(i.e. exactly what the authors state in the paper) Standards for balanced reporting on websites and in newspapers.
Full bibliographic reference Bodemer N, Müller SM, Okan Y, Garcia-Retamero R, Neumeyer-Gromen A. Do the media provide transparent health information? A cross-cultural comparison of public information about the HPV vaccine. Vaccine. 2012;30(25):3747-3756.