The Marais is one of my favorite neighborhoods in Paris when it comes to food and art. I love to wander around between the charming streets and enjoying the smell of falafels. For the people who don’t know that much about the Marais, let me give you a few key words: art, food, history and shopping. Four things that go very well together. Today I’m going to write about a bakery which fits perfectly in the lifestyle of the Marais. Say hello to Aux Merveilleux de Fred!
1. Art – The pastries look like little art works.
2. Food – You’re stupid if you don’t eat them.
3. History – As many iconic bakeries in Paris, also Aux Merveilleux de Fred has an interesting history.
4. Shopping – If you buy these beauties, it counts as shopping!
The mastermind behind these delicious pastries is Frederic Vaucamps. A french man who opened his first bakery (1982) in Hazebrouck, a small town very close to the Belgium border. Frederic Vaucamps had to work very hard for his success because only 15 years later he achieved great success with the remake of the old recipe of the merveilleux pastry. He turned a forgotten pastry into a refreshing new concept, meringue surrounded by chocolate whipped cream and chocolate chips. Mmmmm, if I only think about it, I feel the meringue melting on my tongue!
Today Aux Merveilleux de Fred has many stores all over the world. From our beloved city Paris to the big apple of New York City. The success of this bakery? You tell me! I think it has to do with their way of specialization. One store for one product (Actually two products, they also sell brioche loaf in different flavors). You know the quality has to be good when you put so much love into your pastries. What makes it even more special is that you can see how they create the pastries, they bake them in an open space.
All together, enough reasons to try one at Aux Merveilleux de Fred.
Check out their website for the store locations and more information about their company.
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