The weekend is typically associated with excess, whether that’s an excess of lounging n’ Netflixing or boozing n’ partying. Oh, and brunch, the notorious brunch. Let’s face it, you’re probably going to be spending money this weekend in one way or another, so why not do so in a way that will also benefit others? You can do just that this Sunday at the latest edition of the Soho Grand Hotel’s Trunk Show Treasures, a brunch party and vintage shopping experience that helps raise money for the Bowery Mission.
While the Soho Grand doesn’t typically offer clothing for sale, during this event you can browse both new and vintage finds from many acclaimed designers and vintage curators, such as Zac Posen, Society of Vintage, local Bushwick vintage shop Worship, “the fashion world’s artisanal dyer” Audrey Louise Reynolds, and more. I can only assume the prices will be far greater than your typical Buffalo Exchange finds, but this stuff is the real deal; there will be presumably no old American Apparel items some NYU student got tired of and decided to trade in for store credit.
To accompany your shopping experience, DJ Jaie Gon will spin some tunes while booze and brunch is served. Drink up, as 20% of bar proceeds will go straight to the Bowery Mission, which has been helping New Yorkers struggling with homelessness and hunger since 1879.
And sure, the act of lounging in a swanky Soho hotel while also thinking about how practically one in every 128 New Yorkers currently does not have a home could cause some cognitive dissonance, but at least your merriment is making a small impact for the better.
If you’re unable to make this weekend’s Trunk Show Treasures (or spent too much over Memorial Day weekend), the Soho Grand has this event on a monthly basis, with new vintage providers each time, so there’ll be plenty more chances to drink and shop for a good cause. Just maybe remember to make time for a nap later when the inevitable mid-evening hangover materializes from all that day drinking.
Trunk Show Treasures will happen Sunday, June 3 at the Soho Grand Hotel’s Club Room, 1 pm to 6 pm.