Barcelona are preparing to sell off the naming rights for the Camp Nou for a whopping €300 million after starting work to revamp the famous stadium.
The Catalan club are increasing the stadium’s capacity from 99,354 to 105,000 and will add a roof to the huge arena, with work set to be completed by 2022.
Barca are reportedly looking to capitalize on the prospect of future successes by bringing in more funds from matchday revenue.
Barcelona originally set the starting price at €200m to rename the stadium but received the green light to revamp the Nou Camp by the local council in April, according to Marca.
The club will now seek big-money investment overseas and have targeted the United States, where they are currently enjoying pre-season, as one of the best places to attract potential suitors.
Barcelona have enjoyed a penalty shootout win over Tottenham in California so far and will face Roma at the AT&T Stadium in Texas on Tuesday.
The trip will be crucial for the club’s ‘brand’ as they look to capitalise on their new stadium.
‘What’s important is the brand, at the end it is what gives us the resources to be competitive,’ one director told Marca.
Along with increasing the arena’s capacity, which will make it the world’s second-largest football arena behind North Korea’s Rungrado May Day Stadium, Barcelona will regenerate the area around the stadium with work to begin next summer.
Barcelona will follow the likes of Arsenal and Manchester City in selling their stadium’s naming rights in big-money deals.
Tottenham are also looking to sell the naming rights on their new stadium, with work set to be completed before the start of the Premier League season.