KNUSTSpace: Examining the export strategies and its effects on the performance of agro-processing industry of Ghana.
Title: Examining the export strategies and its effects on the performance of agro-processing industry of Ghana.
Abstract: The general objective of the study is to examine export strategies and its effects on the agro processing industry of Ghana. The study adopted a descriptive and exploratory research designs. Purposive and convenience sampling technique were used to select the managers and junior staff respectively. Structured questionnaire was administered to 50 respondents. Data were analysed with the aid of SPSS. The study discovered that the type of export strategy pursues by the agro processing companies can to a very high extent influence their performance. The study had again revealed that a unit change in export strategy would bring 0.589 (59.8%) in organizational performance. The R square result above implies that the independent variable has 85.4% influences on organizational performance. Meaning that export strategy has strong effect on organizational performance. The study conclude that company reputation, importers distribution network, personal contact with overseas distributors and export marketing knowledge, together with these production quality and systems quality management, quality assurance processes and others expertise were available in their firms give value to the firms to effectively compete in the export business therefore must be tactically looked at. Furthermore, the long years of experience in business management and agro-oil exporting by majority of the workers puts the companies at a great advantage because the more an employee stays in an organization, the more skilled and professional he becomes. The study had discovered that export strategies adopted by the agro processing companies within the Brong Ahafo Ashanti Regions are positively affecting their performance. It is therefore recommended that the current strategies must be improved to sustain performance of the companies. These can be done through adoption of quality management principles and strategic management practices. The scope of the study, time frame and financial recourses were the major limitations of the study.
Description: A thesis submitted to the Department of Marketing and Cooperate Strategy of the Kwame Nkrumah University of Science and Technology in partial fulfillment of the requirements for the degree of Master of Business Administration (International Business), 2016.