 Australian sales make up only 10% of its business.The company has a broad reach for a business run entirely via the Web, with no shop front and minimal packing staff.The brand retails in some of the biggest department stores in the world such as Selfridges, Harrods and House of Fraser in the UK, Printemps in Paris, KaDeWe in Berlin, and Harvey Nichols in Dubai, as well as in small boutiques in various cities around the world.