HVAC leads are acquired through 4 primary promotional techniques. They are; search engine optimization (SEO), pay per click advertising (PPC), content marketing, and social media advertising.
Improving the 4 aforementioned methods to increase HVAC leads for 2018.
Content marketing is a critical aspect of HVAC lead generation, and it applies to SEO, PPC, as well as; social media advertising. There is a saying in the online marketing industry that “content is king”. Having well crafted content encourages relevant users to navigate to your website, click on your ads, and engage with your social accounts. For these reasons, having a skilled and knowledgeable content team is critical to your success.
Aside from paid search advertising, social media advertising is the foremost channel to reach prospective HVAC customers. While organic social media marketing has become less effective in recent years, advertising has done the opposite. Whether you are advertising on Facebook, Twitter, Instagram, LinkedIn, or YouTube, the goal remains the same; generate new leads.
Generating HVAC leads is not easy, but it can be simple. Following this 2018 HVAC lead generation guide gives contractors and companies an advantage over competitors with less experience and fewer insights. If you require further assistance with any aspect of your internet marketing campaign, you can call HVAC Webmasters at (800) 353-3409. We offer website design, SEO, PPC, social media advertising, and much more. We look forward to hearing from you soon.