Through the active involvement of faculty and administrative leadership in a structured planning process during the first half of this year, Aspire 2020 will lead to a decadal strategic plan for research and creative activity on the Norman Campus (including Norman Campus programs at OU-Tulsa). Some important activities already have begun (e.g., Proposal Development Center), and others are likely to begin during the planning process. This makes Aspire 2020 immediately relevant and demonstrates the administration’s support of the principles it embodies.