17 September 2012 marks a significant day in the history of KSK Insurance Thailand (KIT) as the management officially revealed and launched its new brand and name KSK Insurance (Thailand) Co., Ltd, changing from Kurnia Insurance (Thailand) Co., Ltd.
The event began with a religious ceremony where a group of Buddhist monks were invited to the company’s office to perform a prayer ceremony for blessings to be bestowed onto the company.
Thereafter, Group Chief Operating Officer of KSK Group Berhad, Ms. Joanne Kua, gave the opening speech and presentation on positioning of KIT in the local market. Ms Joanne shared with the staff on the background of the name change and the brand values of the company.
The new name of the company is the initials of the Group’s founder, Tan Sri Dato’ Paduka Kua Sian Kooi, and the brand embodies the determination and spirit of the founder in believing in the infinite possibilities of the human mind to achieve great things. It is the same driving spirit that has led to the success of Kurnia Insurans (Malaysia) Berhad compared to when the founder started off as a small agency office 30 years ago. She urged every staff to embrace the 5 corporate values that has been the foundation of the founder – Resilience, Trustworthiness, Teamwork, Innovation and Entrepreneurship.
She went on to share the vision and mission of KIT to be a top 5 general insurer in Thailand in the next 5 years with a premium of THB10 billion. The company not only aim to replicate the same success in Malaysia but to go even further as the opportunity in the Thailand market is far bigger. Therefore, the company has been continuously implementing transformative changes. Rebranding the company is a part of the transformation effort to position the company to gain greater brand loyalty and to create higher brand awareness.
Ms. Joanne’s presentation was followed by a motivational speech by Dato’ Shariffudin Abdul Wahab where he stressed the importance of teamwork and embracing positive thinking. He also shared on the importance having corporate values and to internalize it in everything that the staff does to help KIT become a value-added service provider.
Mr. Eugene Foong as the CEO of KIT then concluded the speeches and presentations on a high note. He gave a short but solid and impactful speech in Thai, impressing on the staff the importance of this milestone and that all things are possible if we believe and have the initiative to do it, especially together as a team. Change begins with the individual, and if you believe in yourself then it is possible. In that way, we can win our customers and business partner’s trust. Mr. Eugene took the first step in embodying the change by giving first ever Thai speech, setting the example for the staff to follow in support of the rebranding exercise and to transform towards the vision set.
The event ended with the official revealing of the logo KSK Insurance by Ms. Joanne, Dato’ Sharifuddin, Mr. Eugene and KIT’s senior management and a cake cutting ceremony. The staff were then treated with a sumptuous lunch spread to celebrate the milestone.