nike started the just do it campaign in 1988.
when did nike start the just do it campaign?
1988
just do it (stylized as just do it. and set in futura bold condensed) is a trademark of shoe company nike, and one of the core components of nike's brand. the slogan was coined in 1988 at an advertising agency meeting. the founder of wieden+kennedy agency, dan wieden credits the inspiration for his "just do it" nike slogan to gary gilmore’s last words: "let's do it." the "just do it" campaign allowed nike to further increase its share of the north american domestic sport-shoe business from 18% to 43%, (from $877 million to $9.2 billion in worldwide sales) from 1988 to 1998. in many nike-related situations, "just do it" appears alongside the nike logo, known as the swoosh.
just do it
bullet::::- schilling afb defense area, ks





























bullet::::- seattle defense area, wa





























bullet::::- travis afb defense area, ca





























bullet::::- turner afb defense area, ga





























bullet::::- walker afb defense area, nm





























bullet::::- washington–baltimore defense area, md-va





























section::::nike as sounding rocket.





























the nike boosters were also used as sounding rocket in the following versions:





























bullet::::- nike apache





























bullet::::- nike hawk





























bullet::::- nike hydac





























bullet::::- nike iroquois





























bullet::::- nike javelin





























bullet::::- nike malemute





























bullet::::- nike nike





























bullet::::- nike orion





























bullet::::- nike recruit





























bullet::::- nike t40 t55





























bullet::::- nike tomahawk





























bullet::::- nike viper





























bullet::::- nike-asp





























bullet::::- nike-cajun





























bullet::::- nike-deacon





























bullet::::- nike-python





























bullet::::- nike-yardbird





























bullet::::- nike-genie
project nike