CINCINNATI, OH & DULLES, VA (August 18, 2014): Nielsen Catalina Solutions (NCS), the leader in helping consumer packaged goods (CPG) advertisers improve return on advertising spend by linking what consumers watch with what they buy, announced an agreement with FourthWall Media®, the largest independent source of cable set-top-box data. With access to FourthWall Media’s anonymous TV viewing data, Nielsen Catalina Solutions will greatly expand the size of its single-source dataset —delivering more robust, granular insights to CPG marketers.
Nielsen Catalina Solutions links advertising with retail sales by integrating data from Nielsen’s gold-standard TV panel and cable set-top-box homes with shopper data from over 70 million households. The addition of FourthWall Media data to the NCS portfolio expands the single-source panel to 1.4 million households, nearly three times the size of the closest competitor. The larger footprint will deliver greater precision across Nielsen Catalina Solutions’ metrics and enable measurement of smaller TV networks and programming as well as more niche brands.
FourthWall Media a leading provider of platform technology for Cisco, Motorola, Pace, and tru2way set-top boxes and its products are in use by a broad range of U.S. cable operators. FourthWall’s MassiveData® division delivers data, metrics, and analytics that allow ad agencies, marketers, programmers and schedulers the ability to better predict consumer behavior, validate the predictions over time, and employ marketing dollars more effectively. MassiveData provides television data and audience analytics to a growing list of advertisers and media research companies. FourthWall Media’s corporate headquarters are in Dulles, VA.
Nielsen Catalina Solutions (NCS) provides the most comprehensive single-source view of the consumer to help advertisers, agencies and media companies measure and improve advertising performance by precisely linking what consumers watch and what they buy. A slate of offerings help CPG brands increase retail sales driven by TV, online, mobile, CRM, radio and print advertising.