Every business is on the path of transformation— to foster innovation and stay ahead of the curve. Majority of new ideas and insights for innovation come from organizations’ increasing use of data and analytics. CIOs and IT leaders are recognizing this reality and implementing best-of-breed technologies and processes to manage data and build unique brand experience. We explore what it takes to chart path for data management and experience management for faster business results. Our collection of insights is more than technology. It’s vision and imagination. It helps CIOs build a business case for investment in digital transformation.