 In September 2006, amusement park Six Flags Great America announced that it would be granting unlimited line-jumping privileges for all rides to anyone who could eat a live Madagascar hissing cockroach as part of a Halloween-themed FrightFest.Furthermore, if a contestant managed to beat the previous world record (eating 36 cockroaches in 1 minute), he would receive season passes for four people during the 2007 season.Raw cockroaches contain a mild neurotoxin that numbs the mouth and makes it difficult to swallow.