The Community Foundation San Luis Obispo County was established in 1998 to facilitate philanthropy in the community. Over the years the organization has evolved, becoming a leader in the nonprofit sector and a resource for donors throughout the Central Coast. This growth led to a rebranding, with a slight name change and new logo to better sync with the more established and all-encompassing organization.
Since the Community Foundation doesn’t focus on just a single area of philanthropy, the identity needed to convey an overall appeal. Whether a donor’s passion is the arts, environment, women’s issues, youth – or anything else – the logo needed to ring true. Working with the marketing committee enabled us to get a variety of perspectives, and our working knowledge of the Foundation helped guide the creative process.
Going with a friendly and welcoming “Community” paired with the strong and sturdy font of the “Foundation,” the logo emphasizes the local focus while still showing established credibility. The color palette is also warm and natural, while still providing a straightforward and simple look and feel.