If you’re “Up for Whatever,” what do you do when Bud Light offers to fly you to New York City to meet the Mayor of Whatever? You ask them what time you need to be at the airport.
The Bud Light “Up for Whatever” campaign is one of the coolest marketing campaigns in recent memory. Bud Light is building a town as we speak called “Whatever, USA” at an unannounced, unknown location. Purportedly, it’s an epic town created solely for three days of unexpected fun.
The Mayor was exactly who you would think he’d be. Easy to talk to, free wheeling, and he doesn’t get all weird if you get a little handsy. If a Mayor is a reflection of the people that comprise his city, then Whatever, USA will be a straight-up bro-down.
After the press conference, I had a chance to corner the Mayor and ask several specific questions, which the Mayor, in true mayoral style, deftly avoided answering, but without harshing my mellow.
Speculation ran rampant during the festivities about where the town would be located. Near a large city with an airport that is still somewhat remote? On a mountain top?
Neither the Mayor or his assembled staff would answer our questions. “If you don’t come, you won’t see it, and that’s on you,” said the Mayor, wagging an accusatory yet warm finger, in a your-mom-knows-best sort of way.
The fastest way to find out? Register for a chance to be there the day the location is revealed. Or wait until September to find out like the rest of us.
Reach out to the Mayor via his Twitter account and use the hashtag #UpForWhatever. Enter the contest and submit your video audition via the website here.