Blog posts : "Branded Content"
Canada Post's branded content for stamp collectors and philatelists. As contributing writer, I wrote all the articles and editorial content for this issue.
Branded content/copy for the product section and membership marketing pages for the 2011 Costco Catalogue.
Branded content on difficult but necessary issues that demonstrates Tubman's holistic approach to client care.
Canada Post's branded content for stamp collectors and philatelists. As contributing writer, I wrote all the articles and editorial content in this issue.
Farm Boy "From the Pantry"
A collection of weekly email newsletters. I'm told the click-thru rate is very impressive--better than 30%!
An example of how to use social media--in this case, a Facebook page--to inform and strengthen a niche community--in this case those who collect Canadian stamps.
Website content for a west Ottawa real estate representative, including value-added information for buyers and sellers. Design and development by BV02.
Fun fact-filled weekly communications for foodies.
Bee sure to see this one!
Over the past 14 years, I've written for Farm Boy with three agencies. Now they're a direct client. This is some of the early work from Those Guys Advertising.
Consumer education pieces for Loeb/Provigo.
Consumer education piece on various types of bread.
Flyer for various kinds of potatoes. If you want to know why NOT to use a russet for mashed potatoes, just ask.
Communicate every way you can! The bread bags told the story of bread history while the larger bag doubled as a flyer/coupon and was a huge success. As a bonus, it got picked up by Communication Arts. Design by Robert Smith, then of Storm, now of Greenmelon Inc.
Produced by EMC Newspapers, this wrap was one of series that was distributed with the local Kanata paper. Wonderful opportunity to do branded content.
I can't think of anything duller than a dress code. But turn it into a fashion magazine and there's a far better chance it will get read.