The festival takes place at the Koothandavar Temple dedicated to Iruvan (Koothandavar). The participants marry the Lord Koothandavar, thus reenacting an ancient history of Lord Vishnu/Krishna who married him after taking a form of a woman called Mohini. The next day, they mourn the god Koothandavar's death through ritualistic dances and by breaking their bangles. An annual beauty pageant and several other competitions like singing contests are held.