The Competition is aimed in particular at developing the local area by building on its two major attractions: the Archaeological Site and the Shrine. Accordingly, proposals are to focus on realising the extensive potential of the two major attractions and their possible synergies with other local assets, in part with the aim of rendering the city more attractive, welcoming and visible and increasing the competitiveness of the local tourism and culture industry.
Le proposte devono perciò puntare a dare concretezza alle ampie potenzialità dei due grandi attrattori e alle loro possibili sinergie con altri asset locali, anche con l’obiettivo di rendere la città più attraente, accogliente e vivibile e la filiera turistica-culturale locale più competitiva.