The temple is glorified in Divya Prabandha, an early medieval Tamil collection of hymns by the Vaishnava Alvars. It is one of the 108 divyadesas (tirupatis) dedicated to god Vishnu, who is worshipped as Navamukunda Perumal at Tirunavaya. The temple has no pond or well, and water from the river is used for all rituals. The presence of Cherutirunavaya Brahma - Siva Temples across the River Ponnani at Tavanur makes it a trimutri sangama. The river bank in the temple are considered as holy as Kasi and the ritual offering practices for forefathers (bali tarpana/sradha puja) are similar to the ones done there. Ganapati (Adi Ganesa/Gajendra), Lakshmi (Malarmangai Nachiyar) and Ayyappa Swami are the associated pratishthas. Goddess Lakshmi has a separate sri kovil in the temple, unlike most of the other Narayana-Lakshmi temples.