 In November 2012, a spoof charity music video was produced by a South African rapper named Breezy V. The video "Africa for Norway" promoting "Radi-Aid" was a parody of Western charity initiatives like Band Aid which, he felt, exclusively encouraged small donations to starving children, creating a stereotypically negative view of the continent.Aid in his opinion should be about funding initiatives and projects with emotional motivation as well as money.The parody video shows Africans getting together to campaign for Norwegian people suffering from frostbite by supplying them with unwanted radiators.