he has always been proud of the fact that his newspaper refuses to jump on any headline bandwagon the broadsheets and red tops go with ; his theory being that if every paper in the land is suffocating you with the same old story about a celebrity wedding or an earthquake ten-thousand miles away , how in the name of spongero is a man supposed to keep up with vital issues such as cats up drainpipes or giant marrows exploding in greenhouses ?