Many people hear about gamification and think that it is not applicable to their work since they do not work in the gaming industry. However, companies like Dropbox and other have proven that gamification is applicable to any industry, product or service. This session will discuss how to use gamification in your company to generate ideas, improve product design and increase sales. Recent examples of successful gamification concepts will be shown.
13. Dropbox Gamification  Dropquest is a game in which you have to complete a series of riddles, tasks and puzzles, and if you manage to do so, you win a 1GB addition to your Dropbox storage space for life.
16. Yesware  Yesware is another good example of growth through gamification and word of mouth.  It is a G-mail add on for customer management and tracking. Grew to 100,000 users the first year via a Freemium model that had a limited number of tracking events for free users, but awarded you more if you invited new users.