The concept discussed was to hold an offroading competition whereby the winner would drive a vehicle to the highest altitude on Mount Kenya. Rob then discussed the idea with Brian Haworth who was enthusiastic and agreed to join Rob in organising it. Presentations to Kenya Wildlife Service quickly determined that the permission to hold the event on Mount Kenya would not be granted and the concept went back to the drawing board. Some years prior to this, Brian had recced a route around Mount Longonot for an off-road event at the request of Derek Gates (Safari Rally organiser). It never took place as they decided to hold a mini event at Hell's Gate National Park instead. Brian's concept was to use distance, rather than speed as the deciding factor, this was to prove the basis for what would become the Rhino Charge.