Lindt & Sprüngli’s dominance in the global premium market is unlikely to be affected by growing health concerns in many countries, according to Amoroso. “Consumers may start to think twice about having a second Mars bar, but they are still going to buy a box of premium chocolates as a gift or as a treat for themselves,” he said.
«È possibile che i consumatori comincino a pensarci due volte prima di mangiare un Mars», osserva Amoroso. «Ma continueranno a comprare scatole di cioccolatini di alta qualità, per fare un regalo o per farsi un piacere».