The Carphone Warehouse sales figures came as a big surprise for the market. The 2010 sales figure of Carphone Warehouse represented a big thumbs-up to the Google Android phones. This was something new to the market, as the iPhone had entered the market like a storm and customers were seen making a beeline to buy this phone.
The big question is how it happened suddenly. Where did the iPhone falter and where did the Android make a mark? If you look at the quarter sales result, you will get an answer. The sales statistics clearly shows that the Android was clearly beating its rival iPhone, with 28% unit sales against the iPhone’s 21% in the first quarter of 2010. Though the Q1 results show Android phones as a clear winner, Carphone warehouse has not released sales figures of all four quarters of 2010. Carphone warehouse has also not clearly mentioned how many android phones and iPhone sales were achieved by the company. The Chief executive officer of Carphone ware house, Roger Taylor, has mentioned that they do not have precise figures of how many phones based on the Android platform and iPhone’s were sold. But he added that at some point in 2010, the phones based on android platform had outsold every other mobile operating platform, which also include Apple platform. Now that the result is out, let’s look at the reasons that made it happen.
Though, iPhone made a separate niche for itself in the smart phones category, the price tag kept many people away from it. Apple has always introduced its products as premium products which are for the wealthy and elite group of people. The cheapest iPhone, without contract, retails at whopping £510. In contrast to this, Google’s Android is an open platform and you can get an Android Smartphone at as low a price as £99. Besides, customers who want to get their hands on the latest technology have several choices when it comes to Android smart phones, which is not the same with the iPhone.
The month of December saw a great demand for smart phones and Carphone warehouse recorded a surge in their sale of smart phones during Christmas. Around 75% of the smart phones in Carphone warehouse were sold during the sales quarter that ended on 1st Jan 2011. The sales figure indicates that the sales increased by 50-60% in this quarter.
Analytics firm Nielsen statistics also show Android as a clear winner in the Smart phone category in the US. The statistics show that Android accounts for around 40% of US smart phones sales, whereas the iPhone accounts for around 26.9%. Thus, with statistics stacked against each other, and reasons uncovered, the Carphone warehouse annual sales figure should not come as a surprise to consumers and Smartphone manufacturers.
Though, iPhone made a separate niche for itself in the smart phones category, the price tag kept many people away from it. Apple has always introduced its products as premium products which are for the wealthy and elite group of people. The cheapest iPhone, without contract, retails at whopping £510. In contrast to this, Google’s Android is an open platform and you can get an Android Smartphone at as low a price as £99. Besides, customers who want to get their hands on the latest technology have several choices when it comes to Android smart phones, which is not the same with the iPhone.The month of December saw a great demand for smart phones and Carphone warehouse recorded a surge in their sale of smart phones during Christmas. Around 75% of the smart phones in Carphone warehouse were sold during the sales quarter that ended on 1st Jan 2011. The sales figure indicates that the sales increased by 50-60% in this quarter.