 Customers were invited to purchase adult material from the company, and were assured that the actual transaction could be made with a separate company with a non-explicit name in order to prevent the explicit name from appearing on transaction logs and bank statements.In fact, the company did not have any items to sell.Once a sufficient number of customers had sent money for items, the company sent out letters of apology to all of them, and also sent them refunds - in the form of company cheques clearly printed "with" the explicit company name.