 First, he claimed that it falsely represented human social action.The first criticism argued that positivism systematically failed to appreciate the extent to which the so-called social facts it yielded did not exist 'out there', in the objective world, but were themselves a product of socially and historically mediated human consciousness.Positivism ignored the role of the 'observer' in the constitution of social reality and thereby failed to consider the historical and social conditions affecting the representation of social ideas.