Vaishnavism is considered a more recent tradition in Odisha, being historically traceable to the early Middle Ages.Ramanujacharya the great Vaishnav reformer visited Puri between 1107 and 1111 converting the King Ananatavarman Chodaganga from Shaivism to Vaishnavism. At Puri he founded the Ramanuja Math for propagating Vaishnavism in Odisha. The Alarnatha Temple stands testimony to his stay in Odisha. Since the 12th century under the influence of Ramanujacharya, Jagannath was increasingly identified with Vishnu. Under the rule of the Eastern Gangas, Vaishnavism became the predominant faith in Odisha. Oriya Vaishnavism gradually centred on Jagannath as the principal deity. Sectarian differences were eliminated by assimilating deities of Shaivism, Shaktism and Buddhism in the Jagannath Pantheon. The Ganga Kings respected all the ten avatars of Vishnu, considering Jagannath as the cause of all the Avatars. The Vaishnav saint Nimbaraka visited Puri, establishing the Radhavallav Matha in 1268. The famous poet Jayadev was a follower of Nimbaraka and his focus on Radha and Krishna. Jayadev's composition Gita Govinda put a new emphasis on the concept of Radha and Krishna in East Indian Vaishnavism. This idea soon became popular. Sarala Dasa in his Mahabharat thought of Jagannath as the universal being equating him with Buddha and Krishna. He considered Krishna as one of the Avatars of Jagannath