With more than 400 million users on its career-focused platform, LinkedIn is a great place to connect with potential employers and employees. But with only one chance at a first impression, certain elements of your profile and how you use LinkedIn matter more than you may think. And little mistakes can cost you.
Think recruiters don’t pay attention to LinkedIn? Think again: 89% of all recruiters report having hired someone via the platform. While LinkedIn is, in fact, a social media site, your profile, the content you post and the conversations you have with other users should be much more business appropriate than say, Twitter or Facebook. The infographic below details common LinkedIn mistakes (including self promoting or not customizing invitations) and provides smart tips to create the most complete and professional profile possible.