How you communicate this proposed change to your membership can make a difference between a smooth, positive transition to a disaster. PMD Group is experienced helping clients navigate a merger and effectively communicate the changes proposed. Options include letters, microsites and information meetings.
This is your chance to make a splash - make sure it’s positive.
A name change can be prompted for a number of reasons - merger, field of membership expansion, SEG or sponsor group request, or simply the current one fails to reflect where your credit union is today, or where you want to position yourself for tomorrow. PMD Group can research and offer name suggestions, or can take a chosen name and create a brand and communication schedule for your executive team and the membership.
This is a chance to reinvent yourself; let's do it together!