At first glance blogging might seem the same as standard press liaison, but blogging outreach and the organisation of guest spots requires a carefully planned approach. We should know – we assisted Acora, the mid-market outsourcing specialist with just that, business related blogging opportunities.
The company wanted to shift focus away from its technology and instead address the issues that mid-market companies are concerned with – cost control, leveraging outsourcing for better corporate agility. Using data gathered from Acora’s industry survey, we organised key placements in blog sections of mainstream business-related websites.
The culmination of our efforts was comment placed in the Outsourcing Yearbook 2013. If you would like to learn more about targeting blogs and what it can do for your business, please get in touch.