Series.replace fails to replace value
#### Code Sample, a copy-pastable example if possible

```python
In [93]: ser.eq('nil').sum()
Out[93]: 1

In [94]: ser.replace('nil', pd.NA).eq('nil').sum()
/home/torstein/anaconda3/lib/python3.7/site-packages/pandas/core/missing.py:47: FutureWarning: elementwise comparison failed; returning scalar instead, but in the future will perform elementwise comparison
  mask = arr == x
Out[94]: 1

In [95]: ser.loc[(ser == 'nil').fillna(False)] = pd.NA

In [104]: ser.eq('nil').sum()
Out[104]: 0


```


#### Output of ``pd.show_versions()``

<details>

[paste the output of ``pd.show_versions()`` here below this line]

INSTALLED VERSIONS
------------------
commit           : None
python           : 3.7.5.final.0
python-bits      : 64
OS               : Linux
OS-release       : 5.4.18-100.fc30.x86_64
machine          : x86_64
processor        : x86_64
byteorder        : little
LC_ALL           : None
LANG             : nb_NO.UTF-8
LOCALE           : nb_NO.UTF-8

pandas           : 1.0.1
numpy            : 1.17.3
pytz             : 2019.3
dateutil         : 2.8.0
pip              : 19.3.1
setuptools       : 41.6.0.post20191030
Cython           : 0.29.13
pytest           : 5.2.2
hypothesis       : None
sphinx           : 2.2.1
blosc            : None
feather          : None
xlsxwriter       : 1.2.2
lxml.etree       : 4.4.1
html5lib         : 1.0.1
pymysql          : None
psycopg2         : 2.8.4 (dt dec pq3 ext lo64)
jinja2           : 2.10.3
IPython          : 7.9.0
pandas_datareader: None
bs4              : 4.8.1
bottleneck       : 1.2.1
fastparquet      : None
gcsfs            : None
lxml.etree       : 4.4.1
matplotlib       : 2.2.3
numexpr          : 2.7.0
odfpy            : None
openpyxl         : 3.0.0
pandas_gbq       : None
pyarrow          : 0.15.1
pytables         : None
pytest           : 5.2.2
pyxlsb           : None
s3fs             : None
scipy            : 1.3.1
sqlalchemy       : 1.3.10
tables           : 3.5.2
tabulate         : 0.8.5
xarray           : None
xlrd             : 1.2.0
xlwt             : 1.3.0
xlsxwriter       : 1.2.2
numba            : 0.46.0

</details>
