Simply put, duplicate content is any content that is “appreciably similar” or exactly the same as content that resides on your site, according to Google Webmaster Tools. Other sources of duplicate content include the use of both “plain” and secure protocol URLs (HTTP and HTTPS); no expressed preference for a www.domain.com versus domain.com (without the www); blog tags; and syndicated RSS feeds. Having multiple versions of the Homepage URL often leads to this, so it is advisable to stay with one URL as one main URL. When Google crawlers through the web to index the website but unfortunately the multiple duplication leads to the problems of lower SEO rankings.
There is a huge share of mobile internet in the traffic that goes to the website nowadays, so it makes sense to develop a mobile friendly website. If a website bit slow in opening on a smartphones and tablets, visitors will likely click away, upping your site’s bounce rate. Google takes into account for search rankings, including page visits, time spent on a page, visit duration and bounce rates.
Unnatural, spam-like, irrelevant, and “black-hat,” or “just plain bad,” backlinks can cause any website to take a hit in the search page rankings. Natural link building is appreciated but not the forced one or one that looks artificial.
When there is a traffic of consumers to a website, the visitors only look forward to an easy navigation and not having problems while engaging with website layout. If the website turns out to be irrelevant and is at variation with user’s interaction, we will see a drop in the website ratings on search engine.
Search engine sends crawlers to crawl through the website and index the pages, which Flash tends to create problems for indexing. So it becomes necessary to be out of the Flash mode and use HTML, CSS 3 and using videos for animation instead of Flash.
Error Number 404 is the most SEO irritants dysfunction and it is a problem that needs to be tackled immediately. So, it is advisable to immediately search for broken links on the page and look to make the website clean of errors.
Google just recently announced that they would start marking any non-HTTPS site as non-secure if the site accepts passwords or credit cards. Going even further, there are talks that Google will start giving HTTPS sites even more of an algorithmic ranking benefit over HTTP. It’s also one possibility that not secure site warnings will start showing up for sites directly in the search results, before a user even clicks through to the site. Time to move onto HTTPS folks!
There will be a lot of changes around the corner with the regular algorithm updates in the Google with time. So it is always makes sense to be ahead of the curve and work on the SEO aspect keeping in mind Google habits.