 It cared nothing for the growing expansion of the new Kyobo Moongo which opened in 1981, it did not try to improve or change its image or store to match changing times.In essence, marketing failed, and customer-company relationship had become literally non-existent by the 1990s.It still managed to rake in a few loyal customers until the mid 1990s, but after 2000, Jongro Seojuk was overshadowed by the newer book stores in Jongro.