Rich Mackey has more than 20 years of experience managing clients and advertising agencies within the areas of communication strategy, brand strategy & design, promotion and pricing, advertising, retail & big box merchandising, social media & word of mouth, packaging and public relations at the regional and corporate level for both start-up and established retail and franchise-model companies. He's a strategic brand thinker and evangelist with a successful track record of developing the same in team members and target audiences alike.
Rich Mackey has a collaborative & motivational management style with a record of building and retaining highly motivated marketing teams as well as internal and external partner teams. Rich is successful in identifying and implementing opportunities & strategies to build brand and increase sales. However, increased sales doesn't always always mean an increased ROI. Hence, Rich Mackey has honed a skill set that acknowledges both expenditures required to achieve goals and the goals themselves.
Lead for Account Service, Media, Digital & Social Marketing & Business Growth.
Responsible for cross-functional corporate advertising encompassing both brand building and lead generation activities.
Job promotion with added responsibility for Marketing Promotion development & management as well as field marketing integration.
Photography, travel, music, movies, financial markets, viral marketing, cause-related marketing, branding, social media, swimming.