Maison Balmain is a reference in the world of French Haute Couture. Balmain was founded in response to the austere climate of the post-war period. Casualness and elegance are the watchwords of its founder. Balmain likes to accentuate the shoulders, breasts and waistlines. His sophisticated and structured creations will accompany you for your most exceptional evenings. Not long after the death of the founder in 1982, Balmain reinvented itself while maintaining the ‘Jolie Madame’ style of the high fashion house. When Christophe Decarnin replaced Oscar de la Renta in 2006, he introduced a military-rock style, making Balmain silhouettes sexier than ever. Passing the torch to the young prodigy Olivier Rousteing in 2011, Balmain found its way back to the red carpet. Rousteig’s “Balmain Army” continues to grow, led by his army of muses inspiring him on a daily basis.