(CNN) -- Zac Brown is a foodie. He sings about fried chicken, pecan pie and cold beer. Food and music are two things that are very close to this Grammy-award-winner's heart. "I grew up singing as soon as I could talk. I grew up in the kitchen as soon as I could stand." Brown told CNN while sitting in his tour bus strumming his guitar before a recent show at Chicago's Wrigley Field. It was his love of music and food that got Brown thinking about a better experience for some fans at his shows. He thought the traditional "meet-and-greets" were impersonal and did not allow for a performer to really know fans. So, he teamed up with his friend and chef, Rusty Hamlin, to create the "Eat & Greet."
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Grammy-winning musician wanted a better experience for some fans at his shows
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Brown: "We're eating with them and serving them, hanging out with them"
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Chef Rusty Hamlin thrives on pressure of whipping up meals for 150
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No pictures or autographs; Brown says it takes away from really listening to each other
Wrigley Field
Finally some inspiration rolled over Rusty and he dialed up one of his assistants back at the kitchen outside @placeholder.
Eat & Greet
In his phone Rusty carries the menus from every @placeholder since 2009.
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For over an hour band members stand behind tables spooning large helpings of Rusty's food on to fans plates and @placeholder stands at the end of the line talking to each and every person as the pass by.
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When the lights dimmed and the band walked through the ivy covered walls of the 100-year-old @placeholder it was time put down the plates and pick up instruments and play.