Ad Black Sea will welcome Michael Conrad, President of Berlin School of Creative Leadership and The Jury Chairman of Festival, as special guest at Ad Black Sea seminar program. His speech titled “7+ to Heaven” about leading quality standards will be held on 26 September in Batumi, Georgia.
Michael Conrad is one of key leader in international advertising industry. 50 years in advertising. Under his creative leadership agencies were named Agency of the Year numerous times and won an impressive number of international awards. He is a founder of Berlin School of Creative Leadership, a leading institute for quality executive education and research into creative leadership.
Michael will present his legendary “7+ To Heaven” theory for rating creative work and will talk about successful competing, standards for creative excellence, audit/discussing the work and progress periodically, developing leadership skills.
Festival special guests – chairmen and members of the jury of Ad Black Sea – will present case studies from their own practices and trends of international advertising market. Among them there are starts of world advertising and the leading creators of European advertising industry.
The conference program is constantly updating on adblacksea.com, follow the latest news. For participation in festival, please, register on website. If you have questions please contact the organizing committee: 0038 (044) 490-90-30, project@vrk.org.ua.