The InnoMerge project addresses the challe … The InnoMerge project addresses the challenges related to the major growth opportunities expected to be found in emerging markets such as India and East Asia. The main objective of the project as a whole is to build knowledge on how advanced technologies and business models can be transferred to, and from, an emerging market context. This should lead to speed up in the adoption of more sustainable truck solutions, including environment and traffic safety. including environment and traffic safety.