Do not get confused by the title, as for now no official announcement has come from the company itself. Yet there are strong rumors doing rounds, which convince that the company is busy building its own app store. This might prove to be a really good move for the handset manufacturer, who can bring in a unified application store for the ever growing number of its Android handsets and can pick as well as categories apps compatible with each handset.
The news that has sparked fire to these rumors is that HTC is hiring content editors around the world to ensure a global app store rollout in all the markets where the handset manufacturer sells.
The app store is rumored to be launched with a wide variety of apps and with an added section to sell ebooks. In the past, company had declined any rumors of an app store being launched but had also said that selling smartphones is not enough and had stresses on more customer engagement after slaes.