Setting Up Confirmed (Double) Opt-In in gCast – How can we help?
This article is useful for anyone who wants to implement confirmed or double opt-in in gCast.
How do I create a confirmed opt-in campaign?
Confirmed opt-in is a stronger method for ensuring that consent to send your communications is provided. It reduces the possibility of fake or non-existent emails entering your database and also reduces the risk that the email address provided doesn't actually belong to the person that provided it.
Confirmed opt-in in gCast uses auto-responder campaigns as welcome emails (or complete your opt-in process), that send out as soon as the details are received into gCast but also opt-out the email address as soon as the campaign is sent.
gCast will not send any campaigns to opted-out people, so these types of campaigns are perfect for requiring the recipient to confirm their opt-in by clicking on a link once they've received the email and consciously confirm their subscription status.
You will need to adjust the access rights on your gCast user account (and the gCast user account of anyone on your team who might create or edit your confirmed opt-in campaign) to include the Post Process feature in gCast. You'll also need the auto-responders feature switched on in your gCast account.
Auto-responders are not a default setting for many accounts, please get in touch with our team so we can switch it on for you.
These steps complete the campaign settings you would need to have in place for a confirmed opt-in campaign.
You can add extra demographics to target specific groups of people whenever their records are added into gCast, such as where the source was website (so long as you have a demographic for this and you are capturing that information at your source and sending that information into gCast) so that your auto-responder only sends to people who have signed-up via your website. Doing this will give you the opportunity to create different content if you need to.
This campaign will trigger and send any time someone new is added into your gCast account and will send as soon as gCast sees that occur.