 Efforts have also been made to produce web-accessible materials for conversational Ainu because most documentation of the Ainu language focused on the recording of folktales.The Ainu language has been in media as well; the first Ainu radio program was called "FM Pipaushi", which has run since 2001 along with 15-minute radio Ainu language lessons funded by FRPAC, and newspaper "The Ainu Times" has been established since 1997.In addition, the Ainu language has been seen in public domains such as the outlet shopping complex's name, "Rera", which means "wind" in the Minami Chitose area and the name "Pewre" meaning "young" at a shopping centre in the Chitose area.