The darker side of big data allowed these scary marketers steer Mac users to the pricier hotel. We know that websites know which PC, cell phone, and browser we use and we also know that McKinsey Global Institute tells us that big data is the next frontier for innovation, competitive advantage productivity -but this was a shocking news, so if your are price sensitive make sure you click ‘sort by price’ because your browser cookies are telling the retailer that you are a rich guy.
“Orbitz found Mac users on average spend $20 to $30 more a night on hotels than their PC counterparts, a significant margin given the site’s average nightly hotel booking is around $100, chief scientist Wai Gen Yee said. Mac users are 40% more likely to book a four- or five-star hotel than PC users, Mr. Yee said, and when Mac and PC users book the same hotel, Mac users tend to stay in more expensive rooms.
“We had the intuition, and we were able to confirm it based on the data,” Orbitz Chief Technology Officer Roger Liew said.