Ms. Hefner , the chief executive of Playboy Enterprises and the daughter of its founder , Hugh Hefner , wants to parlay the 52-year-old men 's magazine brand into a multimedia , multiplatform entertainment company that rakes in licensing fees .
Playboy Enterprises /business/company/founders Hugh Hefner
Hugh Hefner /business/person/company Playboy Enterprises
NNP NNP , DT JJ NN IN NNP NNP CC DT NN IN PRP$ NN , NNP NNP , VBZ TO VB DT JJ NNS POS NN NN IN DT NNS , JJ NN NN WDT VBZ IN NN NNS .
Playboy Enterprises
ORGANIZATION
Hugh Hefner
PERSON
/business/company/founders
Hugh Hefner
PERSON
Playboy Enterprises
ORGANIZATION
/business/person/company