WASHINGTON, DC — More than half of Americans say they are trying to lose weight, and a majority of them say they are trying to improve the healthfulness of their diet and increase their level of physical activity. However, nine out of 10 Americans do not know how many calories they should consume in a day.
The conflicting findings on calories represent just one of six consumer “diet disconnects” found in the second annual Food & Health Survey conducted by the International Food Information Council (IFIC) Foundation. The survey of 1,000 American adults was conducted over three weeks in February and March.
“This survey is an important snapshot highlighting the gap between Americans' desire to have a more healthful diet and the reality of converting this desire into day-to-day behavior,” says Susan Borra, IFIC Foundation president.
For more details on the study, visit www.ific.org.