by Chris Thilk.In Freelance - The Hollywood Reporter, Marketing Recap, Movie Marketing.Leave a Comment on Selling Shazam!
The marketing of Shazam! is the subject of my latest column at The Hollywood Reporter.
With an opening weekend estimated to bring in between $45 and $55 million, Warner Bros. and DC is hoping lightning strikes at the box office as it brings an unconventional super hero story to theaters. To bring people out it has mounted a campaign that has played into the character’s hopefulness and playfulness, focusing on the wish fulfillment of being able to turn yourself into a hero but also the responsibility that comes with it.