MayMay is a simple app that will regularly send informational texts to expecting mothers and mothers of young children in Myanmar. It aims to address the lack of knowledge in Myanmar about how an expectant mother should be caring for herself and her child.
It was developed by 2014 Echoing Green Global Fellowship winner Koe Koe Tech, in partnership with multinational telecom Ooredoo, global INGO Population Services International (PSI), and global mobile operator consortium GSMA.
It sends localised texts from the Mobile Alliance for Maternal Action (MAMA). MAMA is supported by USAID and the UN. All messages have been approved by Myanmar's Ministry of Health (MOH).