It turns out that the £30,000 Sadiq Khan blew on Freud Communications to find celebrities to tweet about his pet social media campaign was only the tip of the iceberg of his egoistic largesse. Guido can reveal that the Mayor has in fact shelled out almost £300,000 to the swanky PR firm in the two and a half years since he became Mayor in 2016. How can he justify spending this much on self-congratulatory campaigns when Crossrail is heading towards being £2 billion in the red and TfL is facing a £1 billion operating deficit?