The temple is considered one of the eight Sywayambu Kshetras of Vishnu where presiding deity is believed to have manifested on its own. Seven other temples in the line are Srirangam Ranganathaswamy temple, Tirumala Venkateswara Temple, and Vanamamalai Perumal Temple in South India and Saligrama, Naimisaranya, Pushkar and Badrinath Temple in North India. Divine ablution is performed daily for the presiding deity, unlike other Vishnu temples where it is performed only occasionally. In Tirumala, devotees are supposed to visit the Bhu Varaha temple before they worship Lord Venkateshvara but in Srimushnam devotees visit the Srinivas temple in the western entrance before visiting Bhu Varaha Swamy. The temple is frequented by childless couple seeking children and unmarried people seeking marriage. The local belief is that the worship done to Saptha Kannigaigal in the temple leads to right match. The temple is counted as Abhibana Stalas, the temples that are closer to the heart of Vishnu.