where did the phrase keep calm and carry on originate
the British government in 1939
title: Keep Calm and Carry On text: agreed by the Home Secretary Samuel Hoare, 1st Viscount Templewood on 4 August 1939. Printing began on 23 August 1939, the day that Nazi Germany and the USSR signed the Molotov–Ribbentrop Pact, and the posters were ready to be placed up within 24 hours of the outbreak of war. The posters were produced in 11 different sizes, ranging from up to large 48-sheet versions. The background colour was either red or blue. The lettering was probably hand-drawn by Wallcousins: it is similar, but not identical, to humanist sans-serif typefaces such as Gill Sans and Johnston. Almost 2,500,000 copies of "Keep title: Keep Calm and Carry On text: and has been used as the decorative theme for a range of products. Evocative of the Victorian belief in British stoicism – the "stiff upper lip", self-discipline, fortitude, and remaining calm in adversity – the poster has become recognised around the world. It was thought that only two original copies survived until a collection of approximately 15 was brought in to the "Antiques Roadshow" in 2012 by the daughter of an ex-Royal Observer Corps member. A few further examples have come to light since. The "Keep Calm and Carry On" poster was designed by the Ministry of Information during the title: Keep Calm and Carry On text: Keep Calm and Carry On Keep Calm and Carry On is a motivational poster produced by the British government in 1939 in preparation for World War II. The poster was intended to raise the morale of the British public, threatened with widely predicted mass air attacks on major cities. Although 2.45 million copies were printed, and although the Blitz did in fact take place, the poster was hardly ever publicly displayed and was little known until a copy was rediscovered in 2000 at Barter Books, a bookshop in Alnwick. It has since been re-issued by a number of private companies, title: Keep Calm and Carry On text: June 1941, 14,000,000 copies of a leaflet entitled "Beating the Invader" were distributed with a message from Prime Minister Winston Churchill. The leaflet begins "If invasion comes..." and exhorts the populace to "Stand Firm" and "Carry On". The two phrases do not appear in one sentence, as they applied to different segments of the population depending on their circumstances, with those civilians finding themselves in areas of fighting ordered to stand firm (i.e., stay put) and those not in areas of fighting ordered to carry on (i.e., continue vital war work). Each mandate is identified as a "great order and title: Keep Calm and Carry On text: period of 27 June to 6 July 1939. It was produced as part of a series of three "Home Publicity" posters (the others read "Your "Courage," Your "Cheerfulness," Your "Resolution Will Bring Us Victory"" and ""Freedom Is in Peril / Defend It With All Your Might""). Each poster showed the slogan under a representation of a "Tudor Crown" (a symbol of the state). They were intended to be distributed to strengthen morale in the event of a wartime disaster, such as mass bombing of major cities using high explosives and poison gas, which was widely expected within hours of an