Team Coco and Turner are teaming up with a telecom today to launch the brand-new Team Coco tablet app. Presented by launch sponsor AT&T, the app will provide Conan's fans with exclusive, synchronized content delivered in real-time while they watch the show. The Team Coco tablet app will be available on both the iOS and Android platforms and can be downloaded free from the iTunes and Android app stores.
As the launch sponsor for the Team Coco app, AT&T receives significant branded presence on air through in-show integrations and custom spots, as well as brand integration throughout the app, including synched messaging tied to the in-show integrations and AT&T commercials. Offering enhanced viewing within a branded experience, AT&T’s three-month exclusive sponsor-ship also extends across the Turner Digital network of sites and Team Coco social media sites with branded media. An integrated team from MEC helped create and manage the program on behalf of AT&T.