Atlanta, May 23, 2013 – This summer, the best way to get up close and personal with members of the Coca-Cola Racing Family will be on the track, literally. Beginning Memorial Day weekend, some of NASCAR’s top drivers will give up their usual pedal-to-the-metal speed to join Coca-Cola for a brisk walk at three of the sport’s most popular tracks.
The program kicks off this week at Charlotte Motor Speedway when Tony Stewart, Denny Hamlin and Darrell Wallace, Jr. join fans for some active, healthy fun at the first of three Coca-Cola Family Track Walks this season. In its fourth consecutive year, the Coca-Cola Family Track Walks program provides thousands of fans with the chance to get out and get active by taking a lap of their own with their favorite drivers – on foot.
The season’s first Coca-Cola Family Track Walk event also will include access to an exclusive iHeartRadio Coca-Cola Open For Summer Concert featuring country superstar and All-Star Celebrity Apprentice winner, Trace Adkins, as well as Josh Thompson. Following the Coca-Cola Family Track Walk, participants and military service members are invited to watch the performances. The iHeartRadio Coca-Cola Open For Summer Concert featuring Trace Adkins and Josh Thompson also will air across Clear Channel Mainstream Country stations nationwide during a 60-minute Memorial Day special broadcast event on Monday, May 27.
During each Coca-Cola Family Track Walk, fans can enjoy entertainment including games, music and Q&A sessions with drivers. All events are free to ticket and credential holders for the corresponding race weekend.
Coca-Cola has been involved with stock car racing for more than 50 years and has been the official sparkling beverage of NASCAR since 1998. Through its partnerships with International Speedway Corporation, Speedway Motorsports, Inc. and Indianapolis Motor Speedway, Coca-Cola refreshes racing fans at the majority of NASCAR-sanctioned tracks. A signature part of the brand’s NASCAR association is the Coca-Cola Racing Family – a group of top drivers that includes Greg Biffle, Denny Hamlin, Joey Logano, Ryan Newman, Tony Stewart, Danica Patrick, Jeff Burton, Dale Jarrett, Ned Jarrett, Bobby Labonte, Kyle Petty, Elliott Sadler and Darrell Wallace, Jr.
For 127 years Coca-Cola has brought people and communities together. Today, that tradition continues through the Company’s support of programs to promote energy balance and encourage active, healthy living. Through collaborative partnerships and programs, Coca-Cola is delivering more beverage choices, calorie information and physical activity opportunities than ever before.