USA Technologies, a leading payment technology service provider of integrated cashless and mobile transactions in the self-service retail market, has expanded its capability with interactive media and content delivery through the acquisition of vending industry cashless payment technology developer, VendScreen.
USAT acquired the Oregon-based startup’s cloud-based content delivery platform, device platform and products, customer base and intellectual property for about $5.6 million.
VendScreen’s acquisition will help USAT improve customer loyalty, drive recurring sales, and provide customers with access to improved payment technology capabilities and consumer engagement services.
With the acquisition, USAT gains a West Coast operational footprint and a talented team that will help provide expanded customer services, sales and technical support to its more than 10,000 consumer base.
VendScreen has developed an advanced interactive media, content delivery system, and touchscreens for the self-service retail market.
Its NFC-enabled vending application delivers enhanced vendor management system (VMS) integration and consumer product information.
Aside from being compatible with mobile wallets such as Android Pay and Apple Pay, the application supports instant refunds, couponing, advertising and real-time consumer feedback to owners and operators.