While the Milwaukee Road promoted the Olympian Hiawatha and its scenic route through Idaho and Montana's Bitterroot Mountains and the Cascade range in Washington, the railroad competed with the Great Northern Railway's Empire Builder, the Northern Pacific Railway's North Coast Limited and the growing airlines. The Olympian Hiawatha was never a financial success. On May 22, 1961 the train was discontinued, one of the first of the great name trains to end service.: