 AussieBum swimwear has been featured in music video clips "Slow" by Kylie Minogue and "SuperMartXé VIP"

In 2011, during the first episode of The Celebrity Apprentice Australia, director Sean Ashby gave $50,000 to charity when politician Pauline Hanson washed his car wearing aussieBum underwear, plus an additional $10,000 for Deni Hines to sing the national anthem.In November 2006, the Wonderjock was launched in the aussieBum underwear lines.Wonderjocks have been designed to "lift" and "enhance" a man's "package", through the use of a fabric cup used to protrude everything out instead of just down.