Nokia fans, look away now. If you were upset by the news that the Nokia branding was to be dropped from all future Microsoft phones, then you won’t want to see these new images. Microsoft has now unveiled what its phones will look like once the branding switch to ‘Microsoft Lumia’ is complete, bringing to an end nearly three decades of Nokia phones. Dry your eyes mate: Microsoft has revealed what its phones will look like now that the Nokia brand name has been dropped from all future devices, shown in this image. From now on all Nokia Lumia and Windows Phone devices will simply be called Microsoft Lumia, although existing phones will continue to be supported
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Microsoft has unveiled what its phones will look like without Nokia branding
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The switch in branding was first reported earlier this week
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All Nokia Lumia and Windows Phone devices will now be 'Microsoft Lumia'
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The Washington-based firm has now made the rebranding official
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'Say hello to Microsoft Lumia' the company's Tuula Rytilä said in a blog post
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It brings to an end nearly three decades of Nokia phones
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However some basic entry-level phones with Nokia branding will still be sold
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And existing Nokia and Windows Phone devices will still be supported
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Microsoft bought Nokia's phone business for £4.5bn ($7.2 bn) in April
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Finnish firm Nokia lives on as a separate technology company
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From now on, Microsoft devices will carry the company's name in the place where the word '@placeholder' used to appear.
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It was first hinted at when Microsoft moved Nokia.com to be hosted on @placeholder’s own site.
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‘You might have seen that in the last couple of months, we have already made some name changes to our apps to better reflect that these apps now come from @placeholder.
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The change by the Washington firm will see all Microsoft smartphones simply called Microsoft Lumia from now on (@placeholder 730 shown).
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'Yes, we have sold our mobile phone business to @placeholder.
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‘Yes, we have sold our mobile phone business to @placeholder.