Because the story that follows is really about Joseph Simmons -LRB- '' Run '' -RRB- and Darryl McDaniels -LRB- '' D.M.C. '' -RRB- , two working-class kids from Hollis , Queens , who became the first rap artists to have a platinum album , the first to have an endorsement deal with Adidas and arguably the first to legitimize hip-hop in the minds of rock 'n' roll fans .
Queens
Hollis
/location/location/contains
Joseph Simmons
Queens
/people/person/place_lived
Hollis
Queens
/location/neighborhood/neighborhood_of
Darryl McDaniels
Queens
/people/person/place_lived
Joseph Simmons
Hollis
/people/person/place_of_birth
PERSON
Joseph Simmons
PERSON
Darryl McDaniels
PERSON
Hollis
LOCATION
Queens
ORGANIZATION
Adidas