Dr. Olivia Feng is Founder & CEO of ICAN Future Star ltd., a young but ambitious edtech company disrupting the international student recruitment market with innovative mobile solutions to empower universities and applicants worldwide. Originally from China, Olivia studied in the U.K. for 10 years completing her PhD in Behavioural Accounting. Olivia is proud to employ team members from all over the world and champion women in technology building open and honest company culture and welcoming diversity. The team have extensive experience studying or working abroad and feed their first hand challenges into product development. Our vision is to make studying abroad an easier and more rewarding experience for ambitious young people. Our long-term plan is to be a streamlined end-to-end platform for all study abroad application needs. The company is the official provider for the University of Glasgow’s HelloUofG app and Coventry University’s HelloCoventry app for engaging and attracting its prospective applicants. ICAN is the market leader providing application and conversion solutions for universities and prospective applicants worldwide. Our HelloUni B2B2C platform is a customisable cloud-based enterprise solution which uses machine learning to connect applicants with universities and help universities optimise applicant engagement and conversion. hellouni were awarded a SMART R&D grant for a machine learning university finder app.