The YouTube stars ' rise , viewed against the recent decision of Viacom head Sumner Redstone to cut loose Mr. Cruise -- in part because of his erratic behavior , in part , some suggest , because stars have become too expensive -- illustrates the thesis of Chris Anderson 's book '' The Long Tail : Why the Future of Business Is Selling Less of More , '' which proposes that new technology favors niche products or niche celebrities at the expense of unifying megablockbusters . ''
Viacom
Sumner Redstone
/business/company/major_shareholders
Sumner Redstone
Viacom
/business/person/company
Sumner Redstone
Viacom
/business/company_shareholder/major_shareholder_of
ORGANIZATION
YouTube
ORGANIZATION
Viacom
PERSON
Sumner Redstone
PERSON
Cruise
PERSON
Chris Anderson