instagram is the most followed brand user on instagram.
who is the most followed brand user on instagram?
instagram
in august 2016, instagram launched instagram stories, a feature that allows users to take photos, add effects and layers, and add them to their instagram story. images uploaded to a user's story expire after 24 hours. the media noted the feature's similarities to snapchat. in november, instagram added live video functionality to instagram stories, allowing users to broadcast themselves live, with the video disappearing immediately after ending. in january 2017, instagram launched skippable ads, where five-second photo and 15-second video ads appear in-between different stories. in april 2017, instagram stories incorporated augmented reality stickers, a "clone" of snapchat's functionality. in may 2017, instagram expanded the augmented reality sticker feature to support face filters, letting users add specific visual features onto their faces. later in may, "techcrunch" reported about tests of a location stories feature in instagram stories, where public stories content at a certain location are compiled and displayed on a business, landmark or place's instagram page. a few days later, instagram announced "story search", in which users can search for geographic locations or hashtags and the app displays relevant public stories content featuring the search term. in june 2017, instagram revised its live-video functionality to allow users to add their live broadcast to their story for availability in the next 24 hours, or discard the broadcast immediately. in july, instagram started allowing users to respond to stories content by sending photos and videos, complete with instagram effects such as filters, stickers, and hashtags. stories were made available for viewing on instagram's mobile and desktop websites in late august 2017.
instagram
although emotional connection is necessary for brand intimacy, not every customer who has formed an emotional connection with a brand necessarily reaches a stage of brand intimacy. instead, the forming of an intimate relationship between brand and customer (or user of a brand) is often completed in a series of stages of increasing intimacy.





























these stages are: 





























bullet::::- 1) sharing. during the sharing stage, the brand user and brand engage with each other. the user gains an understanding of the brand, its purpose and reputation; the brand also gains an understanding of its user or audience base.
brand relationship