It’s no accident that this is the most popular guide we have ever written alongside the companion Microsoft Word, Powerpoint and Excel workbooks and examples which mean that you don't need to start with a blank page. It’s packed with practical, actionable, step-by-step guidance so you can join thousands of others and create a marketing strategy that works.
And when we say it works, we don’t just mean you might get a lift here and there. No, by using the comprehensive, easy-to-follow strategies in this guide, you really will take your results to the next level.
Discover how our Digital Marketing Strategy Guide will help you to succeed quickly and more easily—so whatever industry sector you work in, you’ll know how to prioritize to define your initiatives for success.
Don’t just take our word for it. Global brands like Accenture, Canon, GSK and HSBC—and thousands of digital marketers and business owners—are using our strategic frameworks to optimise their digital marketing. Many of our members working for smaller businesses have grown their businesses by over 50%—these are proven strategies that you can download and start applying to your business TODAY.
If you work for a smaller business or startup and want to focus on digital marketing channels and tactics, we recommend our 7 steps guide to digital marketing for small business and startups which explains practical success factors for 25 key digital marketing tactics across our RACE lifecycle planning framework.
How is the 7 Steps to Success strategy guide structured?
RACE, the world’s best digital marketing planning framework, with a step-by-step guide to rapidly create an integrated digital strategy—your roadmap to success.
The power of targeting—how to focus your marketing on exactly the right audience, so you’ll boost your conversion rates.
How to get your value proposition right, so your prospects buy into your brand.
Why you should always build your marketing around the right vision, objectives and KPIs (plus, we’ll show you how to forecast and create digital dashboards).
Introduction. Convincing others your need to invest more in digital marketing.
1. How to structure your plan. Using the SOSTAC® and RACE planning frameworks.
2. Review situation and performance. Identify priorities to improve by reviewing your current capabilities and results compared to competitors.
3. Define your opportunity. Forecast your goals for leads and sales, set SMART objectives and define digital dashboards to check you are on track.
4. Targeting. Create more customer-centred communications by defining your audience personas and selecting the best techniques and martech to reach them online.
5. Proposition. Improve your lifecycle communications for a more persuasive, compelling brand and define your online value proposition (OVP) and marketing tech.
6. Digital customer acquisition plan. Select your priorities and set the budget for investment in paid, owned and earned media to increase online leads and sales.
7. Digital customer retention plan. Improving customer communications via on-boarding, email marketing and social media.
Click the look inside to see the full list of what’s included.
Updates for this edition: New table to summarize the key deliverables and activities for implementing your strategy across RACE, plus updated examples.