BEVERLY HILLS, Calif.—Hustler Hollywood has gone back to its roots in a sense, with its new West Hollywood boutique on the Sunset Strip officially open for business. “West Hollywood is our home. We could never imagine leaving such a strong, accepting and diverse community—moving to another part of town wasn’t an option. We look forward to staying on the Strip and being a part of WeHo for years to come,” said Larry Flynt, founder of the iconic Hustler lifestyle brand. A grand opening celebration will take place at 7 p.m. Saturday, April 20; additional details TBA. The event will be free and open to the public. The store moved just a few doors down from the building it occupied for 21 years; it is now located at 8873 Sunset Blvd., West Hollywood. Hustler Hollywood is a sophisticated lifestyle boutique that offers all the top pleasure product brands, lingerie and much more, including an extensive selection of high-quality toys, apparel, sportswear, accessories, jewelry, gifts and novelties, along with bath and body items. The store has knowledgeable staff who are trained to provide education and recommendations based on individual needs and who are dedicated to ensuring every customer feels welcome and comfortable while experiencing a high-end shopping environment. The store carries something for everyone. The first Hustler Hollywood opened in 1998 on the famed Sunset Strip in West Hollywood making this its 21st year in business. There are currently 28 locations throughout the U.S. For more information, visit HustlerHollywood.com.