When Are Consumers Willing to Share Personal Info With Brands?
Most consumers (62%) say they worry about how their personal information is being used by marketers, according to a recent report from SDL.
—In the United States, 59% of consumers age 18-29 worry about data privacy, compared with 71% of consumers age 45-60.
—In the United Kingdom, only 48% of consumers 18-24 worry, compared with 63% of those age 45-54.