With the awarding of the Super Bowl 2012 to the City of Indianapolis, the design and building of the new home of the Indianapolis Colts was the most anticipated construction project of 2007-08. Rowland Design, in conjunction with Design W Group was the interior designer for the many private and public suites, as well as other areas of the arena. Integrated into the design was re-enforcement of the Colts brand, resulting in a hip, sophisticated and state-of-the-art environment.