Strichen is a village in Aberdeenshire, Scotland. It sits on the A981, connecting it to New Deer to the southwest and Fraserburgh to the north-northeast, and the B9093, connecting it to New Pitsligo about due west. The village got its name from Lord Strachen. It is situated on the River Ugie at the foothills of Mormond Hill. The Strichen White Horse is constructed of quartz on Mormond Hill, some northeast of Strichen.