 In November 2007, Alfa Romeo launched a European public naming competition; the winner from each country to win an Alfa Romeo Spider or an Alfa Romeo mountain bike.The winning name was "Furiosa", which scored well in Italy, France, United Kingdom and Germany, but not in Spain.In 2008, Alfa Romeo announced "MiTo" as the official name, a portmanteau of Milano (Milan) & Torino (Turin), because it was designed in the former and was assembled in the latter.