 Created by locals in an attempt to counter the association between Tipperary and war created by the song "It's a long way to Tipperary", the Tipperary International Peace Award, described as "Ireland's outstanding award for humanitarian work", has been awarded annually by the Tipperary Peace Convention since the inaugural award to the late Seán MacBride in 1984.Among the other recipients are Live Aid founder Bob Geldof for 1985, the late Irish senator and peace campaigner Gordon Wilson for 1987, former Soviet General Secretary Mikhail Gorbachev for 1988, the late South African president Nelson Mandela for 1989, former US president Bill Clinton for 2000, former New York mayor Rudy Giuliani for 2001, John O’Shea, founder of the charity Goal for 2003, the late Pakistani president Benazir Bhutto for 2007, the late US Senator Edward Kennedy for 2009, Afghan human rights campaigner Dr Sima Samar for 2010, former Irish president, Mary McAleese and her husband, senator Martin McAleese for 2011, Pakistani activist for female education and youngest-ever Nobel Prize laureate Malala Yousafzai for 2012, former US envoy to Northern Ireland Richard Haass for 2013, the former UN Secretary General Ban Ki-moon for 2014, and Colombian president Juan Manuel Santos for 2017.The song "It's a Long Way to Tipperary", which became popular among the British military as a marching song, was authored by Jack Judge, whose grandparents came from Tipperary, and Henry James "Harry" Williams.