Walmart, which overtook Apple last year to become the third largest U.S. e-tailer, is pulling farther ahead of the tech giant. But it has a long ways to go to catch up with leader Amazon.
Walmart’s e-commerce sales will grow nearly 33% this year to $27.81 billion, according to eMarketer, which predicts the discount giant will capture a 4.6% share of the U.S. e-commerce market, putting it third behind Amazon and eBay. A strong holiday season helped fuel e-commerce sales for Walmart, which took advantage of its expansive store footprint to drive click-and-collect purchases, with a reported 131.9 million online visitors.
Amazon will retain its dominance of the U.S e-commerce market, commanding 47.0% of sales this year. Its e-commerce business will grow 20.4% to reach $282.52 billion. Amazon now commands more than 5% of the total U.S. retail market, according to eMarketer.
Meanwhile, eMarketer is lowering its outlook for Apple’s e-commerce business, following a disappointing fourth quarter earnings report. This year, Apple’s e-commerce sales will grow just over 15% to reach $22.93 billion. That gives it a 3.8% share of the U.S. e-commerce market, unchanged since 2017.