 Finally, in a show aired to unprecedented ratings on February 20, 2005, he won the contest, and began working for "Israel at Heart" in April 2005.In March 2005, American journalist David Kaufman published an article about Schwartz in New York magazine, in which he referred to Schwartz as the Bill Rancic of Israel.Schwartz was the spokesperson for C.A.R.D., the Committee for Advancement of Refugees from Darfur and a project manager for Tel Aviv's Centennial celebrations.