A significant reach! For Latin music as J Balvin is set to headline ‘Lollapalooza.’ Never before has a Latin artist had the honor of headlining the popular musical festival in the states, but surely with Balvin paving the way for future Reggaeton artist; this won’t be the last time.
J Balvin has certainly earned his right to headline major music festivals. His recent album and tour had critics calling it a “magnificent production” and referring to his music as “feel good” and “an irresistible fusion of world beats rhythms that demands nonstop dancing.” While it stands to reason, that it was his album “VIBRAS” that made him a global house name. The Columbian native has amassed a very impressive back catalogue of prior hits. That would leave some new fans asking themselves, “how have I not heard of him before!?” Tracks such as “Ginza,” “Safari” and “Sigo Extranandote” from his early albums.
This performance further solidifies Balvin as Latin music’s leading ambassador for major music festivals around the world. Earlier this year, Coachella released its lineup delighting many by its inclusion of international artist J Balvin, as well as Bad Bunny and Rosalia. Two artist Balvin has collaborated with on tracks featured on his record breaking, chart-topping album ‘VIBRAS’ and whom collectively are pushing further Reggaetón into a global sound and equally becoming global artist themselves.
This year Balvin is set to perform at Coachella, Pharrell Williams’ “Something In The Water” Festival, The New Orleans Jazz & Heritage Festival, as well as Tomorrowland. Where he is the first latin artist to perform a full set. His headlining performance at Lollapalooza marks a important moment of Latino music inclusion within American mainstream and another notch of victory, for the already gaming changing artist.