Real Estate One: This Michigan real estate company understands the power of providing information to followers! Real Estate One focuses on answering questions that potential buyers are asking, especially for first-time buyers. Using mainly third party content, Real Estate One finds information and statistics about the greater Detroit area and its rise from the ashes explaining why Detroit is still a place to consider moving to. Real Estate One provides stats and tips for attaining mortgages and working with brokers. Regularly providing helpful information keeps Real Estate One top of mind with followers shows potential home buyers they are the real estate experts in the Detroit area.
Hawaii Americana Realty: Hawaii Americana understands that purchasing a home in the Hawaiian Islands is a big investment. They provide followers with information from their sister company Kaka’ako Properties’ blog and answer any concerns buyers may have while providing the information they need. This company is using a strong mix of in-house blogs and third party content to inform buyers of the great opportunities in Hawaii.
Elegran Real Estate: This New York real estate agency understands the power of hashtags. Hashtags are no longer just for Twitter. Google+ uses hashtags to group posts by interest and topic just like Twitter. This enables users who are interested in particular topics to find these posts, follow users and join groups to discuss the topic. Elegran is using hashtags about topics related to their luxury homes and rental properties to reach their target audience quickly and efficiently.
Sellstate Regency Realty: Sellstate understands that video tours are a powerful tool for selling homes. Providing virtual walk-throughs allow potential buyers to experience the home before even stepping in the door which can help encourage them to visit the home in person. Google+ is a great network to post virtual walk-throughs and to integrate your YouTube videos of homes. Combining these videos with relevant hashtags can maximize your reach and help you get potential buyers in actual homes.
These are just a few real estate companies that are using Google+ to their advantage. Use some of these tactics in your social media plan and engage with new followers, leads and buyers quickly!
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