He came up with the marketing campaign that sends Rutgers coloring books to elementary schools and Rutgers footballs to newborns in New Jersey hospitals .
New Jersey /location/location/contains Rutgers
New Jersey /location/location/contains Rutgers
PRP VBD RP IN DT NN NN WDT VBZ NNP VBG NNS TO JJ NNS CC NNP NNS TO NNS IN NNP NNP NNS .
New Jersey
LOCATION
Rutgers
ORGANIZATION
/location/location/contains
New Jersey
LOCATION
Rutgers
ORGANIZATION
/location/location/contains