Lyft is driving into the countryside in an effort to raise ridership and steal market share from rival Uber. The much smaller Lyft announced Thursday that it is offering service to passengers in every corner of 32 U.S. states, including hard-to-reach rural areas. The move boosts the number of states with full coverage to 40. Uber, which controls about 70 percent of the U.S. ride-hailing market, says it has near-statewide coverage in 13 states. A spokeswoman was skeptical that any company could provide timely service in all areas within a state's boundaries.