The market for alcoholic beverages can be segmented by products, services, ingredients, and submarkets. Energy drinks is one of the product in this market. Services in the alcoholic beverages market comprise beverage packaging. Ingredients for this market include starter cultures, yeast, and yeast extract. The submarkets of alcoholic beverages consist of beer, cider/ perry, RTDs, wine, and spirits.
The market of blended scotch whiskey is driven by the cultural values and drinking habits followed in various regions across the world. Blended scotch whiskey decreases the common medical issues, has no fats and fewer carbohydrates and makes the person drinking it happy and tension free. Thus the demand for such drinks is continuously rising in the market.