According to two people who were apprised of the talks , the chairman of General Electric , Jeffrey R. Immelt , asked Bob Wright , the chairman of NBC Universal , to revise the proposal .
Jeffrey R. Immelt /business/person/company General Electric
General Electric /business/company/major_shareholders Jeffrey R. Immelt
Jeffrey R. Immelt /business/company_shareholder/major_shareholder_of General Electric
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