 On 21 November 2007, it was announced that Esure would replace E.ON as the sponsor of ITV National Weather bulletins.The two-year deal, rumoured to be worth £10 million, was negotiated by Carat Sponsorship and began on 1 January 2008.Lloyds Banking Group sold its 70% stake in Esure to Esure Group Holdings, led by Peter Wood on 11 February 2010.