Every time you need to put a product out there on the internet may that be a blog, a research paper or any other text document, you need to make sure that you have a content marketing strategy in place. This means that you need to have links that refer your website or your piece of work. This has a direct relation to domain authority and sends Google a confirmation that your website is in use which will result in a boost in your ranking.
Using the above two strategies will help you produce better backlinks to support your link. The objective of this SEO is to get maximum number of people to link up with you. To aid you in this matter, you can either get a good Public Relations company or an SEO company to back you up since they have the tools and good digital exposure for your product. You can also get your competitors sites analyzed and learn how they have got their SEO built. Reverse engineering can be done for your website.
This is one of the most phenomenal techniques that you need to implement if you want to increase your ratings. In 2015, if your product does not have a mobile friendly version you will be robbed of a large number of points for your rankings. This was called the Mobilegeddon by Google.
Make sure that you get your url is placed in the HTTPS rather than the HTTP section since more points is given to the HTTPS version. The ‘S’ in the former stands for Secure which is also a good sign for your link. This SEO technique will help you get added score to boost your rankings.