We're accustomed to endless speculation about who in Hollywood has gone under the knife. But now, thanks to an effort by PepsiCo Inc. to makeover its brands, a more unlikely candidate has become the focus of all the nip and tuck talk: Larry the Quaker Oats man.
The change in Larry's appearance would be the equivalent of chin liposuction, a facelift, and a healthy dose of Botox in (ahem) an actual human being. But luckily for the mascot, he didn't have to go under the knife to update his look and match oatmeal's healthy image. Hornall Anderson, Quaker's brand-design firm, says their team digitally removed his double chin, thinned out his face, and trimmed his hair.
The goal was to keep him Larry wholesome—just a little less pudgy. So Hornall Anderson left in crow's feet and "a little sparkle in his eye," says Michael Connors, Hornall Anderson's vice president of design. "The goal is not to have anyone notice that he is different." Still, not bad for 134-years-old.
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