uspto manages logo and trademark issues on campus.
who manages logo and trademark issues on campus?
uspto
section::::symbols.





























u.s. trademark rights come in two types: common law and federal registration.





























™ – signifies common law trademark rights. businesses automatically receive common law trademark rights by using a brand name or logo in the normal course of commerce.





























® – signifies a registered trademark. the ® symbol may only be used on a trademark that has been examined, approved and "registered" with the uspto.





























section::::acquiring trademark rights.





























trademark rights are acquired through use of a mark in the normal course of commerce. for example, by using a brand name or logo on a product or its retail packaging.
united states trademark law
section::::other legal action.





























section::::other legal action.:trademark issues.





























section::::other legal action.:trademark issues.:amazon bookstore.





























in 1999, the amazon bookstore cooperative of minneapolis, minnesota sued amazon.com for trademark infringement. the cooperative had been using the name "amazon" since 1970, but reached an out-of-court agreement to share the name with the on-line retailer.





























section::::other legal action.:trademark issues.:lush soap.





























in 2014, uk courts declared that amazon had infringed trademark of lush soap. the soap manufacturer, lush, had previously made its products unavailable on amazon. despite this, amazon advertised alternative products via google searches for lush soap.





























section::::other legal action.:alleged libel.
criticism of amazon