claim: buying the naming rights to the new falcons stadium is the largest marketing deal in mercedes-benz history.
author: steve cannon
evidence_1: ... a corporate newcomer to metro atlanta, has bought the naming rights to the $1.  ... cannon called it the single largest marketing deal in mercedes-benz history. ...  oddly, mercedes-benz now will have its name on two stadiums in the nfc south.  the new orleans saints, the falcons' division rival, play their home games in ...
evidence_2: sep 17, 2017 ... buying naming rights to the new stadium in atlanta will put ... said drew slaven,  vice president of marketing at mercedes-benz usa. ... the 27-year naming deal  came together in 2015, just weeks after ... the company will take advantage of  the six-story-tall circular video display board ringing the stadium, ...
evidence_3: the mercedes-benz stadium is a multi-purpose retractable roof stadium located  in atlanta, georgia. the home of the atlanta falcons of the national football  league (nfl) and ... mercedes-benz stadium holds the record of the world's  largest halo board and is one of few ...... "naming-rights market finds more takers" .
evidence_4: feb 22, 2016 ... financial services, autos biggest buyers ... at the height of the recession, naming- rights deals were terribly unpopular ... mercedes-benz is naming the atlanta  falcons' new stadium, which opens in 2017. .... previous story.
evidence_5: may 5, 2017 ... according to the new york times, the company pays between $17 ... the two  most recent stadium naming rights deals in the nfl didn't even fetch $600 million  combined. in atlanta, mercedes-benz is paying $324 million over 27 years ($12  million per year) for the naming rights to the falcons' stadium, ...