BEIJING, China (CNN) -- Chinese investors want to cash in on the country's NBA fever with a bid to buy a 15 percent stake in the Cleveland Cavaliers. Chinese superstar Yao Ming has been linked with a switch to Cleveland if Huang's deal goes through. Chinese-born businessman Kenny Huang is heading the deal, estimated to be worth more than $70 million. Huang has masterminded previous sports deals, including introducing Mandarin advertisements in the Houston Toyota Center, home of Rockets and Chinese basketball star Yao Ming. With his U.S.-based partner Marc Ganis, Huang founded SportsCorp China, a company that facilitates sports and sponsorship contracts between the United States and China.
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Chinese businessman hopes to buy 15 percent stake in Cleveland Cavaliers
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Kenny Huang is heading the deal, estimated to be worth more than $70 million
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Chinese people fanatical about basketball and national sports hero Yao Ming
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Further Chinese investment in the NBA is expected in the future
NBA
NBA
A minority ownership of an @placeholder team will take China and the NBA's love-love relationship to the next level.
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A minority ownership of an NBA team will take @placeholder and the NBA's love-love relationship to the next level.
Cleveland Cavaliers
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Cleveland Cavaliers
The move is also expected to bolster the @placeholder' marketing opportunities in China, where the franchise's merchandise is already a top seller.
Yao Ming
Yao Ming
Yao Ming
A move by @placeholder to the Cavaliers has been at the center of discussion in the Chinese bloggosphere.
Cleveland Cavaliers
Cleveland
Cleveland Cavaliers
A move by Yao to the @placeholder has been at the center of discussion in the Chinese bloggosphere.
Cleveland Cavaliers
Cleveland
Cleveland Cavaliers
A Chinese forum post reads: "I think there is around a 60 percent chance that Yao Ming will go to the @placeholder because now the team is part-owned by Chinese investors and they will want to sign him."
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Although Yao's recent injury may keep him off the court, it won't keep @placeholder fans from watching the NBA -- despite speculation that his broken foot could end his career or, at the very least, keep him out of the next season.