The new concept „The store of the 21st century“ was launched by Datart, leading Czech retailer focused on consumer electronics. The main motive is to humanize space. Emphasis is put on clear products display, better orientation and easier movement through the store. There are used new materials, new technology and new way of presenting products. You can find there also the natural green shades, more wooden elements and special Datart fragrance. Datart kitchen studio is a part of the store, customers can buy here the all – inclusive kitchen.