Can a radio broadcasting company with a deep heritage in English-language total market stations successfully bring Spanish-language radio stations into the mix, from a sales and revenue perspective?
Beasley Media Group is doing just that in the Tampa-St. Petersburg market.
There, it has a 50kw FM station offering a youth-driven mix of trap music, reggaetón and the top hits preferred by millennial audiences across the U.S. On its HD2 signal and on an FM translator covering most of the market's urban Hispanic population is a traditional Tropical format steeped in classic salsa from some of the genre's most successful recording acts.
In this Hispanic Radio Podcast, GSM Gretchien Pujals shares with RBR+TVBR Editor-in-Chief Adam R Jacobson her insight on Tampa's Hispanic community today, how Beasley's stations continue to shine in the face of new competition, and why advertisers are selecting Maxima 92.5 and 106.9 Playa as part of their marketing mix.