Bangalore: As the Central Board of Secondary Education (CBSE) examination for Class X and XII begin today, Mirinda announced its association with the Department of Mental Health and Behavioural Sciences, Fortis Healthcare to help provide practical solutions for students to overcome exam-related stress. The collaboration comes as a part of Mirinda’s ‘Release The Pressure’ campaign, which addresses the issue of parental pressure as well as fear, stress and anxiety among students during exams.
At the heart of this association is the fact that students are under extreme exam stress and it is important to release them off this pressure. #ReleaseThePressure focusses on the philosophy of 45/15, one which encourages them to take a break of 15 minutes after every 45 minutes of studying. This philosophy counters the common belief that studying for long stretches helps retain more.
In addition to raising awareness about 45/15 philosophy, the two entities have set up a 24*7 helpline number, +91 83768 04102, for parents and students to gain instant access to expert psychologists. Through this helpline number, which is also printed on all Mirinda bottle labels, trained counsellors are interacting and counselling parents and students to help them deal better with exam stress. The helpline has been receiving over 500 calls per day from over 70 cities in India, including Mumbai, Kolkata, Delhi, Jaipur, Bengaluru, Chennai, Latur, Jammu, Faizabad, Jalandhar, Moradabad, Kanpur, Pune, and Varanasi. The trained experts will also help callers learn constructive ways to study better, retain what they have learnt and manage their stress.