BrightTALK is thrilled to celebrate Community Manager Appreciation Day. In honor of this day, I interviewed one of our own community managers, Ahyoung An.
Ahyoung, what excites you about Community Manager Appreciation Day?
What insights do you have about community management?
How do you research a new community?
Why is community management important to BrightTALK?
Community management is important to BrightTALK because it keeps our current audience engaged and provides us with customer insight. BrightTALK manages a variety of communities that are centered on rich content. They cater to business professionals from a variety of industries from healthcare to information technology to human resources to financial services and more. The challenge BrightTALK faces is balancing the needs of everyone involved in the professional knowledge exchange including analysts, vendors, end-users, associations, and social media groups. By better understanding each unique community we can create a more relevant site and retain more audience members.
The more we recognize the importance of this function, the more we appreciate the customer and industry insight and member engagement the role generates. Thanks to our community managers and a shout out to all the community managers around the world.