Taking advantage of the Åreskutan fell, Åre Ski Area has become the major center for alpine skiing in Sweden, sporting more than 30 modern ski-lifts. It hosted the Alpine World Championships in 1954, 2007 and 2019, and the annual Jon Olsson Invitational freeskiing competition, ending in 2007. On 9-10 March 2012, the Freestyle FIS World Cup was held at the Slalombacken slalom course close to the village centre, and on 18 Feb 2020 a sprint race in the FIS Cross-Country World Cup was held at the same place.