To be a leader in Business education, seeking to qualify its students in the fields of administrative, accounting, communication and human sciences.
To prepare our graduates with the skills & requirements of the labor market in the various industrial and services sectors at the national, regional and international levels.
Foster a culture of excellence in learning and teaching.
Enrich undergraduate and graduate students with meaningful engagement with industry, and meaningful preparation for successful careers.
Contribute to the development of society through applied research and practical implementation.
Enhance the School brand for competitiveness and entrepreneurship.
Provide undergraduate and graduate students with an exceptional learning experience.