Recently, Facebook announced a change to the algorithm that determines what a user sees in their newsfeed, now emphasizing content shared by family and friends over posts from law firms, news organizations and other company pages.
With posts that facilitate those meaningful people-to-people connections and interactions now being prioritized, law firms can expect fewer people to be shown content from their Facebook pages, unless that content is shared and talked about among friends.
But here’s the good news: There’s an easy way for people to keep your content at the top of their newsfeed!
Remember, posts that spark conversations and meaningful interactions among people will be prioritized over public content in the newsfeed, so it’s more important than ever to ensure that your Facebook posts are engaging. In addition to educational legal content, mix it up with some inspirational, funny, personal, and community-related info!