Warwickshire-based internet solutions provider Networks newmedia is helping two local membership organisations revolutionise the ways in which they communicate with their members.
The consultancy &apos; s bespoke online survey tool is being used to enable both the National Association of Estate Agents (NAEA) to simplify their membership surveys for respondents and to translate the resulting data into useable information.
The result will be more meaningful research findings to inform the organisations&apos; campaign and business planning.
The NAEA is the UK&apos;s largest professional body representing estate agents, and it currently has over 10,000 members. It conducts a monthly housing market survey amongst its members to obtain an authoritative overview of the state of the housing market and of house price fluctuations.
The survey had been conducted in paper-based form for many years.
Networks newmedia managing director, Pete Waters, said: "We restructured the survey and it is now presented online.
"The questions are highlevel so they have to be answered by a senior member of the estate agency team, but they are presented simply in a multi-choice format, so the survey is quicker and easier to complete.
"The purpose is to secure a higher number of better quality responses for the client, and also to translate the raw data quickly into useable statistics."
NAEA head of marketing Leigh Carnes confirmed that using Networks newmedia&apos;s online survey tool is yielding significant benefits.
She said: " We now receive many more responses, and the real beauty of the new system is that it also collates the survey answers and provides us with detailed analysis."
Coventry & Warwickshire Chamber&apos;s use of the online survey tool is also breaking new ground within the chamber movement.
The findings from Coventry & Warwickshire Chamber&apos;s monthly survey of member businesses is fed into the national economic survey on a quarterly basis to help in building up a picture of the economy.
Now conducted using Networks&apos; online survey tool, the survey has a higher number of better quality responses.
Mr Waters said: "The majority of chamber organisations still conduct a traditional paper survey; we believe that the wider use of our system would provide better responses that would lead to a significantly enhanced overview of the state of the economy and of business performance."