Montejurra was set up as a private monthly, though it is not clear whether its owner, Eugenio Arraiza Vilella, from the onset acted as a front-man for semi-legal Carlist structures; at later stages ownership was transferred to a dedicated company. Initially the periodical operated with rather vague authorization on part of the administration, later it was granted a formal license from the censorship office. Having assumed professional and technologically advanced shape, since the mid-1960s Montejurra entered regular distribution channels. Its commercial performance is not clear; the monthly most likely operated at the verge of profitability. Management was composed of local Pamplona journalists; most among some 200 authors recorded provided few contributions, yet some of them stand out for their systematic writings. The title Montejurra referred to a mountain near the Navarrese city of Estella, site of battles during the 19th-century Carlist wars and since then an icon forming part of the Carlist mythical imagery.