Social media platforms are becoming increasingly relevant for brands across several areas of business, whether that be channels for marketing which are replacing traditional choices, for personalized cross-sell and up-sell recommendation systems, for customer feedback and complaint redressal, for understanding customer sentiments, or managing risk and fraud -- social media analytics is highly adopted across industries. However, the volume of data generated in social media is impossible to be analyzed manually or using traditional methods.
For overcoming the information overload, we at Lera Technologies, use a series of NLP based algorithms to analyze the complex network of social media and extract meaningful information and customer behavior patterns. These algorithms are perfectly adapted to highly unstructured nature of social media data, structured and then clustered them, which is a mix of texts and images. We help you with Social analytics by combining the power of computing with human intelligence to solve and even anticipate complex consumer behaviors.