The incoming General Data Protection Regulation, (GDPR), is causing a lot of upheaval across every industry that collects and uses the personal data of European Union citizens. In the healthcare sector, organisations are wrestling with how this new regulation will affect what they do, how they do it and the impact that could have on their business. However, GDPR can also become an opportunity for businesses to add value and build a brand that can use trust as a differentiator.
Karen Cheeseman, from the PrivacyTrust, believes passionately in protecting data and believes that GDPR is a welcome update to data protection within UK & Europe. In sharing her experience, Karen will outline the key aspects of the regulations, how it effects healthcare communicators, their organisations and / or clients and what strategies and actions we should be considering.
Karen has worked at all levels including board director, has a background in strategic marketing, data management and data privacy and is now actively engaged in encouraging and helping organisations to become GDPR compliant. Karen’s role at the PrivacyTrust helps clients to manage all personal data including customers, staff and suppliers, to review their processes and procedures and develop and build a privacy framework that puts privacy strongly at the forefront of the organisation.
You will of heard of GDPR, now come and hear about GDPR and what you need to be considering to make the GDPR a success.