Email Deliverability Webinar – Litmus Software, Inc.
This week we ran the second of our guest webinars with Tamara Gielen, an email marketing guru who gave a fantastic presentation on email deliverability. Tamara explains how ISPs filter messages, and gives practical advice on what you can do to help your messages get delivered. She also covers the recent developments with Gmail’s priority inbox, and Hotmail’s engagement-based email filters, explaining how these change the deliverability landscape.
Below you can watch the full hour-long webinar recording. I’ve also included links to resources that Tamara discusses during the presentation, along with a PDF copy of her slides.