Marvel Studios will release a special cut of the movie 'Iron Man 3' specifically for China Chinese version of the film will also include special bonus footage, including an appearance by Chinese actress Fan Bingbing Hollywood studios want access to billions of dollars that are guaranteed for films that become hits Censors visited sets and even made creative suggestions Disney eager to build business relationship in China through films and theme parks A few years ago, making it big in Hollywood was all that mattered. Now, American film studios are looking to tap into a vast new audience in China - a country with more than 1.3 billion people.
@highlight
Marvel Studios will release a special cut of the movie 'Iron Man 3' specifically for China
@highlight
Chinese version of the film will also include special bonus footage, including an appearance by Chinese actress Fan Bingbing
@highlight
Hollywood studios want access to billions of dollars that are guaranteed for films that become hits
@highlight
Censors visited sets and even made creative suggestions
@highlight
Disney eager to build business relationship in China through films and theme parks
Chinese
Chinese
Chinese
Chinese
China has become world’s second-largest film market, after the United States but so different are @placeholder laws, customs and tastes that American studios will do whatever it takes to have their film distributed there - even if it means making a completely new movie.
Chinese
Chinese
Chinese
Chinese
One for @placeholder audiences; the other for the rest of the world.
Chinese
Chinese
Chinese
Chinese
Similarly, the communist government wants @placeholder studios to learn from Hollywood and is trying to attract foreign studios to form ventures by promising more market access and a bigger share of ticket sales.
Chinese
Chinese
Chinese
Chinese
China’s top actress, Fan Bingbing also appears in scenes specifically designed for @placeholder viewers.
Iron Man 3
Iron Man 3
The difference with @placeholder is that additional footage was added to appease Chinese sensitivities.
Chinese
Chinese
Chinese
Chinese
Disney has said the experience of working with the @placeholder censors was 'positive'.