Organizations looking to plan for their conferences and events better should administer pre-conference surveys. By gathering the input of attendees on topics like keynote speakers, discussion topics, preferred locations and when and where the event is held, event planners can be proactive in their event preparations.
More effective planning for events results in increased ROI. For corporate events, it means more prospects. In the association realm it could mean more members. In the non-profit sector, organizations can expect more donors and volunteers. Whatever your organization’s mission, a well-prepared event can help you effectively reach that target.