The economy is primarily based on agriculture with rice, corn, vegetables, root crops, watermelons, mangoes as major products. The fishery sector, once a vibrant source of food and income needs rehabilitation after the onslaught of lahar flows resulting from the Mount Pinatubo eruption. There is a growing retail and service sector in the poblacion along the national highway. Light industries are yet to evolve in the municipality to generate much needed employment. Ilocano, Kapampangan and Pangasinan are commonly spoken, with Tagalog and English as official languages used for secondary education, business and governance.