 WDCW joined The CW when the network launched nationwide on September 18, 2006.In August 2008, WDCW began to be branded on-air as "DC50" reducing the promotion of The CW to just the tagline; this was followed on August 14 with the introduction of a new logo; this branding change came as Tribune's CW-affiliated stations began to de-emphasize references to the network in their branding.On-air, the station used "DC 50" as their branding and at some points "Home of The CW" as their slogan while "The CW Washington" branding continued to be used on the station's website.