Tourism at Zreče Pohorje () began to develop before the Second World War. The first observation tower on Rogla was built in 1934. Many of the tourist facilities were destroyed during the war. The Koča Lodge on Rogla was rebuilt in 1956. It was managed by the Zreče mountaineering society until 1972, when it was taken over and renovated by Unior, a local company that produces hand tools. The company has become one of the biggest companies on its field in Europe and its management has had a continued interest in the development of all of Zreče and the Rogla area. In 1974 Unior's management commissioned studies for the development of Rogla as a ski resort. The road leading to the peak was also widened. The first ski lifts handling up to 900 skiers per hour were built.