The family Altare was originally from the town of Dogliani, then the farm in La Morra was bought, back then, the estate covered 5 hectares of nebbiolo, barbera and dolcetto vineyards, along with some peach, hazelnut and apple trees, but those were times when orchards gave higher yield and more profit than vineyards.
Giuseppe acquistò la cascina a La Morra, circa 5 ettari, un po’ di vigneti di nebbiolo, barbera e dolcetto e poi tante nocciole pesche e mele, a quel tempo i frutteti rendevano più delle vigne.