The station's primary broadcasting area is the Rossendale Valley within East Lancashire and the adjoining area of Northern Greater Manchester. The broadcast area consists of Baxenden, Edenfield, Haslingden, Helmshore, Loveclough, Ramsbottom, Rawtenstall, Rising Bridge, Stacksteads, Stubbins, Summerseat, Crawshawbooth, Waterfoot and parts of Bacup.