The kibbutz also earns money from tourism; it offers views of Mount Hermon to the north and the Hula Valley below the kibbutz. A relatively rare phenomenon can be observed from Shamir - a sunrise in the west. As the kibbutz is nested in the steeply-rising western slopes of the Golan, when the sun rises, its first rays at daybreak illuminate the peaks of the Ramim mountain range across the valley to the west of Shamir. As the sun climbs progressively higher, more of Ramim is bathed in sunshine, which can then be observed progressing from west to east, down the slopes of Ramim, across the valley and up the slopes of the Golan before reaching the kibbutz.