Clickbait or Click Worthy? Clickbait has a very bad name on YouTube but if you can make Clickbait into Click Worthy content then you’ve mastered Clickbait 2.0! Clickbait 2.0 is the mix between clickbait content that promises something and click worthy which delivers the content. So why not make LOUD SHOUTY CLICKBAIT TITLES and pack real helpful CLICK WORTHY content within.