Website owners can now see how much traffic they get from Discover.
Google has added data from Google Discover to its Search Console. This means website owners can now see how much traffic they are getting from Discover.
Discover is essentially “searchless” traffic from Google. It shows content to people in the Google app, on Google.com’s mobile home page and on Pixel phones.
Much like search, the goal is to show content to people who will find it relevant. By adding the data to Google Search Console, site owners can now see which of their content is getting the most traffic and the highest click-through rates from Discover. This should help them produce more successful content.
For example, my story about Alpnames shutting down last month had over 5,000 Google Discover clicks on roughly 53,000 impressions.
Based on the data in my account and Google’s stated goal of Discover, it seems that content that gets the most clicks leads to more impressions. I suspect Google is also monitoring interaction with the content much as it does with clicks in search results.