Review platforms -- like mine -- are investing in AI and machine-learning to detect fake reviews, but no platform is perfect. It’s a constant challenge to snuff out fraud and manipulation. But here's the thing: You should join the fight. If you see something suspicious, report it.
Use flagging tools as they were intended; over-reporting/flagging negative reviews to manipulate your way into a better rating is a surefire way to lose credibility ... and revenue. Plus, new technologies are likely to catch you.
Using a closed platform is like asking your own mother if you’re handsome -- you’re going to get two thumbs up, but does it really mean anything? Closed platforms let businesses selectively invite only their best customers, while some even allow businesses to unpublish reviews they don’t like. That’s a quick way to lose trust and credibility. Open platforms help remove some of the bias.