The upper valley is known for its skiregion Lech (Vorarlberg) / Zürs on the Arlberg. This region is an important regional place of employment in the valley and well known for its luxury and exclusive clientele like the Dutch royal house. There are many international luxury brands in the city-center of Lech and therefore, the purchasing power of Lech is one of the highest in Austria (€6,110 per Person).