 In December 1965, "L'Équipe" launched the first (unofficial) European ski circuit named "Trophée de L'Equipe", which was won by France's Marielle Goitschel and Austria's Karl Schranz.Lang, after discussing it with some of his friends Bob Beattie, the US Alpine Director, and Honoré Bonnet, Head Coach of the French Ski Team, during a downhill training session of the famous "Hahnenkamm" races at Kitzbühel, Austria, in January 1966, decided that it should become a world tour.He choose to name it the "World Cup" after the football (soccer) world championships held in England in 1966, which were the first to be called World Cup.