The new environment traps Detroit between its traditional identity and whatever new role it may play in a global automotive world , said William Pelfrey , a former G.M. speechwriter and the author of the book , '' Billy , Alfred and General Motors , '' about two former G.M. leaders : William C. Durant and Alfred P. Sloan . ''
General Motors /business/company/founders William C. Durant
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General Motors
ORGANIZATION
William C. Durant
PERSON
/business/company/founders