you don’t quite make it. One half second too slow or too fast and you don’t quite catch it.
Brent sat on a keynote panel from one of our past Summits called, “Using Customer Centric Innovation to Drive Growth.” Jim Vaselopulos, Sr. VP of PSC Group moderated, and other panelists included Tim Walter, CIO of XSport Fitness, Jeremy Burek, Director of Enabling Applications at Kellogg Company and Brian Clark, VP of IT Operations at Restaurant.com.
Jim had asked the panel how they defined innovation at their organization.
Here’s the insight from these leaders: The next big thing is not always just one thing. It’s not always a complete shift or new paradigm. In many ways it’s making what you do already just a little bit better every time.
YES – the next big thing is worth finding, but the road to the next big thing might just be hidden in the box in front of you, the inches around you. Focus your attention on innovating the inches around you and you’ll find yourself consistently creating better customer experiences and positive returns from your investments. Fight for those inches in innovation and you may find the next big thing is right around the corner.
* Any Given Sunday. Dir. Oliver Stone. Perf. Al Pacino. Warner Brothers. 1999. Film.