Session will cover macro-trends driving consumer demand for more custom dietary solutions.
BrandHive, a global healthy lifestyle branding agency providing high level strategic planning and branding expertise to consumer packaged goods and value-based ingredient companies, will present at the IFT Annual Meeting & Food Expo (IFT18) Conference, July 15-18, 2018 in Chicago, Illinois. Jeff Hilton, BrandHive’s CMO and co-founder, will present “Getting Personal with Consumer 2.0,” as part of the IFTNEXT Explore track on Monday, July 16 at 4:45 -5:15 pm (Central Time). The session will take place on the IFTNEXT stage.
Mr. Hilton will take session participants on an exploration of how personalized nutrition, the biggest trend in food innovation, is changing the landscape of healthy food and beverage formulation and marketing. He will discuss the OmniChannel and other macro-trends driving consumer 2.0 demand for more custom dietary solutions for improved health. Don’t miss his 10 Insights on Personalizing Your Brand.
Participants in this engaging panel discussion will also include Dr. Ashley Vargas, a scientist and clinician focusing on diet, genes and health for the Academy of Nutrition and Dietetics, Dr. David Dunaief, an internist specializing in integrative medicine, and Dr. Emily Contois, a food and culture scholar at Brown University.
The IFTNEXT session is collaboration with the Academy of Nutrition and Dietetics.