In October 2006, one year after the 2005 Kashmir earthquake, The Guardian released what it described as the top five tourist sites in Pakistan to help the country's tourism industry. The sites included Lahore, the Karakoram Highway, Karimabad and Lake Saiful Muluk. To promote the country's unique cultural heritage, Pakistan launched the Visit Pakistan marketing campaign in 2007. This campaign involved events throughout the year including fairs and religious festivals, regional sporting events, arts and craft shows, folk festivals and openings of historical museums.