Gathering support among well-known Londoners, Novomeysky was eventually granted a seventy-five year concession in August 1929 to his Palestine Potash Company, but only after providing documentation of his funding and accepting that the company be run by a Briton. The company's board of directors and marketing departments were located in London, their management and research laboratories in Jerusalem, the primary production facility on the northern shore of the Dead Sea, and experimental production at the Mount Sodom site. Most of the workers were employed at the northern shore campus and commuted from Jerusalem. British authorities would not allow the Jews to establish villages on nearby government land, but Novomeysky was ultimately granted permission to build a workers' neighbourhood on the basis of his concession. Marshland near the potash plant was drained, and a neighbourhood named Kalia was begun in 1934, which eventually built community institutions and was planned on the community settlement model.