He has become famous throughout the United Kingdom for his efforts to clean up the countryside, most notably on Ben Nevis in Scotland, Snowdon in Wales and Scafell Pike in England. It started with him quietly cleaning his own village of litter and went on from there. Slowly the media picked up on his efforts and he has been featured in numerous newspaper articles and TV and radio shows including the Richard & Judy Show on Channel 4, the BBC's Countryfile and the Jeremy Vine Show.