Companies such as Rover, Alfa - Romeo and Seat became increasingly caught in no man's land, insufficiently large to compete on effective terms with the Big Six and yet unable to gain a secure niche in the market which would enable them to compete with the luxury car makers.
Companies such as Rover, Alfa - Romeo and Seat became increasingly caught in a land that no one want to buy, insufficiently large to compete on effective terms with the Big Six and yet unable to gain a secure niche in the market which would enable them to compete with the luxury car makers.