It was at this point that the radio program's sponsor, Max Moore, began billing Miller as Sonny Boy Williamson, apparently in an attempt to capitalize on the fame of the well-known Chicago-based harmonica player and singer Sonny Boy Williamson (birth name John Lee Curtis Williamson, died 1948).
Fu a questo punto che lo sponsor del programma radiofonico, Max Moore, iniziò a chiamare Miller "Sonny Boy Williamson", apparentemente per riuscire a captare parte della fama del più famoso armonicista e cantante di Chicago, John Lee Williamson (Sonny Boy Williamson I).