CoverGirl makes a power move collabing with The Hunger Games. The movie which stars Jennifer Lawrence, Iam Hemsworth and Josh Hutcherson in the second installment of The Hunger Games franchise.
The film promises to illustrate the exquisite splendor in the world of the Capitol in rich detail, and the film's makeup department used COVERGIRL products on set to create the film's luxurious, high couture looks. Which I can not wait to replicate.
"With The Hunger Games: Catching Fire partnership, we wanted to redefine cosmetics' relationship to film with a fantasy-meets-reality beauty experience," said Esi Eggleston Bracey , VP and General Manager, Global P&G Cosmetics. "The film inspired COVERGIRL campaign coming out this fall truly will bring beauty transformation to life in an aspirational, dramatic fashion. All of us at COVERGIRL were captivated by Suzanne Collins ' novels and the first film, so we're thrilled to collaborate with Lionsgate on such a bold beauty partnership with the release of The Hunger Games: Catching Fire."
"We are excited to announce COVERGIRL as the exclusive makeup partner for The Hunger Games: Catching Fire," said Paula Kupfer , Lionsgate's Vice President of Promotions and Consumer Products. "The exquisite beauty and style in the world of the Capitol is a focal point of this film. Partnering with an innovative brand like COVERGIRL to create an additional layer of beauty storytelling and inspiration for the fans is new territory that we're delighted to explore."
COVERGIRL has been standing out in the beauty world creating partnerships with spokeswomen, who include P!NK, Janelle Monae and NERVO, who, along with the brand, embrace beauty with a sense of authentic individuality and fearlessness. COVERGIRL's partnership with The Hunger Games: Catching Fire is the latest expression of the brand's passion and commitment to continue to break barriers in beauty.
Lionsgate and COVERGIRL will be celebrating the movie partnership at a Cannes Film Festival Gala on Saturday, May 18th. Follow the news that is continually happening on this partnership via facebook.com/covergirl, as well as on Twitter at twitter.com/covergirl and Instagram at instagram.com/covergirlofficial.