The biggest challenge with consumerism projects is showing that you're truly representing the interests of the end user.
My role included: writing the script, directing the VO and collaborating with a team of visual artists, composers and animators.
Excerpt: "Same meds, lower prices"
Most users know about generic drugs, so here the challenge was to present the concept of "original vs knockoff" in a different light.
Lacy is an absolute dream to work with: clear, concise, passionate, and honest. Her writing lends itself well to video production, and her direction is all of the things I already mentioned and more.
Btw, I loved the art so much, I had buttons made for the team after we wrapped. The button at one o'clock is the "Venus de Schmilo" from "Same Meds, Lower Prices."