Nissan - Quality — "creative direction" meets "copy"
The project: As part of my work for DigitasLBi, I wrote the script for this video for the Nissan Quality section of their webpage. The brief was to capture what Nissan is about and how their commitment to quality is tied to their vision of the future and their history of experience.
The project: Sometimes you are lucky enough to catch that random brief where you can write the whole script and get it validated without anyone else putting their stuff in your soup. I think mostly because the original visuals came from Russia. O, and the brief was to capture what Nissan is about and how their commitment to quality is tied to their vision of the future and their history of experience.