You could have the most beautiful ecommerce website in the world – if it’s not easy to navigate and use, then it’s all for nothing.
In today’s competitive landscape, for an ecommerce store to truly succeed and continue growing, it’s no longer enough to just attract visitors with well-executed marketing campaigns and beautiful visuals. Once they’ve landed on your website, it’s crucial to offer them a smooth user experience from beginning to end that will keep them engaged and motivate them to come back time after time.
How to achieve this? With the help of Williams Commerce’s team of highly experienced UX (user experience) designers.
Our team of UX designers is involved in the process of creating a new ecommerce website from the beginning, to deliver stunning websites with beautiful, user-centric design.
We create a strategy which is tailored to your goals. This includes gaining an in-depth understanding of your target audience and its needs.
The UX team will create a wireframe for your new ecommerce store which incorporates all the data they’ve gained so far.
Before moving forward with the implementation, our experts make sure to TEST, TEST, TEST to iron out any potential issues or bugs.
When creating the UX design, at Williams Commerce we also take into account the different requirements that your mobile website has and ensure we create a fully responsive ecommerce website which offers a smooth customer journey on all devices, from desktop to mobile.
It’s no secret that customers these days have higher expectations and demands than ever before. And who can blame them, when there are so more options available out there for them to choose from? So, if you want to avoid your customers switching loyalty because they weren’t satisfied with the online experience provided, UX can help you keep your customers happy and turn them into loyal clients.
• Saves you money and time – instead of having to deal with usability issues later, when it might be harder and more expensive to change the existing design of your website, why not prevent those issues from happening by ensuring that you give your customers the user experience they want from the beginning.
• Good for SEO – with Google penalising websites for bad usability and giving lower quality scores to your Google Ads, avoid all that hassle and make the most of the mobile traffic coming to your website by giving them a fully responsive, UX design.
• Higher conversion rates – by offering a smooth user experience from start to finish for your users, you increase chances of them completing their purchase the first time which translates into higher conversion rates that lead to an increase in revenue. Our UX design team works closely with our CRO (conversion rate optimisation) experts to ensure that the design is fully optimised to help you achieve better conversion rates across various devices.