Corporate Documentary — a brand new genre. From autumn 2007 we accompanied the Commerzbank AG for more than a year, following the value change process called “ComWerte” with a documentary film.
Over 16.000 minutes of professional video material, additional archive material as well as amateur material of the employees were made into a theatrical film.
In February 2009 the film was shown in 30 cinemas in 26 cities at the same time on a great film event.
50.000 DVDs of the “ComWerte” film were given to the employees of the Commerzbank AG. Apart from the main film, the DVD contains around 60 minutes of bonus material — scenes that were not used in the film.
The outcome, a highly entertaining film that deals with the bank’s corporate culture, was received extremely well. After the premiere 85% of the interviewees rated the film with a “very good” or “good”.
A Filmquadrat.dok GmbH production for Commerzbank AG.