Internet has grown in strength, has become a business and individuals to seek business opportunities for goods, services and information to understand the preferred way. From the standpoint of enhancing competitive advantage of an enterprise perspective, construction of a multi-language website is the premise of ever-increasing number of customers and increase sales of efficient means.
Over time, non-English speaking countries the proportion of Internet users has been on the rise. Compared to the previous control by the English-speaking Internet users has produced a fundamental change in the situation. Nelson Group (an American Internet research and consulting firm) in March 2005 about: Foreign Internet market is "going to the mature fruit", as long as you are willing to pay less effort to be able to get a huge harvest. The results showed that the growth of the Internet in the United States, Germany, Britain and Sweden tend to slow, and in other countries such as France, Hong Kong, Italy and Japan grew significantly.
Nelson, a senior analyst explained: "The most readily available opportunities in the country's Internet use habits and the user (or site) before the relationship was established. In the current growth stage of training will become loyal customer base of customers . "multi-language Web site is an effective marketing tool for companies for most Internet users have the ability to use their own language to communicate, which means more than the increase in sales, more valuable in the local market to build on your brand, service, and products known.
Construction of multi-language Web site is a great program, because it is likely that companies marketing to capture new customers, establish new customer relationships and to give the brand an international image of the most effective way.
By exposing your multi-language Web site in various countries and regions in front of potential customers, naturally, you get the native language the user's attention.
On the site may each additional language has the potential to double sales. Even if only the site contains only into Spanish, French, German and Italian language of the four world's major sites, and its sales could also potentially increase 4 times. This is a rare use of such a small investment to obtain such a large effect.
Multi-language Web site shows your customers that you are thinking. Your customer-centric thinking and customer efforts to care for the customer will be grateful, because the extra work you, they will be more inclined to patronize your business.
Number of transactions executed through the Internet are often not familiar with each other as the language of each resulting trust between different cultures. Provided to the customer the choice of multiple languages â€‹â€‹to help them feel safe, they know exactly how to trade, with whom transactions.
After a proper design of a multi-language Web sites, the target market through the use of local languages â€‹â€‹to overcome potential cultural barriers. Automatic multi-language Web site for customers to create a "cultural comfort zone" so that they can freely navigate, understand site information, and interact with you.
Gain a competitive advantage in today's environment requires thinking out of the frame. Many companies try to distinguish themselves from competitors. Observation of your competitors, if they multilingual website why do you not? If they do not, why not lead the market first before they build your company's brand?
Search engines will bring people to your site. However, in some countries and regions have their own popular search engines, these search engines are mainly based on the use of mother tongue to work habits to adapt to people's needs, it was a success. Search Engine type engine is the key to open the local market, in addition, unless they can use a specific language (such as English) would be difficult to find you.
In addition, many keyword search engines, particularly Google, in the excellent multi-language capability development. Multi-language Web site has a page to maximize the protection of your site can search by many search engines and display. Services are constantly shift and change. The current multi-language Web site is still in early stages, many multinational companies use multi-language Web site to consolidate its international status. However, the next impact will occur naturally, multilingual website will become the main part of the Internet. Regardless of business is to choose now or in the future, this is the only option for website construction.