Leading equine feed manufacturer Dodson & Horrell continues its innovative approach to nutrition by launching its new Performance Range. It is the latest stage in the continuing evolution of its product ranges, as both customer requirements change, and scientific research moves forwards.
The range includes nine new or improved products aimed at horses in regular competition. The brand-new products to the range include Elite Sport Muesli and Performance Concentrate Muesli and were developed following in-depth research by Dodson & Horrell's Head of Nutrition, Catherine Rudenko.
The majority of performance horses require a low starch diet, but many of these feeds to date have been very monotonous, perhaps just a pellet and chaff. Dodson & Horrell has produced a feed that has both nose and texture, utilising a muesli formulation.
Anyone who has a somewhat stressed horse understands how quickly it can back off its feed. “Lack of palatability, due to a lack of sweetness, is one of the dangers of feeding lower starch diets. Our biggest challenge was to produce a suitable feed that even the fussiest horse would eat and we did pick some very fussy horses – but the results speak for themselves."
This new mix is designed to cater for horses who don't necessarily need full feeding rations, but perhaps have a rider who isn't comfortable feeding just a teacup of balancer. Visually appealing, the muesli uses plant based anti-oxidants as well as a hind-gut support package. It also contains a high level of biotin, which is one of the more commonly supplemented products.
Dodson & Horrell’s impressive team of Brand Ambassadors is something of a Who's Who in equestrianism. They include current Four-in-Hand Driving World Champion Boyd Exell; British Event team representatives Piggy French, Laura Collett and Harry Meade; dressage and para-dressage Olympians Richard Davison, Sir Lee Pearson and Sophie Wells; international showjumpers Ellen Whitaker and the legendry Geoff Billington. From the racing world, both Paul Nicholls and Kim Bailey are just some of the team who make up ‘the family’ of Ambassadors. These ambassadors are key in the development of Dodson & Horrell products trialling and consulting on their findings.
“The Brand Ambassadors are part of the overall team at Dodson & Horrell and so important to the company, we say our feeds are the best in the world, but customers need to see results and our Ambassadors produce these results and demonstrate the value of our brand,” commented Head of Marketing at Dodson & Horrell, Gemma Schwarz.
For more information on the whole range or any other Dodson & Horrell product visit www.dodsonandhorrell.com or call Dodson & Horrell’s expert nutritionists on their free Nutritional Helpline +44 (0) 845 345 2627.