Analytics?? Sounds like something only techno-geeks would be interested in, right? Even though you’re not “selling” directly from your web site, analytics is an important component of your overall marketing strategy. So let’s take a look at the basic concept and what it can do for you.
We don’t need to tell you how tough it is out there. You already know. But that doesn’t mean you should take your toys and go home. Now is the time for you, the savvy Realtor, to think outside the box and apply some creativity to your marketing strategy.