 Launched to the public in 1953, the brand had a 50-year anniversary in 2004 at which point it was one of the best known brands in Australia.In 2005, there was a spin-off product which was the Paddle Pop flavour in a dairy snack form.Paddle Pops is now available in 20 countries, although other countries may sell them under different brands from Streets' Heartbrand sister companies, Wall's and HB Ice Cream.