It’s almost unbelievable that it has already been a year since the TIABC annual conference was hosted here in our region. This year the conference is being held in Vancouver from February 27 – March 1st and there is still plenty of time to register. While there is always a multitude of excuses as to why you cannot attend, there are some very important reasons that you should be there.
TIABC is our voice, they are the advocate for the Tourism Industry and it is critical that they are fully informed on the many issues that will shape our industry for the future. As a collective group, it is imperative that we get involved, participate, communicate and ensure that our thoughts and concerns are aligned with the Association and that they have clear direction from all industry sectors. This conference is one of those opportunities. While it is most certainly educational with excellent speakers and timely topics, it is also a prime opportunity to dialogue with colleagues, partners and government and TIABC itself.
This year’s theme is “Maximum Impact. Endless Potential” and it is sure to stimulate discussion and debate. Tourism is continuing to be challenged by a number of issues including how to best deal with the sharing economy, over-tourism, taxation, flood and wildfire mitigation, and management and the list goes on. But you have a choice; you can choose to stay home and keep your opinions to yourself or you can make sure your voice is heard, take a stand, take action. So again I ask the question..can you really afford not to attend?