China Connect: What are 2014 key leanings for media agencies in China ?
China Connect: How does Chinese consumers growing sophistication translate into media strategy and investment breakdowns ?
Mykim Chikli: Growth in monitored advertising spend for this year has not been as aggressive, averaging in at just 2% for YTD 2014 compared to 7.6% in the second half 2013.
China Connect: Mobile is a worldwide trend adoption: how (much) does China differ from the rest of the world ?
Mykim Chikli: China is the biggest market. Lower tier city are leapfrogging PC. Tablet ownership in China (42%) among netizens ranks among the highest in the entire world, ahead of more developed nations such as the UK and the US. Xiaomi rakes in a significant number of first-time smartphone buyers. Mobile advertising, while dominated by banner and search overall,skews heavily to video ads, especially on tablets.