(a) Their own personal context, story, challenge, passion and/or skills.
(b) The original creative ideas, imagination, and collaboration (including financial) that kick started the project.
(c) How they explored and learnt from potential and actual customers and the early prototyping of the product or service, including their failures and successes.
(d) The staffing and structure of the firm as it grew and what the original entrepreneurs involvement and interest in the firm was/is after it had been established.
(e) Briefly evaluate your perspective of the value of the systemic and/or social change of the product or service.