DOC: Fix inconsistency in user_guide/options.html
### 

- [X] I have checked that the issue still exists on the latest versions of the docs on `master` [here](https://pandas.pydata.org/docs/dev/)


### Location of the documentation

https://pandas.pydata.org/pandas-docs/stable/user_guide/options.html

### Documentation problem

The narrative mentions `e.g. display.max_colwidth, display.max_rows, display.max_columns`, but the example references `pd.get_option("column")`


### Suggested fix for documentation

Perhaps, `pd.get_option("max")` would be more intuitive.