Centigrade developed and manages a compelling marketing support tool for EMEA Caterpillar dealers, customers and prospects in 57 countries and in 22 languages. We deploy up to 70,000 printed copies three times per year and even have an online magazine version.
CAT Magazine is designed to engage, inform and help drive sales. It is customized by individual region / issue with a balance of corporate, regional and localised content. The magazine also contains interviews and original photography from on-site visits for lead articles.
The master English copy is managed through a central protected portal where dealers preview, translate and customise local versions, as well as determine their own print run and logistics.
The magazine is also available for distribution via an app suitable for Apple and iOS devices.