I'm now obsessed with Tailwind. I tell everyone about it and believe it's the number one thing you should setup to start growing your blog traffic on Pinterest.
Here's a screenshot of my Pinterest Analytics showing my impressions on Pinterest. Any guesses on when I started using Tailwind? :) The end of April!
Can we just pause for a moment and be in awe of those results? Before Tailwind I was averaging less than one thousand impressions on Pinterest 😱. Within 3 months my impressions skyrocketed to over two-hundred-thousand. Today, Pinterest is my number one source of traffic.
I don't share this to brag. I'm putting emphasis here to show you Tailwind works. And without this level of growth, my blog would still be in infancy.
Pinterest is putting my content in front of people, and I know that's because of my pinning strategy with Tailwind. I couldn't have seen success this fast without this tool.
1. Consistently pinning content everyday without having to actually pin everyday.
2. Automatically pinning at the most optimal times, when your audience is likely to be active on Pinterest.
This helps you start building up your profile's authority on Pinterest.
Your own blog content. I know - it sounds obvious, but I don't just mean pin your new blog post once and move on. You need to pin your blog posts to multiple relevant boards over the course of time (not all at once). And you need to keep your content in front of your target audience, in a way that's not spammy.
Quality content from around the web. Wait, what? Why would I need to pin other people's content? Because you're serving your audience. Your Pinterest profile and boards should serve your target audience. Share content they would appreciate and find valuable.
The more your audience engages with the pins you're pinning - whether your own content or content you're sharing from around the web, the more Pinterest puts your pins in front of your audience.
It makes sense right? 🤔 Someone consistently pins quality content that their audience engages with - let's show their audience more of that! Pinterest has the potential to be the most powerful traffic source your blog will ever see - but you have to have strategy, consistency, and play the long game.
This is where Tailwind comes in. You'll use Tailwind to build a schedule that you'll fill up with a balance of your own blog posts and valuable pins from other blogs and websites.
Tailwind will post these pins at the most optimal times, when your audience is most likely to engage. You'll keep filling up your queue. You'll keep seeing your Pinterest impressions and your blog traffic grow!
Before Tailwind, I tried to pin all day everyday.
To be successful on Pinterest you have to consistently pin quality content -- I'm talking like 30 pins per day. Here’s the problem with all of this pinning though.
1. Manual pinning didn't allow me to strategically pin at the most optimal times throughout the day.
2. Trying to consistently pin all day, every day, burnt - me - out 😫.
I just didn't have time to keep up with it every day, and I wasn't seeing strong results from my pinning efforts so it was hard to stay excited about it!
WHAT IS THE TAILWIND PINTEREST SCHEDULER?
Okay okay I'm rambling about my obsession with Tailwind but let's pause and break this down. What is Tailwind? The Tailwind app is a a robust marketing toolkit for Pinterest. Tailwind has a Pinterest Scheduler, Analytics, and Tribes.
The Smart Scheduler allows you to create a schedule with time slots based on the most optimal times to pin on Pinterest -- when your audience is likely to be active. You can then batch schedule your pins in advance and have a daily presence on Pinterest, without actually having to pin all day everyday.
The in depth Analytics will show you data beyond what you're able to see in Pinterest Analytics. You can even see which pins are performing and re-queue those pins!
Tailwind Tribes are sort of like group boards built into Tailwind. You discover other people's content and Pin It. Other people discover your content and Pin It. Tailwind Tribes are so epic I had to write a whole other blog post showing you what you can do with them. You can read Tailwind Tribes for Bloggers here.
Why is this a big deal? Because Pinterest writes on their Pinterest Marketing Developer page "Each partner is highly vetted for both technical expertise and Pinterest expertise." There are several schedulers out there. I personally just don't feel comfortable pinning with one that doesn't have Pinterest's seal of approval.
I keep talking about it. Let's look at it. Tailwind's smart scheduler recommends the best times for you to pin throughout the day. When you setup your Tailwind account you can simply click "Generate New Smart Schedule", choose the number of times you want to pin per day, and Tailwind will create a custom smart schedule with the most optimal time slots.
You can change this at anytime. I started out pinning 70 times per day when I was growing my brand new business account. As my account grew I was able to scale back to 30.
Once you've setup your pinning schedule, you can add pins to your queue whenever it's convenient for you. They'll be pinned during these time slots. This is great because I can bulk schedule once or twice a week and know that I have a daily presence on Pinterest.
My life after Tailwind: Pinning once a week for an hour. Pins get pinned at optimal times throughout the day and week. My Pinterest reach and engagement grow. I work on the areas of my business that need my focus, and I have a life again. Oh, and I actually enjoy pinning again! Not to mention, the incredible growth I've seen on Pinterest!
Want to try the Tailwind Pinterest Scheduler? You can get a free trial here.
Browser Extension: With the browser extension I can surf the web and when I find something I want to pin, I just click the Tailwind icon and add it to my scheduler. Boom!
You can also go directly to your Pinterest home feed, click the Tailwind icon, and schedule multiple pins at once, right from my Pinterest feed! Winning!
Mobile App: I have an iPhone and downloaded the Tailwind Pinterest Scheduler Mobile App. Now if I come across something I want to pin while I'm on my phone, I can schedule it to my Tailwind queue right from my phone!
I often find pins that fit into multiple boards. Since I have different followers on different boards, I want to make sure I pin that pin to all relevant boards.
When I schedule a pin, Tailwind has the option to add multiple boards. You can also organize boards by grouping them into lists. When you schedule a single pin to a list of boards, you can also use Interval Scheduling to stagger the time slots for that pin so you're not pinning duplicate pins all at once.
When pinning the same pin to multiple boards, I'd prefer that identical pin not show up one right after the other. It could spam someone's Home Feed. Once I schedule pins I can go to my queue and click "Shuffle". This shuffles the pins so the duplicates aren't one right after the other.
Duplicate Repins: When I'm scheduling repins from my Pinterest Home Feed, Tailwind alerts me if I've already pinned that pin to the board I've selected. It also shows me when I pinned it to that board so I can decide if I want to pin it again.
Missing/Broken Source Links: A key to being successful on Pinterest is pinning quality content. If I try to schedule a pin that doesn't have a source URL or has a broken source URL Tailwind alerts me so I can correct it, or choose not to schedule that pin.
So there ya have it. Tailwind, my friends. I'm so excited about how much time I'm saving and how much my impressions and engagement are growing on Pinterest.
Since switching from solely manual pinning to Tailwind's Pinterest Sheduler, my reach and engagement on Pinterest has continued to grow and I've gained steady daily traffic from Pinterest. I've had more time to focus on the rest of my business and life!
You can get Unlimited Pinterest Scheduling with Tailwind for about 9.99/month. They also offer a free trial. Learn More.