 However, "Princess Pat", as she was fondly called, had never been designed for tropical cruising, lacking air-conditioning, and Princess ended her charter in favor of a more purpose-built cruise ship "Italia".Princess, who marketed the ship as "Princess Italia", but never officially renamed her, used the ship to inaugurate their Mexican Riviera cruises out of Los Angeles and did not receive the Princess logo on her funnel until 1967.In 1969, "Princess Italia" was used on Alaskan cruises from San Francisco, but by 1973, the charter was canceled, and "Italia" returned to Europe on charter to Costa Cruise Line.