In 2018, ASKfm launched the idea of ASKfm 2.0. According to the ICO team's plans, it will be a blockchain-based social network with its own internal cryptocurrency named ASK Token, where users will be rewarded for their content. As part of the promotion, a team of four was sent to climb Mount Everest and bury hardware containing $50,000 worth of the currency at the summit. Although the ascent was successful, a Sherpa climber who assisted the team was left behind during the descent and is presumed dead.