Alpe d'Huez is known internationally as an iconic cycling venue, as it used regularly in the Tour de France cycle race, including twice on the same day in 2013. Alberto Contador holds the record for the fastest ascent of the climb with 37' 30, achieved during the 2010 Critérium du Dauphiné. In 2019, it became the site of the first Tomorrowland winter festival.