who came up with the idea for sgt. pepper
Paul McCartney
title: Sgt. Pepper's Lonely Hearts Club Band text: future was reflected in "Strawberry Fields Forever", a song that would provide the initial theme, regarding a Liverpool childhood, of the new album. On his return to London, Lennon embraced the city's arts culture, of which McCartney was a part, and shared his bandmate's interest in avant-garde and electronic-music composers such as Karlheinz Stockhausen, John Cage and Luciano Berio. In November, during his and Evans' return flight from Kenya, McCartney had an idea for a song that eventually formed the impetus of the "Sgt. Pepper" concept. His idea involved an Edwardian-era military band, for which Evans invented a name in title: Sgt. Pepper's Lonely Hearts Club Band text: It won four Grammy Awards in 1968, including Album of the Year, the first rock LP to receive this honour. In August 1966, the Beatles permanently retired from touring and began a three-month holiday. During a return flight to London in November, Paul McCartney had an idea for a song involving an Edwardian military band that formed the impetus of the "Sgt. Pepper" concept. Sessions began on 24 November at EMI's Abbey Road Studios with two compositions inspired by the Beatles' youth, "Strawberry Fields Forever" and "Penny Lane", but after pressure from EMI, the songs were released as a double title: Sgt. Pepper's Lonely Hearts Club Band (song) text: The inspiration is said to have come when roadie Mal Evans innocently asked McCartney what the letters "S" and "P" stood for on the pots on their in-flight meal trays, and McCartney explained it was for salt and pepper. This then led to the "Sgt. Pepper's Lonely Hearts Club Band" concept, as well as the song. The group's road manager, Neil Aspinall, suggested the idea of Sgt. Pepper being the compère, as well as the reprise at the end of the album. According to his diaries, Evans may have also contributed to the song. John Lennon attributed the idea for title: Sgt. Pepper's Lonely Hearts Club Band text: "Being for the Benefit of Mr. Kite!" and "A Day in the Life". Producer George Martin and engineer Geoff Emerick helped realise the group's ideas by approaching the studio as an instrument, applying orchestral overdubs, sound effects and other methods of tape manipulation. Recording was completed on 21 April 1967. The cover, depicting the Beatles posing in front of a tableau of celebrities and historical figures, was designed by the British pop artists Peter Blake and Jann Haworth. "Sgt. Pepper" is regarded by musicologists as an early concept album that advanced the use of extended form in popular music while title: Dr Pepper text: played the Scarecrow in the film "The Wizard of Oz". In the early 1960s, Dr Pepper promoted the idea of serving the drink hot with lemon slices in winter. This idea appeared in the film "Blast from the Past" initially set in the early 1960s. In 1978, Jake Holmes wrote the lyrics to "Be a Pepper". Earlier in the 1970s, Randy Newman wrote another jingle entitled "The Most Original Soft Drink Ever". Barry Manilow performed Holmes's jingle in concerts and on albums under the inclusion of "VSM – Very Strange Medley". A TV commercial was also created using the jingle