Using market research to run a successful business you will know all about your potential and existing customers and the marketplace you operate in. Regularly assess who your competitors are, their strengths and weaknesses, who your customers are and what they want, and whether there are any gaps in the market.
Using market research, you can understand your potential customers and their needs, as well as what your competitors are doing.
The Australian Bureau of Statistics (ABS) and various other government agencies provide a number of business or industry related statistics.