Pundarikakshan is believed to have appeared to Garuda (vahana of Vishnu), Sibi Chakravarthy, sage Markandeya and Hindu gods Bhoomadevi, Brahma and Shiva. Six daily rituals and three yearly festivals are held at the temple, of which the chariot festival, celebrated during the Tamil month of Chaitra (March-April), is the most prominent. The festival is unique in the state as a community feast is offered, a custom stretching back many centuries. The temple is maintained and administered by the Hindu Religious and Endowment Board of the Government of Tamil Nadu.