I’ve been a huge advocate for Facebook advertising. It’s an inexpensive online marketing tool for small business owners and the platform continues to create more sophisticated features. My favorite is not new, but it is high quality – the custom audiences. Custom audiences have a few ways to target users, but, for those trying it for the first time, I recommend the option to import a customer list. It’s simple – users import an email list and the ads are served to the people on the list who have a Facebook account associated with that email address. (I list the step-by-step instructions below).
What I love about the latter is the option to ‘invite’ people to like the page who interact with ad. Simply click on the people who ‘liked’ the ad, and select the ‘invite’ button to the right!
Step 2. Select the option for a customer file, then load the list of your contacts. Allow Facebook a few minutes to load the list. You’ll receive a notification once it’s ready. Then, begin to set up your ad as you normally would, but this time you can select your custom audience from a list rather than set up the traditional ad targeting parameters such as interests or demographics.
Have you tried the custom audiences feature on Facebook? What were your results?