Search Engine Optimization (SEO) is the process of improving the visibility of a medical practice website or a webpage in search engines for “natural” or un-paid (“organic” or “algorithmic”) search results.
In general, the higher on the page and more frequently a site appears in the search results, the more visitors the website will receive from the search engine’s users. Our approach seeks to maximize a website’s potential to rank for the most valuable search terms related to the products and services you offer.
When considering a new website for your medical practice many details need to be taken into consideration. Medical Website Design is not just about pretty pictures and a clean layout. Medical website design is the essence of your practice in digital form, as your website will be the first impression patients receive for your practice, staff and doctors.
We provide a comprehensive review of your existing website(s), and work with you to refine and enhance your online presence so that it matches the professionalism you bring to your practice every day. With an aesthetically pleasing and fully-functional website, your medical practice will benefit as potential patients will see you as being up-to-date, current, caring and most of all dedicated to providing the highest level of patient care as possible.
Managing your online reputation is essential in today’s social web, as your medical practice is essentially defined by what appears on Google, Yahoo and Bing. Hundreds of thousands of dollars are lost each day because of false, erroneous or misleading search engine results. Whether the negative listings are from a competitor, a disgruntled former employee, or a former client, the impact can be devastating to your online reputation, costing you potential new clients and referrals.
We know how important it is for your medical practice to have a positive online reputation. Our medical reputation management programs are designed to help protect your practice from negative press, respond to (and bury) bad reviews, and ensure that the search results are populated with a broad array of positive results for your name or your medical practice.
As content marketing has become a large part of a good Medical Marketing campaign, there is no doubt that your medical website should feature a lot of great and interesting content. There are a number of factors that go into creating great website content, and it should really be a focus during the Medical Website Design process. Creating interesting website content will build the framework for all of your different marketing strategies moving forward. Whether you’re using content marketing, social media marketing, word-of-mouth marketing, or all of the above, the content of your website is responsible for delivering your message and converting potential patients. Not only will your content be important in conveying your message, it is also one of the best ways to ensure search engine visibility.
Micro-site marketing is one of the most effective means of attracting new, targeted clients to your medical practice. It allows your medical practice to quickly establish a broad web presence that is precisely targeted at prospects for your main procedures.
It’s a technique that utilizes a collection of smaller sites that are targeted at specific keywords, and for a specific geographic area. Because the micro-site is laser focused and optimized for a small set of keywords, it ranks quickly and begins to gain new visitors and leads for your practice.