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Slide 9 - Product positioning Determines where proposed and or present brands or product are in comparison to their competitors. Enables managers to decide whether they want to leave their present product and marketing mix alone or whether they want to reposition the product.
Slide 10 - Developing Finance/Accounting Strategy Concerned with two functions: The first function is concerned with recording, monitoring, and controlling the financial results of an organization's operations responsibility of the controller of an organization. The second function is concerned with acquiring funds to meet the current and future needs of an organization  responsibility of the treasurer of the organization.
Slide 11 - The activities of financial management can be grouped into five categories: Recordkeeping Allocating existing resources in the most efficient manner Determining the magnitude and characteristics of funds necessary to conduct the business operations Serving as an interface with creditors and stockholder Providing financial data to top management.
Slide 14 - Developing a Research and Development Strategy An effective way to safeguard against either product or service or production technique obsolescence is through an organization's own research Basic research: Enlarge technical knowledge without having a specific application of the knowledge. Applied research. Enlarge technical knowledge but in such a manner that is useful. Development research. Use available knowledge in the introduction of new or improved products or services or production techniques.
Slide 15 - Developing a management information system strategy MIS is a formal system designed to provide information to managers in a systematic and integrated manner rather than in a sporadic and piecemeal manner. EDP refers to the hardware, software, and personnel that process data into information The personnel in an EDP system fall into three categories: Systems analysts design MISs. Programmers prepare computer programs based on the specifications of systems analysts. Operators run or operate the computer hardware.
Slide 16 - Developing a Human Resource/Personnel Strategy Includes Recruiting Selecting Training developing, and counseling employees developing compensation Systems developing disciplinary Systems acting as a liaison with unions and government organizations And handling other matters of employee well-being.
Slide 17 - Leadership: Managers must influence organization members to adopt the behaviors needed for strategy implementation Coordinating Functional Strategies Under MBO, “Management by objective” objectives are established for the organization as a whole, for functional areas within the organization, for departments within the functional areas, and finally for individuals within each department.
Slide 18 - Resources allocation Performance budgets: concerned with estimating the sales volume as well as the expense-and-profit level the firm should achieve over a specified budget period. they are also called operational. Resource Budgets: an estimate of the amount and type of resources required to attain the results desired by the performance or operational budget.
Slide 19 - Deployment of resources through budgeting One of the key methods used in the development of resources is the budget process. The preparation of a budget determines the level of resources that is to be allocated to each organizational unit. Each unit can be either strengthened or weakened depending on its level of allocation. The administration of the budget is also a key method of control in the strategy implementation process.