Outcome – the process met or exceeded objective in all areas.
FIRSTEP sessions are intense... hours of deep discussions about every single force with the potential to have a material impact on the success of innovators in the space (in this case, Digital Health). The point of the exercise it to identify disruptive forces that weren’t on the radar, to surface and stress-test previously hidden bias & assumptions, and to get a fresh perspective on which forces matter most, and how they might unfold. In total, over 400 distinct forces were surfaced in this cohort. In the ensuing discussion, countless biases & assumptions were surfaced and tested, leading to a fresh perspective for all of the participants, including TELUS Health.
In addition to ‘force-level’ aha’s, cohort discussions commonly lead to numerous ‘foundational insights’, each significantly broader than any individual force. Individually, these insights can be quite straightforward, but collectively, they've a profound impact on how TELUS Health now views the digital health space unfolding. Each of these insights (listed below) are expanded on in the Cohort Insight Book.
The Cohort partner, TELUS Health, achieved all of their objectives, and emerged with a fresh perspective and number of new opportunities for collaboration, innovation & in some cases, potential investment. on their behalf, we thank each of the participating companies for participating in this cohort, and contributing to its success.