 The growing movement for cultivating and preserving native plants led to the establishment of the Society for Growing Australian Plants in 1957, and the waratah was featured heavily in the first edition of its journal "Australian Plants".Today, New South Wales waratahs are grown commercially in Australia north of Sydney and in the Dandenong Ranges near Melbourne.They are also grown commercially in New Zealand and in Israel, and also in Hawaii, where they have been grown since 1961.