Shantikunj is the headquarters of the spiritual and social organisation All World Gayatri Pariwar (AWGP). Established in 1971 at Haridwar, it has emerged over the years as a center of the global movement of Yug Nirman Yojana (Movement for the Reconstruction of the Era) for moral-spiritual regeneration in the light of hoary Indian heritage. Situated at the bank of holy Ganges and between the Shivalik ranges of the Himalayas, it is also a place of attraction for tourists and seekers of spiritual guidance.