CBS made its deal with Comcast , the big cable company , while NBC Universal 's was with DirecTV , the satellite TV giant controlled by Rupert Murdoch 's News Corporation .
Rupert Murdoch
DirecTV
/business/person/company
Rupert Murdoch
News Corporation
/business/person/company
News Corporation
Rupert Murdoch
/business/company/founders
ORGANIZATION
CBS
ORGANIZATION
Comcast
ORGANIZATION
NBC Universal
ORGANIZATION
DirecTV
PERSON
Rupert Murdoch
ORGANIZATION
News Corporation