Ms. Hefner , the chief executive of Playboy Enterprises and the daughter of its founder , Hugh Hefner , wants to parlay the 52-year-old men 's magazine brand into a multimedia , multiplatform entertainment company that rakes in licensing fees .
Playboy Enterprises
Hugh Hefner
/business/company/founders
Hugh Hefner
Playboy Enterprises
/business/person/company
PERSON
Hefner
ORGANIZATION
Playboy Enterprises
PERSON
Hugh Hefner