The game player will retail for 49,980 yen -LRB- $ 430 -RRB- when it goes on sale on Nov. 11 , Ken Kutaragi , the head of Sony Computer Entertainment , said at the Tokyo Game Show .
Ken Kutaragi /business/person/company Sony Computer Entertainment
DT NN NN MD VB IN CD NN -LRB- $ CD -RRB- WRB PRP VBZ IN NN IN NNP CD , NNP NNP , DT NN IN NNP NNP NNP , VBD IN DT NNP NNP NNP .
Ken Kutaragi
PERSON
Sony Computer Entertainment
ORGANIZATION
/business/person/company