what happens in vegas stays in vegas started on june 30, 1996.
when did what happens in vegas stays in vegas start?
june 30, 1996
the company r&r partners, is best known for creating the advertising campaign slogan "what happens in vegas, stays in vegas" for the city of las vegas. its "what happens here" slogan is not new, "see what happens on tour, stays on tour", yet the campaign brought las vegas a record-breaking 37.4 million visitors in 2004. since then the phrase has been used by many celebrities. gambling fan ben affleck used it on saturday night live. billy crystal used it to close the 2004 oscars. it has been a clue on wheel of fortune. in 2004 on the tonight show when jay leno asked laura bush whether she had gambled or had seen a chippendales show while visiting the las vegas strip, the then first lady got a big hand by replying, "jay, what happened in vegas, stays in vegas." in later years the phrase was used as the title for a 2008 movie 'what happens in vegas' starring cameron diaz and ashton kutcher. it has also been used in the 2009 blockbuster hit the hangover.
mark e. brown
what happens here, stays here





















































what happens here, stays here (also referred to as what happens in vegas, stays in vegas) is an slogan and advertising campaign for the city of las vegas, nevada. 





















































section::::background.





















































the original slogan was created in 2003 by the las vegas convention and visitors authority and advertising agency r&r partners. the idea was to brand las vegas as more than a gambling destination, promoting adult freedom and empowerment.





















































section::::in popular culture.
what happens here, stays here