Social media has grown from an afterthought to a key component in alumni outreach, allowing schools to reach out and stay in touch with their graduates. Facebook, the world’s largest social media network, offers a flexible outlet for alumni outreach and development offices to reach their university communities, but the wide scope of instantly publishable content, raises the question: what is the best way to reach and stay in contact with alumni on Facebook? This white paper examines the best practices in Facebook-based alumni outreach.