In 2010 Steinbeis University Berlin (SHB) will start publishing its new magazine through Gabler Publishing: Business + Innovation – Steinbeis Executive Magazine (B+I). Targeted at decision makers and business executives in innovation-oriented companies, it will appear four times a year and feature a variety of theoretically and empirically well-founded solutions to everyday business problems and the challenges of business in practice. The aim is for university lecturers and students on business administration programs to share the latest theories and their application in business.
As an independent specialist magazine, B+I should become a melting pot of theory and management practice. This will be reflected in the main sections which are Strategy, Innovation and Global View. In keeping with other quality publications tailored to this type of readership (quality in terms of content and layout), B+I will reflect current management thinking. It will also contain useful information for making successful decisions, with a variety of special features including lessons learned, interviews, views on the news and interdisciplinary case studies. To ensure that they fulfill all the necessary criteria to translate knowledge from theory into practice, all submitted articles are assessed using “double blind review” processes. This is carried out by the editorial board made up of leading experts from business and academia. For example, coming at things from a business angle are Raimund Petersen (board member at Deutsche Post World Net), Sina Afra (Managing Director, ebay Turkey), and Henrik A. and Kristina Schunk (managing directors SCHUNK GmbH & Co. KG). Also on the editorial board are Prof. Dr.-Ing. habil. Prof. e. h. mult. Dr. h. c. mult. Hans-Jörg Bul-linger (President of the Fraunhofer Society) and Univ.-Prof. Dr. Gerrit Brösel (university chair for business administration, specializing in financial systems and management accounts, TU Ilmenau).
The editor in chief of B+I is Prof. Dr. rer. pol. habil. Frank Keuper chair of business administration, in particular in convergence and media management at SHB and academic head of the Sales & Service Research Center, which is sponsored by Telekom Shop Vertriebsgesellschaft mbH. The head of editorial staff is Prof. Dr. rer. pol. Marc Schomann, who is a junior professor at Steinbeis University Berlin for business management and IT-based management accounting. Stefan Röder MBE, scientific assistant in the business administration department, in particular in convergence and media management, will act as assistant to the head of editorial staff.