Ice Factor caters daily for climbers and adventure seekers of all ages and abilities, from beginner to expert. In 2010 a new Giant Outdoor Aerial Adventure Course was added. Throughout the year Ice Factor also offers bespoke guided days on the local mountains of Glen Coe and Ben Nevis; each winter it runs specialist winter skills and mountaineering courses. The centre is also an important staging post on the West Highland Way, providing facilities for walkers, including a bar, sauna and steam room. It also has a mountaineers' cafe and a shop stocking gifts and mountaineering and camping equipment. Due to its contribution to the local economy it has secured several awards, including Visit Scotland Thistle Awards for Tourism Excellence and Green Apple Award as Best Environmental Business Europe.