page:  = Die Another Day = 
   
   Die Another Day ( 2002 ) is the twentieth spy film in the James Bond series , and the fourth and final film to star Pierce <unk> as the fictional MI6 agent James Bond . The film follows Bond as he leads a mission to North Korea , during which he is betrayed and , after seemingly killing a rogue North Korean colonel , is captured and imprisoned . Fourteen months later , Bond is released as part of a prisoner exchange . <unk> that someone within the British government betrayed him , he attempts to earn redemption by tracking down his <unk> and killing a North Korean agent he believes was involved in his torture . 
   Die Another Day , produced by Michael G. Wilson and Barbara Broccoli , and directed by Lee <unk> , marked the James Bond franchise 's 40th anniversary . The series began in 1962 with Sean Connery starring as Bond in Dr. No . Die Another Day includes references to each of the preceding films . 
   The film received mixed reviews . Some critics praised the work of Lee <unk> , while others criticised the film 's heavy use of computer @-@ generated imagery , which they found <unk> and a distraction from the film 's plot . Nevertheless , Die Another Day was the highest @-@ grossing James Bond film up to that time if inflation is not taken into account . 
   
   = = Plot = = 
   
   MI6 officer James Bond — agent <unk> — infiltrates a North Korean military base , where Colonel Tan @-@ Sun Moon is illegally trading weapons for African blood <unk> . After Moon 's assistant <unk> discovers that Bond is a British agent , the colonel attempts to kill Bond and a <unk> chase <unk> , which ends with Moon 's apparent death . Bond survives , but is captured by North Korean soldiers and imprisoned by the Colonel 's father , General Moon . 
   After 14 months of captivity and torture , Bond is traded for <unk> in a prisoner exchange . He is <unk> and taken to meet M , who informs him that his status as a 00 Agent is suspended under suspicion of having leaked information under <unk> . Bond is convinced that he has been set up by a double agent in the British government and decides to avenge his betrayal . After escaping from the custody of MI6 , he discovers that he is in Hong Kong , where he learns from a Chinese agent that <unk> is in Cuba . 
   In Havana Bond meets <unk> agent <unk> ' Jinx ' Johnson and follows her to a gene therapy clinic , where patients can have their appearances altered through DNA restructuring . Bond locates <unk> inside the clinic and attempts to kill him , but <unk> escapes . He leaves behind a <unk> which leads Bond to a <unk> of <unk> , identified as conflict <unk> , but bearing the crest of the company owned by British billionaire Gustav Graves . 
   At <unk> Club in London Bond meets Graves , along with his assistant Miranda Frost , who is also an undercover MI6 agent . After a fencing exercise ( and a literal sword @-@ fight ) , Bond is invited by Graves to Iceland for a scientific demonstration . Shortly afterwards , M <unk> Bond 's Double @-@ 0 status and offers assistance in the investigation . 
   At his ice palace in Iceland Graves <unk> a new orbital mirror satellite , " Icarus " , which is able to focus solar energy on a small area and provide year @-@ round sunshine for crop development . During the night , Jinx infiltrates Graves ' command centre , but is captured by Graves and <unk> . Bond rescues her and later discovers that Colonel Moon is still alive . Moon has used the gene therapy technology to change his appearance , assuming the identity of Gustav Graves . 
   Bond confronts Graves , but Frost arrives to reveal herself as the traitor who betrayed Bond in North Korea , forcing <unk> to escape from Graves ' facility . Bond then returns in his Aston Martin <unk> to rescue Jinx , who has been captured once again . <unk> pursues him in his own vehicle , both cars driving inside the rapidly melting ice palace . Bond kills <unk> by shooting an ice <unk> onto him , and then <unk> Jinx after she has drowned . 
   Bond and Jinx pursue Graves and Frost to the Korean peninsula and <unk> away on Graves ' cargo plane . Graves reveals his true identity to his father , and the purpose of the Icarus satellite : to cut a path through the Korean <unk> Zone with concentrated sunlight , allowing North Korean troops to invade South Korea and reunite the peninsula by force . <unk> , General Moon tries to stop the plan , but he is murdered by his own son . 
   Bond attempts to shoot Graves but he is prevented by one of the soldiers on board . In their struggle , a gunshot <unk> the fuselage , causing the plane to descend rapidly . Bond engages Graves in a fist fight , and Jinx attempts to regain control of the plane . Frost attacks Jinx , forcing her to defend herself in a sword duel . After the plane passes through the Icarus beam and is further damaged , Jinx kills Frost . Graves attempts to escape by parachute , but Bond opens the parachute , causing Graves to be pulled out of the plane and into one of its engines , killing him and <unk> the Icarus beam . Bond and Jinx then escape from the disintegrating plane in a helicopter from the cargo hold , carrying away Graves ' <unk> of <unk> in the process . 
   
   = = Cast = = 
   
   Pierce <unk> as James Bond <unk> , an MI6 agent . 
   Halle Berry as <unk> ' Jinx ' Johnson , an <unk> agent . 
   Toby Stephens as Gustav Graves , a British entrepreneur , alter ego of Colonel Moon . 
   <unk> Pike as Miranda Frost , undercover MI6 agent and double agent . 
   Rick <unk> as <unk> , a North Korean terrorist working for Moon . 
   Judi Dench as M , the head of MI6 . 
   Will <unk> Lee as Colonel Moon , a rogue North Korean army colonel , later uses his alter ego . 
   Kenneth <unk> as General Moon , Colonel Moon 's father . 
   John <unk> as Q , MI6 's <unk> and <unk> . 
   Colin Salmon as Charles Robinson , M 's Deputy Chief of Staff . 
   Ho <unk> as the Hotel manager and Chinese special agent Mr. Chang . In early drafts of the script , it was <unk> Lin ( Michelle Yeoh ) who aided Bond in Hong Kong , but the idea fell through and Chang was created to replace her . 
   Rachel Grant as <unk> <unk> of Desire , a Chinese agent working for Mr. Chang , undercover as a <unk> . 
   Emilio <unk> as Raoul , the manager of a Havana <unk> factory , and a British <unk> . 
   Samantha Bond as Miss Moneypenny , M 's secretary . 
   Michael <unk> as Vladimir <unk> , Gustav Graves ' personal scientist 
   Lawrence <unk> as Mr. <unk> , one of Gustav Graves ' henchmen . 
   Michael Madsen as Damian Falco , Jinx 's superior in the <unk> . 
   Vincent <unk> as General Li 
   <unk> Martinez as an elderly <unk> factory worker 
   Deborah Moore as an airline hostess ( Moore is the daughter of former Bond Roger Moore ) 
   Madonna as <unk> , a fencing instructor ( cameo ) 
   
   = = Production = = 
   
   
   = = = Filming = = = 
   
   Principal photography of Die Another Day began on 11 January 2002 at <unk> studios . The film was shot primarily in the United Kingdom , Iceland , and <unk> , Spain . Other locations included <unk> Studios ' <unk> Stage and Maui , Hawaii , in December 2001 . Laird Hamilton , Dave <unk> , and <unk> <unk> performed the pre @-@ title surfing scene at the surf break known as <unk> in <unk> , Maui , while the shore shots were taken near <unk> and <unk> , Cornwall . Scenes inside Graves ' diamond mine were also filmed in Cornwall , at the Eden Project . The scenes involving the Cuban locations of Havana and the fictional <unk> de Los <unk> were filmed at La <unk> , Spain . 
   The scenes featuring Berry in a bikini were shot in <unk> . The location was reportedly cold and <unk> , and footage has been released of Berry wrapped in thick <unk> between takes to avoid catching a <unk> . Berry was injured during filming when debris from a smoke grenade flew into her eye . The debris was removed in a 30 @-@ minute operation . 
   <unk> and other props from every previous Bond film and stored in <unk> Productions ' archives appear in Q 's warehouse in the London Underground . Examples include the <unk> in <unk> and Rosa <unk> 's poison @-@ tipped shoe in From Russia with Love . Q mentions that the watch he issues Bond is " your 20th , I believe " , a reference to Die Another Day being the 20th <unk> @-@ produced Bond film . In London , the Reform Club was used to shoot several places in the film , including the lobby and gallery at the <unk> Club , MI6 Headquarters , Buckingham Palace , Green Park , and Westminster . Svalbard , Norway and <unk> , Iceland were used for the car chase on the ice with additional scenes filmed at <unk> National Park , Norway and RAF Little <unk> , Gloucestershire ; <unk> Airport in Kent was used for the scenes involving the <unk> cargo plane scenes . The scene in which Bond <unk> the wave created by Icarus when Graves was attempting to kill Bond was shot on the blue screen . The waves , along with all the glaciers in the scene are computer @-@ generated . 
   The hangar interior of the " US Air Base in South Korea " , shown crowded with <unk> helicopters , was filmed at RAF <unk> in Hampshire , UK , as were the helicopter interior shots during the <unk> sequence . These latter scenes , though portrayed in the air , were actually filmed entirely on the ground with the sky background being added in post @-@ production using blue screen techniques . Although the base is portrayed in the film as a US base , all the aircraft and personnel in the scene are British in real life . In the film , <unk> ( one @-@ person gliders resembling fighter jets in shape ) are flown by Bond and Jinx to <unk> enter North Korea . The <unk> was based on a <unk> model called " <unk> " ( <unk> High <unk> Single Soldier Transport ) . <unk> <unk> Inc . ' s lead designer , Jack <unk> was impressed by director Lee <unk> 's way of conducting the <unk> scene and commented , " It 's brief , but realistic . The good guys get in <unk> , thanks to a fast cruise , good <unk> performance , and minimal radar signature . It 's a wonderful promotion for the <unk> . " 
   
   = = = Music = = = 
   
   The soundtrack was composed by David Arnold and released on Warner Bros. Records . He again made use of electronic rhythm elements in his score , and included two of the new themes created for The World Is Not Enough . The first , originally used as <unk> 's theme , is heard during the <unk> " <unk> " cue on the recording , and is written for piano . The second new theme , used in the " Christmas in Turkey " track of The World Is Not Enough , is reused in the " Going Down Together " track . 
   The title song for Die Another Day was co @-@ written and co @-@ produced by <unk> <unk> and performed by Madonna , who also had a cameo in the film as <unk> , a fencing instructor . This is the first Bond title sequence to directly reflect the film 's plot since Dr. No ; all the other previous Bond titles are stand @-@ alone set pieces . The concept of the title sequence is to represent Bond trying to survive 14 months of torture at the hands of the North Koreans . Critics ' opinions of the song were sharply divided — it was nominated for a Golden Globe for Best Original Song and the 2004 Grammy Award for Best Dance Recording , but also for a Golden <unk> Award for <unk> Original Song of 2002 ( while Madonna herself won the Golden <unk> Award for <unk> Supporting Actress for her cameo ) . In a <unk> poll for the Channel 4 programme " James Bond 's Greatest Hits " , the song was voted 9th out of 22 , and also came in as an " overwhelming number one " favourite among those under the age of 24 . 
   
   = = Marketing tie @-@ ins = = 
   
   MGM and <unk> Productions granted Mattel the license to sell a line of Barbie dolls based around the franchise . Mattel announced that the Bond <unk> will be at her " stylish best " , clad in evening dress and red <unk> . <unk> <unk> created the dress , which is <unk> to the thigh to reveal a telephone <unk> to Barbie 's leg . The doll was sold in a gift set , with Barbie 's boyfriend Ken posing as Bond in a <unk> designed by the Italian fashion house <unk> . 
   <unk> also collaborated with the makers of Die Another Day to create a cosmetics line based around the character Jinx . The limited edition <unk> Colour Collection was launched on 7 November 2002 to coincide with the film 's release . The product names were loaded with puns and <unk> , with shades and textures ranging from the " warm " to " cool and <unk> " . 
   
   = = Release and reception = = 
   
   Die Another Day had its world premiere on 18 November 2002 at the Royal Albert Hall in London . Queen Elizabeth II and Prince Philip were guests of honour , making it the second Bond film premiere to be attended by the Queen , the first one being You Only Live Twice in 1967 . The Royal Albert Hall had a make @-@ over for the screening and had been transformed into an ice palace . <unk> from the <unk> , about £ 500 @,@ 000 , were donated to the Cinema and Television <unk> Fund of which the Queen is patron . On the first day , ticket sales reached £ 1 @.@ 2 million . Die Another Day was the highest grossing James Bond film until the release of Casino <unk> . It earned $ 432 million worldwide , becoming the sixth highest grossing film of 2002 . 
   Die Another Day became a controversial subject in eastern Asia . The North Korean government disliked the portrayal of their state as brutal and war @-@ hungry . The South Koreans boycotted 145 theatres where it was released on 31 December 2002 , as they were offended by the scene in which an American officer issues orders to the South Korean army in the defence of their homeland , and by a <unk> scene near a statue of the Buddha . The <unk> Buddhist Order issued a statement that the film was " <unk> to our religion and does not reflect our values and ethics " . The Washington Post reported growing resentment in the nation towards the United States . An official of the South Korean Ministry of Culture and Tourism said that Die Another Day was " the wrong film at the wrong time . " 
   The amount of product placement in the film was a point of criticism , specifically from various news outlets such as the BBC , Time and Reuters who all used the pun " Buy Another Day " . Reportedly 20 companies , paying $ 70 million , had their products featured in the film , a record at the time , although USA Today reported that number to be as high as $ 100 million . By choice , the number of companies involved in product placement was dropped to eight for the next Bond film Casino <unk> in 2006 . 
   Rotten Tomatoes listed Die Another Day with a 58 % rating . Metacritic gave the film a 56 out of 100 rating , representing " mixed or average reviews . " Michael <unk> of Film <unk> praised the film as the best of the series to star Pierce <unk> and " the most satisfying installment of the franchise in recent memory . " Larry Carroll of <unk> praised Lee <unk> for having " <unk> balanced the film so that it keeps true to the Bond legend , makes reference to the classic films that preceded it , but also <unk> a new <unk> to it all . " Entertainment Weekly magazine also gave a positive reaction , saying that <unk> , " a true filmmaker " , has re @-@ established the series ' pop <unk> . Dana Stevens of The New York Times called the film the best of the James Bond series since The Spy Who Loved Me . Kyle Bell of Movie Freaks 365 stated in his review that the " first half of Die Another Day is classic Bond " , but that " Things start to go <unk> when the ice palace gets introduced . " 
   However , Die Another Day was strongly criticised by some reviewers who felt that the film relied too heavily on <unk> and special effects , with the plot being neglected . James <unk> of <unk> said , " This is a train wreck of an action film – a <unk> attempt by the filmmakers to force @-@ feed James Bond into the mindless <unk> mold and throw 40 years of cinematic history down the toilet in favor of bright flashes and loud <unk> . " Of the action sequences , he said , " Die Another Day is an exercise in loud explosions and <unk> bad special effects . The CGI work in this movie is an order of magnitude worse than anything I have seen in a major motion picture . Coupled with <unk> production design , Die Another Day looks like it was done on the cheap . Gary Brown of the Houston Community Newspapers also described the weak point of the film as " the seemingly non @-@ stop action sequences and loud explosions that appear to take centre stage while the Bond character is almost relegated to second string . " Roger Moore remarked , " I thought it just went too far – and that ’ s from me , the first Bond in space ! Invisible cars and dodgy CGI footage ? Please ! " 
   
   = = <unk> = = 
   
   Die Another Day was written into a novel by the then @-@ current official James Bond writer , Raymond Benson , based on the screenplay by Neal <unk> and Robert Wade . Fan reaction to it was above average . After its publication Benson retired as the official James Bond novelist and a new series featuring the secret agent 's adventures as a teenager , by Charlie <unk> , was launched in 2005 . As the <unk> was published after Benson 's final original <unk> novel , The Man with the Red <unk> , it was the final literary work featuring Bond as originally conceived by Ian Fleming until the publication of Devil May Care by Sebastian <unk> in 2008 to mark the 100th anniversary of Fleming 's birth . 
   
   = = <unk> spin @-@ off = = 
   
   <unk> arose in 2003 of a spin @-@ off film concentrating on Jinx , which was scheduled for a November / December 2004 release . It was originally reported that MGM was keen to set up a film series that would be a " winter <unk> " alternative to ' James Bond ' . In the late 1990s , MGM had originally considered developing a spin @-@ off film based on Michelle Yeoh 's character , <unk> Lin , in 1997 's Tomorrow Never Dies . However , despite much speculation of an imminent movie , on 26 October 2003 , Variety reported that MGM had completely pulled the <unk> on this project , to the dismay of Barbara Broccoli and Michael G. Wilson of <unk> Entertainment , who were reported to be " clearly furious " about the decision . MGM were keen to instead move on with the next film , Casino <unk> . 
   
   