(CNN) -- When you're sitting on your couch on a quiet Monday night searching the Web for a decent trending topic and the almighty Twitter gods give you Doink the Clown, you take it. And if you happen to have a goat, it's polite to offer them a sacrifice. I was fresh out of goats, so I murdered a Klondike Bar. And the Twitter gods were pleased. Truth be told, I had no idea who Doink the Clown was. But it sounded like a good topic, just so long as he wasn't making headlines for cruising the suburbs in a windowless van.
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"Apparently This Matters" is our skewed look at trending social-media topics
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This week, Jarrett figures out why "Doink the Clown" was trending on Twitter
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Doink's WWF highlights include beating guys named "Barry" with a prosthetic limb
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Even with a loss, at least Doink wasn't stuck on the night shift at Denny's
Doink the Clown
Doink the Clown
Doink the Clown
Doink
Doink
Anyway, according to the WWE website, the evil @placeholder was known for scaring children and making them cry.
WWF
By the mid-'90s it seemed as though @placeholder (then, WWF) started using fewer of these jobbers in favor of marquee fights to increase their TV ratings.
WWF
By the mid-'90s it seemed as though WWE (then, @placeholder) started using fewer of these jobbers in favor of marquee fights to increase their TV ratings.
Doink the Clown
Doink the Clown
Doink the Clown
Doink
Doink
@placeholder lost the match within minutes, and most people online seemed to think it was a rather lackluster performance.
Denny's
And perhaps somewhere a @placeholder's was missing its night manager.