The store saw sales up by 3.9% this year Kate Middleton's favourite designer Jenny Packham takes sales crown as top occasionwear brand By Bianca London PUBLISHED: 07:42 EST, 29 June 2012 | UPDATED: 16:57 EST, 29 June 2012 Whatever the Duchess of Cambridge touches turns to gold. From the Zara cornflower blue dress to the vibrant pink jeans, her wardrobe choices have sent high-street sales soaring with shoppers desperate to emulate her impeccable style. And one high street store is reaping the rewards of the Kate effect as Debenhams sees sales up 3.9% with the Duchess's favourite label, Jenny Packham taking the sales crown as top occasionwear designer.
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The store saw sales up by 3.9% this year
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Kate Middleton's favourite designer Jenny Packham takes sales crown as top occasionwear brand
Debenhams
No.1 Jenny Packham is now the retailer’s leading occasionwear range following its launch in May when it joined @placeholder’ Designers at Debenhams portfolio.