A two-way reading booklet which explains the tricky subject of Intellectual Property Rights to Orange employees around the world. Read one way and the legal nitty-gritty is dealt with in minute detail using the word ‘idea’ as an illustrative chapter heading. The second part of the book uses a fairytale – The Story of an Idea – to deliver the message in a simpler form. The result was fun and informative. Illustrated by Tom Gauld. Written by Roger Horberry.