Google Plans Auction-Style IPO: "Morgan Stanley and Credit Suisse First Boston will lead the deal, according to the SEC filing. As expected, Google will take the unusual step of auctioning its shares.
"With Google, 'unusual' is the operative word. In its Thursday filing, the Mountain View, Calif., company took pains to caution potential investors that 'Google is not a conventional company. We do not intend to become one.'"