[O]ne of the leading European designers and distributors of technical rucksacks, outdoor clothing, footwear and related accessories. In its 52-year history, Karrimor has built its reputation for excellence on the back of innovative and ground breaking product development. Much of the research that went into this development was carried out on headline making expeditions. These include a host of Everest ascents, exploration of the world's deepest caves and lost wildernesses and, most recently, the grand slam trek to the north pole, south pole and the highest peak on each of five continents. Rucksack sales currently account for almost 30% of Karrimor's business and, thanks to their technological halo, the company has been able to extend the brand into other categories of outdoor living such as tents, sleeping bags and technical outerwear. The clothing range extends from thermal base layers, fleece mid-layers and waterproof breathable outerwear to footwear and accessories ... Karrimor is one of the few outdoor brands that carries a full product line ... [and] enjoys international brand recognition among the outdoor enthusiasts and ... the most extensive retail distribution of any European outdoor company. Its products are sold in over 450 shops in the UK and exported to 22 countries.