In 1875, the Great Sioux War of 1876-77 erupted when the Dakota gold rush penetrated the Black Hills. The government decided to stop evicting trespassers from the Black Hills and offered to buy the land from the Sioux. When they refused, the government decided instead to take the land and gave the Lakota until January 31, 1876 to return to reservations. The tribes did not return to the reservations by the deadline, and Lt. Colonel George Custer found the main encampment of the Lakota and their allies at the Battle of the Little Bighorn. Custer and his men were separated from their main body of troops, and they were all killed by the far more numerous Indians led by Crazy Horse and inspired by Sitting Bull's earlier vision of victory. The Anheuser-Busch brewing company made prints of a dramatic painting that depicted Custer's Last Fight and had them framed and hung in many American saloons as an advertising campaign, helping to create a popular image of this battle.