(CNN) -- Facebook is holding an Android-related press event next week and already the Internet is in a tizzy. Could this be the rumored, mythical, magical Facebook phone? The truth is, I don't know. For nearly 18 months, rumors of a Facebook phone — developed by HTC and running a customized version of Android — have continued to persist. And for nearly 18 months, Facebook has publicly denied its interest in building its own phone. Last September at TechCrunch Disrupt, Facebook co-founder and CEO Mark Zuckerberg went on at length about why a Facebook phone wasn't right for the company.
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Facebook is holding an Android-related press event on April 4
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The event has reignited speculation about a possible Facebook phone
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Warren: The timing is wrong, and the market is too crowded
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Warren: Instead, a Facebook app store for Android would make more sense
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Facebook will have a hard time getting carriers not only to agree to carry a @placeholder phone, but to promote it.
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While I'm not convinced that a phone in any sense makes sense for @placeholder, it's clear that Facebook does need to get its hooks deeper into mobile.
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These apps could interface with the native Facebook interface more fluidly — and maybe even let developers bring their traditional @placeholder apps to Android in a way that doesn't require the same commitment as building a traditional Android app.