 When casting for the show, Smith had the guideline 'Only genuine Eastenders need apply'; it was this that gave her the idea for the name of the show, which would be called "EastEnders" after other names were rejected.Originally the show was to be called "Eastenders", but Jonathan Powell, then Head of Drama at the BBC who had commissioned the show, made the tentative suggestion that the second "e" didn't look good on paper, and said that perhaps it should be capitalized.It was, for which Smith later said "...we were eternally grateful to him!"