Ritchie Bros. is the world’s largest auctioneer of all things that go. After completing a nearly $900 million acquisition of the leading online auctioneer, Ritchie Bros. was celebrating by ringing the opening bell of the NYSE. The organization enlisted KemperLesnik to create a memorable event for colleagues and traders, secure on-site media and live stream the event to all of their social followers.
Ritchie Bros. acquisition of IronPlant was a landmark as it took a traditional in-person auctioneer into the online space, making Ritchie Bros. one of the top 50 e-commerce sites. Ritchie Bros. enlisted KemperLesnik to introduce the world to the new organization via the opening bell ceremony at the NYSE.
KemperLesnik handled all portions of the on-site activation, including procuring the multiple giveaways, breakfast for 100s and on-site signage. In addition, the agency secured on-site media with Reuters, CNBC and others.