Under the terms of the ACT Alliance (ACT) Founding Document, members of ACT are obliged to incorporate the ACT brand in their communications. Commonly described as ‘co-branding’ (the duality of two brands together) the aim is to strengthen the identity, recognition, and coherence of the Alliance among the members, partners, supporters, communities ACT members serve, and the general population. Co-branding promotes, under a shared family name, the visibility and identity of the Alliance.
The ACT Branding Policy and Guidelines provides detailed criteria and examples on how to implement co-branding in a wide variety of contexts and media.
New members should begin using the ACT Alliance name and logo and work under this branding policy. All members are expected to use the logo in connection with all new publications, business cards, brochures, etc, but are not expected to re-design old or destroy old publications.
The ACT Branding Policy and Guidelines is available in English, Spanish and French.