Why what you think you know about Big Data is quickly becoming irrelevant.
As the term "Big Data" became omnipresent, we saw more and more corollary phrases pop up to support the idea. The four V's – volume, variety, velocity and veracity – gained some traction early on, and on the surface that's understandable. They do address some key components and pain points of the Big Data phenomenon. However, the time has come to take things another step forward to actually profit from what Big Data has to offer.