Use this information to grow your Instagram. For example, if you have a big announcement to make, post it at the best time, on the best day.
... hashtags you may have. Having a consistent hashtag is one way to make sure that you are able to see any user-generated content relevant to your company.
Airbnb took advantage of content generated by followers or other Instagram channels. This way, it kills two birds with one stone.
It's like a big Instagram party at the end of the week.