Who’s your daddy? That would be CBS’ Big Brother.
The network’s annual summertime showcase of bickering “houseguests” continues to dominate, easily ranking as prime-time’s biggest draw on both Sunday and Thursday in the advertiser-prized 18-to-49-year-old demographic.
Sunday’s 7 p.m. hour drew 83,385 D-FW viewers in this age range, blasting ABC’s competing Celebrity Family Feud (51,317). And Thursday’s 8 p.m. edition had 70,556 viewers of the 18-to-49 persuasion, spanking NBC’s competing game hour The Wall (41,692).
BB also pulled in more total viewers than any other Sunday program and tied CBS’ The Big Bang Theory rerun for Thursday’s biggest overall audience.
In the have-not realm, NBC’s Sunday Night with Megyn Kelly continued to languish, with just 65,440 total viewers and 16,036 in the 18-to-49 realm. It’s not a good look when ABC’s competing repeat of America’s Funniest Home Videos whips you on both ratings scorecards.
Other summertime losers are CBS’ hot weather pair of the new Candy Crush and Season 3 of Zoo. Each show plummeted, particularly among 18-to-49-year-olds, after inheriting substantial lead-in audiences from BB.
ABC’s Thursday night lineup was “led” by The Gong Show with just 65,440 total viewers and 19,243 in the 18-to-49 age range. But that made it a ratings monster compared to the network’s lead-off hitter, Boy Band (21,813 total viewers and 2,245 in the 18-to-49-year-old demographic).
Thursday -- TEGNA8 took the 10 p.m. top spot in total viewers, but Fox4 had the most 25-to-54-year-olds (main advertiser target audience for news programming).
The 6 a.m. wins went to Fox4 in total viewers and NBC5 with 25-to-54-year-olds.
Fox4 swept the 5 p.m. competitions and added a 6 p.m. first among 25-to-54-year-olds. TEGNA8 drew the most total viewers at 6 p.m.
Friday -- NBC5 ran the table at 10 p.m. and Fox4 did likewise at both 6 a.m. and 5 p.m. At 6 p.m., the golds went to NBC5 in total viewers and Fox4 with 25-to-54-year-olds.