Nearly every wine shop I visited had a poor idea of its inventory,” Matt says. He also saw customers rooting around aimlessly for a dusty bottle of the right variety and vintage, learned that there was often no efficient way of putting items on sale, and discovered that many store owners didn’t know their profit margins. Matt’s is primarily a wine store with 350 different wines, equating to an SKU of almost 11,000 bottles, he says.
Microsoft Retail Management System offered “superb inventory tracking,” which gave him tighter controls on buying. Ordering is also automated so his customers never see an empty shelf, he says.
His customers enjoy hearing about their buying histories, Matt says.