As part of a strategy to position Zurich Airport as a leading destination for business, culture and lifestyle, the airport conceptualised “The Circle”: An ambitious building complex housing leading brands, restaurants, art, hotels, health services and conference halls. It will be connected to the airport through fluid way finding, communication and identity. Brand and design agency LOOP Associates have been chosen to conceptualise and develop those aspects, aiming to use all three to communicate warmth, clarity, and unity between all elements of “The Circle”.The identity will provide an accessibly human complement to famed Japanese architect Riken Yamamoto’s elegant and minimalist vision for the building.
within the 180,000 square meter space. They will especially focus on “The Path”, a physical and conceptual installation leading visitors through a stimulating and visually appealing journey through “The Circle”.
“The Circle” is set to open by the end of 2019.