Check back soon to enter the Awards and grab your tickets!
Find your people, make your breakthrough and see if it lands you onstage at Boston’s biggest showcase of the best in marketing and technology.
The Annual MITX Awards Show is the largest and most prestigious annual awards competition for digital marketing and technology innovation, bringing together hundreds of the best and brightest minds in the digital media, marketing and technology industries. Bigger, bolder, and more interactive than ever, this event celebrates and awards New England’s thriving digital innovation ecosystem in more than 25 categories.
Come for the show. Stay for the camaraderie.
ENTRY PERIOD HAS OFFICIALLY CLOSED.
Stay tuned for our early bird tickets and finalist announcements.
Live Ceremony is May 24 at Royale, Boston.
The footwear, athletic apparel, beauty, and fashion industries are known for inciting loyalty, passion and fandom. Who’s pushing the envelope in new and innovative ways?
This category recognizes the creative thinkers who are truly employing AR/VR/MR thoughtfully, and playing to the strengths of the medium, vs taking an inherently 2D experience.
Innovative technologies have made it easier for companies to do business with their customers, thereby not only making our work lives easier and more effective, but ultimately our customers happier. This category recognizes innovative technologies that are fundamentally improving how B2B organizations interact and engage with their customers.
From personal productivity applications, team schedulers, digital banking and savings tools, to health and wellness maintenance tools, this category recognizes technology innovations that help make our lives richer and easier as consumers.
The Internet of Things seamlessly meshes the physical and digital world. This award recognizes a tech team that has created a product or experience which augments experiences and makes them smarter through the use of telemetry, data tracking and alerts, or wiring otherwise static parts of our physical world to make our lives better.
Entries in this category use content channels to drive engagement and awareness. Successful campaigns make the most of these channels as a creative medium that entertains, educates, and enhances the user experience.
This category recognizes innovative technologies that are fundamentally improving how organizations (and their employees) get things done — through collaboration, communication, efficiency and overall output of their employees or through making their employees daily routines easier with tools and processes to aid in benefits management, HR related tasks or job responsibilities.
Have you come up with a brilliant idea using technology and design to make life better, simpler easier or more fun? Have you clearly identified a problem, researched the existing market and designed and developed a working prototype, app, website or model? This award is for teams who have taken their design idea a step further whether or not it was saw the light of day (or hasn’t yet launched) and built an app, website, model or working prototype of part of their concept.
In years past technology was a tool to aid business. But today, tech drives business. This award recognizes a technology service or product new to market in 2017. Submissions should illustrate how the tech product or service is different and innovative, has a viable implementation and growth strategy, and provides value to consumers or businesses.
We are presented daily with new sets of tools and opportunities to shape conversations that people are having with both organizations and one another. This category recognizes exciting and effective approaches to shaping social conversation in support of marketing efforts, whether through a single channel or multiple, interconnected platforms.
Think of this as the “Steve Jobs was right” award. Interface and usability design are critical to users as they embrace new technology products, whether on the desktop, tablet or handheld. Winners in this category will feature engaging, intuitive navigation, incorporate “state of the art” design practices that enhance the overall user experience and simplify the use of the product.
This category showcases best in class websites built for the end user. This could be a website design, redesign, or a campaign landing page. These sites use innovative ways to drive engagement and/or conversion, while showcasing their brand’s value.
Happy customers define company success. This category measures how companies are building and delivering a customer centric culture through; delivering “best of breed” customer experience, driving employee engagement and involvement, delivering ongoing customer experience interaction training, developing internal communication strategies and tactics, and sharing stories of customer experience excellence.
This award celebrates an individual or organization that is taking the New England innovation economy to new heights! This company or individual celebrates unconventional thinking, connects the dots and explores the questions others have not.
New England is home to some of the leading academic institutions and leaders in the country. This category is dedicated to recognizing marketing initiatives that promote colleges and universities, programs within a school, or online learning platforms.
A highly regulated and competitive industry, financial services and insurance marketers must be both creative and engaging to capture their audiences. This category highlights efforts created for companies that market or sell financial or insurance products or services.
You hear a lot about those who change the world in flashy ways. This award celebrates an individual that, at an early age, is making positive strides to challenge the status quo and make a difference in their community. It is about the people that are changing Boston from within the systems they operate in and influencing others to do the same. This award is selected by the MITX Future Leaders Group, who are themselves making a difference in the Boston community.
Digitally-enabled, health conscious consumers are expecting more than ever. Entries in this high-growth category demonstrate their innovation in marketing fitness, health and wellness products, services, information resources and/or facilities.
The local tech innovation community has established itself as a national powerhouse and it is all because of fantastic people like you. But there are a few people and companies who we wouldn’t be here without, they are our mentors and quite frankly legends in our area. This award is given to a person or company that’s done the most to move tech innovation forward.
This category showcases memorable marketing campaigns created for a product. Any business that lives to provide a product to another business. The campaigns featured in this category created a seamless conversion funnel integrated across multiple channels.
Reserved for campaigns promoting a service, this category features memorable marketing campaigns created for a service. The campaigns featured in this category created a seamless conversion funnel integrated across multiple channels.
It’s no longer “digital marketing,” rather “marketing in a digital world.” So advertisers must take advantage of the benefits digital can provide using the latest and greatest advertising technology. This category spotlights the innovative platforms that are revolutionizing how to get the right message at the right time to the right people.
What are companies doing to enable building connections between the mobile user and businesses or other enterprise technologies? This category rewards products and platforms that make work and/or personal lives better.
Whether analyzing behavior, stock price fluctuations, data anomalies, or advertising effectiveness, companies gather incredible amounts of information. This award recognizes an organization that has used data to inform and create an impactful experience or technology for their audience/customer.
Know what your customers are doing is half the battle, giving them the right content and features at the right time is what separates a good experience from a great one. This categories showcases how companies are leveraging their customer insights to deliver contextually relevant experiences to their customers.
Customer experience is a vital strategic driver for all businesses. It involves the “cumulative impact of multiple touchpoints” over the course of a customer’s interaction with an organization. Some companies are known to segment the customer experience into interactions through the web and social media, while others define human interaction such as over-the-phone, face-to-face and other interactions as part of their whole customer experience. This award recognizes those organizations that have found a way to deliver a dynamic customer experience through digital channels.
The marketing initiatives in this category include those created for or by a nonprofit organization, fundraising and charity program, or government agency. This category acknowledges the innovative campaigns that are directly or indirectly driving social or civic impact.
Online video can be funny, informative, far-fetched or all of the above. Entries in this category use online video as a content channel to drive engagement and awareness for a brand. Successful campaigns make the most of video as a creative medium that entertains and educates.
The Promise Award is presented to a start-up company whose innovative solutions show promise to make a significant business impact. The promise awards are available for each of the general categories and we invite you to consider the impact this award can have for you and your business.
Do you “do good?” Have you designed a web or mobile campaign that helps consumers be green, drives visibility for a cause or charity, or mobilizes a group of people to benefit society through a socially responsible act? This category acknowledges the innovative campaigns that are directly or indirectly driving social impact.
Data driven product design, predictive commerce, voice interfaces, personalized products, mobile payments and more: these game changers have transformed, and continue to transform, the retail and eCommerce world. This category rewards the digital disruptors that are driving the furious innovation within our richly evolving eCommerce sector.
It’s not difficult to love marketing that promotes a good time. This category honors unforgettable marketing efforts created for businesses in the hospitality, travel or tourism industries (such as hotels and airlines) and entertainment and leisure industry (such as restaurants, movie theaters, casinos, gaming, and museums).
The 2018 categories in this year’s awards program showcase the innovation and creativity in New England’s tech community. Finalists are identified through the first round of judging and are assessed on their submission’s innovation, storytelling and impact. The 2018 finalists will be announced in April and winners will be announced live at the 22nd Annual Awards Ceremony on May 24 at Royale Boston in celebration of the thriving tech innovation ecosystem.
Racepoint Global for Live Boldly. Prepare Accordingly.
Small Army for Bo Bold, Be Bald! Who will you be bold for?
Small Army for Be Bold, Be Bald. Who will you be bold for?
Welcome to our Winners Circle, where you can view past MITX Award winners! Our winners’ innovations represent the best of the best in New England.
Racepoint Global and Skyword Inc.
Sponsoring the MITX Awards provides your company with 6+ months of unrivaled brand exposure, direct access to decision makers and offers competitive advantage over your competitors. Interested? Contact Danielle Gorman at dgorman@mitx.org.