 In the famous Battle of the Sexes exhibition match against the vocally sexist Bobby Riggs in September 1973, King brought even more media attention to tennis, and to women professionals in all walks of life by beating Riggs.The Women's Tennis Association, formed in 1973, is the principal organizing body of women's professional tennis, organizing the worldwide, professional WTA Tour.From 1984–98, the finals matches of the championship event were best-of-five, uniquely among women's tournaments.