Designing Better Bras Together | True&Co.
Mark your calendars – True Body Lift in sizes up to 42DDD/F is coming April 9th, 2019.
We’ve heard a lot of feedback from a lot of women. You asked for a bra that hugs your curves, flatters your shape, and gives a little boost. We listened and you helped us bring True Body Lift to life. True Body Lift is now one of our bestselling bras and a community favorite.
Be the first to know when they’re available!
There’s no such thing as a magic bra which is why we offer True Body Lift in both a standard cup size and a full cup size, with full cup sizes having the same snug band fit as standard cup sizes, but with a deeper cup that works for sizes DD-DDD. The best part: it’s available up to the 42 band size!
The True&Co. product and technical design teams worked for over 2 years to improve and expand the sizes of True Body Lift to 42 sizes, up to 42DDD/F. Now, all True Body Lift bras are smoother, stronger, and more supportive, with plus sizes that don’t feel like an afterthought.
Yes, it’s true – bigger breasts have a specific set of needs. Simply adding sizes is not a great answer when producing a high quality bra. Instead, our technical designers, our bra gurus, re-examined everything about plus size bras, from the bra construction itself to testing and retesting on individual and diverse body types.
This smoother, stronger, and more supportive True Body Lift is built to provide the most comfortable fit for plus sizes. If you loved True Body Lift before, you’ll love it even more! The fabric is just as buttery-soft and retains more of its stretch. It’s stronger thanks to reinforced seams; it’s more supportive with an improved wirefree channel that lifts you up to 1 inch.
See full details and get notified by email when it’s available.
Still don’t see your size? We need your help!
At True&Co., we take a collaborative approach to making the best-fitting bras for every woman. We’re always looking for ways to innovate our community-inspired bras.
You helped us create The Original Fit Quiz (the first ever for bras and underwear!), you helped us make bras women actually want to wear, and you helped us make those bras more inclusive to plus sizes.
Behind every bra is thoughtful design and careful construction to ensure we’re offering the best-fitting bras for every body type.
That’s why we want – no, need – to continue getting your feedback! Here’s how you can be part of our bra-making process: tell us what you're looking for. Here's how!
We’re amazed at how far we’ve come, but there’s so much more we want to and can do! And we want you alongside us.
You’ve helped us make a real, positive difference in the bra industry, so you’re as much a part of team True as anyone of us behind the scenes. Good or bad, keep the feedback coming because we hear you (yes, YOU)!