unicode consortium is responsible for making the web standards.
who is responsible for making the web standards?
unicode consortium
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the first half of zeldman's "designing with web standards" in 2003 consolidated the case for web standards in terms of accessibility, search engine optimization, portability of content with an eye toward mobile and other emerging environments, lowered bandwidth and production cost, and other benefits. this section of the book addressed marketers and site owners as well as web developers and designers. the second section of the book was a how-to for designers and developers. how-to books were common in the web industry, although almost none at the time taught web standards. what made the first edition of "designing with web standards" unique was its focus on making the case for forward compatibility, accessibility, and seo to all who own, manage, or use web sites, not just developers.
designing with web standards