 Huck is also the founder of Joá Investments, an investment fund focused on technology and lifestyle start-up companies, that only makes partnerships with companies committed with sustainability and with the preservation of the environment.Among Joá's investments, there are Cataratas, that focus on sustainable tourism, Tembici, a bike-sharing and bike-parking system, and also Agrade Investments that works with start-ups in the USA.Huck was born in São Paulo, the son of the lawyer Hermes Marcelo Huck and the urban planner Marta Dora Grostein, and half-brother of the film director Fernando Grostein Andrade.