One of the biggest benefits of a our studio is the strong bond we develop with our clients. We do the due diligence to understand your business and industry before we craft our strategy or creative, and every member of our team enjoys getting to know our clients personally.
A creative strategy is generally the result of a team composed of one or more copywriters, an art director and a creative director. The creative strategy generally explains how the advertising campaign will meet the advertising objectives of the business.
The two roles differ in that the designer is more concerned with execution, while the art director is concerned with the strategy behind that execution.” Design is the how. It's the foundation of all communication, the process and production of typography, color, scale, and placement. Art direction is the why.