The region is named after the albedo feature Tempe, first used by astronomer E.M. Antoniadi in 1930 to describe a bright patch of terrain centered near 40°N, 70°W. The name comes from the Vale of Tempe, a valley located south of Mount Olympus and celebrated by the ancient Greeks for its beauty. The International Astronomical Union (IAU) formally designated the region Tempe Terra in 1979. Terra (pl. terrae) is a Latin descriptor term used in planetary geology for continent-like highland regions (i.e., extensive land masses) on other planets.