Beijing (CNN) -- Entrepreneurs of all stripes are cashing in on the Lin-sanity phenomenon as swiftly as the NBA sensation can pull off his furious fast breaks. 

It has been only three weeks since Jeremy Lin, the 23-year-old American-born point guard of Taiwanese descent, came out of obscurity to lead the listless New York Knicks to a winning streak. 

But while their winning run has come to an end, Lin has gone on to become a media and marketing darling. Lin-related products have become hot items. 

In New York, merchandise retailers are doing brisk business selling Lin's No. 17 jerseys. "He's made the Knicks relevant again," says Larry Dimitriou, manager of Modell's Sporting Goods store in Manhattan. 

Jeremy 'Lin-demand' in China 

"We constantly get Lin jerseys every day," he says. "I put one in the window to show people we have them. A short time later, they're gone." 

Just as nimble and quick are the publishers of "Linsanity: The Improbable Rise of Jeremy Lin" by Alan Goldsher, an electronic book that was turned around in just 72 hours. Available wherever e-books are sold, Goldsher's insta-book costs just $1.99. 

According to Digital Book World, fast-thinking authors have already churned out least seven e-books, all about the humble and wholesome Harvard graduate. The other Lin-inspired titles include, "Jeremy Lin: Advice from Sun Tzu on Basketball and the Art of War," and "The Zen of Jeremy Lin." 

Not to be outdone, Lin himself has filed to trademark "Linsanity." The application, filed through the U.S. Patent and Trademark Office, would give him exclusive rights to put the signature term on more than 50 consumer products, including clothing, mugs and even action figures.  QUESTIONS:

Q1:
1. Who was responsible for leading a New York basketball team on a winning streak?
2. Who led a basketball team on a winning streak?
3. 
Q2:
1. What team did Jeremy Lin help secure a winning streak?
2. Jeremy Lin plays for what team?
3. What basketball team did Jeremy Lin lead on a winning streak?
Q3:
1. What Jeremy Lin-related products are populat right now?
2. At the moment, what products related to Jeremy Lin are popular?
3. What Jeremy Lin-related products are doing really well with consumers right now?
Q4:
1. What other country is Jeremy Lin popular in?
2. Jeremy Lin is well-known in what other country?
3. Jeremy Lin is gaining popularity in what other country?
Q5:
1. Are there books about Jeremy Lin?
2. Does Jeremy Lin have books that have been written about him?
3. Are there books based on Jeremy Lin's life?
Q6:
1. How many books are there that are about Jeremy Lin?
2. How many books have been published on Jeremy Lin's life?
3. What number of books on Jeremy Lin exist?
Q7:
1. Who is an author of one of the books about Jeremy Lin?
2. What is the name of an author who wrote a book about Jeremy Lin?
3. Who wrote a book about Jeremy Lin?
Q8:
1. How long did it take Alan Goldsher to write his book about Jeremy Lin?
2. How long did it take Alan Goldsher to complete his Jeremy Lin book?
3. Alan Goldsher's book on Jeremy Lin took how long to complete?
Q9:
1. How much does Alan Goldsher's book on Jeremy Lin cost?
2. Alan Goldsher's book about Jeremy Lin costs how much?
3. What is the price of Alan Goldsher's Jeremy Lin book?
Q10:
1. What did Jeremy Lin do so as to not be outdone?
2. What action did Jeremy Lin take so he would not be outdone?
3. 
Q11:
1. What does trademarking 'Linsanity' do for Jeremy Lin?
2. What will Jeremy Lin achieve after trademarking 'Linsanity'?
3. 
Q12:
1. What is Jeremy Lin's age?
2. How old is Jeremy Lin?
3. What is basketball player Jeremy Lin's age?
Q13:
1. Where was Jeremy Lin born?
2. In what country was Jeremy Lin born?
3. Jeremy Lin was born in what country?
Q14:
1. Does Jeremy Lin have a different ethnicity?
2. Does Jeremy Lin have any other ethnic background?
3. 
Q15:
1. What is Jeremy Lin's ethnicity?
2. what is Jeremy Lin's ethnic background?
3. 
Q16:
1. Who said that Jeremy Lin made his basketball team relevant again?
2. Who thinks that Jeremy Lin made his NBA team relevant again?
3. Who thinks that Jeremy Lin put his basketball team on the map again?
Q17:
1. What does Larry Dimitriou do?
2. What is Larry Dimitriou's profession?
3. Larry Dimitriou works as what?
Q18:
1. Where is Larry Dimitriou's store located?
2. What is Larry Dimitriou's store's location?
3. 
Q19:
1. Are Jeremy Lin's jerseys getting sold fast?
2. Are Jeremy Lin's jerseys being sold swiftly?
3. Do Jeremy Lin's jerseys get sold fast?
Q20:
1. What people are cashing in on Jeremy Lin's popularity?
2. What kind of businessmen are utilising Jeremy Lin's recent stardom?
3. What type of people are making money off of Jeremy Lin's popularity?
