The weeks are divided thematically (the aforementioned Surprises) the last of which in a chronological sense being centred on going back to school, and they are organised by the various government departments in partnership with all the other operators involved in hospitality services (from hotels to restaurants, from cafes to shopping malls and so on).
Le settimane vengono suddivise in temi, appunto Surprises (l'ultimo dei quali in senso cronologico è sempre incentrato sul ritorno a scuola), e organizzate dai vari dipartimenti governativi in partnership con tutti gli attori della ricettività (dagli alberghi ai ristoranti, dai caffè ai centri commerciali e così via).