Sarah joined Mastercard as Head of Marketing Australasia in July 2016 bringing over 20 years’ experience in the digital, technology, telco, media & retail sectors.
Prior to Mastercard, Sarah was CMO at Salmat where her international and local experience in building brands played a pivotal role in driving the organisation to establish a clear framework and process for building and maintaining innovative products and services; as well as driving all marketing activity across the company.
At Optus, Sarah held a number of positions across the business. As Vice President Product Marketing she was responsible for the Optus portfolio of products and services across the Consumer & SME business. As the Vice President of Consumer Broadband, Sarah drove transformation of the Optus Broadband & TV business; establishing new thought platforms to challenge Telstra and position Optus as the alternate brand of choice, doubling sales volumes in 8 months.. She was also responsible for annual revenues of AUD $1billion and 1 million+ customers.
Prior to Optus, Sarah, who is originally from the UK, led the SME Products and Marketing business at BT, following a highly successful time at The Carphone Warehouse in London. There, as one of the founding members of start-up telco TalkTalk, Sarah drove the company from creation to over 4 million customers. Sarah has significant experience in multi-channel marketing and the smart use of big data and analytics, having driven campaigns across retail, field marketing, digital, and outbound telesales for both large business and consumer customer bases.