Hello, Chefs. There are two dishes on the chopping block today. Both prepared for us by Volkswagen.
The first, Volkswagen’s ‘Get Happy’ spot by Deutsch LA. Which is supposed to be their Super Bowl spot, but was released early and is now “causing a lot of controversy” – this according to news sources.
WHAT? Who finds this controversial? Whoever it was probably confused the word “controversial” with the word “mediocre”. Please. This spot is about as controversial as my last pedicure. Is it good? No. Did I pay too much for what I got? Probably. Is it repulsive? Not at all. It will pass if no one looks too closely. But I won’t be going there again.
DDB Amsterdam brings us the next Volkswagen spot. Which I must say is leaps and bounds (or kibbles and bits) better than the first spot I made you sit through.
Long weekends usually mean an increase in the amount of drunk drivers on the road. But thankfully as enforcement and awareness increase, the fatalities and number of drunk drivers declines year over year. However there are many other tasks which can compromise your safety if you attempt them while driving.
You’ll see the example in the following video, created by Tribal DDB for Volkswagen, UK. The blogger used in this video is a well-established make-up artist with a strong online presence and many make-up tutorials.
I was not expecting the ending and was pretty shocked when it happened. But I’m also impressed by VW’s use of a make-up blogger to communicate the message. It’s a great approach and interesting (and probably cost-effective) way to reach the target audience.
I’m sure you’ve all seen the Super Bowl ads by now. They’re all over the internet, so I won’t be posting them here. Instead, let’s take a look at an ad released in Australia last fall for Volkswagen, created by DDB, Sydney.
Only one word can describe this spot: brilliant.