pricing tactics called penetration pricing lower the price of a product below cost.
pricing tactics lower the price of a product below cost?
penetration pricing
bullet::::- cost-plus pricing





























bullet::::- cost-plus pricing with elasticity considerations





























bullet::::- rate of return pricing





























bullet::::- pricing for profit maximization





























section::::price.:pricing tactics.





























bullet::::- base point pricing





























bullet::::- cost the limit of price





























bullet::::- bait pricing





























bullet::::- break-even (economics)





























bullet::::- congestion pricing





























bullet::::- contingency pricing





























bullet::::- clearance sale





























bullet::::- discounts and allowances





























bullet::::- drip pricing





























bullet::::- dumping (pricing policy)





























bullet::::- everyday low price





























bullet::::- fire sale





























bullet::::- geographic pricing





























bullet::::- high–low pricing





























bullet::::- loss leader





























bullet::::- parity pricing:





























bullet::::- export parity price





























bullet::::- import parity price





























bullet::::- penetration pricing





























bullet::::- premium pricing (also known as price premium)





























bullet::::- price wars
outline of marketing
this category of revenue management involves redefining pricing strategy and developing disciplined pricing tactics. the key objective of a pricing strategy is anticipating the value created for customers and then setting specific prices to capture that value. a company may decide to price against their competitors or even their own products, but the most value comes from pricing strategies that closely follow market conditions and demand, especially at a segment level. once a pricing strategy dictates what a company wants to do, pricing tactics determine how a company actually captures the value. tactics involve creating pricing tools that change dynamically, in order to react to changes and continually capture value and gain revenue. price optimization, for example, involves constantly optimizing multiple variables such as price sensitivity, price ratios, and inventory to maximize revenues. a successful pricing strategy, supported by analytically-based pricing tactics, can drastically improve a firm's profitability.
revenue management