Connoisseurs, who more than enjoy a fine peg, will pledge their loyalty to Johnnie Walker. The label often introduces special editions for their patrons such as the Blue Label Collection by Porsche Design Studio and Johnnie Walker Explorers’ Club Collection’s Golden Route. But truly redefining uber luxury is their limited-edition 2012 Johnnie Walker Directors Blend which is a special launch for the brand’s friends and intends to celebrate people who leave a mark. Making it even more exclusive is the fact that it is not up for sale. Manchester-based company, LOVE has created its new label design, in which the dedication message comes is in focus and branding takes a backseat. The 504 individually numbered bottles will be gifted to the brand’s most esteemed friends only.
The limited-edition 2012 Johnnie Walker Directors Blend was inspired by their Keep Walking marketing campaign’s manifesto and salutes people who move forward no matter what. The label is designed as a white dedication note with brown whisky-colored letters. We wonder who are the lucky ‘friends’ of the brand who will receive this one.