The giants have been busy this month filling our internal Inside the Giant Google+ community with tons of super useful articles, keeping us up-to-date on all of the latest news in the world of digital marketing. We’ve rounded up a list of five of our favourites this month so that you can check them out too.
We enjoyed this great BBC article covering the latest Facebook launch, ‘Facebook at Work’, which is out to give LinkedIn and Yammer a run for their money.
Charlotte came across this article about budget forecasting, which she then used to calculate the amount of clicks and conversions a client is missing out on due to their budget using search lost IS data.
Marketing Magazine have reported on Google’s move towards full transparency for marketers, focusing on their decision to tell brands if ads published via DoubleClick are being watched, rather than skipped. Great for monitoring performance and success.
The lovely people at Moz have once again provided some great information in the form of this list of the 12 most common reasons why a reconsideration request might fail, and how you can prevent these mistakes from occurring.
To start the new year on the right track Rand Fishkin from Moz has once again created a list of his top 10 marketing predictions for 2015, after passing the bar with many of his 2014 predictions proving to be accurate.
Have you read any awesome articles lately? We’d love to hear about them!