Hex color #000098 may be mistaken for "Duke blue". It's labeled as "blue". When people from western culture see blue in marketing, they may think of some of the following attributes: serenity, offices, self-expression, health care, and being taken seriously. The color typically isn't associated with clothing. MLB and London Underground are using a color close to Duke blue in their branding. (Explore brands using Duke blue).
In RGB colorspace, the hexadecimal color #000098 is created using 0% red, 0% green, and 59.6% blue. In CMYK colorspace, you can make the color using 100% cyan, 100% magenta, 0% yellow, and 40.4% black.
#000098 is made up of R: 0, G: 0, B: 152 in RGB colorspace and C: 100, M:100, Y:0, K:40.39 in CMYK colorspace. Its decimal value is 152 and the closest web-safe color code to it is #000099. Its closest named color is "Duke blue". White should be used ontop of #000098 to ensure the best legibility.
Here's a color conversion chart. It contains technical information about the hex color #000098. If you're a programmer, view the code snippets section for prepared language syntax.
Some colors work better together. Here, you'll find color harmonies and schemes specific to the hex color #000098. These color palettes have been mathematically proven to pair well in designs.
The Complimentary color scheme is made up of two colors. These two colors are opposite one another in the color spectrum. The first color is called the "base" #000098 and the second color is called the "compliment" #989800.
The Split Complimentary color scheme is made up of three colors. The base color #000098 is paired with the two colors to the left and the right of compliment color #989800.
Seeing darker, lighter, and tinted variations of the hex color #000098 can help you with your creative processes. Remember, you can click on a color to be taken to its own page full of unique color information.
Darker shades are produced by blending #000098 with black #000000.
Lighter shades are produced by blending #000098 with white #FFFFFF.
Tones are produced by blending #000098 with gray #808080.
A color gradient may also be known as color progression or a color ramp. A gradient is the gradual transition of one color into another. This section showcases gradients featuring #000098 as the base color. The secondary colors come from the Color Harmonies section above.
Seeing #000098 on a computer or phone screen is much different than how it may appear in the real world. Shown here are 20 different environment types and how #000098 could potentially look inside each of them, given perfect conditions. For example, #000098 appears as #290091 when in northern sky daylight and as #0016b8 when in white fluorescent.
#000098 might be precisely the color you're looking for. But, the colors below are a close match. What's better is that they're named colors, meaning chances are there's more information about them. If you feel like taking a slight deviation in hue, click a color below to learn about why it's so unique.
Looking for something completely different? Try a well-documented complimentary color. The named colors below have been calculated to be the furthest colors from #000098. Click on the colors to explore their unique information.
Colors are important to brands and the messages they convey. Brand recognition and colors go hand-in-hand. Knowing what brands are using #000098, or a color similar, can help you in determining whether the color is appropriate to your design.
Only a few brands in our database are using a color that looks like #000098. But, this doesn't mean you should rule out using the color in designs of your own!
This useful chart contains technical information about the hexadecimal color #000098. For example, the direct decimal conversion is 152 while the individual RGB conversions are: 0, 0, 152.
If you're considering using #000098 in a logo or design, you can quickly reference below to see how various symbols, icons, and emblems look.
We learned earlier that White-colored text should be used on a #000098 colored background for best readability. But, you can be the judge of that by looking at the examples below.
This text is hex color #000098 on a solid black (#000000) background.
This text is hex color #000098 on a solid white (#ffffff) background.
This text is solid black (#000000) on a solid hex color #000098 background.
This text is solid white (#ffffff) on a solid hex color #000098 background.
This text is hex color #000098 on a striped black (#000000) and white (#ffffff) background.
This text is hex color #000098 on a striped gray (#808080) and white (#ffffff) background.
This text is solid black (#000000) on a striped hex color #000098 and white (#ffffff) background.
This text is solid white (#ffffff) on a striped hex color #000098 and white (#ffffff) background.
If you're a web developer, you might find it useful to see elements like buttons and check boxes in the color #000098.