 The Kmara movement played a critical role in the bloodless Rose Revolution, which would bring the reformist leader Mikheil Saakashvili to power.Ugulava assumed the position of Deputy Security Minister in the new government and was moved to the post of Governor of Samegrelo-Zemo Svaneti in September 2004.On April 20, 2005, he was appointed Chief of the Administration of the President of Georgia.