Sharon Yandell from the National Group Leisure and Travel Show, Tom Pridmore, Tourism and Events Officer Ribble Valley Borough Council, and Travel Consultant Steve Reed.
The partnership, created by Ribble Valley Council and the Ribble Valley Tourism Association, also involves a number of others committed to increasing group visits to attractions, food venues and accommodation providers.
Co-ordinator is council tourism and events officer Tom Pridmore and the show was attended by some of the leading group travel and tour operators from Britain and overseas, the promotion follows the themes of heritage, food and quality experiences.