This movement was ushered in by the Haridasas (lit servants of Lord Hari) and took shape in the 13th century - 14th century CE period, prior to and during the early rule of the Vijayanagara empire. The main objective of this movement was to propagate the Dvaita philosophy of Madhvacharya (Madhva Siddhanta) to the masses through a literary medium known as Dasa Sahitya (lit literature of the servants of the lord).