The smartest thing that Google did was getting smaller advertisers to buy in , '' said Ellen Siminoff , the chief executive of Efficient Frontier , an agency that helps advertisers manage their campaigns on search engines .
Ellen Siminoff /business/person/company Efficient Frontier
DT JJS NN WDT NNP VBD VBD VBG JJR NNS TO VB IN , '' VBD NNP NNP , DT JJ NN IN JJ NNP , DT NN WDT VBZ NNS VBP PRP$ NNS IN NN NNS .
Ellen Siminoff
PERSON
Efficient Frontier
ORGANIZATION
/business/person/company