Rantt Media: Mayor Pete’s Media-Made Moment. “If you were to ask someone who specializes in search engine optimization (SEO) what the most important aspect of driving traffic to a site is they would reply with one word – keywords. Simply put, keywords are the end-all-be-all when it comes to building an audience on the web. The more keywords you rank for, the easier it is for potential readers to discover you on search engines. The easier it is for people to discover you on search engines the likelier they are to click your link. And finally, the likelier people are to click your link, the better chances you’ll have that some of them click an ad on your site that makes you money. Right now, Pete Buttigieg is THE keyword for news publications to be ranking for.” It’s far too early for me to be thinking about which candidate I want to support in 2020 — I am still listening to them and fact gathering. And I like Mr. Buttigieg fine, if only because he has a brain in his head and appears to make the most of it. But I haven’t seen any other story make this point: when companies chase SEO, this kind of focus on a name for clicks, and when they get clicks for a name they devote even MORE focus to it — it generates this kind of attention tornado that drowns other names out, no matter what the intention of the search engine or ranking algorithm.