As the hiring market picks up and new technologies put marketers in high demand, it is important to be ready to take advantage of every opportunity that comes your way. With that, welcome to our weekly blog series on getting that marketing job you’ve always wanted. Each week we will discuss a new tip or technique you can use to land that job you’re after. Last week’s topic was Pitch an Idea.
In the sixth installment of our series on getting a job, we have finally made it to the interview. For the purposes of this post, let’s assume this is an in-person interview. And if there was a phone interview that preceded it, the advice given here is still pertinent.
The first bit of advice is something you’ve heard time and time again, but it’s worth repeating. Don’t be late. It may sound like common sense, and it should be, but I can tell you from years on the employer side, people still show up late. Here’s the key though, don’t show up too early either. A good rule of thumb is 10-15 minutes before the interview is scheduled.
Second, pay attention to what you wear. Based on what you know about the company, try to dress to the company and the position. It’s always better to overdress than underdress, but if you show up at a casual office in an expensive suit, it may actually hurt your chances. So estimate how those in your position at the company will be dressed, and then round up to be safe.
We all know that first impressions are key, so the greeting gives you a chance to start on the right foot. A firm handshake and a smile go a long way. Be polite and remember the name or names of those interviewing you so you can recall them later.
As the interview proceeds, pay close attention to the questions asked. Be direct and don’t avoid questions with vague answers. Give examples from your own experience to demonstrate knowledge in certain areas. Recall statistics or facts about the industry or marketing niche to show that you pay attention to trends and news.
And layer in questions that you have about the employer, ie. what they expect from you and what your goals should be if you get the job. An interview should be a conversation as much as possible. If it becomes too one-sided, it does not feel as natural as it should.
At the end of the interview, pay attention to the next steps. Make sure you get a business card from everyone you met with so that you’re able to properly follow up. Again, be polite and make eye contact as you say your goodbyes. And thank them for taking the time to meet with you.
Then take a deep breath as you leave the office behind and prepare for what comes next.