Joel Johnson has spent nearly his entire professional career, working in digital media. He went from being an anonymous online commenter to being an early editor of Gizmodo, to eventually becoming editorial director of Gawker Media. Essentially, Joel was there from the very beginning when blogging began to “go pro” and evolved into modern media as we know it today. Joel recounts the history of the blogging “industry,” Gawker Media especially, and gives us his own perspective on where digital media has been, and where it might be going.