Advertisers do n't want to count people in playback mode at all because they assume they are all fast-forwarding through the commercials , '' said David F. Poltrack , executive vice president for research and planning at CBS . ''
David F. Poltrack /business/person/company CBS
NNS VBP RB VB TO VB NNS IN NN NN IN DT IN PRP VBP PRP VBP DT VBG IN DT NNS , '' VBD NNP NNP NNP , JJ NN NN IN NN CC NN IN NNP . ''
David F. Poltrack
PERSON
CBS
ORGANIZATION
/business/person/company