 In 2016, it was reported that Newport was the brand of choice for nearly 60% of black smokers.In September 2016, it was reported that R.J. Reynolds was specifically targeting black teenagers and young adults to sell Newport cigarettes.Reynolds American Inc., the parent firm that owns Newport, was pushing the brand on people in their 20s — with pop-ups at music festivals like Las Vegas' Electric Daisy Carnival, a notorious destination for teen-partiers, which was recently pressured to raise its age requirements.