Created in 2003 in Barcelona as the first fair devoted exclusively to video art, LOOP responds to the need for artists in the field of video art production to find the appropriate place for distribution and commercialization which lacks in traditional contemporary art fair.
Because LOOP only focuses on artists’ film works, it provides the space, attitude and attention required by these practices.
Since then, it has forged a strong community coming from the concomitant fields of contemporary art and cinema, and has become a major event to discover, promote and discuss artists’ film and video in its best conditions.
It has created a space for discussion on current issues and themes related to contemporary cultural production and new media.
To detect and choose the relevant works, LOOP has engaged a committee of experts from different regions. Four prestigious and engaged collectors who are experienced in collecting videos form it: Jean-Conrad Lemaître and formed by Isabelle Lemaître (Paris), Josée and Marc Gensollen (Marseille) and Haro Cumbusyan (Istanbul) the committee has welcomed this year a new member, Mrs Renée Drake (Rotterdam).