Walter Sabo Says Merlin’s FM News Operations in New York and Chicago off to Good Start. In an exclusive interview for TALKERS TV conducted this past Friday in New York City (right before Hurricane Irene made its way up the coast to the Big Apple), Merlin Media COO Walter Sabo praises his company’s talent roster, sales staff, and CEO Randy Michaels for creating and marketing all-news FM products in New York and Chicago strategically targeted for 25-54 year old working families. These are WEMP-FM, New York (FM News 101.9) and WWWN-FM, Chicago (FM News 101.1). When asked to further define the term “working families,” Sabo responds, “Families in which mom and dad go to work.” He says compared to the audiences of today’s traditional all-news stations, 25-54 represents the younger demographic. “They need the same information as everyone else but the key to reaching them is to understand they are extremely busy.” He explains, “They are busy running to their jobs, going to day care, picking up the kids. Their day is a series of high-pressure points regarding the clock. They don’t have time to listen to any information that isn’t right to the point.” He credits the impressive list of advertisers already signed up for these relatively brand new stations to the competence of their sales department and the fact that advertisers “immediately embrace” the concept of all news targeted to a young working audience. TALKERS monitors on the ground in New York City report that FM News 101.9 delivered “superb coverage” of Hurricane Irene throughout all phases of its assault on the region. View this must-see interview, “Lunch with Walter Sabo,” on TALKERS TV on this page.
CBS Aggressively Leads Sports Talk Invasion of FM. The FM band is quickly being populated by sports talk radio and it’s not a stretch to say CBS is leading the charge. TALKERS special features correspondent Mike Kinosian writes that when the company launched WXYT-FM, Detroit four years ago, it wasn’t planning beyond that station. But as CBS Radio SVP of programming Chris Oliviero tells TALKERS, “We realized this is a road we should go down from a programming, as well as a general radio business standpoint. We love the format and think we are good at doing it.” With the simulcast of WIP, Philadelphia beginning on September 6, CBS will have nine sports outlets on FM in the top 30 markets. Read Mike Kinosian’s in-depth look at CBS Radio’s FM sports initiative here.
Josefa Salinas of Hot 92.3 to Speak at Los Angeles Regional Talkers Forum 2011. Well-known Los Angeles radio personality Josefa Salinas who hosts a widely-heard weekend community affairs talk program on Clear Channel’s urban oldies “Hot 92.3” (WHHT-FM) will join the growing all-star roster of speakers at the forthcoming Los Angeles Regional Talkers Forum. Salinas will participate on the panel titled “The Issues Facing Southern California: Challenges and Solutions.” Moderated by TALKERS publisher Michael Harrison it will be the only panel at the event which focuses entirely on public issues outside the industry. (The rest of the event will address inner-industry issues.) Panelists include Charles Feldman of KNX, Los Angeles; Roger Hedgecock of KOGO, San Diego and Radio America; Stephanie Miller of KTLK, Los Angeles and Dial Global; Doug McIntyre of KABC, Los Angeles and Citadel Media; Patt Morrison of KPCC, FM Los Angeles and Southern California Public Radio; and John Phillips of KABC, Los Angeles. TALKERS managing editor Kevin Casey states, “We have an amazingly well balanced panel of stars coming together here and the addition of such a community-involved radio broadcaster as Josefa Salinas really rounds it out beautifully. Considering the intensely controversial issues facing the region and the firepower that’ll be sitting up there on that stage, we should be in for an explosive session in the tradition of our most exciting Talk Rumbles.” The Los Angeles Regional Talkers Forum 2011, presented by TALKERS in association with the Los Angeles Press Club, will take place on Thursday, October 20 between 9:00 am and 3:00 pm. It features a lineup of more than 30 leading talk broadcasters including keynote speaker Bill Handel of KFI, Los Angeles and most of the top program directors from the major talk stations in Southern California. For the complete up-to-the-minute agenda and registration information, please click here.
Changes in PM Drive at KTSA, San Antonio? Nothing confirmed by owner Border Media Partners yet but TALKERS hears PM drive host Kevin Wall is out at KTSA, San Antonio and Sean Rima takes over his show. Rima worked for BMP in Austin at KXBT-FM before the company flipped it from talk to oldies. There was a report Rima was going to host a program at an online talk venture BMP was developing but the status of that is unclear.
Stephan Multi-Media Producing “Different” 9/11 Special. Doug Stephan, host of the nationally syndicated morning show, “Good Day,” is producing a September 11 anniversary special available for broadcast the weekend of September, 9-11. Media Management Group’s Craig Whetstine says, “We think it is different from most of the specials. It is a three-hour special, entitled, “Stronger Than Ever: Ten Years Past September 11.” Doug isn’t going to be looking back at the events of 9/11/01; he’ll be focused on where we are today and looking forward.” The program is being made available to non-affiliates of “Good Day” providing the program is not already heard in the market. Contact Whetstine at 212-545-8383.
Former WCCO, Minneapolis Talk Host Brad Walton Dies at Age 60. Walton was a Twin Cities media figure who spent 11 years at CBS Radio’s WCCO handling weekend overnights and fill-in shifts beginning in 1997. Walton wrote a book in 2004 titled, How Does the Heart Know Love?, a personal story about his life after open heart surgery.
Obama Economic Policy, 2012 Presidential Race, Irene Aftermath/Global Warming and Libya Turmoil Among Top News/Talk Stories Yesterday (8/29). President Obama’s plan to fix the ailing economy, the 2012 presidential race, the aftermath of Hurricane Irene and global warming and the state of Libya as the Gaddhafi family flees were among the most-talked-about stories on news/talk radio yesterday, according to ongoing research from TALKERS.