Jem (formerly Jemma Griffiths) is already creating a Dido-style stir across the Atlantic, where this debut album has sold more than 200,000 copies.
Jem knows her samples and trip-hop beats, but she also has a keen ear for a sweet pop hook. The opening track and first single, They, sets a delicious choral counterpoint against a bumping beat - but that's only the start of her campaign to hypnotise punters.Stay Now has the dreamy allure of a doze on a sunny beach, while the lazy loops of Finally Waken slip down like Häagen-Dazs for the ears.
If this record has a problem, it's that it may be too cute for its own good.