Tada fleshed out the details on his desire to take the car racing, too. Toyota has already confirmed a Supra NASCAR will be competing in 2019, but that’s little more than a look-a-like nose grafted onto a stock car. Tada says the blossoming LM GTE category is being looked at – potentially pitting the Supra against the Ford GT, Ferrari 488, Aston Vantage, Porsche 911 and others.
So what’s changed in a company once renowned for its risk adversity, that means a family of sports cars, including track-focused derivatives, is now an essentially part of the recipe? “What’s changed is what Toyota sees as success. We were pursuing numbers and profit margins, which are still important, but we’ve started to appreciate the value different cars can bring to customers,” Tada explains.