By Taylor Lorenz Instagram has launched a new ephemeral messaging app called Bolt. The app, which functions in a similar way to Snapchat, allows users to quickly share self destructing photos or videos with a friend. Like Snapchat, the user can tap on a friend's face to instantly send a photo, or hold their finger down to send a video. User's can tap on a friend's face to instantly send a photo, or hold their finger down to send a video The app, which functions similar to Snapchat, allows users to quickly share self destructing photos or videos with a friend.
@highlight
The app is only available in New Zealand, Singapore, and South Africa
@highlight
Comes as Facebook launches Slingshot and Apple reveals plans for self destructing messages in its next iPhone and iPad software
Slingshot
The app’s launch follows Facebook’s recent foray into ephemeral messaging with @placeholder.
Facebook
Both Apple and @placeholder have released similar ephemeral messaging services in attempt to capitalize on Snapchat's runaway success.