A superstore whose advertising upset people living nearby has been allowed to keep most of its signage.
Camping superstore Go Outdoors moved into the old MFI site in Canley last year.
The company had applied to the council to keep nine large signs and banners which it had posted around the store.
But planning bosses granted permission for only seven.
One of the residents opposing the application, Pete Prady, presented a petition of 25 signatures at a planning meeting.
Mr Prady, who lives in Canley Road, also showed the committee some photographs he had taken which showed the view from his front room where one of the large signs was visible.
He said: "It seems to me that Go Outdoors have a bombastic attitude towards their signage."
Go Outdoors is located on the old MFI site, near to Coventry Business Park. Although the store is not part of this development, existing businesses there have to adhere to strict signage and environmental rules.
Cllr Catherine Harper, of Earl-sdon ward, accused Go Outdoors of "making a mockery" of the council&apos;s planning application process.
In October 2004, a similar application was refused by the council when the company wanted to erect 21 signs to go around the circumference of the store.
Cllr Ken Charley, for Whoberley, said: "I understand that you have to attract business but these signs jump out at you like a set of traffic lights."
It was agreed two signs direct-ly facing the houses be removed.
A spokesman for Go Outdoors said: "We&apos;re obviously delighted that the planning committee has approved the vast majority of the signage for our Coventry store because the signs help to route people to the site to generate benefits for ourselves and the local economy.
"But we do propose to follow the relevant processes to appeal against the refusal of permission for the other two signs."
Mr Prady, after the meeting, said: "I&apos;m disappointed with the decision. If Go Outdoors were refused planning permission in 2004, how can the same department turn everything on its head?
"The news that they&apos;re appealing has not come as a surprise. The company said the other day that they would respect any decision made by the council at the meeting, now by saying they are going to appeal they have contradicted themselves."