Your website is like a Company Vehicle. Drive Your Business Forward.
It’s not always easy to understand how the internet works. It is changing and developing all the time. Each new search and technical improvement adds another degree of complexity. Each day new marketing puts more information in front of your customers.
To help you understand this if we use the analogy of a company vehicle, and we can start to get an everyday handle the situation.
Analogy = Your Business Website is like Your Company Van.
What you Use it for.
Some websites are private and are used for a specific purpose, like storing your company database, these will be protected with usernames and passwords. Not designed for anybody to access.
Public website are designed so that anyone can find them and get information or services from them.
A blog website – to give information and engage with users.
Selecting one of these common website functions. Is how you drive customers to your business?
Each has its advantages and disadvantages. Each have Costs and the differing amounts of effort needed to achieve that outcome.
The levels of your professional qualities.
Who you are and how to get in contact.
Each vehicle type shows what work function you intend to carry out.
Keeping your Vehicle on the Road.
Promoting your Business with a Vehicle.
Is putting Your business branding on the van. To be effective this needs to be consistent with all the other marketing and promotions you do, to maximise the returns on your investment.
Putting out consistent information for your business brand.
In the Analogy = Your Business Website is like Your Company Van.
SEO = properly maintained, fuel efficient vehicle with the right seating capacity.
Google ads = flashing blue lights to get ahead of queuing traffic.
Your Company Vehicle promotes your brand and is the place you drive customers to (on-line) to connect with your business. Making the vehicle as appealing and easy to understand for your target audience. Your brand message is important.
Using Flashing Blue lights to get ahead of the traffic.
Using Google Adverts is like getting to the front of the queue at a junction on your customers journey by using flashing blue lights and sirens. These advantages have to manged to make the most effective use of Google advertising and monitored to control financial costs.
Using the Social Media Bus (somebody else’s vehicle), means choosing which bus service your customers will use, and if you advertise on that bus will they see it, (social media ads). These can be very effective at putting your message in front of people on the street, however you need to keep your message clear, consistent and on Brand. These advantages have to manged to make the most effective use of Social advertising and monitored to control financial costs.
These ads are Paid adverts and only stay as long as you keep pay for them, and only alongside the bus routes you decide to select.
All paid advert’s cost you and are visible for the short length of time you have paid for.
Once you have chosen your vehicle, and you have selected how you will use it to serve your business. Your company vehicle need looking after, it just doesn’t stay on the road by itself.
You need to keep it working for you, just leaving it parked up, is not effective.
Driving the right message to your customers is even more important as the numbers of vehicles increase.
Giving your Website and On-line presence the Driving Force you Need.
Call us on 01942 704027.