 "The Argus" reached a peak circulation of 100,000 in the early 1980s but, like most of its counterparts in the British regional press, has since experienced a considerable decline in sales.In the period December 2010 to June 2011, the paper had an average daily circulation of 24,949 but by the period January to June 2013, average daily sales had dropped to 16,622.For the period July to December 2017 average daily circulation had fallen to 10,581.