As the only Mount Banahaw town in both Quezon and Laguna Provinces that has a sea coast, the town is famous for its pristine beach resorts and nature-trekking activities that lead adventurous hikers to the peak of mythical Mount Banahaw. With more than a hundred of cultural properties and ancestral houses mostly built in Art Deco architecture within the municipality, Sariaya is considered as the Heritage Town of Quezon and the Art Deco Capital of Southern Luzon. This heritage town has been branded by various cultural experts as a 'cultural gem worthy of a UNESCO designation.' The local government of the municipality with the National Commission for Culture and the Arts of the Philippines were designated to work for the heritage town's inclusion in the UNESCO World Heritage List.