Taylor took outright No.1 position in the latest ONSIDE STAR TRACK 2017 research, followed by Conor McGregor and Brian O'Driscoll. Outside of sport, Ryan Tubridy retains the number one status as the most admired television or radio personality.
As the summer season of GAA heats up on the field, sponsors still view gaelic football and hurling as a winning platform, as 1 in 5 sponsorship deals in Ireland so far this year involved a GAA property, according to sponsorship experts ONSIDE.
The 14-year sponsorship by RBS of the Six Nations came to an end this weekend, but investment by businesses in rugby is expected to remain buoyant. Sponsorship spend in rugby has grown by an estimated 30pc in Europe over the past five years, according to sponsorship consultants ONSIDE.
Boxer Katie Taylor – who last week turned professional – is Ireland’s most admired athlete according to a new survey. Taylor and retired rugby star Brian O’Driscoll were tied in the top spot in a survey by sports research consultancy firm ONSIDE.
Sponsorship activity has slowed in the past three months following a surge earlier in the summer, according to the latest Irish market review by specialist advisers ONSIDE.
Local, rather than global, sponsors were the big winners of this summer's major sporting events, according to a survey of Ireland's marketing professionals by consultants ONSIDE.
Infographic: Who Won the Summer of Sport 2016?
ONSIDE and the Marketing Institute of Ireland jointly hosted a breakfast briefing at Aviva Stadium on October 11th, where key industry influencers discussed sponsorship at the summer’s biggest sporting events.
Coca-Cola, Nike and McDonald’s again have one foot on the podium as the potential big winners ahead of the 2016 Rio Olympics—but the competition for hearts and minds has intensified, ONSIDE’s latest leg of long-running sponsorship effectiveness intelligence shows.
No whistles have yet been blown but, in the lead-up to Euro 2016, Coca-Cola is proving the sponsor with the most appeal to the Irish public, according to sponsorship consultants Onside.
Worth an estimated €158m a year, the Irish sponsorship industry provides a much needed financial lifeline to a wide variety of sporting, cultural and educational organisations the length and breadth of Ireland.
John Trainor of Onside says there is far more brand interest in Euro 2016 than there was in the tournament four years ago - one few Irish football fans care to remember, considering the abject performances of Giovanni Trapattoni's side in the three heavy defeats.
Guinness has topped the league of Ireland’s most appealing sports sponsors among Irish adults so far in 2016, while the level of new deals activity reported has slowed this year, according to the quarter 1 Irish Sponsorship market review by sponsorship advisors ONSIDE.
Over the past decade, sponsorship consulting firm ONSIDE has polled sponsors and rights holders as part of its annual Irish Sponsorship Industry Survey, a unique benchmark of the marketplace in Ireland built from the perspectives of those who are most involved in the industry. The MII speaks with ONSIDE CEO and Founder, John Trainor, to get a sense of last year’s findings.
ONSIDE is committed to informed sponsorship practice and, through our annual Irish Sponsorship Industry Survey, has established a trusted benchmark of the marketplace in Ireland.
By surveying both sponsors and rights holders across the country, our research provides a thorough understanding about current sponsorship practice, key issues facing practitioners, and predictions for the industry in 2016.
Infographic: Who Won The Rugby World Cup 2015?
Onside research, in partnership with the Marketing Institute of Ireland, reveals the sponsorship winners of the 2015 Rugby World Cup in England, with Heineken and Land Rover shoulder to shoulder at the top.
On the eve of the Rugby World Cup final, we take a look at the growth in ticket prices, TV audiences and sponsorship revenue since the tournament's inception in 1987.
More than a year post retirement. Brian O’Driscoll has retained his number 1 status on Ireland’s most admired sports personality list, while Ireland captain Paul O’Connell made most gains in terms of public admiration of all Irish sports stars this year, according to the latest Onside StarTrack 2015, by sponsorship consultants Onside.