Gucci has joined the long list of fashion brands that have offended black people with its newly released black woollen jumper that looks like the racist blackface used to demean black people in America’s history.
The luxury brand placed on sale the black “balaclava jumper” which covers the lower half of the face featuring a red cut-out around the mouth. It quickly received backlash on social media for the design which was deemed offensive.
This trend of producing controversial items without analyzing its cultural significance to the consumer has been described as a deliberate publicity mechanism by many critics after repetition of the same “offence”.
What was Prada thinking to launch a racist blackface product?
Though the Italian fashion brand has come out to apologize, just like Prada and H&M, scores of popular black people are not having it with some calling for a total boycott of the brand.