groups of customers within a large market who share common characteristics
target market
title: Market segmentation text: Market segmentation Market segmentation is the activity of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as "segments") based on some type of shared characteristics. In dividing or segmenting markets, researchers typically look for common characteristics such as shared needs, common interests, similar lifestyles or even similar demographic profiles. The overall aim of segmentation is to identify "high yield segments" – that is, those segments that are likely to be the most profitable or that have growth potential – so that these can be selected for special attention (i.e. title: Market structure text: barriers to entry, identical products with no differentiation, an unlimited number of producers and consumers, and a perfectly elastic (linear) demand curve. The imperfectly competitive structure is quite identical to the realistic market conditions where some monopolistic competitors, monopolists, oligopolists, and duopolists exist and dominate the market conditions. The elements of Market Structure include the number and size distribution of firms, entry conditions, and the extent of differentiation. These somewhat abstract concerns tend to determine some but not all details of a specific concrete market system where buyers and sellers actually meet and commit to trade. Competition is useful because title: Mass market text: Mass market Mass market is a market for goods produced on a large scale for a group of significant number of end consumers. Mass market is the opposite of the term niche market in that the first focuses on consumers with a wide variety of backgrounds with no identifiable preferences and expectations in a large market segment. Traditionally, businesses reach out to the mass market with advertising messages through a variety of media including radio, TV, newspapers and the Web. The mass market is the group of end consumers of common household products who are perceived as "average". This group title: Market segmentation text: firms or consultancies to carry out segmentation analysis, especially if they lack the statistical skills to undertake the analysis. Some segmentation, especially post-hoc analysis, relies on sophisticated statistical analysis. Common statistical approaches and techniques used in segmentation analysis include: Marketers use a variety of data sources for segmentation studies and market profiling. Typical sources of information include: Market segmentation Market segmentation is the activity of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as "segments") based on some type of shared characteristics. In dividing or segmenting markets, researchers typically title: Target audience text: their parent, the target market, who will be influenced to go purchase the toy. A target market is a selected group of consumers who share common needs or characteristics. Often these characteristics can be segmented into four different marketing groups, geographic, demographic, psychographic or behavioral (Kotler, P., Burton, S., Deans, K., Brown, L., & Armstrong, G., 2013). Once a company has defined their target market they will aim their products, services and marketing activities towards these consumers in a way that will hopefully persuade them to purchase the product or service (Kotler, et al., 2013). The impact of this will