The people of Odisha take pride in the Vimala temple. They consider it the most important temple to the Goddess and a must-visit. Devotees visit the temple religiously every day and recite hymns from the Devi Mahatmya, attributed to the sage Markandeya, Debyaparadhakshyamapana stotram by Adi Shankara and Vimalastakam composed by Purusottam Rakshit. It is prescribed that devotees pay their respects to the goddess Vimala before worshipping Jagannath in the main temple. The waters of Rohini kunda, the tirtha (sacred pool) of Vimala, are also considered holy. Tantrics often visit the temple, which they consider more important than the central Jagannath shrine.