(CNN) -- It shouldn't be a surprise. An image of a woman holding her own, looking smart and strong in the workplace, is more inspiring than a photograph of a stressed female executive struggling with a briefcase and a howling baby. But at a presentation Wednesday at the Cannes Lions advertising festival in France, Facebook COO and Lean In founder Sheryl Sandberg, and Getty co-founder and CEO Jonathan Klein revealed what had spurred them to create the Lean In collection, a curated selection of Getty imagery that shows women in a more diverse light - and revealed why it's better for business.
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A new collection of Getty Images curated in partnership with Lean In shows women in a more diverse light
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Facebook COO Sheryl Sandberg and Getty co-founder and CEO Jonathan Klein presented the collection
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The 2,500 images depict the diverse experience of women in contemporary work and life
Sheryl Sandberg
Sheryl Sandberg
"We still live in a world - and this is a shocker," @placeholder said wryly, "but it's still overwhelmingly run by men.
Sheryl Sandberg
Sheryl Sandberg
Stepping away from stereotypical images showing women in passive or objectifying situations, the collection offers alternative representations of women doing physical jobs, working in robotics, aging gracefully and - @placeholder said emphatically - "not laughing eating salad."
Getty
Getty
Getty
@placeholder has seen sales of the images in the 2,500-strong collection -- all of which were previously available -- jump by 54%.