 Decades later, in 1962, "Telopea speciosissima" was proclaimed as the official floral emblem of New South Wales by the then-governor Sir Eric Woodward, after being used informally for many years.The species has also been adopted by others, including the New South Wales Waratahs rugby union team since the 1880s, and the former department store Grace Bros in a stylised form for their logo
in the 1980s.Contemporary clothing designers Jenny Kee and Linda Jackson produced waratah-inspired fabric designs in the 1970s and 1980s during a resurgence of Australian motifs.