The river flows through the Ovens Valley, which is a popular tourist destination servicing the ski fields of Mount Hotham, Mount Buffalo and Falls Creek, the Alpine National Park and the Mount Buffalo National Park. Air sports such as gliding and paragliding are also practised here, and there is a hedge maze at Wandiligong. A disused railway line has been converted to the Murray to the Mountains Rail Trail, a cycle trail which stretches from Wangaratta and Beechworth to Bright.