Selling music recordings in the current climate is strictly a job for the specialist. There is still a market in supplying discerning listeners with high quality material – whether on CD or vinyl. But to make a success of it, the retailer must really know and understand their audience. One company that’s done just that is Not Now Music. Having released their first CD six years ago, the music wholesale and export business now has an ever growing catalogue of around 500 titles aimed at the music enthusiast. They recognised the need to move their business online and so came to the eCommerce experts, iWeb to design a new web site.
At iWeb, we have extensive experience in providing online music marketing solutions. To get Not Now Music up and running online, we supplied an eCommerce web site based on the Magento platform. As Magento is open source, most of the development work has already been carried out by a dedicated global community. That results in an endlessly customisable platform that’s affordable for eCommerce businesses of any size.
The Not Now Music web site splits its large catalogue by genre, artist and label, making it easy for customers to find their choice. The retailer specialises in classic artists and so it’s confident enough to allow customers to search with just a picture of each one. As with any mail order business, customer data integration is crucial for smooth running. The Magento web site makes collects customer information to ensure a smooth transaction and also enhance the database. Payment is quick and simple with secure Sage Pay transactions. An advanced postage matrix also means that items can easily be mailed all over the world at the appropriate rate.
Thanks to iWeb’s Magento expertise, Not Now Music is ready to take its business to the next level and enter the huge global marketplace. We can do the same for your project too. If that sounds like music to your ears, why not get in touch?