Wells Fargo Chief Emphasizes Consumer Approach The chief executive of Wells Fargo , Richard M. Kovacevich , speaks of selling home mortgages and home equity loans the way a cereal man might discuss selling Cheerios or a toymaker talks up toys .
Richard M. Kovacevich
Wells Fargo
/business/person/company
ORGANIZATION
Wells Fargo
PERSON
Richard M. Kovacevich