on-site library (with a very extensive range of databases, books and journals to support your research).
You will develop an understanding of the marketing strategies for all types of retailers, from value high street to luxury sectors. It will guide students through specialisms such as market research, consumer behaviour, creative strategic marketing communications, digital marketing media, brand management and luxury branding. You will gage an appreciation of marketing in a wider context through consideration of aspects such as ethics, social marketing and corporate social responsibility.
You will also have the opportunity to research current trends in global international markets and will explore marketing communications. You will learn to utilise current creative media, as well as, developing a strong eye for contemporary and future fashion trends.
Preparation for a professional future within your chosen area of the fashion brand and marketing fields during the second year will enable you to chose to work for a company or to work freelance developing enterprise skills. You will develop a number of important skills in communication in fashion and marketing communications and global awareness.
Industry professionals interact with the course on projects as visiting speakers. You will engage in industrial visits and relevant cultural exhibitions, allowing you the opportunity to develop a professional portfolio of student work. You will also receive guidance on CV creation during the course to enhance your employability prospects.
placement/work experience in the fashion industry.
You may also wish to undertake postgraduate study to specialise in a subject you've already studied or to explore something new.
We have a wide range of postgraduate courses offered by the London School of Film, Media and Design.
The first year modules provide an underpinning of knowledge and skills in the fashion Brand and Marketing environment that serves as the foundational elements for course progression.
In your second year, you will develop entrepreneurial skills by working on an industry-focused project and engaging in work experience. You will also improve your computer-aided skills—including marketing and branding communication material.
In your third and final year, you expand your knowledge to encompass the impact of globalisation on fashion. You will also research a particular area of interest in depth, from both theoretical and practical perspectives.
You will receive regular support from your personal tutor. Module tutors provide formative feedback and support designed to develop your learning and assessment.
There is wider university support through the University student portal highlighting timetables and contact information plus the highly active award-winning UWL Student Union.
Industry-focused assignment briefs will set practical projects where the outcome will be written, verbal and/or visual. Assessments are project-based, with no examinations.
Students will be encouraged to reflect on their personal knowledge and to feed this into all written and creative work.
What modules will I study as part of my course?
112 UCAS tariff points from Level 3 qualifications.
If you wish to enter directly at level 5 of this course you will be required to follow procedures in accordance with the university regulations. The demonstration of appropriate knowledge, competencies and relevant industrial experience is required and will be considered by the relevant university board. You are an ideal candidate for entry at this level if you have a 120 undergraduate credit at level 4 or a CertHE in a related subject area.