 This magazine was far less popular than the "Quarterly" and was soon discontinued, and for a time the company published a seasonal catalog.In 2008, Abercrombie & Fitch announced that it would relaunch "A&F Quarterly" exclusively for the European market, mainly the United Kingdom, where A&F hoped consumers would be more open-minded than Americans.The company planned a release in March or April 2008 in the A&F London flagship store – just over a year after the opening of the first international A&F flagship at 7 Burlington Gardens in Savile Row London, England.