What it is : A true original. This award-winning long-wearing eyeliner offers the precision of liquid liner with the ease of a gel-based formula-all with 12 hours of waterproof and sweat- and humidity-resistant wear.
Who it's for : Women who want the look of a liquid liner with long-lasting wear.
Why it's different : Highly pigmented, this gel formula delivers subtle to dramatic looks that are easy to apply, long-wearing, and won't smudge or fade.