So, you have a beautiful website, jam-packed with incredible, interesting and unique content. Your onsite optimisation is complete, and Google knows what you do, how you do it, and are able to seamlessly crawl your website. What now?
Links are one of the Internet’s cornerstones. A prerequisite for the internet to work is that there are links between pages, both internally and externally. Google use links to measure a webpage’s popularity and authority. We use the word webpage because every webpage primarily benefits from the link popularity. There are differences between links and how much strength (popularity) they can convey. A link is valued higher if it is placed on a page that have many inbound links.
In our SEO service we look at link building as an online PR campaign. We run intensive research before we start every link building program, undertaking a thorough investigation of your business, your industry, your target consumer and your competition. We then use all of this data to pinpoint some of the best possible online locations for your links. These locations usually include guest posts, articles and content on blogs, online magazines, newspapers, relevant websites and forums.
Just like any other SEO link building technique buying links is a risk. Google’s guidelines are very clear on this point. Fabricated links whose only purpose is to pass on Page Rank is strictly prohibited. This is why we are transparent in our link building techniques, it is your brand we represent, not our own statistics.
Link building is a fundamental element to rank on high competitive keywords or search phrases in Google. Our creative SEO consultants help you define your link building objectives and develop a strategy to attract them through content, PR & outreach. We are transparent in our approach & reporting, working together with our clients to maximise results. Our focus is always on developing a natural link profile, which will stand the test of time for long-term sustainable results.
The backbone of any marketing campaign is compelling content & our SEO consultants have developed successful content strategies for many years. Our content team includes writers, designers & developers who manage the entire content production process.
We have contacts with key publishers, bloggers, journalists & influencers in various industries & sectors across Spain. They help develop PR strategies that work online to attract links.
We develop close relationships with journalists & bloggers to connect content & campaigns. We understand the power of highly targeted & personal communication.
We love to write. Having an updated blog is essential to attract new traffic and links. We have content writers who help curate content that invokes emotion & gets people talking about your brand.
Infographics, interactive content, linkbaits & social media promotion. Acquiring links should be creative, fun and effective. What ever type of links your business needs to gain authority and higher positions in search engines, we find the best solution.
Quality is always better than quantity!. SEO link building should create trust and authority to your website and there is a strong consensus that relevancy is crucial. Links from webpages related to your topic is especially valuable. The best would be to get a link from a direct competitor and preferably if they are ahead of you on the search phrases you target.
SEO link directories is not as important as it used to be. It is because the link pages rarely contain any relevant text and your link often have to compete with many others.
Another factor that is not to be forgotten is anchor texts. Google have launched several updates targeting doggy link building methods. For this many websites have been filtered and lost presence in the search result page. Make sure you create a natural back-link profile with your websites domain name as the anchor text. This link text looks more natural to Google and you avoid getting penalized by Google filters. A rule of thumb is to have about 70-80% of your links with natural anchor text.
The remaining 20-30% of your links can have an anchor text relevant to the website content. The anchor text should be relevant and useful from the link source. And in the best world the anchor text should be in the above the fold in the body text.
To summarize our view on SEO link building. Our conclusion is that you should strive to combine the best SEO value by these two factors; placement and context.
Do you need Spanish SEO links?
We provide transparent, high quality and practically priced link building service from Spain.
From a business perspective, it would be foolish to ignore the potential of the Spanish SEO market.