Delivered as part of Daxko's Team Member Development internal training series, this talk was intended to help team members gain a baseline literacy in graphic design.
on paper in a serif typeface.
13. If your lines of text are really, really long, it will make it hard for the reader to keep their eye trained on the correct line, and they may jump from one line to another, losing the context and meaning in the process.
15. It is much more difﬁcult to read centered paragraphs than paragraphs that are aligned left or right. Centered paragraphs give no strong line to follow, and they trap white space in the shorter lines.
16. It is much more difﬁcult to read centered paragraphs than paragraphs that are aligned left or right. Centered paragraphs give no strong line to follow, and they trap white space in the shorter lines.
19. Pay attention to flow across pages, too. If you have one word or line on another page, that’s bad.