 In 2002, Cablevision sold its share of Bravo to NBC and as part of the deal, NBC gave up its then 20% share in Rainbow.1994 saw the launch of an American feed of the Canadian music channel MuchMusic, MuchMusic USA, in partnership with CHUM Limited.CHUM sold their stake to Rainbow in 2000 and revoked their license for the MuchMusic name, which culminated into a rebrand as Fuse in 2003.