At first glance, it looks like a Range Rover. At second glance, it still looks like a Range Rover. Even on third and fourth glances, you would be forgiven for thinking the car was indeed an example of a great British brand, manufactured in the West Midlands and costing around £40,000. But walk around to the front, and you’d realise something was awry. For emblazoned across its bonnet are not the words ‘Range Rover’, but rather, ‘Land Wind’. The real thing: A Range Rover Evoque manufactured and sold in Britain for around £40,000 Fake: The Land Wind X7 sold in China for £26,000, a fraction of the price of the British brand's models
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British brands such as Jaguar Range Rover and Mulberry are copied
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Cheaper versions of the luxury products are sold en masse in China
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Complex patent laws make it near impossible for companies to take action
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When it comes to actual counterfeit items such as handbags and dresses, the key difference is that they, unlike the cars, are smuggled back to @placeholder, and illegally peddled in market squares of many British towns or on online auction sites.