The process of branding your company starts in an unlikely place--your product's packaging. It's your business's image on the marketplace. You need to understand that your product's packaging will always have an influence on the purchaser--be it positive or negative. If a customer doesn't like the way your product's been packaged, it'll detour them just as much as positive reactions could influence them to buy.
Here are a few of the advantages of effectively branding your company to help you see why you need to focus on your product's packaging.
As previously mentioned, the first time customers are likely to encounter your business is when they see the product on the shelf. They're going to base their first impressions off of it. Branding your company with a well designed package helps customers develop an image of the product in their minds. Consumers will attribute goods with certain qualities or characteristics that are attractive to target audiences. For example, think about the way children's vitamins are packaged. They usually have cartoon characters and fun colors in order to get kids to tell their parents that they want that specific kind over the competitors.
Once you've been branding your company for a while, people will start to recognize it, and have positive sentiment that will strengthen your business against competitors. Branding directly correlates with customer retention. For example, Kleenex are so widely recognized that their very name has become literally synonymous with tissues. People will ask for a kleenex regardless of whether or not the person they're asking has that brand, and the person will know what they're asking for.
After you've been at it a while and you've become a bigger name on the marketplace, you can command higher prices, speed up consumer acceptance of new products, enable market share penetration by advertising, and guard against price erosion. All because you started branding your company from the get go.
A solidly design package offers companies several advantages. It establishes a positive reputation and builds an image that attracts customers. Product packaging design companies can help you start the incredibly vital process of branding your company right from the get go. If you have any questions, feel free to ask in the comments.