Oppy premium apples drive sales - The Produce News - Covering fresh produce around the globe since 1897.
With a winter apple program highlighted by four of the highest valued premium apples at retail, Oppy is set to help retailers drive sales with the best in flavor, crunch and eating experience through the months ahead.
David Nelley, vice president of Oppy’s apple, pear and cherry categories, notes between the British Columbia-grown Ambrosia, and Washington-grown Jazz, Envy and Pacific Rose, Oppy offers four of the top 10 best-performing premium varieties in volume.
Nelley notes that growing conditions throughout the summer have yielded a crop of high quality and preferred size profile.
Not far behind Ambrosia is Jazz, the “always refreshing” apple that began shipping in late October from Washington. Tangy-sweet Jazz is sizing larger this year than last, and Oppy is offering greater volumes of organic Jazz than ever before. The Jazz brand is owned by Oppy’s partner T&G Global of Auckland, NZ, as is the Pacific Rose and increasingly popular Envy.
Not to be surpassed, especially by those who prefer a delicate, sweet flavor is the Pacific Rose, which has quietly fulfilled an important niche, according to Nelley. Skewing to a slightly older shopper with a higher household income than typical apple purchasers, Pacific Rose also delivers strong results with ethnic retailers and in the stores of mainstream chains that serve Asian and Hispanic neighborhoods.