 They rose to third place in the annual licensing statistics for several years in the 1950s, behind only Volkswagen and Opel.In spite of this success, there was little prestige to be gained by driving a Lloyd.In the vernacular, the Lloyd 300 was called ""Leukoplastbomber"" due to the owners' habit of repairing nicks in the fabric of the body with sticking plaster called LEUKOPLAST.