During the 1980s, Eureka! expanded its camping tent business, as camping as an outdoor social activity was in full stride in North America and Eureka! StormShield tents continued to be carried to the highest mountains on the globe, including during these American and Canadian-led expeditions: Dhaulagiri I (1980), Yalungkang (known as Kangchenjunga now) (1981), Canadian Everest (1982), American Women's Himalyan Expedition to Ama Dablam (1982), Makalu (1983), and American Men & Women on Everest (1983). In 1987, Johnson Worldwide Associates took its holdings public and put around two million shares on the over-the-counter market.