The modern wellness guest wants tranquility and the mental & physical benefits from cardio workouts- so why are curated aerobic fitness programs still missing from many wellness retreats and luxury hotels?
YOUR GUESTS JUST WANT TO RELAX AND ESCAPE THE STRESS IN THEIR LIVES - SO WHY NOT OFFER A MODERN FITNESS PROGRAM TO LEAVE THEM MOTIVATED, INSPIRED AND REJUVENATED?
Exercise that gets your heart pumping has benefits for both the mind and body. Thanks to countless studies, aerobic exercise has been proven to be a reliable aspect of the treatment of stress, anxiety, and depression. Clearly, it's an instant mood elevator, but it has far more physical benefits than exercise that doesn't get your heart racing. While yoga and stand up paddle boarding might leave you feeling great, the long-term physical effects aren't as extensive. Don't get me wrong, yoga and Pilates have their very vital place in a wellness retreat, but their inclusion shouldn't mean the exclusion of aerobic exercise.
Strangely though, few wellness retreats offer carefully curated aerobic programs.
Many luxury wellness retreats and hotels offer you the options of hiking, stand up paddle boarding and yoga, but a personalised touch is the newest trademark of luxury travel. As a Physical Therapist and Wellness Consultant, I know no two people are alike even though they may have the same gender, background, and age.
These days many people feel pressure to be able to do a Bow Pose in yoga, hike to the mountain peak or do a plank in Pilates. When they can't live up to this pressure, they're left feeling isolated and incompetent - the opposite goal of a luxury retreat or hotel.
Whether they can't participate because of anxiety, injury, pain or fitness, wellness retreats need to offer personalised programs to motivate and challenge people in an inclusive way.
Rather than a 'one size fits all approach' created by a general wellness curator, luxury guests demand professional yet evidence-based programs to challenge them, and teach them strategies they can take home.
Why not offer an 3 in-room workout videos to cater to different levels of fitness, or a simple 5-pose Pilates program?
*All of these programs utilise elements of aerobic exercise to optimise mind and body wellness. They're not personalised per client, but they're unique enough to cater to your particular clientele.
Your guests deserve to achieve their wellness goals, and rather than offering stock standard programs that may leave your guests injured or anxious, by consulting with professionals with backgrounds in sports science and biomechanics like Aprivé Wellness, you create an inclusive, safe and personalised wellness service.
Style.com recently published an article that said "wellness has become an important part of the luxury lifestyle," and the article's focus was fitness clubs like Soul Cycle and Barry's Bootcamp. The article goes on to say that not only does fitness help you look and feel good, it's also a way for high earners to make more inconspicuous luxury purchases.
"If five years ago it was a Céline bag, today’s ultimate status symbol might just be a SoulCycle hoodie and a green juice."
Now, more than ever, luxury guests are demanding the worlds of indulgent luxury merge with functional fitness.
Do you need help creating inspiring, safe fitness programs for your retreat or hotel?
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