To expand tourist activity, the foundation created a massive marketing campaign which led to a sharp increase in the number of visitors in recent years. In 2001 the foundation had only 25,000 visitors, but 250,000 in 2006 and 350,000 in 2007. In a program called Ancient Jerusalem, they bring visitors to the three sites of Biblical Jerusalem, the City of David, Armon HaNetziv and the Mount of Olives. There were 450,000 visitors in 2011.