Uttar Pradesh, India's most populous state and one of its poorest, is considered pivotal in the politics of India because of its large number of voters. BSP won a majority in the 2007 Uttar Pradesh Assembly elections, fielding candidates from a variety of castes and religions. The campaign was accompanied by a colourful slogan: Haathi nahin, Ganesh hain, Brahma, Vishnu Mahesh Hain: The elephant (the BSP logo) is really the Lord Ganesha, the trinity of gods rolled into one.