Millennials, boomers and Generation X: they’re commonly spoken about, but what are their unique differences – and what areas are they more likely to shop? We’ve analysed these three most influential spenders to pin fact and trend.
19/03/2015 in Industry Buzzwords, Online Retail, Retail Radar, Spotlight On Retail.
It’s been a while since our last Buzzwords Column, but in our latest, we look at the world of ‘dark social’ – and how marketers can tap into this unknown part of the web.
18/12/2014 in Dark Social, Industry Buzzwords, Retail Radar, Social Media.
In this edition of Industry Buzzwords, we delve into the world of responsive web design.
12/11/2014 in Industry Buzzwords, Multichannel Retail, Retail Radar, Technology.
After a brief holiday hiatus, Retail Radar is back with the fourth Industry Buzzwords column, exploring artificial intelligence – or more specifically, Neuromorphics – in retail.
11/11/2014 in Industry Buzzwords, Retail Radar, Technology.
Retailers are increasingly ‘going multichannel’, meaning customers can shop in a variety of ways and at a variety of times – whatever suits. In a first on the Retail Radar, we split our Industry Buzzwords column down the middle, and present two sides to the argument of whether or not to take your brand multichannel.
24/10/2014 in Industry Buzzwords, Multichannel Retail, Positives, Retail Radar, Up For Debate.
On its most basic level, brand storytelling is used to breathe life into a concept, product or service – or even a brand. But go further up the food chain, and the ripples are far more impressive. In this post on the Retail Radar, and our second Industry Buzzwords Column, we examine how brand storytelling works – and who does it well.
21/10/2014 in Advertising, Industry Buzzwords, Retail Radar.
In our regular Buzzwords column, we’ll be breaking down the jargon while dispelling the myths. In this edition, we look at The Internet Of Things, and how it’s set to impact both consumers and businesses.
13/10/2014 in Industry Buzzwords, Personalisation, Retail Radar, Technology.