For the new Pinkoi business card design, I wanted to design an invisible cue or message to tell a story that’s hidden behind the aesthetics. This cue should not only describe the interesting relationship between the individual and the team but also point out the dream that we want to reached through Pinkoi. After I decided what my message is, I confirmed all the essential information that needed to be included (which is a lot HA) with Peter and started to design Pinkoi’s new business card — to make the invisible visible.