 Major cities throughout the United States and in several other countries also had elaborate displays of neon signs.Events such as the Chicago Century of Progress Exposition (1933–34), the Paris World's Fair (1937) and New York World's Fair (1939) were remarkable for their extensive use of neon tubes as architectural features.Stern has argued that the creation of "glorious" neon displays for movie theaters led to an association of the two, "One's joy in going to the movies became inseparably associated with neon."