I returned from my speaking swing through South America last week to find a nice surprise from Wiley, my publisher: a few sample copies of Brainfluence in Korean. The cover, amusingly enough, features a brain in a bottle!
I neither speak nor read Korean, so to find out how the title might read, I turned to Google Translate. It suggested this rather literal translation: “Read their thoughts do not even know them. 100 marketing strategies digging irrational consumer sentiment.” I assume it flows a bit more smoothly in Korean!
Aladin.co.kr: ??? ??? ??? ??? ???
Interpark.com: ??? ??? ??? ??? ???
The Korean version joins Portuguese and Russian translations (plus the English audio book), with Mandarin and German on the way. I’d love to see a Spanish version – I couldn’t offer availability to my audiences in Santiago and Bogota, nor will one be available for my May speech in Mexico City. If you know a Spanish-language publisher of business books, please suggest Brainfluence as a possible title. My research shows that there is more Spanish-language interest in neuromarketing than any other language, including English!
I hope a Korean-speaking reader can contribute a better English translation of the title – please leave a comment! And, if someone actually buys the book, please let me know what you think of the translation!
Thanks, Dave! That makes sense!
Hi, I’m a Korean neuroscientist who used to live in the US. The title’s nuance is something like: “Decode the consumers’ subconscious”, although ‘subconscious’ is an outdated word now in neuroscience. And the subtitle would be, “100 marketing strategies to take advantage of the irrational consumer psychology”. And in the red banner it reads: “Why do we make bizarre choices? 95% of our thoughts, emotion and learning occur while we don’t even know it’s happening”. As someone who used to work – however briefly – in an advertisement company before becoming a neuroscientist, this whole neuromarketing thing is very interesting.
Ha, thanks for that translation, Hame! It sounds a bit more sensational than the original, but I presume the publisher knows what they are doing.