 In 2010 the brand was sold to The Edrington Group; under the deal, Berry Bros. & Rudd acquired The Glenrothes single malt brand, which was then sold back to Edrington in 2017.Berry Bros. & Rudd was the first wine merchant to open an online shop, launching bbr.com in 1995.Today it also has an online wine trading platform called BBX (Berry Bros. & Rudd's Broking Exchange).