the new sims app came out on march 6, 2018.
when does the new sims app come out?
march 6 , 2018
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as of november 6, 2008, it was confirmed that electronic arts is closing their casual label & merging it with their hasbro partnership with the sims label. ea also confirmed the departure of kathy vrabeck, who was given the position as former president of the ea casual division in may 2007. ea made this statement about the merger: "we've learned a lot about casual entertainment in the past two years, and found that casual gaming defies a single genre and demographic. with the retirement and departure of kathy vrabeck, ea is reorganizing to integrate casual games—development and marketing—into other divisions of our business. we are merging our casual studios, hasbro partnership, and casual marketing organization with the sims label to be a new sims and casual label, where there is a deep compatibility in the product design, marketing and demographics. [...] in the days and weeks ahead, we will make further announcements on the reporting structure for the other businesses in the casual label including ea mobile, pogo, media sales and online casual initiatives. those businesses remain growth priorities for ea and deserve strong support in a group that will compliment their objectives." this statement comes a week after ea announced it was laying off 6% about 600 of their staff positions and had a net loss for the quarter.
electronic arts