Coaching is yet to become a serious part of my business. I have coached a few of my readers into monetizing their blogs and seeing results but I never thought to actually setup a coaching business.
Technically, I can effortlessly setup any sales page and payment button. I’m now thinking on working on coaching to fully milk its benefits. I find your proposed call timeline very useful. I also will be looking at Calendly as this seems a handy tool.
Hi Enstine – I think that’s the beautiful part of it being fairly effortless to set up… you can set it up and offer it, but it doesn’t necessarily have to be the central focus of your business model. But once you have some coaching calls, you start to understand SO MUCH MORE about your audience, and therefore can run a better blog too. Plus, you get to make some money.
Are you in the business of making sales squeeze pages?
This is very helpful information for anyone looking to get started in the coaching business!
I didn’t know about Calendly. It looks like a great tool for booking sessions and keeping everything organized with your clients. I’m definitely using this tool.
Thank you so much for sharing these helpful tips for better coaching!
Yes, Calendly & other tools like it can be VERY helpful when it comes to scheduling!
I was about to start an online coaching thing and planning to fo with Facebook ads to reach my audience and obtain leads. Suggest which one is better.
Hey Gaurab, I’m not sure what you’re choosing between here… Facebook ads and something else?
For me, Facebook ads weren’t worth the investment. But I know that’s just my experience. If you already have some subscribers who read and follow your blog, they’re your best target audience, and you don’t have to pay anything additional to send the offer out to them.
Have you ran previous Facebook ad campaigns? If so, how was your experience vs. using Google AdWords? Just curious.
Step by step guide is awesome and very useful.
Jon, excellent content. I definitely wanted to do this but didn’t know how to set it up. Thanks a MILLION times over.
Our pleasure, Donna. Best of luck with your setup!
But before you start a coaching business online, it’s a smart strategy to build right kind of audience who know about you and your expertise. After all, people don’t want to get coached by random people on the internet.
If you are considering to monetize your website with coaching it’s important for you to build an authority site and become a go to guy in the industry so that you can attract a lot of people and hydrogen students who are interested in your coaching services.
Here is where building an email list helps you a lot to turn normal website sisters into email subscribers so you can add more value with your content which can later monetize with your coaching services.
I have also seen so many people who are offering coaching services to make money from their website are offering free coaching before they introduce their premium coaching services. I think it works like a charm especially when you are just starting out so it’ll give you a better idea about how to handle your students and how to charge them for your coaching services.
It’s also essential for you to do competitor analysis for those sites which are already monetizing their websites with blog coaching services. Get in touch with them and find out how much charges they are collecting from the students and what they are giving in return as blog coaching services.
Thanks so much for sharing this and keep posting such an amazing content.
Building an e-mail list is hard when you know 0% diddly squat about building one from scratch. It takes years through organic email list subscriber collection and fishing for leads from LinkedIn, YouTube, Twitter, Pinterest, and Facebook. It’s a true test of patience to see what you’re made of and if you really want to do this as a full time side hustle business.
This article was perfectly timed for me. I have been struggling with trying to find my niche that would let me use what I am good at and that I would also actually enjoy doing day in and day out. And coaching people in that skill seems just the way to go. I think, however, that I need 60- to 90-minute sessions to do it justice (I can help them make a decision about something that has them stymied and feeling like there is no way out of the dilemma). Do I offer a single session that I say can last between 60 and 90 minutes and the cost is the same regardless? What do you think?
Second Question: should I set up a unique FB page for this venture? And perhaps a unique website (since the name of my current website might not be too appealing to some who would otherwise like to use my services)?
I do not know if you are responding to my comment because I said nothing about mornings at all. My question was totally different.
If it’s okay, I’ll share what’s worked for me. My private clients get 3 phone sessions a month with me. When we get started (or during the enrollment call), I tell them that the sessions are 60 minutes, but that I often give them an hour and 15 minutes if I don’t have another call afterward. They appreciate the extra love, and when I do have a call, respect that our time is limited to 60 minutes.
As for your second question, do you already have a FB business page? How related are what you do currently and the coaching you’ll offer?
That makes perfect sense to me. Thanks.
Regarding the second question – I have a FB business page but it is totally UNrelated to the coaching I can offer. The coaching is related to my professional pre-retirement.
I’m hesitant to offer a suggestion without knowing the specifics, but it sounds like you’re leaning toward a separate page. Go with your gut–and where your ideal clients are likely to find you. 🙂 Good luck!
To your initial question, Sheri: Yes, I’d say it’s totally find to say the session is 60-90 minutes long, depending on what needs to be discussed, and what you’re going over. I suggested 60 minutes in the article as a rule of thumb time frame, but it’s important to do what’s best for your and your subject matter.
I do also like Angela’s idea of selling a certain number of sessions in a bundle, so you can help people make progress over time.
With the FB page – I’d say it’s your call. It’s hard to say without knowing your business model / how people find you online. But it’s certainly not necessary to have one!
Thank-you so much for your replies. Now I know what I am aiming for. Got my thinking cap on to work out the path to get there.
Finally managed to come back and add my humble 2 cents about coaching. I think it’s a great side hustle to have and here’s why. First, you make your own hours and run your coaching business on your terms. If you only want to do it online, then you can offer people the option to pay you first thru PayPal or any online financial service you choose before offering coaching sessions. Second, you can write your own ticket. It’s way better than clocking not a cushy day job or a job you hate going to and working for a narcissist employer who does nothing more than bad mouth you, provoke you, deny you a pay raise, laugh about it behind your back, and then set you up in secrecy for termination after they’ve threatened you that you better not tell on them. So in my personal opinion, a coaching business is definitely the way to go because it builds character, a positive business reputation, and commands the income you desire.
I think with the timetable you gave I can give it a shot. Yes, most times I end up giving extra day and even week to help my client fully understand and implement what they learnt.
Thanks for sharing. Your guidelines are straightforward.
That’s awesome that you’ve already had a coaching business for some years now! But yeah, try having some calls to see how that model works for you. If you like it, great, if not, you can go back to the other kind of support you give.
Yes, a tool like Acuity can be great for streamlining all these steps! But i wanted to give people a “free” option in case they didn’t have the money to invest upfront.
Excellent content! Love the article & advice! Thank you!
This post encourages me to get back again blogging. I got already the business plan and digital products to sell suddenly all my accounts were hacked including my website. Now, I don’t know how to start safely so that I can sell my e-book, digital downloads and coaching. Hope someone will me with this.
Oh no! Good luck recovering it all!
It’s not a good idea to use the same e-mail address and password for all of your social media accounts. This leaves not just you, but anyone and including myself vulnerable to hacking and other types of phishing attacks. I have a gmail account that keeps getting hit with so much spam and messages that I feel ppl are trying to hack me too. Hopefully you backed up your MYSQL database.
On past day I also want to start my business in Graphic designing industry. But I don’t know where to start than I used internet for looking some information to start a logo designing business. I found your article on how to start a coaching business I think maybe you can help me for my graphic designing business.
DNN thanks for your advice, I’ll do these thing quickly. Thanks for giving your valuable time for me.
Hurray! Congratulations Mr. Morrow. I was waiting from so long for this blog to launch.
i just want to say thanks what an amazing article that I have read today there is so many articles available on the internet but a way of your explanation is awesome i love to read more article from you keep writing great stuff will be coming back for more interesting article thanks.
Great article! I’d like to also suggest that online coaches check out Zoom as a great alternative to Skype. I’ve used Skype in my coaching business for years and still use it for calls and messaging with my virtual team. BUT I have recently made the switch to Zoom and am loving it. You can get quite far with the free version too. It’s really easy to record sessions with Zoom and then share the recordings with your clients via Life Coach Office. It’s also perfect for recording podcast episodes.
Is Zoom your personal online side hustle? Or is that something you do alongside your day job?
Yes! I use Zoom in my group coaching, and love how easy it is to record the sessions to upload later.
Me too. I use it for private clients so they get a recording, as well as for group calls, which I later upload to a course platform. And the breakout room feature is phenomenal.
Thank you very much for this great information regarding starting a coaching business. I am very much interested in enrolling for the training about being a life and I believe you will furnish me with more information towards it.
I agree with you, it is a good idea to start a coaching business.
Great article! I never really thought of coaching until recently, but I have gotten coaching before that was really terrible and have not been impressed with. I believe I can give a lot more than my previous coaching so this is something that I will definitely look into.
Thanks Jeremy! When searching for a coach, it’s definitely important to hire the right person. I think most people have been burned in one way or another in that regard. Best wishes with your endeavors!
I just tried one of the guides you mentioned here and it worked perfectly for me. Thanks once again for this useful piece.
Hi Chelsea, there’s some real gems in here wow!
I’d also say tone of voice with the copywriting is absolutely paramount – you need to connect with your target audience from the get-go if you really want to stand out from the other sites out there. You might want to think about being authoritative but not too technical or too corporate as these factors can often throw people off if it appears too complicated. It is a fine balance.
Yes Alex, I hear you! And as a copywriter, 100% agree with you.
All is absolutely true about copywriting and meaningfully connecting with your target audience. There’s no life to any blog or website without great content.
Awesome. I was looking for this type of help, before starting coaching center. Finally, i got some tips all thanks to you. This is really good and well explained.
That’s great! Best of luck with your coaching!
Hello Chelsea, I just checked out this blog and decided to try the method you mentioned and i’m starting to see the result. Thanks for the guide,it works out well.
How long did it take you to see fruitful results?
Great post! Step by step guide is awesome and very useful.
I would say its an awesome post for step by step approach to how to start a coaching business with such valuable info. Thank you for sharing this info.
Thanks a lot for sharing this information. It guided me some point that I sounds good.
What I find most exciting about coaching is that you can run your entire business from home, coaching clients over the telephone or via Skype, and it’s affordable to start.
Fantastic post once again Chelsea. I wanted to ask what your opinion is on eBook offerings as a lead capture for those looking to learn?
Thanks Matthew! I’m a fan of basically anything as a lead magnet, but the important thing, no matter what it is (an ebook, an email course, a video, etc.) isn’t to “sell” it as the thing that it is, but for the benefits the reader gets because of it. So rather than telling people to sign up for my free email course (because that’s what I use instead of an ebook), I tell them to learn how to write better web copy & improve their on-site conversions.
There are really a lot of ways someone can make good money blogging, I mean, the opportunities here are really endless, one only need to be smart and creative to spot and manage the opportunities properly.
Coming to today’s topic, the coaching call thing is one of the blog monetization strategies I have been planning to check out for sometime now, and that urge started after I went to Jon’s guide on the topic in his Serious Bloggers Only course, but since then, I’ve not been able to settle down and do it. And most times, I even forget about it entirely.
However, I’m have to have come across this post because it just reignited the fire in me again to start setting things up as soon as possible. And this time, I am not going to look back or procrastinate it again.
This post is indeed filled with lots of tips and insights that will make the whole planning and set up process much easier, you just tackled some of my questions, thanks for that.
Thanks for sharing Chelsea, and do enjoy the remaining of your week. And yes, I will let you know how things turns out if I eventually try it.
Thanks Anil! One thing I like so much about it is that once you get it set up, it’s a pretty easy income stream to manage. It may not be the thing that pays all of your bills every month (though it could be), but it’s not difficult to maintain and is pretty low-stress for the work involved.
That has been a fantastic post I found on google so far. Well-drafted, in-depth review. Thanks for sharing.
Love to read. Thanks for sharing.
Best tips ever. Thanks for sharing these awesome tips. The best thing about coaching is you can start form the ground itself.
Wow thank you so much for this article .It really inspiring.I Love It! Thank you very much for the self employment. I am about to start a coaching center alongwith my brother for academic subjects.