By Thomas Durante, Reuters Reporter and Associated Press PUBLISHED: 14:05 EST, 20 February 2013 | UPDATED: 17:24 EST, 20 February 2013 It's double trouble for Nike and Oakley, which have been forced to sever ties with two of their top athletic moneymakers in a matter of months after respective falls from grace. Both companies announced this week they would drop sprinter Oscar Pistorius after the double amputee was charged with the murder of model girlfriend Reeva Steenkamp on Valentine's Day. The separation came just months since the same two athletic outfitters left the side of Lance Armstrong as his role was revealed in one of the most sophisticated doping scandals of all time.
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Both companies cut ties with disgraced star athletes after their respective scandals
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Nike famously stood by Tiger Woods during his infidelity saga, and later rekindled its relationship with quarterback Michael Vick
Nike
Nike
On Monday, @placeholder pulled a 2007 internet ad starring Pistorius, in which he says: 'I am the bullet in the chamber.'
Oakley
Also on Monday, @placeholder, known for its sleek sunglasses, said in a statement: 'In light of the recent allegations, Oakley is suspending its contract with Oscar Pistorius, effective immediately.'
Lance Armstrong
Oakley was also a major sponsor of @placeholder for 25 years - dating back to when he was a teenage triathlete - but their links to the now infamous drugs cheat fizzled in October 2012.
Nike
Nike
After the interview aired, Nike said in a statement: 'Due to the seemingly insurmountable evidence that Lance Armstrong participated in doping and misled @placeholder for more than a decade, it is with great sadness that we have terminated our contract with him.
Reeva Steenkamp
His defense team has disputed the findings, and argues that he thought @placeholder was an intruder when he shot through the bathroom door.