In 1998, a newcomer to Devizes, Sarah Padwick, who was presumably inspired by the other seven current white horses in Wiltshire, sent a letter to a local newspaper that there should be a white horse cut on Roundway Hill to celebrate the millennium. She was unaware of the very nearby Snobs Horse. The newspaper liked the idea and plans followed suit. Originally, the plan was to recut the Snobs Horse in its original location (the aforementioned 1998 attempt). This plan was unsuccessful due to the site being declared a Site of Special Scientific Interest. However a local farmer, Chris Combe, offered his part of land on Roundway Hill as an alternative site, provided permission was granted by the Crown Estates Commissioners, who own the land. Wiltshire County Council Tourism supported the project as did Roundway Parish Council who supported the planning application made to the Kennet District Council. This became the new location of the horse. The design of the horse was James Smith' design from 1954 except reversed so the horse faced right. The design was also a horse depicted as moving (the other Wiltshire White Horses are in a stood position)