Zreče (]) is a town in northeast Slovenia and is the seat of the Municipality of Zreče. It lies on the slopes of Pohorje in the upper valley of the Dravinja River. Traditionally the area was part of the Styria region. It is now included in the Savinja Statistical Region. The economy is centred on tourism, especially in the winter months with the ski resort at Rogla. A proportion of the population is also employed in agriculture. Its main industry is the tool manufacturer Kovaska Industrija.