“Good snow globes are really hard to find,” he says, holding one of his favorites, a special edition Lady Gaga snow globe bought from Barney’s, New York. Now residing in Mitte, Berlin, Chang brings home a snow globe from every trip, immortalizing his travels in the ever-winter spheres. Their shimmering flakes of confetti dancing underneath a cartoon Gaga seem both out of place yet perfectly logical in the creative director’s home. Chang exudes an earnest, laid back attitude—navigating effortlessly between his work and daily life.
He’s held the position since April 2015 bringing with him almost 20 years of experience in the industry, having made a name for himself working on eye-catching campaigns. He ranks among the strongest conceptual thinkers in the business, responsible for tactfully translating the essence of brands including Jil Sander and Nike, with restrained, yet effective images. For Zalando, this means that overplayed ads—the kind showing excitable customers opening their delivered packages—are a thing of the past. Instead there are high-end campaigns with the likes of top model Anna Ewers, who poses in the current sporty campaign to a soundtrack of minimal hip-hop beats. Fashion stands in the foreground for the brand—there are no diversions: “In a world flooded with supply, we have to find concrete statements,” Chang says of the concept.
for letting us behind the scenes to gain insight into your work at along with a tour of your tranquil home in the historic neighborhood of Mitte. We’re looking forward to seeing more of your ideas come to life at Zalando and curious to see what will happen at the three day fashion festival . Head to Chang’s website for an overview of his .