Since we launched The Marketer Quarterly in 2014, ‘A Day in the Life of the CMO’ has been the reader’s favorite. MQ Issue 18 is no different and features an interview with Shinesty’s CMO Jens Nicolaysen. I met Jens at the 2018 EIQ event where he presented some of the humourous irreverant email and branding that Shinesty is known for.
Below my colleuage and Editor of MQ, Dianna Dilworth interviews Jens.
his desk by 7 AM. This gives him a couple of uninterrupted work hours before the day gets crazy and the meetings start backing up.
Like most CMOs, no day is typical for Nicolaysen. His main objective is to grow the brand through different channels, and increase scale. This requires him to support his teams across channels and identify what is and isn’t working and evolve accordingly. The marketing team’s job is to think of funny and engaging ways to talk about their products and coming up with the best ways to put these messages in front of people.
Sometimes that’s social, paid search, email or a blog post. The company has been growing sales and its product collection since launching in 2014.
David and I have been writing a lot over the past year about the ways in which artificial intelligence and machine learning are helping marketers more easily drive more positive customer experiences at scale, and we’re bullish on many of the vendors that are enabling.
Yesterday Adobe announced several innovations in Adobe Campaign that caught my eye; not all are in production with clients yet, but several of the capabilities leverage Sensei and illustrate how AI can help drive efficiency and efficacy for marketers.
Yesterday’s announcements included: AI-based send time optimization, Sensei driven segmentation based on predicted customer engagement, and new dynamic reporting capabilities that leverage the Adobe Analytics’ Analysis Workspace. Additional updates include multilingual push notification functionality, a new drag-and-drop email creation tool, and increased throughput and delivery in Adobe Campaign.
Check out the Adobe news here, and stay tuned for much more on AI to come from TRG in 2018.
Based on a recent whitepaper by The Relevancy Group sponsored by Merkle, we will detail how email marketing can be utilized in addressable advertising. The research measures how marketers are approaching targeting and we will outline useful tactics.
● How has the online customer experience changed to make addressable advertising more acceptable?
● What are the necessary tactics to blend CRM data with anonymous visitor information and make addressable advertising possible?
● What role does email marketing and marketing services play?
● What are the steps to improve the sophistication of utilizing email and CRM data with addressable advertising?
● What is the revenue upside to blending email marketing and addressable advertising?
Submit your best marketing and advertising efforts of 2017 and you may be recognized as The Marketer Quarterly Award winner in Issue 16 of The Marketer Quarterly (TMQ) digital magazine, a magazine by marketers for marketers.
Submissions will be judged by the market analysts and consultants from The Relevancy Group in a quantifiable scorecard driven process. Submissions will be judged on variety of attributes including relevance, utilization of data, creative, strategy and results among other category specific characteristics.
You can submit to more than one category. To do so, you will need to fill out this form multiple times, one for each category you want to enter. Each submission is subject to an entry fee.
Upon submitting this form, you will be asked to enter a valid credit card for processing.
Each category will have at least one winner, however some categories may have industry winners, i.e. travel, retail, etc. Winners will be recognized in Issue 16 of The Marketer Quarterly and will receive one lovely glass award for each entry won. Additional glass awards for clients or partners can purchased after the winners have been announced.
The submission deadline is 11/17/17.
Entries are closed for 2017.