"Most organizations realize there's some potential because they saw what happened with Pokémon Go last year, but it's going to take some time to happen," said Tim Herbert, senior VP of research and market Intelligence at CompTIA.
"VR analytics can empower organizations to better understand and connect with their audiences. It's about knowing exactly how your audience interacted with your content and, on a psychological level, how emotionally salient they found it," said Joshua Setzer, CEO of VR/AR solutions provider Lucid Dream. How you look at it depends upon your own job function and the objectives behind your project. A marketer may want to [understand] which parts of a message resonates with an audience and which don’t. A trainer may wish to tease out the psychophysical signatures of learning to understand which elements of content are being imprinted in memory and which are more likely to be forgotten."
"If you think through some of those use cases, you can see how having some of the new streams of data would be valuable to an organization," said Herbert.