Between work and family, it’s hard to fit exercise into a busy schedule. Striiv Play is is the next generation Smart Pedometer; one that turns fitness into Play — making it easy to be more active, lose weight, and step into a healthier lifestyle. Striiv goes beyond numbers and charts. It links via Bluetooth 4.0 to your iPhone 4s/5 to compete with friends and family, hit personalized goals, or play games powered by walking. It provides instant feedback on steps, stairs, calories burned, and your milestones with a large high resolution OLED screen.