In China , for example , Adidas spent an estimated $ 80 million to secure the sponsorship of the 2008 Olympics in Beijing while Reebok has sewn up an endorsement , valued at $ 70 million , from Yao Ming , the Chinese basketball sensation .
Yao Ming
China
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Beijing
China
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China
Beijing
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China
Beijing
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China
Beijing
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LOCATION
China
ORGANIZATION
Adidas
LOCATION
Beijing
ORGANIZATION
Reebok
PERSON
Yao Ming