Validation patterns is a collection of 60 of the most common lean product experiments regularly used by product builders at companies like Spotify, Booking.com, Facebook, Amazon, and Google and recommended by top universities like Havard, MIT, and Stanford.
They are all designed as safe-to-fail experiments that will help you validate your most riskiest assumptions. They will let you start focusing on building the right product, from the start.
Too many digital products are launched, only to fail.
Stop building products only to find out users wanted something else. All too late.
Lean validation can close the gap. By persistently validating your most riskiest assumptions, you can avoid the most common problem of product development: spending time and money building something nobody wants.
Start with the questions you have and then see what data you can create to provide meaningful answers.
Create product experiments to produce useful research evidence measured in hours and days rather than weeks and months.
Only work on projects and features that matters, delivers results, and is proven to have impact.
Don’t only trust your gut feeling. Rely on real data to move your organization forward.
Experimentation is hard to get started. Validation Patterns makes it practical and easy to get started.
Are there enough users to make up a market for your product?
Does your product solve the problem?
Will people actually be willing to reach into their wallets and pay for it?
Experimentation becomes so easy forget you’re doing something hard.
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