We want to make non-drinking and mindful drinking widely accepted so that everyone feels confident to change their drinking habits if they want to. Society can make this easier by making sure that non-drinkers are just as comfortable as drinkers in all social spaces where alcohol is served.
We don’t judge, scold or patronise. It’s not kind. We DO support, advise, empower and encourage people who want to be mindful about their drinking.
We don’t criticise the drinks industry but we want to help them see the massive potential in alcohol-free and low alcohol alternatives and encourage them to act on that insight.
We respect individuals and their choices but we want it to be easier for people who are cutting down or stopping their drinking to do it without losing the social life they value.
We know that the hospitality industry serves drinkers with great skill and we will demonstrate the value of extending that ‘pizzaz’ to the growing market that prefers to socialise with less or no alcohol.
We can’t help our members by ignoring the reality of their challenges and we help by seeing clearly if they are struggling and offering encouragement and new strategies and approaches that may work better. Including pointing them in the direction of other services.
We can’t help the drinks industry by pretending everything is fine if it isn’t, but again we will never give up on exploring positive and options that can enhance their business while reducing its alcohol-dependency.
Club Soda is all about staying connected with social life and drinking without being controlled by alcohol. We are all about having more fun! It is why we are a movement and not a service.
We work to persuade the drinks and hospitality industry to be a bit more adaptable and respect a wider range of drinking behaviours.