 TTV was formerly called "Taiwan Radio" ("TR", then "TWR") in 1962, then "TTV" and "Taiwan Day Television" and "Taiwan Night Television" ("TTV") in 1990, when "China Television" ("CTV") was launched.The station became home to many trailblazing and innovative shows at the time.Recently, the station enjoyed a resurgence in viewership when it inked a major contract with Sanlih E-Television to promote and air the latter's shows.