 The Buttericks' graded patterns for home sewers became massively popular, as they made modern fashions and styles accessible to the rapidly expanding lower middle class; people that could not afford to purchase custom-made clothing in the latest style each season, but still wished to be fashionably dressed.The patterns were priced at 25 to 75 cents each, depending on complexity, making them an expensive indulgence for the working classes (who typically earned $1–2 per day in 1870 ) and out of reach for the truly poor.The Butterick family began selling their patterns from their Sterling, Massachusetts, home in 1863, and the business expanded so quickly that, in one year, they had a factory at 192 Broadway Street in New York City.