BAKERSFIELD, CA - Roasted, glazed, sauteed, or raw, carrots are undeniably part of the Thanksgiving spread and beyond. Grimmway Farms’ Mike Anspach and Western Veg-Pro’s Dennis Slater took the time to share how the category is looking from multiple sides of the market.
Seeing excellent demand, good supply, and great quality for carrots overall as we head into the big eating holidays, Mike advises that secondary displays are key this season and provide great space to highlight rainbow carrots and other products newer to the market.
“We recommend promoting baby carrots as shoppers begin to prep for holiday cooking and we encourage retailers to plan promotions around value-added items as well, perhaps bundling 2 to 3 items to mix and match for additional discounts,” he advises the buy-side.
For jumbo carrots, Dennis said availability is out of Bakersfield, Ontario, Canada, and Mexico, crossing through McAllen, Texas.
With Thanksgiving fast-approaching, and December holidays right behind it, AndNowUKnow will continue to keep you checked in on fresh produce.