Supreme Halal Foods aims to expand into the Middle East and strengthen our position in South East Asia. We believe our products’ quality and competitive pricing will enable us to attract new customers and continue to satisfy existing customers. In addition, our commitment to expand our product range will ensure that we continue to meet the growing and changing needs of our customers.
Supreme Halal Foods show cased our natural casings, at Gulfood 2015. This was our first endeavour into the Middle East and it has proven highly successful. Our presence in the region has been established with the acquisition of several key accounts.
At this stage, we are focusing on supplying major customers directly rather than working through an agent, as this enables us to maintain our competitive prices, product quality and reliable service. At Supreme Halal Foods, we place great importance on ensuring our customers receive top quality at affordable prices.
Supreme Halal Foods’ natural casings earned the spotlight, once again at Food & Hotel Indonesia 2015. With the high international demand for halal natural casings, our product received tremendous interest especially from local manufacturers keen to produce halal, premium sausages.
Supreme Halal Foods has been exporting to Indonesia for over 10 years. Whilst we were interested in attracting new customers, a major component of our exhibition stand and activities was aimed at strengthening relationships with existing customers; understanding their changing needs so that we can meet them. To us, it’s not about a quick sale, but a long term relationship that is mutually beneficial.
Supreme Halal Foods has launched a range of lamb and beef offal for the local market. We are currently supplying butchers and restaurants, in Melbourne.