 In May 2010, a report was written where the popular sport shoe company Nike copied the Swoosh logo from Newport.The comparison was made, because Newport was introduced in 1957 and used a logo they call the ""spinnaker"", while Nike was formed on January 25, 1964 as Blue Ribbon Sports by Bill Bowerman and Philip Knight, and officially became Nike, Inc. in 1978.The Nike swoosh is a logo design created in 1971 by Carolyn Davidson, over a decade after Newport cigarettes were launched.