From today (24 April) first direct is once again shaking up the current account switcher market by enabling new customers to choose from a wide range of items and experiences as a hello gift.
first direct ’s long-running cash joining incentive has evolved into a switcher gift for new customers, giving them the option to choose from the latest tech, travel vouchers, or a wide range of high-quality self-development courses*.
Research into typical first direct customers shows they put a far higher premium on new experiences than they do on cash. Travel and the opportunity to try new things both resonate much more with this group, and sit well alongside first direct ’s reputation for being the most digitally advanced and customer-service focused bank in the UK.
Joe Gordon, Head of first direct , said: “We believe the time is right to shake up the switcher market; just like we did all those years ago when we were the first to introduce cash as a joining incentive.
The courses have been specifically chosen to appeal to lifestyle profile of first direct ’s typical customers.
Or they could start them off in an interest they may have such as the art of travel photography or even a Bartending & Drink Mixologist masterclass.
This credit gives customers the freedom to pay for: hotel bookings, package holidays, or an activity.
It offers ‘split payment functionality’; so customers can pay using the e-voucher and their own funds if they wish.