Is blogging dead? No. In 2019, it’s more relevant than ever. Blogging helps drive traffic to your website. As a result, it gets eyes on your content. If you aren’t getting visitors, you’re not getting your message, product, or service out in the world.
Check out any major site; chances are, they have a blog of some kind that’s relevant to their business or niche. Sites like Microsoft, Google, and Disney all run blogs even though they already have a large following. That’s because they know that blogging is an essential part of a strong social media presence.
The task of writing a corporate blog can be a massive beast to tackle. Corporate blogs require flawless information, a signature voice, and messaging that resonates with target readers on a personal level. That said, you need to have a granular understanding of the company’s branding elements and how to leverage them to accomplish desired goals.
Surely, you already have signed up to different websites before.
Have you downloaded Dropbox, PayPal, or Spotify? You might have even followed a YouTube subscriber after visiting their website.
If that’s the case, then that’s the result of a well-made call-to-action (CTA).
Think about this; you would be using a lot fewer apps or sites if it weren’t for CTAs. The same goes for blogs.
In fact, call-to-actions are vital for blog owners as these can boost conversions up to 42%!
When it comes to owning a category for your blog, the “nichier” the better. With so much content out there, it can be challenging to write about anything unique. But if you can zero in on your own one-of-a-kind voice and content, you’ll find a loyal following. Here are a few tips for making sure your blog continues to appeal to the not-so-masses.
As a business owner, you are aware that company culture is one of the most vital aspects of a business. In fact, 45% of job seekers share the same belief, only behind benefits and compensation at 55%.
If you want to attract the right employees for your company, you need to build up your company culture!
There are many ways you can develop and harness your company culture online. In this post, however, you will learn how to establish your company culture using the content you publish on your blog.
Influencer marketing is expanding rapidly in the digital world. If you have been braving the digital sea long enough, you have probably heard of or even met a few influencers. The popularity of influencer marketing is rising simply because it works. According to a recent study, non-celeb influencers are 10X more likely to influence an in-store purchase than celebrity brand ambassadors.
Digital marketing is easily the best way to promote your blog. If done successfully, you can attract more traffic that you can convert into sales! This post by D2 Branding encapsulates the benefits of running a fully-formed digital strategy for any business or blog.
There are lots of statistics and case studies that attest to the effectiveness of digital marketing. However, if there’s one glaring stat that you need to look at, it’s this: 72% of organizations that calculate ROI say their marketing strategy is effective.