Penny Dreadful premiered in America.
It premiered at the South by Southwest film festival on March 9 and began airing on television on April 28 , 2014 , on Showtime on Demand.
South by Southwest -LRB- abbreviated as SXSW -RRB- is an annual conglomerate of film , interactive media , and music festivals and conferences that take place in mid-March in Austin , Texas , United States.
