The town is known for its Azalea (tsutsuji) Festival in the spring. There is a large Honda factory located near Ozu that employs people from around the world. Ozu is also known for its sweet potatoes (karaimo). The town also has one of the oldest homes in Kikuchi District that opens twice a year for tourists, a racing track, and is located on the edge of the caldera that surrounds Mount Aso.