Apparently recognizing that consumers are increasingly turning to their cell phones to get their news, Forbes.com has unveiled a Mobile Reader. Powered by Handmark, the Forbes.com Mobile Reader is initially available for the BlackBerry. It’s set up to automatically deliver headlines and updates from the Forbes.com home page as well as the site’s markets, business, personal, finance, entrepreneurs, technology, life, opinions and leadership channels. Once the full articles are downloaded to the handset, they can be read offline.
Users can customize the free app to include tabs for their stocks to watch, their most-used keywords and their RSS feeds.
The Forbes.com reader can be downloaded for free from reader.forbes.com using any BlackBerry Web browser. Over the next few months, the reader will be available for a variety of Windows Mobile and J2ME-based handsets.