The South West Tourism Excellence Awards recognise the ongoing quality development of tourism businesses in the region. Judging is carried out by an independent panel of past winners, industry leaders and experts. The judges consider written application forms, websites and social media, and some finalists also receive a ‘mystery shopping’ visit. Approximately 40% of visitors to the Roman Baths come from overseas. Audio guides are available free of charge in 12 different languages, plus a British Sign Language tour, and printed information leaflets are also provided in more than 30 world languages.