As we try to create more immersive experiences , these artificial intelligence techniques are helping drive games forward and this is one of the areas that could really explode , '' Bing Gordon , chief creative officer at Electronic Arts , the No. 1 video game company , said after his talk Wednesday night . ''
Bing Gordon /business/person/company Electronic Arts
Electronic Arts /business/company/founders Bing Gordon
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Bing Gordon
PERSON
Electronic Arts
ORGANIZATION
/business/person/company
Electronic Arts
ORGANIZATION
Bing Gordon
PERSON
/business/company/founders