Avshar Wine Factory ( (Avshari Ginu Gortsaran)), is one of the leading producers of alcoholic drinks in Armenia, located in the village of Avshar of Ararat Province. It was founded in 1968 to process the grapes of the fertile villages of Ararat plain, one of Armenia's leading agricultural areas. Armenian traditions and folklore suggest that wine production in the region dates back to Noah planting grapes upon his descent from Mount Ararat in the Book of Genesis.