Higher standards of enjoyment and expectation are being established by more sophisticated, discerning recreation customers. Better market "targeting" and a greater concern for improved service must be recognized by recreation enterprises and the recreation/tourism industry if they are going to survive and prosper in the next two decades, like they have prospered in the past two decades.
Espeseth, Robert D. (1982) "The Sophisticated, Discerning Recreation Customer," Visions in Leisure and Business: Vol. 1 : No. 3 , Article 3.