Retailers and manufacturers work together in their efforts to offer the customer the best range, at the best price, in an appealing environment at a POS. Potential areas for optimization are then looked for both in single categories as well as in a store's entire approach.
Understanding how a shopper makes their decisions and how a retailer should position themselves within a competitive environment are essential questions for identifying the right lever. We support manufacturers and retailers in analyzing these potentials which, from the shopper's perspective, benefit everyone involved.
Psychological market research conducted across all of the steps involved in category management results in measurable value added and success for the retailer.
Psychological Category Management supports the process of value creation regarding category definition, category tactics and evaluation of marketing activities.