First in the Series of Billboard Teddy Bears!
Usually, advertising is not really a fascinating subject ... unless, of course, we are talking about historical Steiff Catalogues, which are themselves coveted colector's items today selling at Top Prices.
So this is surely reason enough to pay tribute to selected brochures dating from the Steiff boom years from 1906 to 1908 by creating this Catalogue Teddy. He does not really need any advertising since the whole body is covered with it!
The Catalogue Teddy represents a double debut. Firstly, he is launching a completely new series of exclusive and artistically designed theme bears in an Avant Garde style.
Secondly, he is made of a material that is completely new and not previously used by Steiff, namely elaborately printed fabric.
Although one Steiff Teddy bear is never exactly the same as the next because they are all individually made by hand, each of these Catalogue Teddy bears is genuinely unique; their "fur" with motifs from the hundred-year old catalogues is cut from the lenghts of fabric at random and so each bear is patterned differently.