(CNN) -- The pictures might be NSFW -- at least if you're looking at them over lunch -- but Virgin Group founder Sir Richard Branson was certainly working it on Sunday. Donning red lipstick, a flight attendant's skirt and high heels, the maverick businessman served drinks, made intercom announcements and chatted up passengers on an AirAsia X flight from Perth, Australia, to Kuala Lumpur. A little recap. Two years ago, Branson and AirAsia Group CEO Tony Fernandes wagered on their Formula 1 racing teams, each man betting his own team would finish ahead of the other's in the 2010 Formula 1 Grand Prix in Abu Dhabi.
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Virgin Group chairman and founder Sir Richard Branson honored a lost bet by serving as flight attendant on AirAsia X
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Branson donned lipstick, high heels and a red skirt for the stunt
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Flight raised almost $200,000 for children's charity
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Branson "spilled" drink tray on AirAsia Group CEO Tony Fernandes
Tony Fernandes
Tony Fernandes
"He is an entrepreneur, visionary, knight and adventurer, Sir Richard can now also add AirAsia flight attendant to his long list of credentials," joked @placeholder.
Tony Fernandes
Tony Fernandes
He also accidentally (read: deliberately) tipped a tray of drinks over @placeholder during the flight.