This program develops an integrated and critically aware understanding of marketing and organizations and equips students to meet the strategic challenges of the global marketplace. The programme focuses on the role of marketing within organizations and the wider global context within which they work. Upon completion of this programme you will have an integrated and critically aware understanding of marketing and organizations and be ready to take an effective role within them. This programme has been approved and accredited by the Chartered Institute of Marketing to provide entry onto the CIM's Chartered Postgraduate Diploma in Marketing. Marketing practitioners from industry and academic are invited as guest speakers on a regular basis to speak to take part in the programme, speak to students and lead master classes. If students choose not to complete the dissertation requirement for their Masters degree (MLitt), there is an exit award available that allows suitably qualified candidates to receive a Postgraduate Diploma. By choosing the exit award, you will finish your degree at the end of the second semester of study and receive a PGDip instead of a MLitt.
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