Norwegian Government, after several attempts to penetrate the growing seafood market in India aiming to bring salmon to the mainstrean food category, will now be conducting depth analysis and research to study the potential of salmon in this market.
NEW DELHI: Homegrown fresh seafood brand Pescafresh has partnered with Norwegian Seafood Council to initiate the consumer research on consumption of salmon in India the comapny said in a press release issued today.
Speaking on the occasion, Sangram Sawant, founder and CEO of Pescafresh, said, "This is a landmark enagagement model for foreign countries to penetrate the Indian Market, an unconventional approach which typically disrupts the way market research is conducted."
Established in 2004, the seafood distribution and retailing company, has a presence in over 100,000 households across major cities such as Mumbai, Hyderabad, Delhi and Bangalore. It also has 'shop-in-shop' parnertships with major retail chains like MORE, BigBazaar, Foodhall, Nature's Basket, Westside, Tesco Star Bazaar, Le Marche and also sells through online portals like Localbanya.com and is soon going to launch its own ecommerce wesbite and mobile app.