Bally launched its Bally Peak Outlook initiative in Spring 2019, which included an inaugural clean-up of Mount Everest from base camp to the peak. Led by Nepalese adventurer and environmentalist Dawa Steven Sherpa, two tons of waste were successfully removed from the mountain, over half of which was collected from the death zone. The brand also works with Tenzing Norgay's son, Jamling Tenzing Norgay, who advises on Bally Peak Outlook initiatives and helps to build awareness for mountain preservation.