By Claire Ellicott PUBLISHED: 19:47 EST, 14 December 2012 | UPDATED: 04:07 EST, 15 December 2012 Its catchprase is ‘more reasons to shop at Morrisons’. But animal lovers have fewer reasons to shop there following the supermarket’s festive advert featuring a child feeding Christmas Pudding to the family dog. Vets warned that dried fruit in the cake could cause acute renal failure and death in dogs if left untreated and branded the supermarket ‘irresponsible’ for showing the advert. Campaigners have now set up a Facebook page and have complained to the Advertising Standards Authority about the advert, saying it encourages people to feed Christmas pudding to dogs.
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Supermarket's new advert shows a child feeding the dessert to a dog
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Vets warn dried fruit in Christmas pudding could cause acute renal failure and death in dogs
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Pet owners urged not to feed their animals raisins, sultanas, dates, grapes, onion, raw green potato, turkey (or any other) bones and chocolate
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'Not everyone loves traditional Christmas pud': A child in the @placeholder advert looks suspiciously at some Christmas pudding placed on his plate
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The advert, which showcases @placeholder’ alternative Christmas desserts, features the voiceover saying: ‘Not everyone loves traditional Christmas pud’.
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‘There’s always a risk around @placeholder time with Christmas puddings, Christmas cake and chocolate.
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‘As we can’t watch them 24/7 I feel this is incredibly irresponsible of @placeholder.
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A @placeholder spokesman said: ‘We know that many of our customers are dog lovers and we would never run any advert that encouraged poor pet care.