Annabelle Morand graduated from the NEOMA Business School and since then, for more than 18 years she has become a beacon for digital technologies, which have become her passion. Annnabelle was strongly influenced by Mexico, as part of her training included a semester of exchange at the Universidad Iberoamericana.
This passion woke up from working in startups and agencies, convinced that the online scene was not a mere passing effect, but a real transformation in business and therefore, in society.
Annabelle has carried out functions in virtually all digital areas: marketing, sales, communication, media, CRM, project management, creation of sites and platforms, programs, brand strategy, media strategy for all online channels and offline, PPC, SEO, affiliation, brand content, video, DMP-data strategy and RTB.
She is currently CEO for the Latin American countries of Webedia Group, the first French group of digital media dedicated to entertainment topics.
Since 2007, Webedia has created a unique global network of media, talents, events and services for a public passionate about the five most important themes of entertainment and leisure: cinema, videogames, glamor, cooking and gastronomy and travel; which gather more than 188 million unique visitors every month around the world with more than 50 media brands and powerful networks of influencers on YouTube, Facebook and Instagram.
Currently, the headquarters of Webedia for Latin American is in Mexico City, where the french CEO Annabelle, together with her team of professionals, dictates the strategy of what will be the arrival of the new platform that is revolutionizing the contents related to leisure and entertainment around the world.