In 1280, Duke Meinhard of Carinthia, promoted the village to the rank of city. As the region's proximity to the Brenner Pass made it a frequent trade route, the Fugger of Augsburg opened a branch to sort the products of the nearby silver mines in Ridnaun Valley and Pfleres Valley. Sterzing knew its magnificence in the 15th and 16th centuries after the 1443 fire which destroyed part of the town. New embattled houses were built, some late gothic style, in Neustadt (New Town) as: Town and Regional Trial House (1450), Hotel Goldenes Kreuz (1446), Fugger's Branch (1553), Rafenstein House (former Köchl, 1472), the Town Hall (1473), Geizkofler House (1600) and the Mining District House (1500) all still in use.