So hang onto your golden tickets, Tom and Diane, because Rich says that any shop will take them. And if you don’t have a ticket, Ben & Jerry’s will still give you a free cone on your birthday. All you have to do is sign up for ChunkMail, their online fan club. You’ll get news, such as the date of this year’s Free Cone Day, when everybody gets free ice cream. You might get the chance to taste-test new flavors before they are released. And you will get a ticket, online, that you can redeem for a free cone at your favorite Scoop Shop on your birthday. Maybe it isn’t as cool as a golden ticket, but the ice cream will taste exactly the same.