The fair is also an occasion when local traders and people carry out brisk trade in local products such as wool, opium, honey, walnut, ghee (butter oil), and general merchandise from the region of Kangra, Kullu, Shimla, Bilaspur and from the neighbouring state of Punjab. It is said that the festivities promote handcrafted jewellery of the region. However, during the entire Mandi Shivaratri Fair, religiosity is the main theme. It is said that religious synthesis was achieved by combining the worship of Vishnu and Shiva cults during the seven-day fair.