E very company has a unique personality, the sum of all its communications. Our goal is to develop brand design that consistently expresses that uniqueness to current and new customers. We do this by merging your Value Proposition with custom design across all your media. An effective branding strategy gives you a huge edge in the increasingly competitive marketplace. Your brand design appears in your copy content, logo identity, website, social media, photography, digital art and print so it needs to be consistent when presented to your customers.
For North Marin Water’s billboard above, we created a unique outdoor brand design using the famous Scrabble game tiles. The billboard conveyed a water conservation message during a long Marin County drought. Aimed at over 50,000 customers in the Novato California watershed, the design was posted on highway 101 where over 120,000 cars pass every day. Scrabble is a fixture in popular board game culture and has been sold in 29 different languages. A design created with Scrabble tiles would get noticed and remembered by pretty much everyone. Getting the approval of Hasbro was difficult, but when they saw how the sign benefited “saving water” they approved. Adding “smart move” drove home the importance of the 14′ x 40′ foot banner design.
A Brand Design is a Voice, a Perception, a Promise and an Experience. We call it your Value Proposition.
We create successful marketing results for businesses of all sizes by creating a strong identity companies can own. Every successful business has something that sets their products or services apart from the competition. How they tell the world about that unique quality is called their Value Proposition. But what exactly does “Value Proposition” mean?
By identifying shifting trends in the marketplace and discovering your Value Proposition we know where your company fits within your business culture. Is your product the high-cost, high-quality option? Or the low-cost, high-value option? You can’t be both things to all people, you must choose. Backed by a strong Value Proposition, a well crafted website, logo identity, social media channel or a digital art print piece that’s bold in look can all play a huge role in building your brand. These are some of marketing’s most powerful combinations.
Our 5-step branding design process takes the subjectivity out of each project. Using S.W.O.T. (Strengths, Weaknesses, Opportunities, Threats) we discover what’s unique about your company by clarifying strategic goals, budget parameters and deadlines so everyone has the same expectations. The final result is a strong brand based on your Value Proposition.
We need your input to get your next design project off the ground so please contact us today at (415) 272-6734. Or you can request a free consultation and design proposal to get us started on your next design project. We work with the motivation of building long-term relationships with our clients and getting results. We’d love to hear what you have in mind for your business.