 Neon lighting was an important cultural phenomenon in the United States in that era; by 1940, the downtowns of nearly every city in the US were bright with neon signage, and Times Square in New York City was known worldwide for its neon extravagances.There were 2000 shops nationwide designing and fabricating neon signs.The popularity, intricacy, and scale of neon signage for advertising declined in the U.S. following the Second World War (1939–1945), but development continued vigorously in Japan, Iran, and some other countries.