A filmed take-off on '' Star Wars '' -- in which Fox 's sales force did battle with the sirens of '' Desperate Housewives , '' ABC 's most recent hit , and '' Darth Moonves , '' a caricature of Leslie Moonves , a co-president of Viacom , the parent company of CBS and UPN -- kicked off Fox 's presentation of its new schedule to advertisers at City Center in Manhattan .
Leslie Moonves /business/person/company CBS
Leslie Moonves /business/person/company Viacom
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Leslie Moonves
PERSON
CBS
ORGANIZATION
/business/person/company
Leslie Moonves
PERSON
Viacom
ORGANIZATION
/business/person/company