Adtegrity, a Michigan-based marketing solutions company focused on digital media, acquired Grand Rapids-based Media Place Partners, a marketing company with deep traditional media buying expertise as well as digital media relationships. The resulting company is the Midwest region’s largest completely independent media planning and buying platform.
Varnum corporate attorney Eric Post represented seller Media Place Partners in the deal, negotiating the sale agreement and payment terms, negotiating new terms of employment between the sellers and Adtegrity, and advising the sellers on various other aspects of the transaction.
Media Place Partners continues to operate under its own brand following the acquisition, under the direction of Chief Operating Officer and co-founder, David Kettler.