More than 30 years after Jelitto Seeds introduced ‘Magnus’, the same well-regarded company has now released a new improved version, which they say is vastly superior to the original cultivar. ‘Magnus Superior’ is rapidly gaining recognition with its deeper lavender-colored horizontal rays, larger radiant copper and orange cones, plus firm dark stems and overall heartier constitution. Though ‘Magnus’ has enjoyed award-winning celebrity status for years and is considered by many to be the best cultivated Echinacea in the trade, this new kid on the block deserves a prime spot either in a border, naturalized area or wildflower garden where he can prove his worth.