June 2010. AXSES SCI, Bridgetown Barbados, launches a unique travel shopping application for mobile market and smart phones.
This application combines arcRes Specials Marketing of http://BookingsCaribbean.com and the themes and moods describing each island from http://CaribbeanHopping.com.
It is currently number 1 on AndroLib Marketplace for a search of Travel Shopping.
AXSES Caribbean Travel Shopping is a FREE app. that can be downloaded to the mobile and used to find hotels and activities offering special deals and book them on the phone.
AXSES Caribbean Shopping is a Direct Shopping channel. All tourism activities listed can be booked Direct from the supplier.
Suppliers simply enter their specials into the arcRes publishing tool and they are automatically loaded into the Android store. The application has been sent to Apple and is expected to be approved in July.
Kathy-Lynn Ward COO of AXES says "We originally wrote the application for Apple iPhone but were told that it was too commercial and needed more work to make it a knowledge based tool that would help travelers decide where to holiday".
The AXSES team then set out to incorporate content from its CaribbeanHopping marketing system. The information in CaribbeanHopping was chosen as it classifies Islands by mood and provides an independent review and rating of what to expect.
For example, a Traveler can select a mood and be given a list of islands that best fit that experience. When they click on the Island they get a review of the island, rated by moods.
Travelers may also go direct to hotels or activities by island, get a quote and book it directly with the supplier.
AXSES Travel shopping application is developed using standard RSS and XML feeds that gather data directly from the AXSES arcRes tourism database. The Feeds were customised for the smart phone application. The application guides the user through a selection and evaluation process, then delivers them to the website of the selected properties and to the property's arcRes online costing/booking/reservation form.
next generation of the AXSES Smart Phone Traveller, will include customised smart phone applications for travel websites and the hotel and tourism reservations form. AXSES is building a smart phone travel bookings and reservations widget, that will allow travelers to get an immediate quote right in the palm of their hand, with a very intuitive interface designed for the mobile market.