UK commercial broadcaster ITV is partnering with VR production company VR City and media agency Goodstuff to showcase the highlights of forthcoming Randox Health Grand National horse race in virtual reality, following the success of the broadcaster’s recent VR campaign for the Cheltenham Festival which generated almost two million views across the four- day jump racing event.
Aiming to give viewers a look into the ‘people’s’ race, the VR coverage of The Randox Health Grand National, taking place on April 8th at the Aintree race course in northwest England , marks the first time that ITV has screened the event. With the event watched by a wide and varied audience, showcasing the race in virtual reality will give viewers an insight into the UK’s most famous event in racing. Created by VR City, footage will be captured on the day of the race, immediately stitched together and edited on site, into a one-off 360 highlights recap, made available online from the morning of Sunday April 9th.
Unique footage from 360-degree cameras in key positions around the course will give social media users a new dimension, with highlights of the major action from Grand National day. The footage, made available at the end of the festival via ITV’s YouTube and Facebook accounts, is designed to allow viewers to immerse themselves in the most exciting moments on and off the course.