Kate Stebner is the Vice President of Digital Marketing Effectiveness at Nielsen. She oversees a team of specialists who support advertisers and agencies in their digital advertising initiatives, which includes both Nielsen and eXelate solutions. Kate has over 10 years’ experience helping advertisers reach their core audience both offline and online, as well as media companies with advertising sales. Prior to her current role, Kate lead the Media and Sports division for Nielsen Consumer Activation, as well as founded and built Nielsen’s Consumer Activation Digital business.