The Lickey Hills Country Park was preserved as a public open space between 1887 and 1933 by the generosity of a number of public-spirited persons, including T Grosvenor Lee, Ivor Windsor-Clive, 2nd Earl of Plymouth, and several members of the Cadbury family. In 1919 it was recorded that as many as 20,000 visitors to the hills had been counted on an August Bank Holiday. The current country park was established with the support of the Countryside Commission.