Respirex had recently acquired safety equipment manufacturer MFC Survival and needed to bring this new company into their corporate family. We were tasked with looking at how this new company could fit visually in a way that paid tribute to their over arching Respirex brand, but also give flexibility should new companies be integrated into the Respirex stable.
We conducted research on the market, competitors and their future wishes for the company.From this we re-established their underpinning identity for the overarching brand as "Living + Breathing Personal Protection" which then enabled us to tackle the visual approach of the identity. We then looked at color palettes, fonts and styling to produce a simple brand toolbox that worked effectively across all media for all companies and divisions.
Respirex are growing and we're producing some great work for them - from two international trade show stands to new division brands and a website skin overhaul. Feedback across the organisation has been great and we're looking forward to working with them across lots of areas.