I think they can be a very serious player in this business , '' said Ellen Siminoff , chief executive of Efficient Frontier , a Mountain View , Calif. , company that helps its clients turn up higher on search sites . ''
Ellen Siminoff /business/person/company Efficient Frontier
PRP VBP PRP MD VB DT RB JJ NN IN DT NN , '' VBD NNP NNP , JJ NN IN JJ NNP , DT NNP NNP , NNP , NN WDT VBZ PRP$ NNS VB RP JJR IN NN NNS . ''
Ellen Siminoff
PERSON
Efficient Frontier
ORGANIZATION
/business/person/company