Several local businesses considered contributing money to the mountain's purchase. Such funding would be considered surplus, and would not be subject to referendum. Owners of businesses on Main Street expressed concern at the June 1 town board meeting that the cost of parking would increase if the property was purchased by a third party. One board member estimated that without paying rent, the town would recoup the cost of the property within 12 years. Ulster County Area Transit expressed a desire to route its buses through the property, creating a connection to the Mohonk Preserve. A nonprofit organization, the Joppenbergh Mountain Preservation Association, was created in June 2011 to raise funding to purchase the mountain, the parking lot, and Willow Kiln Park.