Many organizations try to apply user experience (UX) expertise and best practice principles to their design and development processes. However, when done as discrete activities on particular projects, it is rarely yields a truly satisfying result in the end. To be successful, an overall UX vision must first be established for the organization, and a strategy for realizing that vision must be developed. It’s only then that the organization stands a chance to create a single, consistent face to its customers.
The challenges of doing so are many, including creating the vision and then enabling different groups such as product development, marketing and customer service to deliver on that common vision. During the webinar, Susan will draw upon her extensive experience as well as the result of surveys with successful user-centered design and UX teams worldwide to share practical approaches to creating and implementing such a strategy.
Managing Director of Optimal Experience.
With more than 25 years of experience, Susan's roles have included heading up usability and user experience teams at Tandem Computers, The Hiser Group, Adobe Systems, and now at Optimal Experience. She has also had ample experience teaching on the topic at various universities in the US and Australia.
Susan has been highly involved in the professional community across her career as well, including the Human Factors and Ergonomics Society, the Association for Computing Machinery’s Special Interest Group on Computer Human Interaction (SIG-CHI), and the Usability Professionals’ Association (UPA).