Strategic Internet marketing planning is one of the single most important steps to manufacturers in today's business environment.
Building a web site for manufacturing or small business is no longer a novelty, it is an important marketing tools necessary for driving new and existing customers to your business. But creating a lead generating web site is not something every web developer can accomplish or every manufacturer can expect simply by chance or best intentions. In fact Fathom SEO delivered a report in 2005 showing that over 70% of manufacturing web sites fail to use the most basic optimization techniques on their home page and over 80% on interior pages. The result? A significant number of manufacturing companies who's web sites are invisible to search engines and invisible to thousands of potential customers.
But this statistic is both a problem and a potential opportunity for a manufacturer looking to gain an advantage in the Internet marketplace.
Today's manufacturer needs to develop a strategic Internet marketing plan in order to better target potential customers and convert them into sales opportunities in the ever increasing competitive Internet landscape.
e-Strategy is a strategic Internet marketing planning process used to improve the effectiveness and visibility of manufacturing web sites through a variety of industry best practices including search engine optimization, targeted content / messaging development, internet marketing and advertising to attract potential targeted business and through effective conversion techniques to turn them into leads and sales.
Catalyst Connection has developed a strong reputation for strategic Internet marketing planning for small to medium manufacturers. Our suite of services range form Search Engine Optimization to developing complete strategic internet marketing plans and web development consulting.
We also provide consulting services as well as complete web development programs and Internet marketing training programs to meet the needs of manufacturers.
We strive to adapt industry best practices for small to medium manufacturing clients. The result: a long list of satisfied customers who have documented their impact improvement through our strategic services.