A complete brand identity for a new survey product from Grass Roots.
The Tune identity needed to convey a user of the product being able to get "In Tune" with their audience - be they customers, employees or channel partners.
Using the survey tool clients can LISTEN to what people are saying about their product, service or brand. And then, with the stunning user friendly dashboard reporting the data, be able to ACT and make informed decisions to effect or embrace that view.
I developed the brand, guidelines and toolkit which were then implemented across the marketing comms and the app itself.
I developed the full brand identity as a marque that consumers would recognise and believe in its message, that buying legit is the only way to keep the music industry alive.
Once the identity was finalised, I then designed a fully responsive website where music lovers could go to and claim their rewards, watch exclusive content and spend on money can't buy rewards.
Constrained by a need to retain the original wordmark and icon I was tasked to inject a bit of life into a Grass Roots brand which had served its time.
Building on the idea that Grass Roots business is all about engagement of people (be they employees, customers or channel) - a simple use of bubbles to symbolise people and them overlapping to indicate the engagement that occurs thanks to the involvement of Grass Roots was introduced.
An extension of the colour palette led to a new personality and vibrancy felt both internally, with branding being applied through the offices and internal systems, and externally on marketing comms and website alike.
Grass Roots has a large number of products that are traditionally marketed B2B and I developed a brand in Plé (pronounced Pl-ay) that packaged the products up and puts them in the hands of the consumer.
I was responsible for a consumer driven story of understanding that our customers lives should be more about them enjoying and living their lives (creating memories) and less about the products and services they use to do that. With a true belief in that we could focus our marketing direction on helping to create memories and the choice of products we choose to offer are merely enablers and not the memory itself.
The experience of the O2 Rewards site needed to be refreshed to both incorporate new offerings and present the rewards available to pay monthly customers in a more envigorating way to ensure they feel valued.
I developed a concept linking the ‘above the line’ campaign with the Rewards offering using the pinaté and designed a compelling user journey around this in the form of a microsite.
A full brand engagement project for The Co-operative.
With a new vision in mind on how to bring their business out of the troubles they have had over the past few year, The Co-operative needed a brand that would help convey the message that they believed in their workforce and that by definition it is them that makes 'CO-OP'.
Championing better's message was that across the business 'we can be better' and through various communications channels and events they provided the motivation, guides and direction on how to do so.
A secret garden party concept to bring staff together at a one off summer event. Guaranteed to put a smile on their faces and make them value working at KPMG.
I was responsible for the look and feel 6 individually themed areas, the overall direction and bringing it to life for the presentation to the client.
TNS have been responsible for measuring and recording the effectivenes of The Royal Mail for some time by having an army of panellists tracking their post all over the country.
A drop in engagement numbers from panellists meant a need to regroup and understand how they could communicate with them better.
I helped show them that a consistently applied brand was needed firstly and that that brand neededs to reflect the community of panellist, the importance of their role and the rewards they get for helping.
I then went on to develop the brand, guidelines, some initial comms and a toolkit to enable TNS to continue to use with minimal external resource.
With developments in the Rolls Royce brand I had to do a complete refresh of a previously designed responsive website for customers looking to buy a Pre-Owned Rolls Royce direct.
MINI's new brand identity required me to revisit my previous designs for MINI Cherished to bring the new 100% Approved Used MINIs in line. Was a great opportunity to challenge the user experience again and make tweeks where necessary.
A loyalty programme for Millwall FCs 'Loyal Lions'. Rewarding fans with exclusive content and money can't buy prizes for being part of the club.
Responsible for the complete brand development and application across responsive website and communication materials.
New brand development for Louise Jukes - (member of Team GB and professional handball player).
Louise had a desire to help support the sport of handball develop by releasing a range of affordable equipment for schools/colleges.
Challenging her modesty I encouraged her to use her own name seeing the obvious benefits of the link between the UK and her history of representing england in Team GB at the 2012 olympics. We then went on to develop a clothiing range to sit alongside her equipment.
Newly developed social recognition platform 'Recognise' needed some traffic to the sales team to sell it so I developed a direct mailer, banner ads and supporting microsite to help drive traffic and enquires.
With a push on sales during the summer, Grass Roots needed a way of combining a number of disparate products (each with their own identities) into one mailer to get them all in front of prospects at the same time.
The one thing that all the products had in common was their end goal to put a smile on the face of our clients audiences and that smile in itself is contagious/viral to their peers. I designed a high impact folder into which all the product leaflets could be placed and sent out with the message of #CreateHappy.
A very simple branding, application and web design exercise for reward and recognition programme for SAP.
Exploring ways of presenting career pathways to their employees, Mitchells & Butler needed a clear look and feel that could be used across all comms and a method of delivering it as simply as possible.
I explored and presented options from traditional physical prospectus, responsive website and/or interactive PDF.
Art directed the look and feel and designed the responsive website for Grass Roots OneFee who provide budget boosting promotions at a fixed cost.
Supporting Grass Roots Meetings & Events with their propsal to be included on Vodafones event management roster - I produced key visuals which were used across experiential conepts and a highly visual presentation to help show the impact the M&E team would have on bringing any future Vodafone events to life.
A propsal to send top achievers form Banque PSA Finance on an all expenses trip to Vietnam & Cambodia needed bringing to life with an event theme and some key visuals across web and print.
A clean responsive website for ConnectNow enabling its referrers to log, be rewarded for their referrals and learn how to be more effective.
Developing a welcoming identity for this mystery shopping program was essential to successfully engage the store staff in recognising the role they play in making Lloydspharmacy a welcome place to visit on the highstreet and aide turning them from a ‘stuffy chemist’ to a retail outlet.
An evolution of the Way Ahead Reward & Recognition campaign seen earlier where further areas of the Barclays business and initiatives were to be taken into account.
I had to develop an umbrella brand to consolidate various disparate programmes from across the organisation.
‘The shopfloor is your stage - everyday is a performance’ is the premise of the look and feel I developed to get the staff on board of this reward and recognition programme for Marks and Spencer.
It’s for my work on this project that I won the IPM Generation One to Watch award.
Identity and supporting comms materials to promote and support charity auction evening.
A stunning combination of black plike and shining pink foil on the invites and programme cover made them really pop and memorable.
Premium kitchen supplier Gaggenau needed a rewards programme for their in store staff that matched their reputation for quality.
Working within very strict guidelines I delivered an exclusive communication approach (across print and web) that slotted right in with the standard they have come to know and expect.
I developed a look and feel which tapped into the state of mind of channel partners whilst on the phone selling Qatar Airways flights (ie. dreaming of far away places and lottery wins) which helped bring this sales incentive programme to life.
I used a simple colour palette, bold typography and strong imagery to help bring this tactical sales incentive campaign to the front of mind of employees at Nissan dealerships.
With a desire to lose the negative connotations associated with mystery shopping I developed a fun, cheery identity to support the Impressions programme for Waitrose.
Logo development and direction for David Anson Photography.
Identity, themeing and set design for annual BMW Used Car Dealer Auction (UCDA). This year was Golf themed and we developed a forecard bingo (complete a line by buying cars and get a discount), a novel golf swing bidder and a unique hole progress chart to show which silent bid got nearest the pin.
A Grass Roots propsal to launch the Jaguar X250 to the worlds press.
I developed a theme "People will stare" which we applied acros key comms visuals including invites, itineries, menus and DVDs.
I also completed the produced as a high end coffee table book.
A staff incentive campaign for Vodafone to help keep sales made by store staff ‘rocketing’.
The identity and all communication materials used to bring this to life (including a micro site, emails and a launch event at one of their staff conferences) were themed around the idea of blasting sales through the roof, taking Vodafone to another level and accompanying them on that journey.
I developed a high energy, impactful and instantly recognisable identity for this recognition program that the staff could call their own at Volvo dealerships, focusing on performance.
I was tasked with redesigning the existing BMW corporate sales micro site to embrace their sponsorship of the London 2012 Olympic games. Including a competition area to keep people coming back and thus seeing the various offers available to them on their return.
I designed and developed an approved used car site with character for MINI.
The site adopted the concept that every used MINI has a personality and has been ‘Cherished’. With a MINI story developed for each car using its vitals (price, mileage, engine etc.), a fully loaded meter to indicate how spec’d out the car is and a MINI Top Trumps game to play across social networks, the site embraces the MINI brand and way of life fully.
Complete brand redevelopment for well established incentives and motivation company Grass Roots UK. The re-brand proved so successful across the UK businesses it was adopted by international offices around the world to replace that of the holding company, Grass Roots Groups, identity.