A deeper connection with your target audience.
By definition an eBook is simply an electronic version of a printed book. But eBooks have morphed into something different in the B2B Software space. The most effective eBooks are simple to read, showcase original thought leadership, and can be easily viewed on a mobile device. Less is more, but it’s not always easy to distill content down to the lowest common denominator.
Industry / Market Trends: Showcase challenges and opportunities and offer practical advice for how readers can overcome challenges and capitalize on opportunities. Generally this is in the form of a fact-filled asset that aggregates findings from reputable sources (analyst firms, new, consultants, etc.) and builds a strong story that change is necessary and urgent.
Branded Survey Findings Report: If your brand recently ran a customer survey we can use your data to help you showcase unique differences between your customers and the broader market. Many times there’s a litany of useful internal data that never sees the light of day. We can help you get the most out of available data.
Do I need data to publish an eBook?
Yes. While it is very common to see eBooks without facts or statistics they generally aren’t very valuable. But, we can do a lot of the heavy lifting around data collection if you are thinking about a point of view style eBook.
We can explore survey data you collected recently (within the last 12 months) from customers or a survey hosted by your brand.
We can host a survey and capture data for the report.
We can explore aggregated data on your customer usage trends.
Original data in an eBook generally has a shelf-life of 12-18 months which means the asset pays dividends for a longer period of time than a typical whitepaper. The data offers credibility and validation that the trends we are covering are worth the readers attention and time.
No. If you have ideas or a specific topic to write about that’s awesome. We are very skilled at identifying topics that will drive the most engagement with your target audience. We conduct pre-writing research to understand how the topic has been covered in the past and to make sure everything we produce is unique and valuable.
In most cases a realistic timeframe is 6-8 weeks from kickoff to production ready asset. It really depends on the quality of available data or market research. If we need to host and promote a survey this usually extends a project by 3-4 weeks.
We offer professional ghostwriting services; all frameworks, graphics, copy, and content are yours to use or re-use as you see fit.
We deliver a production ready PDF of your eBook with custom layouts and creative. We can mimic branded collateral or come up with an original layout using your brand compliant logos, color scheme, and image style.
We also provide the raw InDesign files and any creative assets we use.