Since 1994 Avitage has created content for B2B sales, marketing, training and sales channel functions and purposes. Our customers depended on effective content to achieve their objectives. We ceased our content production services in 2014.
Today, Avitage helps B2B sales and marketing organizations create value for customers and differentiate through the way they sell with high-performing, situation-ready content.
We resolve the number one unconsidered cause of low sales and marketing performance, and revenue growth: the inability to deliver effective information and content, in context.
For sales organizations this means sales enablement services focused on designing the right sales conversations, and defining sales content requirements. We work with upstream or outsourced content teams to insure that content is sales-ready.
For content marketing and content operations teams we implement a Leveraged Content Supply Chain process. This helps them deliver the right information, to the right audiences, for the right purposes, at the right time, in the right formats — at scale and without compromises.
By making content a force multiplier, sales and marketing organizations realize breakthrough performance and efficiency results.
Please view this 3 minute explanation.
For a deeper understanding, we invite you to read about Avitage, our point-of-view and business model.
Buyers have moved online and are in control of the buying process. We call this the “on demand customer.” This is forcing marketing and sales to adapt the ways they engage buyers and customers, and deliver value.
Your challenge and our focus: How will you engage customers and prospects through your marketing and sales resources with real time delivery of useful and relevant information they need, and the buying experience they expect?
Content is the new currency — the fuel that drives demand generation, accelerates buyers through their process, differentiates vendors, enables sales to create and communicate differentiated value for customers.
But online, stealth buyers, as well as digital content and channels, also create significant and challenging new requirements.
Most companies struggle to produce a constant stream of quality content that meets the many new requirements this new strategy introduces. This lowers performance of content dependent programs like lead generation, sales and the sales channel.
Through our 20 years of producing content we determined the traditional, project oriented, creative craftsman approach to content, cannot meet these new requirements.
A new approach to the way organizations create, manage and deliver content to engage buyers and customers is needed.
We developed a more leveraged and efficient content operations model that we adapt to fit each company’s situation, and teach them how to manage. Think of this as a content supply chain process.
Our enterprise customers tell us this approach helps them get the most out of their content and content investments. Most importantly, they grow revenue faster by attracting new customers. They lower selling costs by shifting lead generation and other activities from less effective, high cost, direct sales resources, to lower cost, more effective tactics.
And, they realize a new, strategic business objective: the ability to acquire data on customers and buyers that gives them a competitive advantage going forward.
We employ a professional services business model. We partner with our customers who engage us for specific content projects, to help develop marketing and sales content strategy, to design and implement content operations, or to program manage their content operation. (See About Avitage Services Page).
In this way we provide a middle resource between your internal team and resources, and outsourced production companies and agencies. Our services help you get the most from investments in third party expertise, while minimizing their low value activities.
Your strategies and leadership are leveraged as we apply our program, processes, policies and procedures to your environment. Your proven practices are supplemented with industry best practices and new methods we recommend.
Our services deliver customers a proven, documented program implemented by experienced program managers. Customers are up and running within 90 days and proficient within a year.
This results in higher levels of content quality and operational maturity. Content outputs, along with functional and business outcomes, are realized faster, with fewer failures, missed opportunities and the cost of internal learning curves.
Our expertise is transferred through an apprenticeship model to your staff where appropriate.
Our program management services can operate during a ramp up period, or as a scaled ongoing service.