This course entails 30 hour face-to-face lectures and tutorials for a Trimester.
A mark is awarded for tutorial participation and attendance. Students are required to not only attend tutorials, but to read and be prepared for active discussion of activities. You will be marked for each class separately on 1) engagement in class, 2) preparation, 3) listening skills, and 4) attendance / promptness. Your lecturer will call the roll at the beginning of the tutorial and will allocate individual marks at the end of the tutorial – late arrival or leaving early will impact on marks. Marks cannot be awarded after the class therefore it is important to ensure you are marked on the roll and awarded a mark on completion of the class. Failure to attend class due to illness will result in a mark being awarded only by supplying a medical certificate.
a class exercise. Be prepared to defend and support your analysis, and to discuss it with your classmates. Working in your group, you are required to make a 15 minute PowerPoint presentation. Following your presentation, you will be required to lead a discussion and/or facilitate a class activity of approximately 10 minutes, on the key aspects of the topic. Each presentation and discussion or activity will be graded out of 10 marks for a total of 10% of the course grade.
There will be a 1 hour timed Mid Semester Quiz over MyUni. The aim of this assessment is to give you feedback on your level of understanding of consumer behaviour principles. There will in the form of an on-line multiple-choice question test and will be 60 minutes long. It is worth 10% and is done individually will examine material covered up to and including the date of the test. You do not have to come to uni to complete this online test, but it is your responsibility that you have a reliable connection to the internet. Furthermore, the online quiz will only be available at this time, as this ensures that everyone has the same opportunity. If we had it during tutorial times, people with tutorials later in the week would have more time to prepare than those with tutorials earlier in the week. Please take this as advanced warning to save this date for those who may anticipate a conflict with work commitments. To allow students some additional preparation and review time, there will be no tutorial in the week of the online quiz.
creative about sustainability issues and present an original idea for increasing sustainability; 2) research on this behaviour and report the trends amongst Australian consumer in relation to this behaviour; 3) apply what you have learned in this course to analyse issues/challenges surrounding the adoption of this behaviour; 4) suggest marketing tactics for improving this consumer sustainable behaviour based on consumer behaviour theories.
demonstrate a comprehensive understanding of the course and interpretive and analytical ability in this written exam.
· All team members are expected to contribute approximately equally to a group assignment.
· Teaching staff can refuse to accept assignments, which do not have a signed acknowledgement of the University’s policy on plagiarism.