There are 3 main components to search engine optimization (SEO): relevancy, popularity and search engine user behavior. This guide focuses on the popularity criteria with a goal of earning higher ranking and greater saturation within search engines such as Google and Bing, with emphasis on outreach. Topics covered in this guide include what to avoid, content marketing and outreach.
Please click on the link below "SEO Material" and download the ZIP folder to your computer.
The SEO Material folder contain the following presentations.