The Cromer lifeboat H.F. Bailey was launched and set off towards Haisborough Sands, which is where Coxswain Blogg had been told the Mount Ida was aground. The lifeboat had been at sea for an hour when the coastguard informed Blogg by radio that Mount Ida was not on Haisborough Sands but was grounded further north-east, on Ower Bank.