Digital printing technology gives the designer freedom to try things out, to experiment, to be creative and to ignite their imagination. Customised decoration designs printed on digital large format media allow unlimited creativity and address the need of brand owners for differentiation. During the Printed Interior Decoration Conference, Xavier Jouvet will explain why Antalis decided to become a major player in the interior design market. By sharing inspirational models, completed realisations and new innovative media solutions, his purpose will be to inspire the design community with a multitude of possibilities for decorating and personalising spaces. He will also provide an opportunity to revisit the “Antalis Interior Design Award”, a key initiative to promote the talent of creative people and build an international community within the industry. Lastly, Mr Jouvet will be pleased to present “The BOOK”, a reference publication dedicated to interior design.