<s>[INST] Can you give a Django app a verbose name for use throughout the admin? In the same way that you can give fields and models verbose names that appear in the Django admin, can you give an app a custom name?
 [/INST] Prior to Django 1.7
You can give your application a custom name by defining app_label in your model definition. But as django builds the admin page it will hash models by their app_label, so if you want them to appear in one application, you have to define this name in all models of your application.
class MyModel(models.Model):
        pass
    class Meta:
        app_label = 'My APP name'

Django 1.7+
As stated by rhunwicks' comment to OP, this is now possible out of the box since Django 1.7
Taken from the docs:
# in yourapp/apps.py
from django.apps import AppConfig

class YourAppConfig(AppConfig):
    name = 'yourapp'
    verbose_name = 'Fancy Title'

then set the default_app_config variable to YourAppConfig
# in yourapp/__init__.py
default_app_config = 'yourapp.apps.YourAppConfig'

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