 Established in March 2009, the label handles the licensing of Marvel intellectual properties to video game developers and publishers.After The Walt Disney Company acquisition of Marvel Entertainment in 2009, Marvel Games assets were integrated into Disney Interactive, whilst the division itself remained under Marvel Entertainment.The Marvel Games branding was revived after Disney discontinued their interactive media business as a first party developer and publisher by shutting down Disney Interactive Studios, opting to license their intellectual properties for video games instead.