Certainly, much attention is given to the psychology of change. Unfortunately—my 35+ years of field observation tells me­—the sociology of behavior and behavior change remains shortchanged.
This particular talk outlines the importance of avoiding cookie cutter approaches to wellbeing programming and for management to recognize the impact of both generational and cultural differences at the worksite. According to audiences, the presentation is interesting, insightful, amusing and very practical … lots of “AH HA!” moments.
The last time I gave this addresses was last Autumn in Newport, RI, for a group of about 60 corporate wellness and HR folks. I’m pleased to say that the talk was well received; however, as I considered the makeup of the audience, it dawned on me that the-times-they-are-a-changing. Well, more to the point, the-bookends-they-are-a-changing.
The “Veterans” (Greatest Generation), 1916 -1924, are sadly all but gone from one end of the corporate spectrum and “Generation Y” (Millennials), 1981 – 1997, are about to share the stage with “Generation Z” (The Internet Generation), 1998 – 2010.
Tom Brokaw’s favorite cohort is now part of the background story as they join the Ellis Island generation that came ashore at the turn of the 20th century. Although no longer part of today’s active workforce, the influence of these two generations MUST be considered and understood if we are to maximize the exponential power of our multi-generational human resources.
Defining Events, Themes, Relationships, Rewards & Motivation: What occurred on the world stage that helped form each generation’s psyche? What do they look for in a relationship and how are they motivated?
In addition to those Americans whose ancestors came here via the horrors of slavery or those who identify themselves as Native Americans, the majority of you reading this posting can trace your roots back to western, central and eastern Europe. The world I was born into in the 40’s and where I was raised in the 50’s was directly and indirectly influenced by this “Melting Pot” of heritage and culture.
The Beaver & are you ready for The Bieber?
Anthony & Rachel…Juan & Mei-Lien?