Because the story that follows is really about Joseph Simmons -LRB- '' Run '' -RRB- and Darryl McDaniels -LRB- '' D.M.C. '' -RRB- , two working-class kids from Hollis , Queens , who became the first rap artists to have a platinum album , the first to have an endorsement deal with Adidas and arguably the first to legitimize hip-hop in the minds of rock 'n' roll fans .
Queens /location/location/contains Hollis
Joseph Simmons /people/person/place_lived Queens
Hollis /location/neighborhood/neighborhood_of Queens
Darryl McDaniels /people/person/place_lived Queens
Joseph Simmons /people/person/place_of_birth Hollis
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Queens
LOCATION
Hollis
PERSON
/location/location/contains
Joseph Simmons
PERSON
Queens
LOCATION
/people/person/place_lived
Hollis
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Queens
LOCATION
/location/neighborhood/neighborhood_of
Darryl McDaniels
PERSON
Queens
LOCATION
/people/person/place_lived
Joseph Simmons
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Hollis
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/people/person/place_of_birth