To communicate the idea that Lvivske Rizdvyane is an indispensable attribute of the New Year holidays, as well as to increase the number of subscribers in the community of Lvivske beer on Facebook.
Digital campaign based on one of the most vivid symbols of winter holidays, i.e. the Christmas sweater. We created a promotional website linked to the brand page on Facebook. Participants could knit a sweater for themselves using Facebook services: for each activity, such as a comment, like, share, or invitation of friends to the community, they received a certain number of meters of digital yarn. Later, it could be exchanged for real knit prizes from Lvivske.
The highest in category Engagement rate during a campaign in 2015.
36 209 likes, shares, comments.
During the project the community grew by 4 680 new participants.
64 thousand unique users on the website.
29 409 friends were invited in the project.