who is the actor that plays mayhem in the insurance commercials
Winters
title: Mayhem (advertising character) text: Mayhem (advertising character) Mayhem is an advertising character created by Leo Burnett Worldwide for Allstate Insurance. Burnett pitched the character to Allstate as "Mr. Mayhem", comparing him to the character Mr. White from the 1992 film "Reservoir Dogs" played by Harvey Keitel. Mayhem has been played by Dean Winters since the campaign was launched in April 2010. The character wears a black suit, white dress shirt, and black necktie. The formula for almost every Mayhem commercial has been the same. To begin the commercial, a situation is set up with Mayhem explaining what is going on and hinting at what title: Dean Winters text: on the Mayhem television commercial campaign. Dean Winters Dean Gerard Winters (born July 20, 1964) is an American actor. He is known for his role as Ryan O'Reily on the HBO prison drama "Oz", and has also appeared on such television series as "Rescue Me", "30 Rock", and "", as well as the character "Mayhem" in a series of Allstate Insurance commercials. Winters co-starred with Josh Duhamel in one season of the CBS Network cop drama series "Battle Creek". Dean Winters was born in New York City and raised on Long Island. He has two brothers, actor Scott William Winters title: Dean Winters text: Dean Winters Dean Gerard Winters (born July 20, 1964) is an American actor. He is known for his role as Ryan O'Reily on the HBO prison drama "Oz", and has also appeared on such television series as "Rescue Me", "30 Rock", and "", as well as the character "Mayhem" in a series of Allstate Insurance commercials. Winters co-starred with Josh Duhamel in one season of the CBS Network cop drama series "Battle Creek". Dean Winters was born in New York City and raised on Long Island. He has two brothers, actor Scott William Winters and writer Bradford Winters, and a title: Mayhem (advertising character) text: "Our Stand" featuring Dennis Haysbert that targeted "older, more traditional customers", and the company sought to develop a campaign that would skew toward younger customers. Nina Abnee, executive vice president at Burnett, said "We wanted to kick Flo's ass." The campaign was first launched in mid-June 2010. The character was featured in TV and radio spots as well as on billboards and Internet banners. Some ads were adjusted to capture local details. By mid-2011, Allstate had won around 80 industry awards for the campaign. "Advertising Age" reported in February 2011 that Mayhem rose to third as most-recognized insurance advertising character, title: Mayhem (advertising character) text: behind the Geico gecko and Flo from Progressive Insurance. An online survey showed that the Geico gecko and Flo were each tied to their respective companies over 90% of the time. For Mayhem, the "Age" said, "After the top two, the most-recognized ad description was Allstate, with 65% of consumers saying they knew the ad. When those same consumers were asked to associate it with a brand, 63% correctly matched Mayhem with Allstate. Overall, among the total sample, Mayhem clocked in with only 41% of respondents being able to link him to Allstate. Mayhem (advertising character) Mayhem is an advertising