LOS ANGELES – Jul. 12, 2016 – The California stone fruit season is at peak production, and Giumarra is pleased to announce a new retail promotion. The “Grab & Go” tote promotion is designed to lift sales of Nature’s Partner California peaches, plums, and nectarines, while also helping to reduce shrink.
Giumarra is offering a free case of compostable, 100 percent recycled paper Nature’s Partner tote bags with each purchase of a single pallet of peaches, plums, or nectarines sold by the company’s Giumarra Reedley division. Each case contains 250 tote bags to display at retail level.
Harris suggests placing Nature’s Partner fruit-filled totes both in the produce department and in free-standing displays throughout the store to encourage impulse purchases.
According to research released by the USDA, overall shrink in the peach category has increased within the past five years, with fruit shrink in general up for the same time period.
Nature's Partner-branded tote bag. Click to download high resolution image.