 Reportedly her royalty for design from sales of the collection will benefit the "Yangi Avlod" (New Generation) Children's Festival.As of June 2016, the Children's Festival has yet to receive any monetary proceeds from the sales.In September 2010, Karimova presented her fashion line "Guli" featuring Uzbek fabrics and designs based on the traditional Uzbek long coat, at New York′s Fashion Week.