 After 120 years as a family company, it was sold in 1971 to Mondelēz International predecessor company, General Foods.Most Gevalia coffee is sold in Sweden, Denmark and in the Baltic area, but some is exported to America.Gevalia owes a large part of its current success in Northern Europe to a well-known and long-running marketing campaign with the theme of "unexpected visitors", starting in the early 1990s.