Maptiks allows organizations to track user metrics on a map by map basis. Each metric is important to understand within the context of a given map. For instance, a higher bounce rate on one map may mean an effective initial display, or an unclear UI design. It can be useful to view metrics across different contexts, or maps, to garner an understanding of how an individual map differs from others, and how context dictates those differences.
Map-Compare is a feature we’ve been working on to allow more insight into how maps compare with one another, and more specifically, how metrics compare across maps.
Our aim is to allow users to get a quick view on how their maps compare. Users can quickly add maps to a table and see a comparison in one view. This allows for a single point of reference to ask quick questions. How do my bounce rates compare across maps? What can i learn from maps with lower bounce rates? Are a high number activities indicative of great content, or UI design? Use this tool as a starting point for better understanding your maps.
In the coming months we plan on opening our API to our users. We are excited to see how our users will use this data, whether it’s A/B testing or engagement change over time. Map-Compare acts as a great starting point for exploring your web map metrics, and building insights through quick data comparisons.