 In 2008, John Amaechi made several appearances on Shirts & Skins, a reality series on LOGO Television.Amaechi acted as team "mentor" and "psychologist" to the San Francisco Rockdogs, a gay basketball team, and shared his experiences on basketball, life, and coming out.In 2010, Amaechi made public that he had been denied entry to a gay bar in Manchester, allegedly because the doorman felt he was "big, black and could be trouble".