Charles founded the Duchy Originals brand.
Charles has long championed organic farming for which he established the Duchy Home Farm , run by the Duchy of Cornwall , which produces ingredients for the Duchy Originals brand which he founded in 1990.
Waitrose Duchy Organic -LRB- formerly Duchy Originals from Waitrose and earlier simply Duchy Originals -RRB- is a brand of organic food sold mainly in Waitrose stores in the United Kingdom , Ocado and small independent stores.
The brand is a partnership between Waitrose and the Duchy Originals company , a company set up by Charles , Prince of Wales in 1990 and named after the Duchy of Cornwall estates that are held in trust by the Prince of Wales.
