Is your approach to data quality assessment failing to entice business engagement and buy-in?
All too often data quality results are presented in technical terms which can be a huge turnoff to the leadership who just can’t relate to the statistics and confusing messages you’re communicating.
In this webinar playback we present an alternative to the standard, techno-centric data quality assessment. The presenter illustrates how you can create much greater engagement and buy-in through integrating business metrics and business drivers directly into your data quality metrics framework.
The webinar was presented by Dylan Jones, editor of Data Quality Pro and a long-time advocate and practitioner of business-focused data quality assessment tactics.
To view the webinar recording, click on the image opposite and the video will expand on your screen ready for playback.
To accompany the video there are a set of slides that can be downloaded and shared within your organisation and network.