The Highway is famous worldwide for the annual Pikes Peak International Hill Climb, a motor race held since 1916. The short film Climb Dance features Ari Vatanen racing his Peugeot automobile up the steep, twisty slopes. It also hosts the Pikes Peak Cycling Hill Climb (formerly Assault on the Peak), a cycling hillclimb race first held in 2010, and the USA Cycling Hill Climb National Championships, a race first held in 2016.