You use social media to promote a crowd funding campaign, but how do you promote a crowd funding platform to a low tech audience ???
@Thomas Miezejeski, Our approach is different. We have two formulas .
#1) We make a video ( YouTube ) and a lead catching portal ( Google fabric ) that covers the poratl benefits, its unfair advantages and only a few features . We also work on explaining our value propositions.. We do this in lest than 2 minutes. Then we generate URL + analytic reports and we blast it to 200 , 300 thousand CrowdFunding intrest people every 15 minutes for three months . We let statistics help us at .1% visit , we collect .1 % to register to the site .
#2) We build communities around the portal and its subject ( i.ehttps://plus.google.com/u/0/communities/118380390691616458392 Largest CrowdFunding community in Google plus ) and grow it on daily bases by educating , entertaining and cross promoting the community members . Doing so we get many requests and questions .
At the end if we solve our clients and community members' problem and challenges, then we get the opportunity to be part of their team and process.
Then we do it fast ( speed of the internet ) and get validation in every step of the way .. We know Crowd is right and we are not .