Make DataFrame.to_html output full content
Make DataFrame.to_html output full contents by default. Or at least add option to enable outputting full content. 

#### Code Sample
```python
import pandas as pd
df = pd.DataFrame({
    'id': [1, 2, 3, 4, 5],
    'link': ['http://a_super_loooooooooooooooooooooooooooooooong_link.com', '', '', '', '']
})
df.to_html('df.html')
```
#### Problem description

By default, pandas uses a short representation of a very long string. However, when outputting to HTML, I think users expect the full content to be outputted rather than a short representation. 

#### Expected Output

Full content output is expected. Or least there should be an option to enable outputting full content. 


