The term was coined by a law professor and an economist at the University of Chicago , Cass Sunstein and Richard Thaler .
Cass Sunstein /business/person/company University of Chicago
DT NN VBD VBN IN DT NN NN CC DT NN IN DT NNP IN NNP , NNP NNP CC NNP NNP .
Cass Sunstein
PERSON
University of Chicago
ORGANIZATION
/business/person/company