In this day and age, consumers expect companies to have blogs. More than that; they are disappointed when a brand doesn’t blog. For business owners that have blogged since day one, it can be hard to believe that many businesses still haven’t joined the blogosphere. If you aren’t chuckling, you’re probably one of the latter.
A blog is more than just an easy way to talk to your customers. It’s a goldmine in terms of brand awareness, trust-building, online reputation, user engagement, and search engine optimization (SEO). It’s 2018 – you have no excuse not to give your brand a blog. Here are three indisputable truths that prove this point.
Higher keyword density. Blog posts can be virtually as long as you want them to be. They aren’t restricted to word or character limits like on many social media sites. This gives you the opportunity for a higher keyword density and better SEO. Plus, unlimited word counts let you enjoy the benefits of the “ideal length” for online content: 1,200 words or longer.
More site traffic. The point of posting content online is to drive conversions, right? While SM is an important part of establishing and marking your business, your blog is where the real magic happens. Visitors are already on your site if they’re reading your blog, rather than seeing your content from a social media site. Establishing and maintaining a blog can do wonders for your site traffic – ultimately optimizing your conversion rates.
Don’t make the mistake of thinking a Facebook or Twitter profile is enough to take the place of a business blog. Your blog is the main course, not a side dish! Users might enjoy seeing your daily posts on SM, but your blog is an indispensable component in your content strategy. It offers all kinds of perks that are missing on the top social sites, from longer content capabilities to driving site traffic.
Sites with blogs have 97% more inbound links than those without active blogs. 58% of marketers name “original written content” as the most important type of content.
You can’t optimize your content or SEO strategies without a blog. Blogs are opportunities to pack your site with keywords, indexed pages, links, and useful information for customers. They are the one place you can post what you want, when you want, almost without limitations. When done correctly, your blog can significantly boost SEO and achieve real returns on investment – namely, real customers and conversions!
Earning consumers’ trust is more important now than ever before. The largest group of consumers today – Millennials – have established a new normal when it comes to choosing which brands to support. The key to breaking into the Millennial market is establishing trust, transparency, and meaningful relationships. Your blog is an excellent platform for connecting with your desired audience and proving that your brand deserves their trust and loyalty.
A blog can provide a place for your brand to establish its tone, build an authority, and become a thought leader in its industry. Maintaining a blog for the long haul can turn your website into the go-to source of information in your niche. You can cultivate a blog following and show up in the first page of search results when potential leads ask questions about an industry, process, or product. With the right strategy, your company blog can be the key to Gen Y consumers’ hearts…and business.
Want to Start a Business Blog? Contact us Today!
If you’ve yet to start a blog for your business, don’t worry – it’s never too late. Content Equals Money can work with you to craft a personalized business blog strategy and fill your site with optimized original blog content. Let us take care of your blog while you focus on running your business. Contact us today for a free blog content consultation!