The deity of the temple is known by the same name, and is held by the locals to be an incarnation of three gods: Brahma, Vishnu, Mahesha, and Jamadagni. The fair takes place annually on the night of the full moon of the Hindu months of Chaitra and Vaishakha. Due to the scattering of gulal, an entire mountain is turned pink. Being that Sunday is the day dedicated to Jyotiba, there is a rush of people.