RiBon was established in 2014 when The Taza Truck, one of the first gourmet food trucks in the Lehigh Valley, began offering Mediterranean food. A year later, Tim and Hala were recruited to operate a brick and mortar location in Easton. While operating The Taza truck at an event in Philadelphia, they caught the attention of Cana Development who was looking to fill a new food hall located at The Bourse Marketplace.
The $91,000 loan from The Rising Tide was used to fund this new location.