Kia Motors has launched a new sub-brand, ‘DRIVE WISE’ to realize intelligently safe vehicles featuring Kia’s latest and forthcoming ADAS technologies. Recently, the U.S. state of Nevada granted license to Kia to test autonomous Kia Soul EV on public roads. Kia expects the introduction of partially-autonomous driving technologies by 2020, with arrival of fully-autonomous vehicles targeted by 2030. The preliminary investment by Kia – totalling US$2 billion by 2018 – will enable the company to fast-track development of its new DRIVE WISE technologies.
By helping to eliminate many of the inherent dangers, stresses and hassles of driving on today’s congested roads, DRIVE WISE will enable owners to focus more on the pleasures of driving. DRIVE WISE technologies will also facilitate communication and interaction between the driver and vehicle with innovative new Human Machine Interface (HMI) functions, such as gesture control, fingerprint sensors and smart-device connectivity.
Please click here to view the Kia DRIVE WISE promotional film.