Designing content for William Hill Bingo had strict guidelines. All design work had to bright, friendly and inviting to appeal to the target market. To animate this logo I combined bright colours, bouncy animation elements and additional particle animations for fine detail.
Working for William Hill was extremely fast paced and required tight deadlines to be hit on a daily basis. As lead designer for the Live Casino rebrand I took inspiration from real world casinos. The aim of the project was to encourage new users to join whilst maintaining a high retention rate of existing customers. I also designed a suite of banners for online marketing as part of the advertising campaign.
I designed the website to complement the other William Hill sites including Sports, Vegas, Poker and Bingo. I designed the user interface so only 1 click was required to play each of the live casino games. The website had to link seamlessly to the croupiers streaming live from Riga.
I also designed a print magazine as a way to advertise the new site within William Hill betting shops. Competitions, Croupier BIOs and more was included in the magazine to generate new player sign ups. Bringing each of the elements for this project together required a good understanding of William Hills branding to ensure the Live Casino brand was instantly recognisable on any platform.
I was lead designer on the Mobile Bingo team that was a multi department project. I created all design elements for the project including the mobile app, landing pages, game logos and marketing banners. To reflect the William Hill Bingo brand I designed the app with lots of blues and bright colourful graphics. This was William Hills first mobile app so a lot was riding on its success.
To ensure William Hill’s app stood out from the competition the decision was made to design custom game logos for each of the games. This meant the app did not feature generic graphics as supplied by the vendor but bespoke logo graphics designed to fit in with the app design.
Websites for mobile devices present their own unique set of challenges. Refining the design down to the essential elements is the key to a successful mobile site. I also designed the landing page for the app that sat directly within the main William Hill Bingo page.
I worked with many big brand names, broadcast companies and international businesses to create many different marketing campaigns. Speed and quality of work were essential. As was the ability to design banners in a number of different styles for each of the products.
Understanding each William Hill product ranging from Sports, Bingo or Poker was essential. Establishing and then following brand guidelines was key. I designed marketing material that included landing pages, banners and animated videos that sat across multiple William Hill pages including Sport, Casino, Poker, Games, Vegas, Live Casino, Skill, Bingo, Virtual, Day Trader and Mobile.
I designed a lot of logos for a range of new games and promotions. I used a combination of custom design elements, typography and stock footage to create my designs. My banners, logos and websites were designed in such a way that the assets are easy to reuse and they are quick and easy to update. Good naming conventions and general attention to detail means my design files are well structured.