Star Ratings Australia encourages Australian travellers to go star tripping on their next break by launching a series of star rated itineraries as part of its 2016 integrated marketing campaign.
Star Ratings are an internationally recognised symbol for quality accommodation standards, used in more than 70 countries around the world. Star Ratings help Australian travellers make the right accommodation choice for them, ensuring the accommodation they expect is the accommodation they get.
There are a variety of three, four and five star itineraries that have been developed for a range of different types of getaways, from outdoors and adventure through to luxury and indulgence. A number of these itineraries will be brought to life using cutting edge 360-degree video technology to demonstrate how Star Ratings provides travellers with the full picture.
star-tripping.com.au focuses on building fresh and engaging content that will educate consumers about the benefits of independent reviewing in the travel industry. To help consumers better understand Star Ratings there is also an opportunity to test your star knowledge and win a tropical getaway by playing our unique Star Strike game.
The 2016 campaign, led by Horizon Communication Group, is highly digital and will be seen across a number of digital platforms including Pandora.
‘I am thrilled to be a part of this campaign and to launch the interactive itineraries for Star Tripping. As we now have so many choices it is incredibly helpful to have a benchmark to help us narrow these down. I think Star Ratings Australia is crucial in helping the travel industry to maintain authenticity and accountability,” said Catriona Rowntree.
“We are very excited to have launched Star Tripping. With widespread social media and self-ratings currently dominating the travel industry, independent ratings systems like Star Ratings are crucial for maintaining authenticity and accountability which is what Star Tripping aims to educate consumers about,’ commented CEO of Star Ratings Australia Michael Reed.
Star Ratings Australia is the leading independent accommodation accreditation scheme in Australia. The scheme uses ‘star’ symbols which are a licensed trademark and are an internationally recognised symbol for quality accommodation standards that are used in more than 70 countries worldwide.
The ‘star’ symbol reflects the cleanliness, quality and condition of guest facilities and provides a trusted and reliable rating that can only be used by properties who have been licensed to use them by Australian Motoring Services, a wholly owned subsidiary of the Australian Auto Clubs.
The Star Ratings scheme enjoys a long and distinguished heritage with the Australian Auto Clubs, dating back to the 1950s when the clubs first started assessing accommodation on behalf of their members.