Insights-X gives top priority to providing trade and industry with opportunities to engage and do business in a relaxed atmosphere. The InsightsArena in Hall 3 creates the perfect hub for doing just that. It features a whole host of free, hands-on promotions that deliver valuable inspiration for presenting products at the point of sale. So far, 289 exhibitors have booked their space for the fourth edition of the stationery expo which is being staged at Nuremberg’s Exhibition Centre from 4 to 6 October.
Located in the InsightsArena, the Atelier is all about getting involved, testing products and being creative. Every day, numerous exhibitors will be staging small workshops and special sessions. Ernst Kick, CEO Spielwarenmesse eG, the organiser behind Insights-X, states: “The Atelier allows retailers and buyers to familiarise themselves with the diverse applications of the products on display and they can try them out at their leisure. They are also shown how innovations can be presented to maximum effect in-store.” The programme in the Atelier is rounded off with continuous promotions staged by exhibitors. During the fair, the popular camper van photo booth will enable visitors to capture lasting memories to take home with them.
trade publications are also available free of charge from the second MediaPoint, located in the foyer in front of Hall 1. The InsightsArena is, likewise, big on hospitality. The Food Court offers participants an attractive selection of food and beverages.
Insights-X generates a range of other synergies, with various associations hosting events at the exhibition centre during the stationery expo. On 4 October, the German Handelsverband Büro und Schreibwaren will be holding its autumn meeting. A day later, PBS-Markenverband, another German association, will host its board meeting, whilst German buying group duo schreib und spiel will stage its autumn conference from 5 to 6 October. Finally, German trade organisation Vedes AG will be holding the Vedes Buying Days for its members at its Nuremberg headquarters from 28 September to 7 October.
The promotions in the InsightsArena Atelier can all be viewed at www.insights- x.com/en/events from mid-September. To assist visitors in planning their trip to Nuremberg, the online catalogue has already been made available at www.insights- x.com/en/online-catalogue.