I speak about this in my e-course (available here), but I think it's such a powerful tool in explaining how style and dressing with intent can change your life that I really wanted to share it with my listeners and readers. It's kind of an idea tailored to women who own businesses, but really any women can take this idea and run with it!
First, you have to know how important your branding is and how important your own image is to your branding. First impressions, both in-person and online, are almost instantaneous. This means we don’t have the time to explain our background, experience, education, etc. The only tool we can use in that instant is our visual representation. Sure, what you are wearing helps, but confidence is number one. It doesn’t mean looking like every other successful gal out there, you don’t want their customers...you want yours!
That’s just a long winded way of encouraging you to shine your light! Because your customers are out their looking for it. So, how do you achieve this? You start by thinking about your top three business goals for the next 5-years. Now close your eyes and think about the woman who achieved those goals. What does she look like when she enters a room? How does she hold herself? What does she expect from the people around her?
Now what is she wearing? Because that’s what you should be wearing NOW.
1) I'll be a speaker at the MOB Conference on Feb 11, 2018. Mom business owners in the Portland/Vancouver area should visit www.themobnation.com for tickets.
2) I'll be a speaker at the Vancouver Women's Show on March 11, 2018. I'll be speaking in the morning and afternoon with a booth open between 10am-6pm. Come visit!
3) I've been named the 2018 Style Maven for Women with Moxie Portland! How freaking fun is that! I'll be choosing the themes of the mixers held every of month and helping with other various style related tasks.
4) I'll be hosting Vintage Fashion Fridays live on Curiosities Vintage Mall Facebook page every Friday at 2pm PT, showing new fun ways to style vintage goodies. Follow Curiosities for reminders!