m and s stopped using st michael as a quality guarantee in the early 2000s.
when did m and s stop using st michael as a quality guarantee?
early 2000s
in 2000, marks & spencer shifted to the marks & spencer brand. the st michael name was subsequently adopted as a 'quality guarantee' and appeared as the "st michael quality promise" on the back of food products, on the side of delivery vehicles and on in-store ordering receipts. the "st michael quality promise" was phased out a few years ago marks & spencer.
list of marks & spencer brands
during the height of the company's troubles at the beginning of the 21st century, the "st michael" brand used as the selling label for all m&s products was discontinued in favour of "marks & spencer" and a new logo in the optima typeface was introduced and began to appear in place of "st michael" on product packaging. the same logo was also applied to store fascias and carrier bags. the "st michael" name was subsequently adopted as a 'quality guarantee' and appeared as the "st michael quality promise" on the back of food products, on the side of delivery vehicles and on in-store ordering receipts.
marks & spencer