News of tragic stories, social interactions gone violent, natural phenomena, fatal accidents and death flood the headlines of media sources such as news portals and social media platforms.
FATAL is a brand that questions the concept of tragedy in the commercial and mass news media criteria. Aiming at discursive interactions, the retail shop commercializes on real-life tragedies at affordable prices. The customers are encouraged to consume more tragedies and share their sympathy.
The Fatal flower shop shares information of roadside memorials of local tragedies encouraging the customers to pay respects with flower memorials.
This is the final major project for MA Graphic Branding and Identity course at London College of Communication.