You will need to create city landing pages when you are marketing in a state, county, nationwide, or multiple cities. This strategy allows you to rank for each market area without having to build an entire site for each market. This is know as Loopnet Marketing and is the same strategy employed by Zillow and Craigslist. Check out our Learn More section for more information about why this strategy works.
Please scroll past the video for individual steps.
Your default home page will be titled “Home” but may be updated by the time you begin to work on city landing page. Please search for the page that has a bold “Front Page” in black letters next to it. Hover and you will see a link to “Duplicate” the front page. Click the link.
A) Set new page title: This should be your keyword with the location. For example, “Sell My House Fast Houston Texas” is a great title for a seller site.
C) Rework the page’s content: be sure to change up some of the content on the page to be original, so Google won’t ding your site for duplicate content. Think of how you would read a newspaper and pay attention to the headings, bold print, and image captions. Check out our Learn More section on how to find and use our SEO Grader to help you maintain the page’s optimization.
D) Overwrite market city settings: You will have a shortcode throughout the site , and these take the settings form your overall site settings in the dashboard. When you are setting your city landing pages, you will want to override these with that page’s market area settings. For example, a “sell my house fast houston texas” page would have an override city of Houston and an override state of Texas. You only need one zipcode for the override zip, regardless of the number of zip codes in that city.
Your menu name will appear only on the admin portion of your site. Only you will see it. These menus should not be the Primary, Top, or Footer menus and thus the checkboxes left blank. This menu will be used within what is called the Sidebar Widget – which we will cover shortly.
*Note: If you do not see Sidebar, you will need to click a page on the right side that has the sidebar to edit it. In the image above, the “Why Rent To Own” page needed to be clicked to access the sidebar.