Die Agentur mit dem klingenden Namen MOTHER ist heute die grösste unabhängige Kreativagentur des Vereinigten Königreiches mit Büros in London, New York (2003) und Buenos Aires (2005). Ihre überaus sympathische Agentur-Philosophie lautet nach wie vor : "To make great work, have fun and make a living. Always in that order." Gegründet wurde der Global Player an einem Küchentisch in London im Jahre 1996, also zu einer Zeit, als Fax, Telegramm, Teletext, Billboard und Anzeigen in 4C noch wichtige Determinanten im Werber-Alltag-Kosmos waren. Gegründet wurde Mother von Mark Waites, Stef Calcraft, Libby Brockhoff und Robert Saville. Heute arbeiten über 400 Mitarbeiter an ihren drei Standorten nach wie vor an tollen Projekten - die immer noch viel Spass machen. Eine davon ist seit 2008 Claire Young, seit 2014 in der Position des Head of Print. Wir freuen uns sehr, Claire Young als Juror bei den GoSeeAwards in Berlin auf de UPDATE14 zu treffen - und nutzen die Gelegenheit sie Euch mit einem Mini-Quest vorab kurz vorzustellen.
How did you first come into working with photography? I've always loved photography, and one of my first jobs was working in the production department of a large format photography lab. We printed work for a lot of photographers, as well as the National Gallery and other big galleries. From there I was utterly sold and knew that I wanted to build my career in production and photography.
You have 16 years of experience in advertising, what has been one of your highlights to date? Working at Mother is a highlight, everyday is different and a great challenge.
Can you tell us a bit about your most memorable production? The HTC Freefall Fashion shoot, was definitely all of the above! We shot the stills and TVC whilst freefalling through the sky at 180mph.
What are you currently working on?I have some input on all of the still shoots taking place at Mother, and I also manage my own productions. I am currently working on x2 Castello campaigns and lining up the next.
Where do you get your inspiration? From life! You can find inspiration everywhere!
As an art buyer you view a lot of photography and portfolios. What words of advice would you give to young budding photographers that want to catch your eye? I am a big fan of face to face meetings, I love to hear the story behind an image, so I try to meet photographers as much as possible, therefore I would always encourage people to aim for a meeting. A well put together folio is of course essential, and a knowledge of our clients and their work is also helpful.
We are delighted you will be joining us at our UPDATE salon in Berlin. What is your relationship to Berlin? I'm really happy to be taking part, and looking forward to visiting Berlin again - I have only been once before when I stayed in my friend's apartment last year. I loved it, so I am excited to get the opportunity to visit again!
Wir hoffen ihr freut Euch mit uns über Claire's zweiten Besuch in Berlin. Wir sind schon jetzt ganz gespannt auf unser GoSee 'face to face' mit ihr. Wir sehen Euch hoffentlich ebenfalls alle auf der UPDATE14!