Agora Cyber Charter School, Pennsylvania’s second largest online public school for grades K-12, chose AB&C to assist with increasing its brand awareness and helping to establish a leadership position in the highly competitive marketplace of online charter education. AB&C’s key services for Agora will be public relations and social media.
St. Peter’s Health, a general medical and surgical healthcare system serving a five-county region in southwest Montana, has turned to AB&C to take the lead on a rebranding campaign that will include a new name for its current hospital, a new logo and graphic identity, and an internal and external rollout of the new brand identity and positioning. St. Peter’s will rely heavily on AB&C’s strategic planning and creative teams.
Delaware College of Art and Design, a private not-for-profit institution that is a cultural anchor and catalyst for the revitalization of downtown Wilmington, will initially be working with AB&C on the creation and public launch of an all-new, more modern and user-friendly website.
AB&C has already “jumped in” with servicing these three new clients, commencing with agency-client discovery sessions that set the pace for the strategic, creative and public relations work that follows.
“We are grateful for the opportunity to work with these three reputable organizations. We value our role in connecting Agora, St. Peter’s and DCAD with people in need of their services. By strengthening their brand communications, we’ll build a deeper understanding of their benefits,” added Pomeroy.
AB&C is a 46-year-old full-service marketing communications agency with offices in Wilmington, Delaware, and Philadelphia and Bloomsburg, Pennsylvania. Established in business-to-business and consumer marketing, the agency brings creative intelligence to local, regional, national and international accounts in a variety of industries. Adweek recently selected AB&C as one of its 50 “Top Shops” in the nation.