 The Food City deal, which began in 1992, is currently the second longest race entitlement sponsor deal in the Cup Series.As part of the renewal and the 20th anniversary announcement in 2011, following the death in 2010 of track President and General Manager Jeff Byrd, the 20th anniversary race was renamed the Jeff Byrd 500 presented by Food City.The 2015 race was renamed the Food City 500 In Support Of Steve Byrnes And Stand Up To Cancer.