The YouTube stars ' rise , viewed against the recent decision of Viacom head Sumner Redstone to cut loose Mr. Cruise -- in part because of his erratic behavior , in part , some suggest , because stars have become too expensive -- illustrates the thesis of Chris Anderson 's book '' The Long Tail : Why the Future of Business Is Selling Less of More , '' which proposes that new technology favors niche products or niche celebrities at the expense of unifying megablockbusters . ''
Viacom /business/company/major_shareholders Sumner Redstone
Sumner Redstone /business/person/company Viacom
Sumner Redstone /business/company_shareholder/major_shareholder_of Viacom
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Viacom
ORGANIZATION
Sumner Redstone
PERSON
/business/company/major_shareholders
Sumner Redstone
PERSON
Viacom
ORGANIZATION
/business/person/company
Sumner Redstone
PERSON
Viacom
ORGANIZATION
/business/company_shareholder/major_shareholder_of