MILFORD, Ohio, April 25, 2017 — Year-to-date revenues were up 25 percent at Jellystone Park™ Camp-Resorts across the U.S. and Canada during the first quarter, compared to the same period last year, according to the company that franchises the family friendly camping resorts.
“The growth is fueled by the addition of six locations to the franchise in 2016, plus the expansion of several existing locations for this season. In fact, same park sales were up 19 percent during the first quarter,” said Jim Westover, vice president of operations for Leisure Systems, Inc.
Total system occupancies were up 18.6 percent, while same park occupancies were up 10.8 percent.
“Our inclusion in the Franchise 500® not only reflects the growing financial strength of the Jellystone Park franchise system, but rising consumer and investor awareness of Jellystone Parks as the family camping venue of choice across North America,” Westover said.
Leisure Systems is bullish on 2017 because of the strong performance of Jellystone Park franchises so early in the year.
He attributes the revenue and occupancy growth to the continuing addition of water play parks and furnished rental cabins, which enable the campground network to broaden its market base beyond RV and tent campers.
The growth is also being fueled by the increasing popularity of Jellystone Parks in general, which are famous for providing organized family activities and themed weekends. Locations in Cave City, Ky. and Burleson, Texas are undergoing major expansions, adding 300 sites and 50 cabins between the two of them.
Only Jellystone Parks have Yogi Bear™, Boo Boo™, Cindy Bear™ and Ranger Smith™, and children love to interact with them. Jellystone Parks are also famous for providing fun, family activities and themed weekends that include everything from crafts and games to wagon rides.