Delivering personalized content is consistently front-of-mind for email marketers, yet our research has once again demonstrated that this must-have performance indicator is proving elusive in reality. As marketers across multiple industries work to regrow and maintain a clean, loyal database post-GDPR, the need for a strong personalization strategy has never been greater.
One of our Account Managers here at Adestra, Alex will be talking through successful client campaigns and deconstructing what worked well in each instance. Drawing on her background in social media marketing as well as her proven experience in helping Adestra’s agency clients get results, Alex will offer insightful observations and recommendations on how to leverage personalization across multiple channels.
Find out how brands such as Costa, Wolseley, SMA, and Purina continue to make their email campaigns work harder by implementing a 360-degree strategy across social, SMS, content analytics, and more.