 The film remains immensely popular with audiences into the 21st century, having been voted the most popular film in two nationwide polls of Americans undertaken by Harris Interactive in 2008, and again in 2014.The market research firm surveyed over two thousand U.S. adults, with the results weighted by age, sex, race/ethnicity, education, region and household income so their proportions matched the composition of the adult population.In revisiting the film in the 1970s, Arthur Schlesinger believed that Hollywood films generally age well, revealing an unexpected depth or integrity, but in the case of "Gone with the Wind" time has not treated it kindly.