One of the best things you can do for your business is to make yourself look as professional online as possible.
Your online portfolio is one of your greatest tools for client requisition, it’s here that most prospective clients will go to decide if they want to work with you. To make yourself and your business look professional, you need to put your best face forward – literally.
Professional headshots shot with portraiture photography rules in mind will elevate your online presence. It can also be a way to showcase your business’ personality, take, for example, our in-house communication designer Kelsie Butterworth’s headshot for her personal portfolio.
Kelsie’s headshot was taken by our in-house photographer, Alaina Hase and edited by Kelsie herself. Kelsie’s a resident photoshop wiz, and Alaina has long been shooting incredible portrait photography. Butterworth and Hase together do an exceptional job with portrait photography and editing.
While professional headshots differ from fashion shoots with the style of post-production editing, things like colour editing still play an important role.
Butterworth goes on to tell us about her personal headshot.
Kelsie is sure to mention that while this particular photo edit was very specifically stylized for an 80s Vogue aesthetic, the headshots that our company produces are less Madonna, more professional. Unless, of course, otherwise requested.
Alaina Hase has been shooting portrait photography since studying at Emily Carr. Captivated by light, she used portraiture as a method of exploration.
Describing using a human being as a medium for her art, Hase sheds light on the emotional intricacy of portrait photography.
It’s almost like an exercise in becoming at peace with yourself. Strangers sitting across from each other, you move from self-consciousness to not. It’s an exercise in being vulnerable.
We asked Hase what advice she has for someone just starting out with portrait photography.
Hase holds up her hand, demonstrating a bonus tip for beginners.
We end the interview with our hands in the air, testing light sources. Hase reiterates how important professional photography is one last time.
AH: “What your business is will dictate how it is photographed, which is why it’s so important to go to a professional. To be honest, anyone can tell that the photo you have as your headshot is cut out of a group photo from ten years ago. No one is going to take you seriously.