 Gary Davies, a BBC Radio 1 DJ and Kirsty's manager, passed on the track's production to Nichols who was also under his management at the time.Nichols developed "I Wouldn't Wanna Be" as a quirky pop song, something "slightly out of the ordinary" and "slightly left of centre, not completely mainstream".Believing the track could be established as a single for Kirsty, Davies canvassed record companies with her demo, hoping it could result in a major label deal for the singer.