Internal linking simply refers to the links between pages on your site. If used well, it is a great way of not only helping users navigate through your site and help search engines with the indexing of the site and its ranking in some way on its search results. It is not really considered like link building though even if internal linking is a way to build links.
It is quite easy to put together internal cross-linking when building a new website, but if your site is already established, it will just necessitate some time-consuming work to edit words on various links in pages, but also to make sure that existing links go to the right pages and that the changes that have been made do not interfere with the structure of the site.
While there are a lot of different types of links you can use to navigate through a site, the best links in term of search engine optimization remain the basic old plain text link that should always be an anchor text link containing if possible one of your target keywords. Those types of links will also help out pass a little Page Rank value between your pages which is also good.
Like we take an example of a website www.hotmail.com. We use internal links to progress better SEO of this website. We can use the same topic articles to link with each other. This is the best way if you don’t have the same topic articles than you can create curiosity for linking other articles with your article.
It is obvious that only working on your internal links network is not going to be enough to get you where you want on the search engines or help you achieve your goals. Getting more traffic to your site, more inquiries or simply getting to the top for a particular set of keywords needs various techniques that involve working on different aspects of your site like title tags, H tags, inbound links from external sites just to name a few.
Search engine optimization is a set of techniques like link building or anything else that any SEO company or Internet marketing company knows of.
Internal linking has two main functions in a site. The First is that it tells search engines and web users where the other pages on your site are and alternatively what importance is.
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It also helps in your SEO as it is one more place where you can put your target keywords in a page.
It is important to keep in mind that the first and foremost aim of internal linking in a site is to help the site users navigate more easily, and not to create spammy links that will damage your traffic in the end.