New Ad Tech Overcomes Ad Blockers: Yeah, this is what we need. Great technology here.
Falk eSolutions AG launched Tuesday a new ad targeting option to automatically detect pop-up blocker software on users’ computers and instantly convert pop-up and pop-under inventory to alternate formats for optimal delivery to those users.
This to me sounds like a variant on the once vaunted as “the next best thing since sliced bread but has since fallen out of favor” Shoskele, only you get abused if you’re using some for of Ad Blocking not plugged-into Mozilla.