DD is a creative and strategic research consultancy.
We help brand leaders gain competitive advantage in the marketplace by inspiring and informing their decision-making through strategic insight.
Our offering—evidence-based and innovative—brings together an understanding of the client’s business as well as the cultural context of brand and user.
Our approach is founded on our experience of empirical research--qualitative & quantitative, creative problem solving and knowledge of new behaviour and marketing science.
Projects in Japan every 2 or 3 months.
Regular work in China and South Korea, and across South-East Asia: Indonesia, Malaysia, Singapore etc..
Also worked in Australia, Russia, the US, Brazil, Mexico and the UK, etc.
21 years of first-hand experience of Asian cultures, and immersion in retail environment and categories.
Fluency in a number of languages that enable reading of cultural patterns and individual drives.
Profound understanding of client business in cultural context, relevant business traditions and relationships.
Research and brand consultancy experience on five continents.
Living and working in Asia since 1997: Japan, Hong Kong and Singapore. Now, based in Tokyo and Singapore.
Speaks fluent English, Japanese, Russian and Bulgarian.
Previously with TNS and Flamingo.
BA in Sociology and Social Psychology, and MA in Behavioural Sciences from Hitotsubashi University, Tokyo.