Nonetheless , Edward and Peter , who died in 1996 , were known as the '' other '' -- even '' lesser '' -- Bronfmans , as distinct from the Montreal brothers Edgar and Charles , the sons of Samuel Bronfman , who founded the Seagram distilling empire .
Seagram /business/company/founders Samuel Bronfman
Samuel Bronfman /people/deceased_person/place_of_death Montreal
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