Sharon Schweitzer, J.D., is an expert in intercultural communication and international etiquette. A global consultant, trainer, and speaker, she is author of Access to Asia: Your Multicultural Guide to Building Trust, Inspiring Respect, and Creating Long-Lasting Business Relationships (Wiley). Visit www.sharonschweitzer.com for more information.
Over the last four decades, Asia has been a primary engine of global economic growth. This trumpets a call to action for all global CEOs: whether your company presently does business in Asia or not, you’d be well served to become culturally in tune with your Asian counterparts. Only then, as prime opportunities come knocking, can you build the most prosperous and profitable business relationships.