 From 2016, 100plus is the title sponsor of Malaysia's second-tier football competition, the Malaysia Premier League as well become synonymously known as the sponsor for various Malaysian sports.100plus also sponsors the 2017 Southeast Asian Games and 2017 ASEAN Para Games, which were held in Kuala Lumpur.In 2018, 100plus become one of the official partners sponsor of 2018 AFF Championship, the Southeast Asian regional football championship tournament.