['neutral']
Because they think their association with him helps their image as well as his.
כי הם חושבים שהקשר שלהם איתו עוזר לתדמית שלהם כמו גם לשלו.
They want to improve their image by being associated with him, but this is a difficult task to perform.
הם רוצים לשפר את תדמיתם על ידי קישור אליו, אבל זו משימה קשה לביצוע. 