The name On the Run is used, untranslated, around the world. Locations in the Canadian province of Quebec utilize similar branding as Marché Express; Imperial Oil faced criticism in 2007 when it planned to rebrand the locations as On the Run (beginning with a new location at a Mount Royal Esso station), but threats of boycotts by the Saint-Jean-Baptiste Society, as well as sanctions from the Office québécois de la langue française (which enforces legal protections of the French language), caused the company to backtrack on this decision.