The major festival of the temple, Brahmotsavam, is celebrated in the Tamil month of Puratasi (September - October) for 11 days that includes a nine-day chariot festival. The Chitrai Theppotsavam festival is the float festival celebrated during the Tamil month of Chittirai (March - April). The Pavitrotsavam is a three-day festival celebrated during the Tamil month of Aavani. Unlike other Vishnu temples where thirumanjanam (ablution) is performed one in a week, the temple has thrumajanam performed daily to the central deity. The temple is maintained by a hereditary executive trustee.