Wells Fargo Chief Emphasizes Consumer Approach The chief executive of Wells Fargo , Richard M. Kovacevich , speaks of selling home mortgages and home equity loans the way a cereal man might discuss selling Cheerios or a toymaker talks up toys .
Richard M. Kovacevich /business/person/company Wells Fargo
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Richard M. Kovacevich
PERSON
Wells Fargo
ORGANIZATION
/business/person/company