The glow of the volcano was apparently what attracted Captain James Cook on the first European journey to the island in 1774. Today the mountain is a sacred area for the John Frum cargo cult. Members of the cult revere John Frum, a deified messenger who foretold the bringing of wealth to the island by American forces, and believe he resides in Mount Yasur with his countrymen. The village of Sulphur Bay, the center of the movement, claims the volcano as part of their territory.