The film is based on the Hindu mythological story which begins with the marriage ceremony of Lord Vishnu (Akkineni Nageswara Rao) & Goddess Lakshmi (Anjali Devi). During, Sage Durvasa (Gummadi) becomes furious as he is uninvited. So, he curses Mahalakshmi's parents, Samudra (E. R. Sahadevan) & his wife (Sandhya) to born as tribals. After some time, Vishnu kills Hiranyaksha, donning Varaha avatar. Learning it, his brother Hiranyakasipa (S. V. Ranga Rao) a ferocious, performs a huge penance. Exploiting it, Indra kidnaps his pregnant wife Leelavathi (Pushpavalli) to destroy his heir. Thereupon, Sage Narada (Relangi) safeguards her at his Ashram where he sculpts Prahlada (Master Babji) on her womb as an ardent devotee of Lord Vishnu. Meanwhile, Hiranyakasipa succeeds in his penance and gets a boon Lord Brahma that absence of death any weapon, human, animal, demon or divinity. Now, he occupies Indra the entire universe and moves in search of Vishnu who absconds along with Lakshmi. At present, Vishnu transforms the glow of Lakshmi into fruit and plants it on a tree. Parallelly, Samudra & his wife take birth as the tribals but they are perturbed as childless. So, Sage Narada makes a play, by bestowing them the fruit of Lakshmi's glow when the couple is blessed with a baby girl Chenchita (again Anjali Devi). Besides, Prahlada worships towards Vishnu reaches esteem and Hiranyakasipa makes several attempts to bar him but fails. Ultimately, he challenges to show his God when Vishnu appears from the pillar as Lord Narasimha half man & half lion and slays Hiranyakasipa. Here, Narasimha still raging with fury and no-one could make him calm including Lakshmi because she does not contain the glow. During that plight, Narasimha is acquainted with fearless Chenchita one that subsides his anger and turns into the handsome Narahari. Currently, they fall in love and couples up. Being cognizant of it, enraged Lakshmi displays grievance when both the wives squabble. At last, Narada affirms Chenchita as her glow when they conjoin and Samudra & his wife are also relieved from the curse. Finally, the movie ends on a happy note with the reunion of Lord Vishnu & Goddess Lakshmi at Vaikuntha.