Shoes4you, a company then sells shoes through a monthly subscription model, has received a round of Series A financing, led by Redpoint Ventures and with Accel Partners Flybridge Capital Partners, Romero Rodrigues (CEO and co-founder of BuscaPé), IG Expansion, and Fabrice Grinda (CEO and founder of OLX) participating. As part of the round, Redpoint partner Jeff Brody will join the Board of Directors. The company declined to disclose the amount of funding raised.
Similar to the U.S.’s Shoedazzle, Shoes4You (which launches this month) offers collections of designer shoes to its Brazilian clientele. Users visit the site, create a customized profile of their tastes and styles and Shoes4You will send them a monthly shipment of shoes that match your customized style profile. Founded by Olivier Grinda, Shoes4You, the company says it plans to launch 12 collections per year and hundreds of sub-collections throughout the year.
Grinda is actually a serial entrepreneur who has co-founded a flash sales site (Brands Club) and a group buying site (ClickOn), both of which are in Brazil.
Not only does the startup add a new e-commerce site for the growing internet market in Brazil but Shoes4You also brings the fast-growing monthly subscription model to the country. The model has seen success in the U.S. with startups like BirchBox (Accel is also an investor), Foodzie, Blissmobox, BeachMint and Babbaco all gaining traction.