The`Malaysia Boleh!' slogan slowly gained influence as a signature battle cry in the mid 1990s when Prime Minister Mahathir Mohamad co-opted the catch phrase to spur the nation's Vision 2020. Likewise, the Malaysia-Everest `97 organizing committee also incorporated the phrase to its official expedition logo to instill a sense of confidence and perseverance among the climbers. And the force of the slogan worked both ways, it gave the climbers the competitive spirit to strive for excellence and the success of the expedition gave the much needed oomph to the `Malaysia Boleh! spirit. The slogan became more popular and inspired many Malaysians to embark on other adventures like the Read brothers who walked to the last degree of the North pole (1998), Dato' Azhar Mansor who sailed solo around the world (1999), Dato' Abdul Malik Mydin who swam across the English Channel (2003) and many more.