A few years later in 1991, snowboarding became more popular. So Tim and Tracey moved back to Colorado and renamed their company Never Summer, after the Never Summer Mountains in Colorado. They are located at the western edge of Rocky Mountain National Park, extending to Routt and Arapaho National Forest where pockets of snow last year round. In the early stages of Never Summer Industries, it was just the two of them. Tracey drove around and sold the boards out of his Honda Civic while Tim was the creator and designer. After another move to Denver in 1993 to be closer to suppliers, Never Summer took root and developed into a fully operating manufacturer and international distributor.