Energetica is a world class development corridor between Aberdeen and Peterhead in the north-east of Scotland, which offers unique investment and growth opportunities to energy, engineering and technology organisations of all sizes. We were first approached by Aberdeen City Council and Scottish Enterprise to redevelop the Energetica website. After building a strong working relationship, we were asked to design further marketing materials and we continue to partner the Energetica team.
To promote Energetica and their events including the Walking and Wildlife Festival, a variety of marketing material including posters, flyers, brochures and bus adverts have been produced. Energetica's bold colours and imagery ensured all the print material caught the attention of the public of Aberdeenshire.
We created a dynamic website with a bespoke content management system that showcases Energetica's stunning photography and quality content. User experience was at the heart of this project; focusing on user interaction across all devices. The new responsive site also includes an interactive map that highlights key attractions throughout the Energetica corridor.
The backdrop of the main exhibition was a stylised map detailing all of the activity in the area. The final outcome of the stand was extremely impressive and received lots of positive feedback. With Energetica's strong colourful brand identity prominently placed through all elements the stand was a great success.
Imajica were approached to signpost Energetica, showcasing the rich and varied area the corridor covers. To showcase the area we used locally sourced rock and timber from the area, working from the pink granite of Peterhead in the north via timber from Aberdeenshire and down to the iconic grey granite of Aberdeen in the South of the corridor. This caged in gabion baskets with lettering in marine grade stainless steel ensures that the sign will stand up against the potentially harsh North Sea elements. The first of three planned signs, it is situated in the heart of the corridor near Ellon, Aberdeenshire with further signs planned at the North and South boundaries of the corridor.