Srivaikuntanathar is believed to have appeared to slay the demon Somuka who abducted the four Vedas. The presiding deity is called Pal Pandian as a cow performed ablution daily to the submerged deity during the Pandyan era and Kallapiran as he helped a thief who prayed to Vishnu while he was in trouble. The temple follows Thenkalai tradition of worship. Six daily rituals and three yearly festivals are held at the temple, of which the ten-day annual Brahmotsavam during the Tamil month of Chittirai (April - May) and the Nammazhwar birth celebrations with Garudasevai with all nine temple of Navatirupathi, being the most prominent. The temple is maintained and administered by the Hindu Religious and Endowment Board of the Government of Tamil Nadu.