Oracle, one of the biggest players in the database and management sector, annually attends the largest tech conferences in Latin America: CIAB, Cloud World and Futurecom.
Out There planned and managed all out of home advertising and custom activations for the brand and developed a unique strategy to target specifically the top tier attendees of each conference.
Specific tactics were employed to garner the attention of the conference attendees during all phases of their journey- pre, during, and post conference.