In this episode we learn how Banfield helped EDC integrate social media into its marketing communication with the Ocean Rodeo campaign.
Kelly explains how social media allowed EDC speak to their clients on a different level. They wanted to talk about why small business and entrepreneurs do what they do. Video content anchored the campaign and a smart social media strategy promoted to great effect.
The campaign won an Ottawa IABC Bronze Quill Award, IABC Canada Silver Leaf Award of Excellence as well as the IABC Gold Quill Award of Excellence.
Connect with Sherrilynne Starkie, Kelly Rusk, and IABC Ottawa.
IABC Ottawa's The Voice podcast is a proud member of the FIR Podcast Network.