If a tweet falls in a forest and no one is around to share it, does it make a sound? The short answer is: no. If your content isn’t shared socially, it simply isn’t social marketing. So how do you get your voice heard in this new space?
Join Meltwater Area Director David Hickey as he deep dives into the challenges of shifting from traditional PR strategies to dialogue-forward marketing in social media. In this fireside chat, Meltwater will give an overview of why a new strategy is needed for social media, differences between target audiences and communities and how to engage and manage those communities effectively.