Calling all Seattle area search marketers. It's that time again for another Distilled Meetup. (RSVP Here) This month we are proud and honored to have Ian Lurie from Portent Interactive speaking along with our very own Carson Ward. These two linking power houses are here to talk about really innovative ways to acquire links.
Link building is an outcome, not a tactic. Ian will talk about using actual, real-life marketing tactics that lead to links as a natural outcome. No spam here! Penguins, Pandas and other animal metaphors not welcome.
Buying links directly to improve organic rankings is risky and expensive. Paid search managers focus on higher-return commercial phrases to achieve an acceptable cost per conversion, leaving an untapped segment of low-cost informational searches. Paid informational searches presents an opportunity to buy awareness and build links at a cost and frequency that might surprise you. We'll discuss spreading great content at shocking speed using channels your competitors are likely ignoring.
So Join Us! We will have drinks (wine, beer, water, and soda) and light snacks available.
We will be in the same place as last time. On the left side as you enter the building from Western Avenue.
If anyone has any issues, give us a call at the office: (206) 965-9265.
Can't wait to see you all there! Don't forget to RSVP!