In 2012, Brice's clients each paid his company €43,000 to climb Mount Everest. Due to his concerns about dangerous conditions, Brice pulled all of his guides, clients, and Sherpas off Mount Everest, and his company's reputation was damaged due to perceptions that he was overreacting. During the 2013 season, Brice was involved in brokering an agreement between Sherpas and Western climbers after disputes broke out on the mountain.