"10 p.m. in Full Effect," a Content Marketing & Social Media Case Study.
The morning of March 21 I was watching the Today Show and heard something a correspondent said about Dj Jazzy Jeff that bothered me.
That night at 10 p.m. I wrote a blog calling out the Today Show, in defense of DJ Jazzy Jeff.
On March 22 I posted it on Facebook and Twitter, and shared it with a few DJ and music lover friends of mine, who shared and retweeted.
Envy McKee, a media personality in Philadelphia, shared it on Facebook and Twitter.
It later reached DJ Jazzy Jeff, himself, and his wife, and he retweeted it out to his138,180 followers, and personally thanked me for defending him.
By 10p.m. on March 22 I had over 1,000 hits to my blog.
March 22 it was retweeted between Jeff's followers, fans, and peers.
I checked in late in the day and saw that the link to my blog was being posted around, and I followed a few of those people.
One of them was someone named @Questlove. I saw he had a link on his site with the title "Shame on you @Today Show." Someone else must have written an article about it, or it hit national media. I clicked on the link and was amazed that it came back to my blog page.
@Quest Love is the drummer for the Roots, a hip hop icon, and the lead band member on the Jimmy Kimmel show. He had retweeted my article to all 2,518,472 followers.
By 10 p.m. I had over 10,000 hits to my blog and climbing.
Did I sell a million books instantly? No. Can I leverage that into a lot of new followers, people subscribing to my blog, credibility with an email list who will read my next article, reach out for national media, and use it to engage so many conversations that my arms are going to fall off from typing today? Hell yeah.
Was it fun? Hell yeah.
But the best part of all came around 10 p.m. March 23, when the blog had “calmed down” to “only” 3,000 hits. I got a tweet directly from Dj Jazzy Jeff, thanking me.
No, Jazzy Jeff, thank YOU!
If you’d like some advice how to create a great article from the heart that goes viral, hit me up!
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