DADAA provides access to arts and cultural activities for people with disability or a mental illness.
The arts play an important role in their lives but also in re-shaping social attitudes and political change around disability and social justice. DADAA gives people living with disability a voice and a means of being heard.
As we worked in partnership with the DADAA team, their stories were powerful and the vision for their new digital presence emerged clearly. Their communication solutions would be accessible works of art in themselves.
We designed every detail – from page layout, navigation, photography to functionality – using the defining principles of art and accessibility.
The results speak for themselves. There are no marketing style shots here, the photos are all encompassing, artistic portraits of the protagonists who personify the DADAA story and the organisation’s strength. Accessibility in all respects was at the heart of this website. While most accessibility features are imperceptible to many people, they completely transform the website interaction for people with disabilities.
For over 20 years DADAA has worked with some great designers. Yet it wasn't until we met Media on Mars that an entire team truly committed to us as an organisation. They delved deep and delivered excellence in universally accessible design. This was also backed by a strong contemporary visual presence that reflects the diverse communities and audiences we work with.
Media on Mars has set a new benchmark for DADAA. They achieved this through strong powerful design & a backend system that streamlined our content management practices and integrated our social media strategies.
The team at Mars has stayed the course, they are incredible, accessible and available to us, even after some 12 months post the launch of our new site. This level of approachability and professional input is what we want and need from our creative agency. It’s a continuous conversation that resulted in a big rethink of who we communicate with and how we communicate to them. Our brand is stronger and finely targeted to our audience, which has made us more relevant to the communities we are here to serve.
Making sure a site is accessible both at the front and the back is a feat for both designer and developer. For Mars Developer Roman, it became imperative to create a seamless user experience for people with and without disability, both accessing and maintaining the site; not just one that adhered to the standards of W3CAG AA.
In parallel with everything digital, accessibility is an ever evolving field and we seek continual feedback to ensure we continue to improve the accessibility and user experience of the DADAA site.