Porous Pave, Inc. began manufacturing its permeable paving material, which includes recycled rubber, in 2006. They were not getting visibility for their brand commensurate with the success of the product in the marketplace. I began helping them craft and tell their story in 2015. With ongoing news releases and case studies, Porous Pave has stayed in the spotlight with more than 170 news articles and project stories in targeted trade publications. The results provide customer-facing content for their web site, e-mail marketing, and direct sales support — and boost lead generation.