 Starting in 1895, William Randolph Hearst, a mining heir from San Francisco, challenged Joseph Pulitzer, from St. Louis, Missouri, for dominance on the newsstands.Both Hearst's "Journal" and Pulitzer's "World" favored the Democrats, and both sought to maximize their sales through yellow journalism with exclusives based on sensationalism, sports, sex and scandal, and features such as comic strips, puzzles, recipes, and advice columns.By 1898, both papers reached the million per day circulation level.