When we studied Chinese in Beijing in 1998, we ate bings everyday outside our school. There was a nice lady who made them fresh on the back of a bicycle cart. We loved bings so much, that we just had to bring it back to America.
Mr Bing's mission is to introduce America to traditional Northern Chinese street crepes ('jianbing', 煎饼). For those already familiar with 'jianbing,' we aim to instill a vibrant sense of nostalgia for the China street culture they remember.