Changing the Performance gives an inspiring account of how support was generated from businesses for LIFT (London International Festival of Theatre) over a twenty-year period. It details marketing sponsorship in the 80s; a revolution in business, arts and civic engagement in the 90s; and finally, speculates about the role of the arts in moving society - including business - to an era beyond oil. It is for anyone balancing culture and commerce in their everyday work and has insights for fundraisers and charities seeking more engaged forms of interaction with a range of publics.
'Rowntree's pioneering work conceptualising and realising the LIFT Business Arts Forum is just beginning to be recognised by the arts sponsorship mainstream. She was first in the UK to explore the impact of changing consumer and business values on the world of arts fundraising. Her leadership of the LIFT Business Arts Forum has taken practice in this field in the UK ahead of the game and her story needs to be heard far and wide.
Clare Cooper, Co-Director, Mission, Models, Money Programme.