Just in time for the holiday giving season, eBay, the world’s largest online marketplace, today announced the launch of eBay.com/celebrity, a unique shopping destination that combines celebrity experiences, memorabilia and merchandise with philanthropic causes.
As part of eBay’s charitable platform eBay Giving Works, eBay Celebrity establishes a differentiated experience for the shopping enthusiast and cause-oriented consumer by aggregating relevant celebrity content, charity auctions, and the breadth and selection of related products that are unique to eBay.
eBay has consistently been the platform of choice for celebrities looking to raise funds for charity, and this year was a landmark year for the company’s philanthropic efforts: an auction featuring limited edition Nike Mag sneakers raised millions of dollars for The Michael J. Fox Foundation and an annual lunch with Warren Buffett auction sold for a record $2.63 million. In 2011, eBay Giving Works has raised $51 million and over $278 million to date for various charitable organizations. eBay Celebrity takes charitable fundraising to the next level, connecting consumers with their favorite celebrities through charity and commerce.
In an effort to raise social consciousness and funds around causes, celebrities are collaborating with eBay to make a difference. eBay Celebrity will continue to offer exclusive charity auction items for consumers to get up close and personal with their favorite celebrities through the purchase of one-of-a-kind merchandise, concert tickets, and meet and greet opportunities. Consumers and pop culture enthusiasts will also be able to shop and give back in several ways including selling or shopping to support a cause, making a donation at checkout, donating directly through PayPal, and using the “shop like a star” feature which provides an inside look at featured celebrities’ favorite items. Celebrities themselves will interact with consumers through original content, video and message boards.
eBay Celebrity participants at launch include: Christina Aguilera, Jeff Bridges, Michael Cooper, Robert Duvall, Jimmie Johnson, Wladimir Klitschko, Sienna Miller, Hayden Panettiere, Katy Perry, Brad Pitt, Troy Polamalu, Tarina Tarantino and the Eagles' Joe Walsh.
The first round of charity auction items available on eBay Celebrity includes a chance to attend actor Brad Pitt’s “A Night to Make It Right” gala at the Hyatt Regency New Orleans on March 10. Consumers can bid on tickets to the event along with a personal meet and greet with Brad Pitt. Additional auction items that will become available throughout November include memorabilia from notable personalities such as Sienna Miller benefitting International Medical Corps, Christina Aguilera benefitting World Food Program US, Jeff Bridges benefitting Share Our Strength's No Kid Hungry Campaign, Katy Perry benefitting the American Red Cross, Hayden Panettiere benefitting The Whaleman Foundation, Robert Duvall benefitting the Robert Duvall Children's Fund, Joe Walsh benefitting the Gaden Shartse Cultural Foundation and Tarina Tarantino benefitting The Art of Elysium.
eBay Giving Works is an eight year-old program that offers convenient, trusted ways for eBay sellers and buyers to support their favorite nonprofits. eBay Giving Works is emblematic of the power of eBay: small, individual actions at scale that can drive an enormous amount of good in the world.