The Alberta Wheat Commission continues to build a strong team with the addition of a skilled communications professional.
Over the past year, the Alberta Wheat Commission (AWC) has spent considerable time and effort on developing a solid organization to serve producers – including establishing the foundation of a communications program to support the organization’s growing marketing, research and grower relations initiatives. But those efforts will really move forward now with the recent addition of full-time Communications Manager, Amanda Ryan, to the AWC team.
Amanda, who has a Bachelor of Arts in Communications Studies from the University of Calgary, is no novice when it comes to communications and marketing. She worked with the Saskatchewan Pulse Growers in various communications roles for six years, most recently as the Director of Communications and Market Promotion for the organization. From the development of provincial and national media campaigns, to the execution of small and large scale events, and the implementation of a promotional campaign that secured celebrity chef Michael Smith as the Canadian lentils brand ambassador, Amanda’s background, combined with her leadership skills, will help the AWC deliver exceptional communications to its stakeholders. She has also received several awards from the Canadian Farm Writers Federation and the Canadian Agri-Marketing Association for various agriculture communications projects she’s spearheaded in recent years.
"Amanda brings a strong combination of both communications and industry experience to this position," offers Doug Cornell, the AWC’s General Manager. "We’re very pleased to have someone with her professionalism, skills, and level of familiarity of the agriculture industry and producer commissions, on our team."
Amanda grew up in Saskatoon and moved to Alberta last year. "I did not grow up on a farm," admits Ryan. "I have been a city girl learning all about farming and agriculture." But despite her urban roots, understanding the industry and its diverse stakeholders has come naturally for her, and this has been evident in the success of the communications initiatives she has put into action.
"That intuitive understanding, combined with her natural aptitude for developing solid, proven communications initiatives, will serve the AWC well," adds Cornell.
Amanda started with the AWC on October 1, 2013. You can connect with her at P 403-219-7902 or Email.
For more information about the Alberta Wheat Commission visit www.albertawheat.com.