Winnie and Wilbur spellbinds Channel 5’s Milkshake!
Channel 5 today announced it has commissioned Winnie and Wilbur, a brand new animation series, set to air on the channel’s hugely popular pre-school strand, Milkshake.
Winnie and Wilbur< will be based on the best-selling Winnie the Witch books by Valerie Thomas and Korky Paul, published by Oxford University Press. Since the book’s first publication in 1987, the series is continuously expanding and has currently sold over 7 million copies wordwide.
Produced by the UK based production company, Winduna Enterprises, Winnie and Wilbur will bring the same colour and whimsy that characterises the Winnie the Witch picture books, to the screen. Using a unique 2D animation system, Winduna intend to preserve the intricate, rich and dynamic graphical style to allow full animation without compromising the original look.
As fans of the books will know, Winnie is a witch, wild, unpredictable and totally lovable! Wilbur the cat is her long suffering best friend who gets caught up in Winnie’s wonderfully wrong spells and their hair raising consequences. Their amazing and hilarious adventures will be turned into 52 x 11 minute episodes for a target audience of 4-7 year olds, designed to present the authentic Winnie experience, delighting her fans both old and new.
*Copyright Korky Paul for all images.
About Milkshake Viewing Milkshake saw its best ever year on record in 2014, delivering huge growth in audience shares across all key demographics, with close to 19 million viewers tuning in. 2015 continues this trend, seeing Milkshake achieve its strongest year to date figures on record for Weekdays amongst 4 of its target groups (Children, 4-9s, G 4-9 and HWK), with impressive double-digit growth amongst these audiences.