The cultural setting of Saudi Arabia is greatly influenced by the Arab and Islamic culture. The society is in general deeply religious, conservative, traditional, and family-oriented. Many attitudes and traditions are centuries-old, derived from Arab civilization and Islamic heritage. However, its culture has also been affected by rapid change, as the country was transformed from an impoverished nomadic society into a rich commodity producer in just a few years in the 1970s. This change has also been affected by a number of factors including the communications revolution and external scholarships. The most recent ruler or king of Saudi is King Salman of Saudi Arabia.