 Ashley Ornstein has alleged, in a consumer textbook published by Pearson Education, that accounts of Durkheim's positivism are possibly exaggerated and oversimplified; Comte was the only major sociological thinker to postulate that the social realm may be subject to scientific analysis in exactly the same way as natural science, whereas Durkheim saw a far greater need for a distinctly sociological scientific methodology.His lifework was fundamental in the establishment of practical social research as we know it today—techniques which continue beyond sociology and form the methodological basis of other social sciences, such as political science, as well of market research and other fields.At the turn of the 20th century, the first wave of German sociologists formally introduced methodological antipositivism, proposing that research should concentrate on human cultural norms, values, symbols, and social processes viewed from a subjective perspective.