Yesterday afternoon I made four Twitter posts which listed all the external organisations featured in each of the last four issues of the LINX magazine, HotLINX. Each one included a link to the respective PDF they featured in. The result of this communication went well thanks largely to users interested in Extreme Networks.
Extreme featured in HotLINX17 which was published back in February and one of my followers saw my Tweet and decided then to re-Tweet it for their followers. This in turn was re-Tweeted again by further users. In total it was posted nine times resulting in 50 additional downloads inside an hour. This has led to me gaining new followers and our magazine gaining a wider readership.
The message is clear – there are people out there who are interested in what we are saying in the LINX magazine but if they don’t know about it, they can’t do anything about that information. If they are given the choice they can at least decide how to react to it.
Most new bloggers dislike hearing this. Trust me when I say that the struggle for content is ongoing. New bloggers, however, feel like it`s just happening to them. The truth is, don`t get a blog just to have a blog. Get it and keep it updated. It`s the quickest way to gaining traffic. How often should you blog? Three times a week. The best days to blog? Studies have shown that Tuesday, Wednesday, and Thursday are key days for blogging.
I tell authors this a lot: stay on point, stay on topic. Why? Because if you don`t you`ll lose readership. Once someone commits to your blog they want to keep reading relevant information. So don`t blog one day about your book, your speaking, or your mission and the next day share Aunt Ethel`s pot roast recipe.