During AD 1238-1317 some families of Brahmins in Tulu Nadu started following their acharya (Spiritual leader) Madhvacharya, They created some groups and followed Madhvacharya and his views, later they are called as Tulu Brahmins or Embrandriri. Under the guidance of Sri Madhvacharya the community strongly followed Vishnavism and they done Vishnu and on temples. Embranthiries where specialized in because of their vast knowledge in vedas and mantras. Their spiritual leader is Madhvacharya.