In a declining market one might well expect a business that had earlier established a dominant share position to be able to trade on this position in the short run and increase prices and profits , because rivals are unlikely to come into the market or compete strongly for market share .
In a declining market one might well expect a business that had earlier established a dominant share position to be able to trade on this position in the distant future and increase prices and profits , because rivals are unlikely to come into the market or compete strongly for market share .