‘see me’, the national campaign to end stigma and discrimination around mental ill-health, has appointed The Leith Agency to handle its national marketing and communications, marking a new chapter for the campaign.
The Leith Agency were appointed following a five-way pitch, and will offer the full marketing mix with sister consultancies Stripe Communications and Blonde Digital.
The three agencies will work closely with the ‘see me’ in-house team to deliver a fully integrated campaign aimed at challenging the discrimination and stigma associated with mental ill-health.
Brian Coane, Account Director, The Leith Agency, comments: “When we were asked to present our ideas on how we could take the ‘see me’ campaign to the next level, we had a great response from people keen to work on the project, which only demonstrates how close to our hearts the subject is and how almost all of us, at some point, have been affected by mental health problems. This enabled us to really connect with ‘see me’ and we can’t wait to get started.
‘see me’ is owned and run by an alliance of five Scottish mental health organisations: Highland Users Group (HUG); National Schizophrenia Fellowship (Scotland); Penumbra; Royal College of Psychiatrists (Scottish Division) and Scottish Association for Mental Health (SAMH). Launched in 2002, the campaign is fully funded by the Scottish Government.