(CNN) -- When Jason Njoku graduated from his UK-based university in 2005, he was filled with high hopes of entrepreneurial success. But after his business endeavors failed to take off for years, Njoku had no option but to move back to his mother's house in London. Returning home as a penniless 29-year-old was "a harrowing experience" but provided Njoku, a chemist by training, with his Eureka moment -- he realized there's a growing appetite for Nollywood films after noticing how his mother and other relatives had difficulties getting their hands on their beloved movies from Nigeria's booming film industry. The tech entrepreneur spotted the gap in the market and in 2010 he founded iROKO Partners, an internet company that distributes Nollywood films to viewers across the world.
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Jason Njoku is the founder and chief executive of iROKO Partners
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The internet company distributes Nollywood films to viewers across the world
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Called the 'Netflix of Africa,' Njoku's company has over 500,000 registered users
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He says iROKO has invested more money in Nigeria's film industry than anyone else
Netflix of Africa
CNN: Your company has been described as the @placeholder.
Nigeria
Nigeria
I guess, ultimately, the big market is @placeholder...this is where the content originates from.
Netflix of Africa
So we wouldn't want to compare ourselves to @placeholder but we have an interest and opportunity to at least get somewhere along that line.
London
JN: Nigeria has been growing -- I think it's in the top 10, but, again, just to put it in context, I believe we have more people watching just in @placeholder than we do have in the whole of Nigeria.
Nigeria
Nigeria
JN: Eighteen months ago when I moved to @placeholder, broadband was really expensive and not that great.