WCAV-TV was looking for a way to build its own Fans and create a sponsorship opportunity for a local advertiser. The Charlottesville, VA station (DMA 183) knew Father’s Day was coming up and used one of SocialNewsDesk’s Case Studies to develop the perfect contest to meet both goals.
Holidays are a perfect hook for social media campaigns. And WCAV-TV’s Digital Sales Director, Alex Friedman had a sponsor in mind for Father’s Day. Friedman approached New Virginia Tractor with a concept for a riding lawnmower giveaway on the WCAV-TV Facebook Fan Page. The Contest Application, powered by SocialNewsDesk, would include Like buttons for WCAV’s Fan Page and the New Virginia Tractor Fan Pages too. Eager to build new Likes, the sponsor jumped on board.
Exclusive naming rights of the Facebook Contest on WCAV’s Fan Page.
Prize Giveaway Segment on the Morning Show on WCAV.
Daily Facebook and Twitter Posts on WCAV’s Fan Page promoting the contest.
(100) :30 on-air spots promoting the contest.
75,000 digital impressions promoting the contest.
The WCAV-TV team put together a clever promotions campaign both on Facebook and On-Air. One of the promotional Facebook posts even got more than 100 Shares. Each week, a new qualifier was chosen. All qualifiers then gathered at New Virginia Tractor for the Grand Prize Giveaway which happened live on the Morning Show on WCAV-TV.