Global Hair Gel Market is expected to rise from its initial estimated value of USD 1.79 billion in 2018 to an estimated value of USD 2.49 million by 2026, registering a CAGR of 4.20% during the forecast period of 2019-2026. This rise in market value can be attributed to the growing demand of natural hair gel and rising need for hair styling among younger population.
In January 2018, L'Oréal Paris launched a new hair care brand line Elvive which helps in reviving all kinds of hair damage. This strategy has helped in expansion of the product portfolio of the company.
In December 2017, Kao USA Inc. signed an agreement for acquiring Oribe Hair Care, LLC to its impressive stable & luxury brand range. This strategy would help in the expansion of company and also would enhance its customer base.
Global hair gel market is highly fragmented and the major players have used various strategies such as new product launches, expansions, agreements, joint ventures, partnerships, acquisitions, and others to increase their footprints in this market. The report includes market shares of hair gel market for global, Europe, North America, Asia Pacific, South America and Middle East & Africa.