The Burberry flagship in New York was transformed into a full-on celebration of Christmas on Monday night, as the brand toasted its latest ad campaign for the holidays starring Matt Smith, Naomi Campbell, M.I.A. and more.
The British label employed a fleet of carolers to greet guests in the tree-filled foyer; while up the grand staircase on the second floor, a room with red carpet and velvet drapes housed a table piled high with lavish holiday desserts. At the beginning of the night, the spread — which resembled something of a movie set, with one place setting at the head of the table — wasn’t for eating. It was strictly an Instagrammable moment. But later on, people started helping themselves to plates of baked Alaska, fruit cake and cookies dusted with powdered sugar.