The West Morava river valley, Zapadno Pomoravlje, is economically the most developed of all three Morava river valleys. With the valley of the Ibar, the West Morava has a huge potential in electricity production (the Ovčar (6 MW) and Međuvršje (7 MW) hydroelectric power plants). Water is also used for the irrigation and for the same purpose the artificial lake Parmenac is created on the river, thus helping the already fertile region (grains, orchards). Also, out of all three Morava rivers, the West Morava's valley is the most forested one.