LinkedIn + SlideShare = A Good Deal all Around!
What do you get when you cross a professional networking site with a content sharing platform? A good deal is what we say. The latest in social media news is all about the acquisition of SlideShare, a content sharing website, by professional networking giant LinkedIn for an estimated $119 million, to be signed off in a combination of 45% cash and 55% stock. The acquisition is expected to be completed by the second quarter of 2012.
Often called the You tube for PowerPoint, SlideShare is a dynamic content sharing platform with a fairly large following to its credit, mainly from professional circles. With 29 million unique visitors reported just last month, SlideShare has gathered a lot of steam since its inception in 2006 as one of the best content (slide show presentations, documents, PDFs, videos and webinars ) sharing platforms out there. Aligning with a professional networking site offers it the thrust to push its product a little bit further, amidst a demographic that almost swears by it.
And LinkedIn, with its 107 million users, is only but happy to accommodate a platform that will enrich its own product offering just a little bit more only to add more value to its users.