The loss of ski areas in South Caucasus and Tian Shan after the dissolution of the Soviet Union increased Krasnaya Polyana's prestige and importance for Russia's elites. By the 21st century, the locality had emerged as one of the most sought after ski resorts in the country. This is the favorite skiing area of Russian President Vladimir Putin, who can easily reach Krasnaya Polyana by helicopter from his country residence of Bocharov Ruchey near Dagomys.