Euromonitor International estimates that there is a least 7 years of gap between life expectancy and healthy life expectancy globally. A new term ‘active ageing’, is emerging with increasing interest to close the gap. Today’s consumers are willing to spend on products that reduce the signs of ageing and address concerns over health issues. Packaged food and beverage markets are also benefited by active ageing trend in Asia Pacific. Manufactures have already tapped into the trend and introduced new products targeting aging consumers and people who are interested in anti-aging.