This transferability change allows BMW to continue to offer our industry leading No-Cost Maintenance Program to new car customers where the value resonates most. At the same time, it strengthens the exclusivity of the BMW network and creates a fertile new profit opportunity for BMW dealers in the Pre- Owned space.
From July 1, 2014, all BMW customers who purchase or lease a new MY15 BMW will continue to enjoy all the benefits of the Program as it is currently configured for up to 4 years/50K miles. However, the Program will no longer be transferable to the subsequent owner(s).
Program vehicles (retired service loaners, company vehicles and demos) will remain unaffected by this change. They will be treated as "new vehicles" as the first retail to a customer for purposes of transferability.
A "household" exception exists to allow customers to transfer vehicles within their families without terminating the Program.
These maintenance programs are available to the exclusive benefit of the initial purchaser, owner, or lessee of a new vehicle, sales demonstrator vehicle, Aftersales Mobility Program vehicle, or BMW Group company vehicle from an authorized BMW center in the United States (including Puerto Rico). Coverage is not transferable to subsequent purchasers, owners, or lessees. The sole exception to the non-transferability of coverage is that household transfers - transfers within the United States (including Puerto Rico) to members of the household of the initial purchaser, owner, or lessee of a BMW vehicle from an authorized BMW center - will not terminate coverage. Household transfers are limited solely to transfers to a current or former spouse or spousal equivalent, child, sibling, parent, grandparent, or grandchild from the initial purchaser, owner, or lessee of a vehicle. In the event of a household transfer, purchasers, owners, or lessees of a BMW vehicle should promptly advise their authorized BMW center to document and confirm the household transfer for purposes of coverage. The payoff of a loan on a vehicle by the initial purchaser and the purchase of a leased vehicle by the initial lessee are not considered transfers for purposes of coverage.