If people say they don’t give to charity and you ask why, they’ll find a plausible reason: “CEO pay is too high”; “money doesn’t go to the cause”; “bullying fundraising tactics”. They’ll never say “because I’m a tightwad who doesn’t give a flying *insert expletive here* about my fellow human beings”.
More worryingly, it seems to me it’s a flawed strategy for the commission to hold itself accountable for public trust and confidence (whatever that means) as it has basically little or no control over it. And by persistently saying that there is a “crisis” and “we have to rebuild trust” – especially when the hard data doesn’t unequivocally back that up – it is in danger of shooting itself in the foot.