November 10, 2014–Quantcast, a leading technology and real-time advertising company, today released a list of the top 20 global ad networks and platforms with public Quantcast Measure profiles. At the top of the list was Rubicon Project, with a reach of 544 million people globally in October. The list, which can be found at www.quantcast.com/inside-quantcast, is the first in a quarterly series. It includes representation across the advertising ecosystem, from ad exchanges, such as OpenX, to platforms focused on specialized ad units, such as GumGum.
Online video is represented by SpotXchange and AnyClip, both video advertising platforms. Ad networks continue to play an important role: J Carter Marketing, engage:BDR and IDG TechNetwork are just a few examples that appear in the top 20.
The Top Global Ad Networks and Platforms List demonstrates how the infrastructure for digital advertising has expanded globally. Nine of the 20 entities reached the majority of their audiences outside of the U.S. Using Quantcast Measure, ad networks and platforms can track their global reach, as well as gain insight into their audience composition.
The Top Global Ad Networks and Platforms List draws from ad networks and platforms that are directly measured by Quantcast Measure and have chosen to share their traffic profile publicly. Entities are ranked by their global 30-day people number, which is a modeled number that represents the unduplicated audience reach across an entity’s Web and mobile Web properties. The Top Global Ad Networks and Platforms List only includes entities that work with third-party publishers to monetize their inventory with advertising. Publishers that sell advertising, but exclusively against their owned and operated properties, are not included.
Quantcast is a technology company specialized in real-time advertising and audience measurement. As the pioneer of direct audience measurement in 2006, Quantcast has the most in-depth understanding of digital audiences across Web and mobile, allowing marketers and publishers to make the smartest choices as they buy and sell the most effective targeted advertising on the market. More than 1,000 brands rely on Quantcast for real-time advertising. As the leader in Big Data for the digital advertising industry, Quantcast directly measures more than 100 million Web destinations, incorporates over 1 trillion new data records every month and continuously processes as much as 30 petabytes of data every day. Quantcast is headquartered in San Francisco and is backed by Founders Fund, Polaris Venture Partners and Cisco Systems. For more information, visit www.quantcast.com.
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