mcdonald's opened in the philippines in 1981.
when did mcdonald's open in the philippines?
1981
mcdonald's entered the philippine market in 1981 with mcdonald's international partnering with mcgeorge food industries of filipino of yang due to prohibition of majority foreign ownership in the country. this gave yang's firm exclusive rights to manage operations of mcdonald's in the philippines. by the 1990s, there were already 375 mcdonald's outlets in the philippines, with around 150 operated as local franchises.
mcdonald's philippines
mcdonald's was introduced in the philippines by chinese-filipino businessman george yang, who resided in the united states in the 1970's, though never patronized a mcdonald's outlet during his stay. aware of the fast food chain's success in north america and its increasing presence in other parts of the world, yang researched fast-food business operations; in 1974, he contacted mcdonald's headquarters in illinois regarding a proposal for rights to open outlets in the philippines. yang's proposals were initially ignored, though he continued to remind the company regarding his business interest. in 1976, representatives of mcdonald's international sent a delegation to the philippines to conduct a feasibility study on establishing presence in the philippine market.
mcdonald's philippines