Inclusive of the Jordan Proto-Max 720, Jordan Proto-React and Jordan Apex React, Jordan Brand’s Modern collection advances the Flight Utility design ethos of the Jordan 33 to lifestyle footwear.
Both the Jordan Proto-Max 720 and Jordan Proto-React deliver on this desire. In each, a cutting-edge cushioning platform marries with Jordan Brand’s aeronautical-inspired design language to form a fresh perspective on the notion of flight.
The structure of the shoes is also critical — evidence of how investigation of new manufacturing methods evolves form. “Jordan Brand’s future aesthetic is born from careful consideration of materials and graphics. This is balanced by a studied grasp on technology. Our intent is to showcase the best of what can be done with contemporary tools, paying respect to the brand’s inherent legacy of highest-quality sportswear while always embracing progressive craft,” says Creech.
The overarching methodology — one that looks not to Jordan’s visual past but its ideological position in craft — assures future-forward builds that relay clarity of intent. The result is a new vision for fit and feel that brings Jordan Brand to a bold new place.
The featured Jordan Proto-Max 720, Jordan Proto-React and Jordan Apex React colorways will launch globally beginning April 1.