Retired at 35 averages over 2 million viewers.
New York, New York, January 20, 2011 – Against fierce competition from premieres on the broadcast networks, TV Land’s critically-acclaimed hit original sitcom “Hot in Cleveland” scored huge numbers for its second season premiere last night (Wednesday, January 19th at 10 p.m. ET/PT). The series was the most-watched show in its 10 p.m. timeslot in all of cable with nearly 3 million total viewers as well as the #1 scripted series for the night on cable among Adults 25-54 and Women 25-54. Additionally, the series premiere of TV Land’s second original sitcom, “Retired at 35,” which premiered right after “Hot in Cleveland,” averaged over 2 million total viewers and posted impressive triple-digit gains across all key demos versus the channel’s primetime average.
Nominated for two Screen Actors Guild Awards®, including: Outstanding Performance by an Ensemble in a Comedy Series and Outstanding Performance by a Female Actor in a Comedy Series – Betty White, “Hot in Cleveland” starring Valerie Bertinelli, Jane Leeves, Wendie Malick and Betty White, posted a 1.4 rating and 1.4 million viewers among the network’s target Adults 25-54 audience, up a whopping +243% in rating and +239% in delivery over the network’s primetime average. TV Land averaged nearly 3 million total viewers, an increase of +199% over primetime. Among Women 25-54, TV Land scored a 1.6/819,000, up +244% in rating and delivery over network channel average. Among the channel’s core audience of Adults 40-54, the network scored a 1.9/1.1 million, an increase of +248% in rating and +247% in delivery over TV Land primetime average.
“Retired at 35” starring veteran actors George Segal and Jessica Walter as well as Johnathan McClain, Josh McDermitt and Ryan Michelle Bathe posted impressive gains for its series premiere with over 2 million total viewers, up +104% over channel primetime average. The sitcom scored a 0.9/982,000, up +135% in rating and +134% in delivery among A25-54 versus TV Land primetime average. Among Women 25-54, it scored a 1.1/555,000, up +133% in rating and delivery over channel norm. Among A40-54, the network posted a 1.4/798,000, up 157% in rating and delivery over channel average.
Yesterday, the day of the premiere of both shows, TV Land.com saw six times their January daily average audience, making it the second highest day ever for the site.
Filmed in front of a live studio audience, “Hot in Cleveland” is executive produced by Emmy® Award-winner Sean Hayes and Todd Milliner of Hazy Mills Productions and is helmed by Emmy® Award-winning Suzanne Martin (“Frasier,” “Ellen”) serving as executive producer, show runner and writer. Lynda Obst also serves as executive producer.
Chris Case (“Reba,” “Spin City”) is the writer for “Retired at 35” and Michael Hanel and Mindy Schultheis (“Rita Rocks,” “Reba,” “Titus”) are the executive producers. Keith Cox serves as executive producer for TV Land. “Retired at 35” is filmed in front of a live studio audience.