It use to be, if you had a radio station or television station or a printing press. You could broadcast your views to a very large number of people at quite a bit of expense and a fairly small percentage of the population was able to do that.
Irrati edo telebista kate baten jabea bazara, egunkari baten editorea, zure iritzia gastu gutxirekin iritsaraz diezaiokezu jende askori.