 "Target"'s outstanding production values as well as the quality of cartoonists and writers on its editorial board made it stand out from other contemporary Indian children's magazines like Tinkle, Champak and Chandamama.A popular feature in "Target" was pages with information on international pen friends.In the age before email revolutionised communication, having pen friends was a popular hobby, both for the purpose of knowing about the world at large, and collecting stamps from foreign countries.