There is always something going on in the area of ​​search engine optimization: Changes to the search engine operators demand improvements from the SEO specialists. The market is generating its own impulses, which the tech giants are reacting to. We want to introduce three current trends.
Google jumps to the trend to stories, which enjoy on Snapchat, Facebook and Instragram great popularity.
Presented at this year’s AMP conference in Amsterdam, the Stories format for the stripped-down HTML protocol “Accelerated Mobile Pages” (AMP) will be presented. The combination of Story Telling characteristics and fast loading times as well as on all platforms and devices seems to have great potential. The format is intended to support videos, pictures and GIF animations. For example, a successful implementation could benefit from the AMP project.
Numerous strategies exist for the improvement of the search engine rankings, also by always new ranking factors, which are published by Google. Added to this are new technologies such as voice and image search. In this landscape driven by trends, classic strategies such as focusing on the creation of backlinks can be quite promising. Brand Mentions also count as a ranking factor, in which only the brand or the company is mentioned, without a linking takes place. As part of a detailed analysis portals and directories for link building can be identified, not always high-quality content is necessary. Results of this research can also be very helpful for the general competition analysis.
With its search engine Bing, Microsoft now offers a new feature on controversially discussed questions – so-called multi-perspective answers.
According to Microsoft, the answers are selected through a self-learning, neural network that uses content from trusted sites. First multi-perspective responses are most visible in the US in health and nutrition issues. In Europe, the feature will initially be rolled out in the UK and then in other markets.