Accompanying the redesign of the magazine in July 2009, a new cover approach was devised using objects to represent the theme of each issue. Featuring a schematic, Caulfield-esque style of illustration and a mid-range colour palette, this use of sequence established a secondary branding language, reinforcing the magazine's visual identity.
and accompanied by the issue number displayed prominently to highlight the magazine's established publishing history.
Inside, clear headlines ensured consistency throughout and devices such as a flexible layout grid and changes in typographic texture created variety defining each section. Two contrasting but complementary typefaces (a modernist sans-serif and a 21st century typewriter font) were chosen to give a distinct identity to the magazine whilst still being neutral enough to harmonise with its design and typography rich content.