CloudBlue from Ingram Micro is a global cloud software and services platform, serving over 35,000,000 seats in the world's largest cloud marketplaces. They're a leading digital commerce engine powering the “as-a-service” economy. This is business, accelerated.
I led the effort to create the brand from an idea to a fully integrated, multi-channel brand. From the "spectrum" logo, to the visual identity system. I developed the CloudBlue character and voice and led all video and photography efforts to introduce the new brand across online and offline channels. The project is on-going.