There's no arguing that Apple set the standard for modern mobile devices with the iPhone and the iPad. It didn't take long after those two products launched for competitors to rush out their own copycat devices. Even then, it took another few years before Android was good enough to go toe to toe with iOS, Apple's mobile operating system. But it's no longer about being just as good as Apple. You have to be better. Competitors have built upon the foundation Apple laid in mobile and are now leapfrogging it with bunch of useful features you can't find on iPhones and iPads.
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Mobile-gadget rivals are leapfrogging Apple with useful features not on iPhones, iPads
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This success is most apparent with Apple's biggest mobile rival, Samsung
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Samsung is more nimble than Apple at improving its devices through software updates
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With Galaxy Note, Samsung has a category of phone people didn't know they wanted
Samsung
Samsung
Samsung
A lot of that has to do with @placeholder's massive marketing budget, but you can't ignore the fact that the company has innovated a lot by creating popular new product categories that Apple is wary to try.
Galaxy Note
The best example of this is the @placeholder, a smartphone-tablet hybrid with a giant screen.
iPhone
iPhones
But more importantly, Samsung created a new category of smartphone that people didn't even know they wanted, much like Apple did when it released the first @placeholder.
Android
On the software side of things, Samsung is taking advantage of its mobile devices' processing power to layer premium features on top of @placeholder, such as the ability to run two apps at once in a split screen or separate window.
Apple
Apple
Apple
Apple
Apple
Apple
Apple
@placeholder usually makes users wait a year or more for a new version of iOS, and even then some older devices can't access all the latest and greatest features.