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Research nowadays is fixated with the notion of generating “high impact” work. “High impact” work is published in “high impact” journals and funding bodies are looking for “high impact” proposals to support. An appealing comparison can be drawn with the world of music, which has its own synonym for the phrase.
Fake news has been getting a lot of airtime recently, particularly in the wake of the American presidential election. There’s been much hand-wringing about how best to deal with the phenomenon, but the likelihood is that academics already have the solution.