If your aim is to generate leads, then usually, the first step of an effective email campaign is to find or purchase data. This can be achieved in a number of ways including datamining (researching contact details on websites, directories, membership bodies and social media) or to purchase the data from a reputable source.
You will need an email marketing platform for setting up, running and managing email campaigns, such as MailChimp or Campaign Monitor, both of which deliver robust, scalable, cost-effective solutions.
We have a lot of experience in running email campaigns and using email marketing platforms such as MailChimp. We also have access to data that can be used for your email marketing campaign. For further information, please contact us.