(CNN) -- In the year since Steve Jobs' death, Apple has undergone a gradual and subtle brand makeover, shaking off some of the more unpleasant characteristics associated with Jobs and taking on bits of the personality of its new leader, Tim Cook. For all his brilliance at product design, Jobs showed little interest in glad-handing with Apple partners or investors. By contrast, Apple from the outside has appeared more open under Cook, thanks to a number of orchestrated meetings and trips meant to appeal to the various factions -- consumers, investors and politicians -- interested in the world's leading tech company.
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In the year since Steve Jobs' death, Tim Cook has subtly altered Apple's image
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Concerted efforts have been made to reach out to investors and Washington
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Tim Cook's quieter, more approachable style is setting a new tone at the company
Steve Jobs
Jobs
Jobs
Steve Jobs
Gartenberg says that while @placeholder gave the appearance of being entirely in control, he did not in fact design each new device single-handedly.
Tim Cook
Cook
Tim Cook
Tim Cook
It's still too early for anyone to predict @placeholder's long-term success or failure, observers say.