The temple follows the traditions of the Thenkalai sect of Vaishnavite tradition and follows Vaikanasa aagama. In modern times, the temple priests perform the pooja (rituals) during festivals and on a daily basis. As at other Vishnu temples of Tamil Nadu, the priests belong to the Vaishnavaite community, a Brahmin sub-caste. Six daily rituals are held at various times of the day and many yearly festivals are held at the temple, of which the float festival during the Tamil month of Masi (February-March), Navrathri during September-October and Vaikunta Ekadasi during Margazhi (December-January) being the most prominent. There are weekly, monthly and fortnightly rituals performed in the temple. Abhishekam, ablution of the presiding deity, is performed only with the waters from Noopura Ganga, a lake on the top of the hill. Water from other sources is not used as it is believed to decolour the image.