H&M have been forced to apologise after several social media complaints about one of their scarves.
The cream and blue striped scarf, people claim, resembles a tallit - a Jewish prayer shawl - which is also cream and features stripes.
And whether intentional or otherwise, people on Twitter are not happy about the resemblance.
"Stripes aren't exactly a new trend. They're a classic. They roll around every single year, usually with a new twist or an updated look, but at the end of the day, they're still just stripes. Blue uneven stripes on white or beige backgrounds have been "in fashion" for about 18 months now, maybe more. And H&M is NOT the first person to make an item of clothing that looks like a Jewish prayer shawl.
"Are we seriously going to restrict design freedoms and creative licence because we're offended that someone has been inspired by our heritage? To be honest, I don't think ANY of these things, including the scarf in question, were inspired by our heritage. Let's call a spade a spade shall we? It's a beige scarf with navy stripes."
And her point has been echoed by other non-plussed Twitter users.
I don't get the outrage over the H&M scarf. Some poor sod probably just thought stripes & tassels looked cool, and why not? WHO CARES?!
"We are truly sorry if we have offended anyone with this piece. Everyone is welcome at H&M and we never take a religious or political stand. Stripes is one of the trends for this season and something we were inspired by. Our intention was never to upset anyone."