Creating the first conference for music makers.
A passion project of OFF THE ONE's founder Loïc Maestracci, the annual Music Expo is a conference around music production and performance where gather top artists, musicians, DJs, producers and manufacturers and anyone interested in the art of music making.
The first edition was hosted at The Chapel, San-Francisco iconic music venue with 15 sessions, 14 speakers and 6 exhibitors. The 2016 will be 50 sessions, 50 speakers and over 30 exhibitors. Music Expo will come to Boston and Miami In 2017. 2015 Highlights.
Helping a media company relaunch their app.
As a mobile app developer, StarMaker boasts over 30M downloads of their singing application. During 3 months, we worked on developing a 360-degree marketing plan to relaunch the brand and support user migration and growth of the new app on iOS and Android.
Produce and promote 3 annual events gathering over 100s of top students with 100s of leaders in the digital media technology industry for Real Industry, a non profit organization, a bridge between academia and industry.
Building an audience for new original content series.
As a Multichannel Network, StarMaker counts over 60,000 signed artists to their network.During 3 months, we worked on developing a 360-degree marketing plan to build an audience for their newly created original content. We explored new social media partnerships such as WeHeartIt.
Helping a lifestyle consumer electronic launch their first wireless earbuds.
Rare when you work on a product you immediately love and the team behind it is amazing to collaborate with. We worked 6 months to bring Shadow Wireless to market and the initial reception has been overwhelmingly positive: for Mashable, "Shadow puts all other wireless headphones to shame".
Positioning: Premium mass wireless earphones you can wear all day.
Bringing Tech and Fashion together for one night.
You would not expect Technology and Fashion worlds to mingle on a Tuesday night. 200 people from these world met to hear from industry leaders at Wearable Tech & Fashion show.
Companies: SOL REPUBLIC, Loopd, Indiegogo, Linjer, Misfit, Lumo BodyTech.
Collaborated with a young and talented team to bring this product to market. Loud, touch, social and colorful are PUNK's key attributes and they paid off during the launch.
Samsung WatchON is the first TV everywhere app launched by a major consumer electronic company. It’s essentially a universal remote and TV guide app. It lists content across all your channels and online video services, tracks your favorite shows, and acts as a universal remote. The app and the service are available on phones, tablets and SmartTVs.
Wearable Tech LA was the first Wearable Entertainment and Health event in Los Angeles with over 400 attendees, 50 panelists, 20 TED-style panels. The event was covered by the LA Times, Fox 11 LA, ABC7, CCTV and Al Jazeera.