Small intimate communities, rustic, comfortable inns, fresh produce and provisions are images conjured by the island’s South Coast. The eclectic “off the beaten track” resort area is the cradle of the island’s community based tourism initiatives. Rising in the cool hills of Manchester across the more temperate flatlands of St. Elizabeth, the South Coast is plantations and safaris, peppered shrimp at Middle Quarters and curried lobster at Little Ochie, cold Red Stripe at Floyds and Papaya Daiquiri at YS Falls. It is iconically, Appleton Estate and the unique flavour of Jamaica birthed in the cool, lush Nassau Valley and the people who make it the world’s finest rum.