The temple is a major pilgrimage destination within the Shaivism tradition, dedicated to Meenakshi Devi and Shiva. However, the temple includes Vishnu in many narratives, sculptures and rituals as he is considered to be Meenakshi's brother. This has made this temple and Madurai as the southern Mathura, one included in Vaishnava texts. The Meenakshi temple also includes Lakshmi, flute playing Krishna, Rukmini, Brahma, Saraswati, other Vedic and Puranic deities, as well as artwork showing narratives from major Hindu texts. The large temple complex is the most prominent landmark in Madurai and attracts tens of thousands visitors a day. The temple attracts over a million pilgrims and visitors during the annual 10-day Meenakshi Tirukalyanam festival, celebrated with much festivities and a ratha (chariot) procession during the Tamil month of Chittirai (overlaps with April-May in Georgian calendar, Chaitra in North India). The Temple has been adjudged best ‘Swachh Iconic Place' in India as on October 1, 2017 under Prime Minister of India Narendra Modi's Flagship Swachh Bharat Abhiyan.