laws. For example the Valentino dupes are of different heel height to the originals and have a different buckle. The Gucci Dionysus bag dupe features a GD monogram instead of a GG (You'd have to get quite close to notice this). The Gucci Belt dupe is legal because this GG buckle that we all associate with Gucci is part of their vintage collection and was never trademarked. All of these dupe have differences so minor that they are there purely to beat the system. But that doesn't make it right, the point is these ‘dupes’ are made and bought by people with the intent to deceive and ‘dupe’ others into thinking they are the originals. All of the pieces below are sold by Irish businesses and boutiques so we can’t just blame Chinese online retailers like Shein and Romwe.
I've seen countless Bloggers and Instagrammers promote these websites and boutiques and I think it's time we face up to it, a dupe is basically a fake. And any self-respecting person within the fashion industry who admires fashion houses and incredible minds like Maria Grazia Chiuri or Raf Simons would never be seen dead with these pieces.