Everest premiered on STAR Plus on 3 November 2014 and ended its run on 1 March 2015, after airing 102 episodes. The plot revolves around Anjali Singh Rawat's (Shamata Anchan) expedition to climb Mount Everest with Aakash Joshi (Rohan Gandotra) and others. By climbing the summit, Anjali wants to win her father's love while Aakash wants to make a documentary on Arjun Sabharwal (Sahil Salathia), who is on the expedition with them. Prior to its premiere, STAR network employed a series of marketing strategies to help promote the telenovela, one of them being by helping the audience connect to the story by metaphorically interpreting Everest to mean an individual's personal journey to overcome struggles. The telenovela also received sponsorships and promotional help from various brands, the news, and the social networking media. Though Everest involved a high production cost, it failed to perform well with regards to television viewer ratings.