SODDY-DAISY, Tennessee (CNN) -- Kat Koonce loves her Saturns. She owns three, and has pictures of them on Saturnfans.com, where she is one of almost 2,500 Saturn devotees who've posted photo albums of their vehicles. Saturn owners show off their Sky roadsters after a Christmas parade in Soddy-Daisy, Tennessee, on Sunday. Judy Pearson shows off a photo album of her Saturn Sky roadster the way a grandmother might show off one of her grandchildren -- pictures of vacations and happy times together. The women are exactly the kind of customers General Motors was looking for when it introduced the Saturn brand two decades ago as "a different kind of car company." The brand's slogan is now one word -- "rethink" -- but its fate may soon be summed up in another -- "done."
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Owners of vulnerable GM brand rave about quality, service
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Four owners of Sky roadsters drive in town's Christmas parade
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Disillusioned longtime fan quits as sales consultant
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"Brand loyalty is overrated," auto industry researcher says
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Saturn
Saturn
@placeholder sold slightly more than 8,000 cars in November and has delivered about 175,000 this year.
General Motors
GM
The cars are now made of metal, and the models all have twins in other @placeholder divisions.
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Saturn
Saturn
So disillusioned was Koonce that she quit her job at the @placeholder dealership and went back to college.
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Saturn
Saturn
"It is costly to do all the fuzzies, and @placeholder's example is clear that it doesn't pay off for what is essentially an economy-car company.