You may have millions of customers to whom you’ve been sending communications over daily emails to effectively market your products and services. You may be spending big money on making your email communications work and stand out for your customers.
Have you ever wondered, that your customers are also subscribed to your ‘Competitors’ and are constantly being approached with better prices and discounts?
Imagine if you could know exactly what your competitors are doing with their email campaign, when they shoot out their campaigns, how many are landing in the inbox, which campaigns are running successfully, which products are being offered at what discounts and why the others fell short?
Such deep insights would really benefit your own email marketing campaign, wouldn’t you agree?
The impact these insights can have on your email marketing revenue cannot be overstated, thereby, making it imperative for marketers to invest in Competitive Intelligence Applications (CIA) to drive email marketing optimization.
Marketers are already spending millions in sending bulk emails daily. Thus, it makes sense to invest in Competitive Intelligence Tools, so as to not miss out on optimization opportunities and be left behind by competitors.
Imagine if you had a tool that you could utilize to understand your email campaign inbox placement across different ISPs vis-à-vis your competitors, email sending frequency, segmentation strategies and its effect on inbox placement and open rates, use of offers & keywords, frequency in subject lines and the performance of your creatives vs competitors, in order to immediately understand various success metrics.
Your emails stand out against competitor’s, by attracting the customer’s attention in the inbox.
It tells which brands are also emailing your target audience and vying for their attention.
You can also get insights into the percentage of your email subscribers who also receive emails from your competitors.
Better yet, learn what is working for them!
Understand competitive approaches to triggers, welcomes, etc.
There’s no better way to beat your competitors in their own game than by knowing their game plan. Kenscio Digital enables its clients to gain competitive insights that keep them ahead!