Read's first World Cup top ten finish came in January 1975 in a combined event at Kitzbühel. Later that calendar year, he became the first Canadian (and North American) to win a men's Downhill World Cup race, a downhill in Val-d'Isère, France on December 7, 1975, where he was one of four Canadians to finish in the top ten. Read went on to win four more World Cup downhill races and his point total for the 1980 season placed him second in the downhill final standings. He was the first non-European to win both the Austrian downhill Hahnenkamm at Kitzbühel, and the Swiss race Lauberhorn at Wengen. These two victories complemented his 1978 win at Les Houches near Chamonix, France, in the Arlberg-Kandahar, ski racing's oldest classic event. Another victory in January 1979 at Morzine was disallowed because of a non-conforming suit due to a manufacturing flaw. His outstanding season in 1980 was marred by an unfortunate binding release, just fifteen seconds into the Olympic downhill where he was considered the gold-medal favourite.