 A double bill of "Hawaiian Nights" and "Beau Geste" was playing, but after the first feature it was announced that the theater would be screening a preview; the audience were informed they could leave but would not be readmitted once the film had begun, nor would phone calls be allowed once the theater had been sealed.When the title appeared on the screen the audience cheered, and after it had finished it received a standing ovation.In his biography of Selznick, David Thomson wrote that the audience's response before the film had even started "was the greatest moment of [Selznick's] life, the greatest victory and redemption of all his failings", with Selznick describing the preview cards as "probably the most amazing any picture has ever had".