DOC: fix includes
- Added missing `.` to the `.. include`s
- Put the includes in a folder to exclude from Sphinx, to avoid `:orphan:` being written to the HTML

Before:

<img width="1156" alt="Screen_Shot_2020-12-30_at_7_08_52_PM" src="https://user-images.githubusercontent.com/86842/103387595-99de4380-4ad2-11eb-85bf-8ac8da85676a.png">

After:

<img width="1186" alt="Screen Shot 2020-12-30 at 7 07 41 PM" src="https://user-images.githubusercontent.com/86842/103387540-5f74a680-4ad2-11eb-992c-44de074462ff.png">

---

- [ ] ~~closes #xxxx~~
- [ ] tests added / passed
- [ ] ~~passes `black pandas`~~
- [ ] ~~passes `git diff upstream/master -u -- "*.py" | flake8 --diff`~~
- [ ] ~~whatsnew entry~~
