While there are many answers to this query, I’d venture a strong “to do what I really want to do” fits for many.
If that’s the case, are you doing what you set out to want to do?
Ours days are numbered, aka Perishable. Do what you really want to be doing, hire out the rest.
Said another way, are your days filled with the passion part of your reasons? Do you wake up able to jump right into the Thing You Love about being in business?
If this is true, who are the pros you’ve hired on as your support team? What contractors and specialists have you hired to do what they do best to help you do more of what you do best?
Becky’s right when she asks her clients, “wouldn’t you rather be doing what you love?” As opposed to getting mired in other tasks/crap/jobs you don’t want to do? Seth nails it here too, specifically related to marketing.
Take a look at your business. Refresh your memory of why you’re doing what you are doing and make the conscious decision to help yourself be better and better at what you’re already good at. Hire the right pros to complement, enhance, and build you & your efforts. Slogging though a task you don’t like to do is counter productive.
Besides, you started your business so people would hire you, right? Then hire the pros you need to help you be you.
I’m hear for your marketing help when you’re ready.