Which Opt-In Option Is Best For Your Business?
Agreed. Initially a fan of single opt-in, I later changed to double for the primary reason that with single, anyone can sign up anyone and it can be abused. By double opt-in, the publisher is providing a service that someone truly wants to receive.
That was exactly my evolution too, Ari. I think a lot of people must start with “single opt-in” just focused on the results and then later switch to double opt-in to improve quality.
The distinction of “signing up” (providing email) and “confirming receipt” (double opt-in) is important to recognize.
I found this because I want to do a single opt-in for a book download in Infusionsoft, and then allow a double opt-in for those that actually want a follow-up sequence. What I couldn’t tell from your article is how you set up the decision diamond after the initial goal.