Global pop phenomenon Taylor Swift has made her long-awaited comeback with the track Look What You Made Me Do.
Long story short, it’s decent, nothing more and nothing less. It’s a lot different to her previous work.
Her most recent record, 2014’s blockbuster 1989 is one of my favourite pop records (shhhh, don’t tell anyone), in fact, it’s one of the most important pop records of the past ten years in the way Swift evolved her style almost evidently in tracks like Blank Space and Style. 1989 made her the huge pop star she is today.
However, this track is a complete change away from her country-pop tunes like Love Story and 22.
Look What You Made Me Do isn’t bad. I really really like the opening verse and the bridge, I feel it’s classic Swift, production is always on point, and the lyrics obviously about heartbreak. She does take inspiration from Lorde however, channelling her vocal delivery in the pre-chorus. But then the chorus kicks in… Instantly reminds me of Katy Perry’s recent release Witness which was truly terrible. And the whole song implodes into generic trap beats and repetitive numbness.
Taylor Swift is huge, and will always have a huge global fanbase. But if her new music has anything to go by, I have really low expectations for her 10th November release reputation.
A poor showing, with glimmers of hope.