You’ve spent weeks (OK…months) creating a beautiful, glossy brochure that you just can’t wait for employees to read! But the reality is, you’re lucky if your printed masterpiece gets a quick glance, before it’s buried under a pile of brochures and booklets just like it.
So, why not take a different approach? Instead of another static print piece (yawn), create an interactive electronic guide (or e-book).
The task sounds time-consuming and expensive, but there are plenty of options to fit your budget, timeline and objectives. Here are three types of e-books you can use to grab employees’ attention.