LOS ANGELES: December 10, 2015 – Advertising software company, SteelHouse, today announces a $49 million round of funding. This comes at a time when many advertising technology companies are running into challenges securing financing from traditional venture capital funds.
SteelHouse continues to maintain a rapid growth trajectory, with 158% YoY growth in 2015, and anticipates continued acceleration on the seasonal tailwinds of Q4. For the month ending November 2015, the company grew 174% YoY and expects to end 2015 with a run rate of $130 million.
SteelHouse’s unified technology platform enables marketers to drive measurable performance across retargeting, prospecting, social, and mobile campaigns. To date, the SteelHouse platform has managed approximately 40,000 campaigns for over 2,000 clients, including many top 100 brands.
The recent financing round was led by Mercato Partners, a Salt Lake City-based growth capital provider, and included participation from Staley Capital and Silicon Valley Bank.
For more information on SteelHouse and its services, visit steelhouse.com.
SteelHouse™ is a data-driven marketing technology company bringing innovative advertising solutions to brands, agencies and direct marketers. By giving control over audience, creative, and channel – marketers can run superior retention and acquisition campaigns. SteelHouse reaches hundreds of millions of consumers a month, across hundreds of the world’s largest brands with its award-winning retargeting, retention, acquisition and creative technologies. The SteelHouse team is comprised of veteran direct marketers and engineers from eHarmony, E*TRADE, Oracle, and the Rubicon Project.