The American Marketing Association honored 2020 Exhibits for marketing communications excellence at their recent Crystal Awards Gala. Recognizing the most effective marketing communications that fulfill stated objectives and produce measurable results, the AMA Crystal Awards recognize best in class marketing and communications.
2020 Exhibits earned a Crystal Award for Best Recruitment Marketing Campaign for the successful creation and delivery of a thought-provoking, targeted marketing recruitment program, which included targeted direct mail, elegant recruitment guide, targeted e-mail communications, advertising in luxury B2C publications such as Robb Report and targeted invitations. As a result of this highly successful campaign, Brown Hand Center surpassed their recruitment goals by more than 50 percent.