Appetite Creative Solutions is a multi-award-winning creative technology company with a passion for bringing advertising to life and inspiring through creativity, with offices in London, Madrid and Dubai.
With innovative creative solutions across all devices and screen sizes, the company delivers Liquid Skin, Liquid Reality, and Liquid Games include building web pages and digital advertising formats. It creates ad-serving with actionable statistics and transparent insights in real time, allowing brands to capitalise on the optimum impactful format across multiple websites. Founded in 2014, the company has offices in London, Madrid, and Dubai. Appetite Creative awards include The Drum Clutch Top Digital Agency 2018, MENA Best Digital Creative of 2017, and is a RAR recommended Agency.
Jaguar, Patek Philippe, Honda, Disney, Land Rover, Cadbury, Smirnoff, Lenovo, Sprite, Lego, Chevrolet, Audi Vodafone, BMW, Chanel, Bulgary, Bentley, Porche, Bacardi, Samsung, Hilton, Nissan, Renault, Opel, Hitachi, Marriott, Mercedes, Pepsi, Pfizer, Audi, Red Bull, SkyTeam, VW, Asics, Guiness, Dior, Ralph Lauren, Swarovski, Netflix, Armani and many more.
In more recent times Tetra Pak has been more focused than ever on their environmental impact and its sustainability work has gained merited recognition since, with such acclaims as the Swedish Forest Industries Climate Award for assuming global responsibility for the forests which provide its raw material.
Tetra Pak wanted to inform others of this and came to us with an eco-themed idea to build a fun mobile quiz which tests the user’s knowledge about recycling and Tetra Pak’s environmental impact.
We came up with a design that looked like it was made out of recycled paper, just as Tetra Pak do with their own products. We matched a colour palette and created a pastel and overall organic-style which, when mixed with our trademark animated elements and ease of use, made the entire experience fun, engaging, and effective.
Here’s how it worked. You show up at the Vodafone Store at 1pm. Once there, whip out your phone and scan QR code and you have your first clue. You’re off and running from there. Each code you scan will lead you to the next spot. If you do it right, you should end up back in the store after visiting three locations. The fastest time on the day wins.
The Company Initiative is a global communications network within IPG Mediabrands, one of the world's preeminent media service entities and part of Interpublic Group. Initiative employs more than 3,200 of the most creative and dynamic people in 94 offices across 80 countries and manages approximately $16 billion in billings annually.
Lots of clients, lots of data, and no easy way to analyse either quickly or effectively. IPG Initiative needed to centralize all marketing data for their clients (starting with Warner Bros).
The Solution Liquid Data by Appetite's technology, a robust and flexible platform, plus Liquid Data by Appetite's experience in managing complex big data marketing projects. More than 24 different data sources in a unique, fast, and reliable platform for later use in a licensed Dashboarding tool.
Celebrating more than 70 years of hospitality, Best Western Hotels & Resorts is an award-winning global family of hotels located in over 100 countries and territories that offer accommodations for all types of travellers.
Having so many hotels and resorts across so many countries is quite some feat, but success on this scale can also bring complications that other, less accomplished, companies might not foresee.
Best Western needed a way to focus their advertising. There would not be much point in offering somebody a hotel in Bali if they were waiting for a bus in the centre of London. So, they needed a way to tailor each experience to each user, and in doing so, offer the widest variety possible, to the largest demographic possible.
Gaelic Athletic Association is the largest sporting organization in Ireland. Founded in 1884 by highly spirited Irishmen that realized the need to establish an organization to make athletics accessible as it was once played solely by aristocrats during that time.
Rani is a famous brand of fruit-based beverages manufactured by Coca-Cola company. Since the main group of clients is young people, Coca-Cola was looking for an innovative solution to increase brand awareness and boost sales of "Rani float". Appetite Creative had a successful experience with customer engagement, so we were excited about the project of Coca-Cola. The main challenge was to attract and keep the attention of the people under 26. Therefore, Appetite Creative decided to plan mixed digital and offline promotion. It consisted of adding QR code to each can of "Rani", development of augmented reality app and spreading information around social media.
After partnering up with The Independent we wanted to create an advent calendar which would offer users the opportunity to win a different prize, offered by a different advertiser each and every day. The challenge was to be able to find enough advertisers to participate and to give an offer for each door and make it compelling enough so users would come back and enter the competitions every day! In addition, each advertiser only had 24 hours available to them before it became the next advertisers turn.
We were able to fully generate and automate a smart calendar system, capable of organising and identifying different dates and associated events across all devices and environments.
We built solid code that worked cross-platform. An ambitious campaign that stood up to everything that we could think to ask. A triumph of ambition, development, creativity, and execution.
For this full page digital ad displayed on Mummy Pages, a leading brand-safe mum’s website in UK and Ireland, Cadbury's collaborated Sheology and Appetite Creative to produce a 'liquid skin', an interactive scrolling ad.
The ad transformed the article into an interactive experience for users in which audiences can engage with the iconic pouring milk image, was activated on scroll and characters popped out from the sides.
Appetite Creative Solutions developed the creative for a digital wallpaper campaign.
The creative that Appetite Creative Solutions developed was well-received. Responsiveness and ability to turn constructive feedback into implementable, on-time deliverables were hallmarks of their work. Their flexibility and speed made them a valuable partner.
I'm one of the founders of a digital advertising company in Spain. We work with global media agencies, helping them find solutions for their advertisers in the Spanish market and throughout Europe.
For what projects/services did your company hire Appetite Creative Solutions?
We wanted help with the creative aspect of a campaign to develop digital wallpapers for a client.
We needed to quickly develop the creative for our client because the campaign start date was quite close.
Appetite Creative Solutions has helped us in the past, so we knew we could count on them as a professional partner we can trust. Working with them is always a great experience.
Appetite Creative Solutions helped develop all of the creative. They also made changes according to our client's needs.
Jade (Media Campaign Assistant, Appetite Creative Solutions) oversaw this project.
Most importantly, they provided the prompt development of the creative.
Jade’s project management was extremely effective. It’s very helpful to have one person directly responsible for overseeing our project.
Their flexibility, and the speed with which they answered all of our requests was truly impressive.
Overall Score We're so pleased with their partnership.
We're happy with the results, especially given the short time frame.
"We were impressed by how quickly they worked."
Appetite Creative Solutions developed, configured, and launched a frontend and backend media management solution based on specified designs. They also accommodated additional changes during development.
The team launched a successful solution on schedule. Appetite Creative Solutions maintained an effective line of communication and integrated weekly feedback to ensure all requirements were met. This dedicated partner quickly incorporated any changes in deliverables.
I am the director of operations for a video studio. We work with brands, creators and platforms to create, distribute, and monetize video that’s fit for a digital world.
We needed a quick development of a website platform.
We wanted an effective web presence for one of our biggest brands.
They were suggested by consultants whom we work with.
Our internal team did design, and Appetite Creative Solutions developed, configured, and launched a new frontend and backend media management solution.
The project team had two people, including a managing director, but other developers would get involved when needed.
They developed and launched the solution on schedule and met all of our requirements.
The project management was stable and they kept us in touch with the sprints that were happening. We held a weekly catch-up on changes and testing, and we provided all the changes that we wanted each week and the developers would go ahead and develop them. We co-managed the project and managed each feature that we wanted to add along the way.
We were impressed by how quickly they worked when we asked for changes that we hadn’t initially specified. Also, their managing director and technical director became heavily involved even though our project was small.
"Just be straightforward about what you need and they will move heaven and earth to make sure they deliver."
Appetite Creative helped to rebuild and rebrand the website of a tech company. Key site features included a data recording counter and third-party compatibility. They also finessed the overall messaging.
The involvement of Appetite Creative’s founder at every step of the collaborative process made it both successful and delightful. Jennifer is experienced at spearheading a high-quality product within given deadlines, and her communications and management skills are both effective and consistent.
I am the former managing director for AnyClip, an AI-driven video content data analysis solution.
What challenge were you trying to address with Appetite Creative?
I engaged Jennifer Stanley [Founder and Managing Director, Appetite Creative] to help us rebuild our website, re-engage with our users and customers, and help us create clarity in our messaging.
One of the key features and functionality that we wanted for the website was a data recording counter to tell us who was visiting our site. They also provided us with a newsletter recording environment, and we wanted to make sure that the website was as simple to integrate with third-party analysis tools as possible. Above all, we wanted to be consistent in our messaging across the board. Jennifer’s team at Appetite Creative also engaged with adjusting our brand and communication identity with consumers, whether that be on email or presentation templates, or other related products. Although I am no longer with AnyClip, I know that they are still working together.
My interactions were solely with Jennifer. Although she has a full team behind her, I do not care for liaising with many different people on a project. I prefer having one entity with whom I work, and Jennifer is more than capable of filling that role.
How did you come to work with Appetite Creative?
We went through a pitch mechanic with a number of other companies bidding for our contract. I had worked with Jennifer and her team on a previous work engagement at which they had excelled, so they made it onto our pitch list immediately. During the pitch process, they beat everybody else that we had lined up; Appetite Creative simply stole the show.
As of when I left, we had invested around $15,000 USD.
We engaged their services around January 2017. Although I am no longer with AnyClip, they are continuing to work with Appetite Creative to this day.
Anecdotally, the perception change of our business was material. We managed to clear up a number of complicated offerings that we have in the market, and Appetite Creative helped us do that. With regard to concrete metrics, our inbound leads increased by 20 percent and the conversion rate of those leads increased exponentially.
How did Appetite Creative perform from a project management standpoint?
They performed very well from a project management standpoint. We did a lot of maintenance conversations via WhatsApp, our project management via email, and larger conversations via telephone, all of which was largely dictated by my own working style.
There was a fair amount of complexity involved in working with AnyClip, due in part to delays because of both time zones and religious holidays. It is an Israeli business, and Appetite Creative was adept at cutting through any social and cultural barriers that might have complicated work between a Western and an Israeli company.
Their management of all the moving parts was just brilliant; we have been delighted to work with them. They not only met all the deadlines that were given to them, but also occasionally improved upon them. If there were going to be any timing issues, they informed us far in advance of the deadline.
Finally, they took care to make sure that they absolutely understood what we wanted and were trying to achieve, and then went above and beyond to deliver exactly that.
Jennifer’s involvement in the project really differentiates Appetite Creative from the other similar companies on the market. She both owns and runs the business, and is materially involved in all the projects on which they work. That makes a big difference. They may have issues with scaling up further down the line, but for now, it’s her heart and soul, her brand, and her business. Because she is so heavily involved, it works. I would be happy to both recommend Appetite and engage their services again for both current and future ventures.
Have a very clear idea of what you want to achieve before engaging with them—but that is true of every element of a business. Just be straightforward about what you need and they will move heaven and earth to make sure they deliver.
Overall Score I was delighted with the way that our collaboration went and continues to go.
Some companies gave us a lower quote, some gave us a higher one, but in the end we got exactly what we needed.
All briefs need reworking, theirs included. They started off at a high level and got even better.
Appetite augments an internal team that creates innovative mobile advertisements for online campaigns. Recently, they developed an interscroller advertisement for an interactive children’s website.
The end client was happy with the ad, which is attributed to Appetite’s creativity, expertise, and speed. They create mockups quickly and would work overnight to meet tight deadlines. While there were initial issues with emails, their communication style has improved since then.
I’m the senior manager of integrated sales and marketing for a digital sales company. We work with various web publishers in the U.S. I report to our senior director, who oversees everything from presales to postsales. Aside from coming up with editorial ideas, we also work on things like high-impact units for game overlays, mock requests, etc.
What challenge were you trying to address with Appetite Creative Solutions?
We were looking for new vendors we could use on different projects, allowing us to have a faster turnaround time and innovative solutions.
We have implemented various campaigns with them. Together, we’ve come up with ideas for games, high-impact ads, and design mockups, with the project managers handling execution. They’ve helped us create interscroller ads for kids’ sites, including one for an upcoming movie that has a sliding puzzle and 2 other challenges.
We either brainstorm with Jenny [Managing Director & Founder, Appetite Creative Solutions] or we simply relay what the client wants. If there’s time, they will come back to us with a mockup or a general description of what they can do, along with the costing. When we sell it to the client, we will take the scope and send it to the project manager on the production side. They will then start gathering assets from the client and building the material as per scope. Since we need to optimize projects on our own publishing sites, we make sure that they understand this direction.
We usually interact with their main manager, who has designers across different offices. We will work with whoever is available, usually 2–3 people at a time.
How did you come to work with Appetite Creative Solutions?
I’ve been with the company for less than a year, so I wasn’t here when our company first approached Appetite. I believe we had an existing connection with their company. They originally made a pitch to our U.K. office, and we decided to engage their firm for a bigger contract that includes Canada.
We started working with Appetite in October or November 2016. Recently, we renewed our agreement.
The client was pleased with our work for the kids’ website.
How did Appetite Creative Solutions perform from a project management standpoint?
They usually work quickly, building mockups within 2 days or less, depending on the complexity. It took them 2 ½ days to do a slot-machine project that was a bit more complicated.
We’re based in Canada, and they’re in Europe, so we have to be aware of the time difference. They’ve worked overnight at times in order to accommodate this.
I’ve appreciated their overall service. Jenny will Skype me if something new comes up. They’re hands-on, accommodating, and creative.
When we exchange multiple emails, 1 or 2 will get missed or someone will be left out. Our standard procedure is to have the whole team copied on emails so that someone else can pick up the project if someone’s away. Fortunately, Appetite is getting better at this. They’ve usually worked with individuals, but we’re a larger team.
We usually have issues with our client, not with Appetite.
Hired to produce creative for ad campaigns, Appetite worked in an iterative and collaborative process. After developing the material, the team helped adjust and upload it to distribute to consumers.
With a customized solution and competitive price, Appetite secured an ongoing partnership. A rapid workflow and technical expertise led to high-quality products. Although their management skills could improve, Appetite’s campaigns typically performed 20% better than those without them.
I was a co-partner for a full-service creative media agency.
We needed an agency to help us facilitate rich media for my clients.
Appetite helped with creative development to build and produce online advertising. They supplied the creative to facilitate our media campaigns.
We worked with Appetite to create a brief that we would then send to our clients who would make any necessary changes to it. Once the client signed off on the brief, Appetite would create the first stage mockup of the campaign and get our feedback on it, making iterative changes in the process. When the final mockup was finished, they would go into production and create the assets. With Appetite’s help, we then uploaded the assets into our ad server and other platforms and made changes to the code or size before finally distributing it to consumers via our tech platforms.
Jenny [Founder] managed our team.
We considered about three or four agencies, but Appetite pitched a solution that met our needs and was within budget. We conducted a few trial campaigns, which went well, so we continued the relationship.
We began working together in December of 2015, and the partnership is ongoing.
On average, Appetite’s campaigns performed roughly 20% better than those without their help. We and our clients are happy with the results they achieved.
They managed our projects well. We mainly communicated via telephone and email.
Appetite produced creative incredibly fast, even for the clients that waited until the last minute to get something done. That never stopped Appetite; they always managed to create something for them.
The whole team understands their industry; technology platforms; and what’s relevant, new, and possible. Some agencies sell you the impossible, but Appetite knows the limits and will produce the best material they can.
Their project and financial management improved a bit, but I think it’ll get better as they work with more clients.
Overall Score It's been good working with them.
They sometimes missed a deadline, but nothing that upset the final delivery.
"[T]hey’re always ready to reply any time of the day regardless of the time difference."
Appetite Creative is the partner of record, providing rich media solutions with high impact for agencies and publishers. They handle everything from coming up with concepts to producing creative material.
Clients have expressed appreciation for their work, which unfailingly produces better click-through rates compared to what past vendors achieved. Appetite's team stands out with their expertise, creativity, and fast working pace.
I’m the visual performance director for MenaMarketPlace (MMP), the leader in the programmatic advertising space across the Middle East and North Africa (MENA) region. We assist the region’s leading publishers to better monetize their digital advertising inventory through automated online auctions and private marketplaces. Through our strategic partnership with publishers, we provide media buyers access to targeted inventory.
They are our rich media/creative partners.
We wanted to provide agencies, direct clients, and publishers rich media ads with high impact, high viewability, and high click-through rates. We also needed to offer special executions with out-of-the-box concepts.
We saw some of their work in the market and were impressed.
Their team works on conceptualizing and producing a variety of creative formats for us.
We work with their campaign manager, who deals with the design and production teams. We’re also in contact with the managing director, who is amazing.
Our clients love their work. The click-through rates they produce are better than what we’ve achieved with any other vendor we’ve used in the past.
It’s been superb. They’re fast at executing and providing preview links, communication is on point, and they’re always ready to reply any time of the day regardless of the time difference.
Their professionalism, expertise, and highly creative output are remarkable. They’re also very punctual, fast, and extremely friendly.
Overall Score They are superb.
This aspect is very easy and fast.
We’re able to negotiate fair rates for both parties.
They deliver creative concepts and clean production.
We would definitely to recommend them. We’re sure that they’re the best.