claim: a 7d hologram park in japan features virtual animals that can be touched by visitors.
question: does japan have a ‘7d’ hologram animal park?
origin: a video featuring crowds of people “interacting” with virtual animals was shared on facebook in february 2017 along with a message claiming that the footage showed a “7d hologram park” in japan, where visitors can touch, feel, and even smell these digital creations. the video features clips from a variety of locations:
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  the “animals” shown in this video were not part of a virtual zoo or a ‘7d’ hologram exhibit, but instead are part of an advertising campaign for national geographic that was reappropriated and made into a viral video.
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  in 2011, national geographic teamed up with the british digital advertising agency appshaker to create an “augmented reality” exhibit in various malls:
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  we built the animated content using maya (film industry standard animation software), with the movements and mannerisms mimicking actual animal footage in the wild. the content and the sound was optimized for the shopping mall environments and our system then locks and matches the floor marker, allowing us to know exactly where the physical content sits in relation to people. this creates a “content channel” where all the action is.
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  although the footage appears to show people interacting with these virtual animals, appshaker’s setup does not use holograms. the animals were projected onto a screen, where they appeared to be in close proximity to the filmed audience. a “behind the scenes” video offers a closer look at the setup:
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
  
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comment: a viral video appearing to show a park in which visitors can touch, feel, and even smell virtual animals is a hoax.
summary: a video featuring crowds of people “interacting” with virtual animals was shared on facebook in february 2017. the video claimed to show a ‘7d hologram park’ in japan, where visitors can touch, feel, and even smell these digital creations. in 2011, national geographic teamed up with the british digital advertising agency appshaker to create an "augmented reality" exhibit in various malls.