In '' Homophily in Social Software , '' Nat Torkington , a trend spotter for O'Reilly Media , argued that '' homophily raises the question for social-software designers of how much they should encourage homophily and how much they want to mix it up . ''
Nat Torkington /business/person/company O'Reilly Media
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Nat Torkington
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O'Reilly Media
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/business/person/company