On-trade beer specialist the Morgenrot Group has widened its rapidly-expanding portfolio of premium brands with the addition of Cruzcampo, the biggest selling beer in Spain.
Having grown Cruzcampo’s on-trade sales by 26% in 2010, Morgenrot has secured an exclusivity agreement with Heineken to distribute, develop and grow the brand further in the UK.
In partnership with brand-owner Heineken, Morgenrot will be using this summer’s al fresco season as a launch-pad to ramp up Cruzcampo draught installations in the pub, bar, restaurant and club sectors.