In the 18th and 19th centuries, the British East India Company was using old silk road routes to trade goods between India and Great Britain, Kashmir shawls from India eventually made their way to England and Scotland where they were extremely fashionable and soon duplicated. The first place in the western world to imitate the design was the town of Paisley in Scotland, Europe's top producer of textiles at this time. Before being produced in Paisley, thus gaining its name in western culture, the paisley design was originally referred to by westerners simply as just pine and cone design. Technological innovation in textile manufacturing around this time made it so that western imitations of Kashmir shawls became competitive with Indian made shawls from Kashmir. With the industrial revolution taking place in Europe, paisley shawls were manufactured at an industrial rate, and while the shawls from India could be quite expensive at the time, factory manufactured shawls made it so that the fashion became commonplace amongst middle-class people, thus boosting the design's popularity even more. While the western world appropriated much of eastern culture and design, the Boteh design was by far the most popular. Records indicate that William Moorcroft, an English businessman and explorer visited the Himalayan mountains in the mid 19th century, upon his arrival he was enthralled by Boteh designed Kashmir shawls and tried to arrange for entire families of Indian textile workers to move their lives to the United Kingdom. The earliest paisley shawls made in the United Kingdom, in Paisley, Scotland, were made out of fleece, a material that is put together in such away that one side can be described as containing a soft, fluffy texture. When introduced into western culture, the paisley shawls were primarily worn by males and were worn for ceremonial purposes. As time went on and the paisley shawls began to integrate more into western culture, the design was worn less for ceremonial purposes and came to be seen by society more as a fashionable style of clothing. With the shift in how western cultures wore paisley, it eventually became a style primarily worn by women instead of men. While still holding an accurate resemblance to its original influence, the paisley design would begin to change once it began to be produced in western culture, with different towns in the United Kingdom applying their own spin to the design. Strangely, in what baffles some historians and experts, paisley fell out of fashion in the 1870s and did not come back into style for years to come. Some believe that, especially in the beginning of the early 20th century, widespread orientalism led to many seeing the paisley shawls as that of uncivilized. The 1960's proved to be a massive time of revival for the paisley design in western culture. Popular culture in the United States developed a sort of fixation on eastern cultures in which many traditionally Indian styles became popularized. Paisley served as one of the styles to be revived, being worn by the likes of The Beatles, even the guitar company Fender used the design to decorate one of their most famous guitars, the Fender Telecaster. Today, the design can be found in all aspects of our culture. For example, the design appears on jewelry, wedding gloves, suit ties, pocket books, cake decorations, tattoos, mouse pads for computers, scarves, and dresses just to name a few things. The pattern also influences furniture design internationally, with many countries using the paisley design for things such as wallpaper, pillows, curtains, and bed spreads.