As vaping has grown in popularity over the years, companies are now scrambling to create the ultimate e-cigarette.
And, following a successful run in the US, the firm Firefly has decided to launch its latest product here – for a cool £310.
One of the co-founders of the company, Mark Williams, spent time at Apple and the Firefly2 has swiftly been dubbed "the iPhone of vaporisers".
It&apos;s been designed as if it were a smartphone and, just like all popular gadgets, it comes in a range of different colours.
It has a customisable temperature setting and a quick-charge USB 3.0 dock built straight into the device to make it easier for users to keep it topped up.
There&apos;s also capacitive touch activation, a removable mouthpiece with a particulate filter and a borosilicate glass vapour path.
And, true to these tech-savvy times, it even has iPhone and Android apps to give people "complete control of their vaping experience”.
According to the company, the Firefly 2 is "the only portable vaporiser in the world that delivers the entire sensory spectrum of vapour from your favourite plants or concentrates, in a single inhalation”.
Mr Williams, who once worked with Apple&apos;s legendary founder Steve Jobs, said: "We wanted to create a product that allows people to control and enjoy their experience more directly than ever before - to bring the quality, design and ease-of-use you’d expect from a premium product that’s been created to enhance your life."
The Firefly 2 is available at a range of vaping retailers.
According to the UK Vaping Industry Association around three million British smokers have already taken up vaping.
Over half of those now describe themselves as "former smokers" and the industry was recently estimated to be worth nearly £1bn in sales in the UK.