Since very young age, Julianna Fraccaro has always been curious about fashion. Today she believes it was for a reason. After the bachelors' degree focused on Business and Marketing, she moved to Spain, to take a master's degree in marketing. After 2 years, when back in Brazil, she decided it was the right time to jump into the fashion industry. She started taking sewing and pattern making classes and her curiosity by that time drove her career change. The main reason, apart from the passion, was because she believed there was a gap in the market, for a minimalistic, urban, versatile and contemporary approach. After 2 years, in 2017, she opened her first own store in Porto Alegre, sucessfuly launching the brand concept to the market.
at the beginning it is only a seed. of ideas, images, fabrics.
as time pass by, grows capturing the energy of each moment.
matures as a real collection. organic, sutile, fluid.
inspired by nature and nurtured by the beauty of our evolution.
from each step of production to built our connection to the world.
minimalistic elegance to our daily life.