Global Eagle Entertainment Inc. (NASDAQ: ENT) announced today that it has signed new inflight games licensing agreements with branded entertainment leader Hasbro and beloved Japanese brand Sanrio. These relationships will continue Global Eagle’s leadership in providing passengers and travelers with excellent entertainment options.
More games means more options for travelers. And This fits with Global Eagle’s efforts to deliver across all verticals rather than silo developments. Does this erode the EVA Hello Kitty cachet? Probably not.
Global Eagle’s new agreement with Hasbro will extend for several more years the relationship that began in 2004, and will feature the production of new timeless board games including Monopoly, Trivial Pursuit, Boggle and Scrabble, as well as childhood classics Battleship and Guess Who?. The agreement spans aviation, maritime and land markets for Global Eagle around the world. Inflight game development is underway with plans to debut new inflight games throughout 2019 and 2020.
“Monopoly has been localized in many, many languages and passengers and travelers will enjoy this addition to our expanded games catalog,” said Per Norén, Global Eagle Executive VP and Chief Commercial Officer.
Global Eagle also has signed a new agreement with Sanrio for multiple in-flight games across all world markets. Global Eagle will create multiple games with five Sanrio brands: Hello Kitty, Hello Sanrio, Gudetama, Aggretsuko and Sanrio Characters. Hello Kitty, a hugely successful and recognizable global brand, has been popular for more than 40 years.
As the industry leader of inflight games with an in-house studio and top-tier branded titles, Global Eagle offers a catalog of more than 200 active games in multiple languages on board global air carriers.