 In 2010, Sunset Beach plays a vital role in women's professional surfing history when O’Neill sponsored the first elite women's World Tour Event.This event was the second jewel of the Vans Triple Crown of Surfing.The O’Neill Women's World cup of Surfing competition took place at Sunset Beach, Hawaii, November 24-December 6 in 2010, and continues to take place year after year during that same time at Sunset Beach Hawaii.