"At the beginning of the eighties, recovering from cancer of the throat, which had been diagnosed in 1979, he sold 80% of his label to Polygram, and retired to Saint-Tropez, where he had spent 25 years building a house called Maison du Cap, Ramatuelle, since Brigitte Bardot persuaded him to buy land there in the late 1950s.His trademark was a white suit, and his Saint-Tropez parties at which all the guests wore white became huge events for the French media.